A number of the key figures in the new edition are revised to provide a more inviting and informative treatment. The figures are broken into component parts with supporting commentary so that they can more readily see the key ideas. Material from The Flying Circus is incorporated into the chapter opener puzzlers, sample problems, examples and end-of-chapter problems to make the subject more engaging. Checkpoints enable them to check their understanding of a question with some reasoning based on the narrative or sample problem they just read. Sample Problems also demonstrate how engineers can solve problems with reasoned solutions.

    For the calculus-based General Physics course primarily taken by engineers and scientists.

    Why did Ray Kroc's plan for McDonald's thrive when many burger joints failed? And how, decades later, did Krispy Kreme fail to heed Kroc's hard-won lessons? How did Walt Disney's most dismal day as a young cartoonist radically change his career? When Estée Lauder was a child in Queens, New York, the average American spent $8 a year on toiletries. Why did she spot an opportunity in selling high-priced cosmetics, and why did she pound on Saks's doors? How did Thomas Watson Jr. decide to roll the dice and put all of IBM's chips on computing, when his father thought it could be a losing idea? We learn about these CEOs' greatest challenges and failures, and how they successfully rode the waves of demographic and technological change.New Ideas from Dead CEOs not only gives us fascinating insights into these CEOs' lives, but also shows how we can apply their ideas to the present-day triumphs and struggles of Sony, Dell, Costco, Carnival Cruises, Time Warner, and numerous other companies trying to figure out how to stay on top or climb back up.The featured CEOs in this book were not candidates for sainthood. Many of them knew "god" only as a prefix to "dammit." But they were devoted to their businesses, not just to their egos and their personal bank accounts and yachts. Extraordinarily fresh and deeply thoughtful, Todd G. Buchholz's New Ideas from Dead CEOs is a truly enjoyable and fun—yet serious and realistic—look at what we still have to learn and absorb from these decomposing CEOs.

    Then, in 2005, astronomer Mike Brown made the discovery of a lifetime: a tenth planet, Eris, slightly bigger than Pluto. But instead of its resulting in one more planet being added to our solar system, Brown’s find ignited a firestorm of controversy that riled the usually sedate world of astronomy and launched him into the public eye. The debate culminated in the demotion of Pluto from real planet to the newly coined category of “dwarf” planet. Suddenly Brown was receiving hate mail from schoolchildren and being bombarded by TV reporters—all because of the discovery he had spent years searching for and a lifetime dreaming about.Filled with both humor and drama, How I Killed Pluto and Why It Had It Coming is Mike Brown’s engaging first-person account of the most tumultuous year in modern astronomy—which he inadvertently caused. As it guides readers through important scientific concepts and inspires us to think more deeply about our place in the cosmos, it is also an entertaining and enlightening personal story: While Brown sought to expand our understanding of the vast nature of space, his own life was changed in the most immediate, human ways by love, birth, and death. A heartfelt and personal perspective on the demotion of everyone’s favorite farflung planet, How I Killed Pluto and Why It Had It Coming is the book for anyone, young or old, who has ever dreamed of exploring the universe—and who among us hasn’t?

    Focusing on the ideas, this book considers relativity and quantum ideas to provide a framework for understanding the physics of atoms and nuclei.

    Now he brings his considerable talents to the history of one of math's most enduring puzzles: the seemingly paradoxical nature of infinity.Is infinity a valid mathematical property or a meaningless abstraction? The nineteenth-century mathematical genius Georg Cantor's answer to this question not only surprised him but also shook the very foundations upon which math had been built. Cantor's counterintuitive discovery of a progression of larger and larger infinities created controversy in his time and may have hastened his mental breakdown, but it also helped lead to the development of set theory, analytic philosophy, and even computer technology.Smart, challenging, and thoroughly rewarding, Wallace's tour de force brings immediate and high-profile recognition to the bizarre and fascinating world of higher mathematics.

    As a lifelong member of "The Nerd Herd," as he calls it, Chris Hardwick has learned all there is to know about Nerds. Developing a system, blog, and podcasts, Hardwick shares hard-earned wisdom about turning seeming weakness into world-dominating strengths in the hilarious self-help book, "The Nerdist Way."From keeping their heart rate below hummingbird levels to managing the avalanche of sadness that is their in-boxes; from becoming evil geniuses to attracting wealth by turning down work, Hardwick reveals the secrets that can help readers achieve their goals by tapping into their true nerdtastic selves.Here Nerds will learn how to: Become their own time cop Tell panic attacks to go suck it Use incremental fitness to ward off predatorsA Nerd's brain is a laser-it's time they learn to point and fire!

    The brilliant and uproarious #15 bestseller (i.e., a runaway phenomenon in its own right-no, seriously) - a lavish compendium of handy reference tables, fascinating trivia, and sage wisdom - all of it completely unresearched, completely undocumented and (presumably) completely untrue, fabricated by the illuminating, prodigious imagination of John Hodgman, certifiable genius.

    Yet as bestselling author and astrophysicist Jeffrey Bennett points out, black holes don't suck. With that simple idea in hand, Bennett begins an entertaining introduction to Einstein's theories, describing the amazing phenomena readers would actually experience if they took a trip through a black hole.The theory of relativity also gives us the cosmic speed limit of the speed of light, the mind-bending ideas of time dilation and curvature of spacetime, and what may be the most famous equation in history: e = mc2. Indeed, the theory of relativity shapes much of our modern understanding of the universe, and it is not "just a theory: " every major prediction of relativity has been tested to exquisite precision and its practical applications include the Global Positioning System (GPS). Bennett proves anyone can understand the basics of Einstein's ideas. His intuitive, nonmathematical approach gives a wide audience its first real taste of how relativity works and why it is so important not only to science but also to the way we view ourselves as human beings.

    Matters of privacy and government intrusion, post-Tinder romance, nihilistic terrorism, artificial consciousness, synthetic biology, and much more are tackled with authority and brash playfulness by New York Times bestselling author Rob Reid.Meet Phluttr—a diabolically addictive new social network and a villainess, heroine, enemy, and/or bestie to millions. Phluttr has ingested every fact and message ever sent to, from, and about her innumerable users. Her capabilities astound her makers—and they don’t even know the tenth of it. But what’s the purpose of this stunning creation? Is it a front for something even darker and more powerful than the NSA? A bid to create a trillion-dollar market by becoming “The UberX of Sex”? Or a reckless experiment that could spawn the digital equivalent of a middle-school mean girl with enough charisma, dirt, and cunning to bend the entire planet to her will?Phluttr has it in her to become the greatest gossip, flirt, or matchmaker in history. Or she could cure cancer, bring back Seinfeld, then start a nuclear war. Whatever she does, it’s not up to us. But a motley band of Silicon Valley entrepreneurs, venture capitalists, and engineers might be able to influence her.After On achieves the literary singularity—fusing speculative satire and astonishing reality into a sharp-witted, ferociously believable, IMAX-wide view of our digital age.

    How to Destroy the Universe embraces thirty-five key physics ideas in a way that anyone can understand. Read this book and you will discover how to reverse the effects of global warming and fend off killer asteroids. You'll learn essential survival skills such as how to live through a lightning strike and how to fall into a black hole without being turned into spaghetti. You'll discover how to turn lead into gold, how to travel to the centre of the Earth and how to use physics to predict the stock market. How to Destroy the Universe will make you see the world through fresh eyes.

    Now in book form for the first time, their simple method will teach you how to use basic design tools to create a life that will work for you.Using real-life stories and proven techniques like reframing, prototyping and mind-mapping, you will learn how to build your way forwards, step-by-positive-step, to a life that’s better by a design of your own making.Because a well-designed life means a life well-lived.

    We all want to reach our full potential. But too often we find ourselves overwhelmed by the day-to-day. Our big goals get pushed to the back burner--and then, more often than not, they get forgotten. New York Times bestselling author Michael Hyatt wants readers to know that it doesn't have to be this way. In fact, he thinks that this is the year readers can finally close the gap between reality and their dreams.In Your Best Year Ever, Hyatt shares a powerful, proven, research-driven system for setting and achieving goals. Readers learn how to design their best year ever in just five hours- three simple ways to triple the likelihood of achieving their goals- how to quit-proof their goals- what to do when they feel stuck- and much moreAnyone who is tired of not seeing progress in their personal, intellectual, business, relationship, or financial goals will treasure the field-tested wisdom found in these pages.

    Highly recommended for graduate-level libraries.' ChoiceThis highly successful text, which first appeared in the year 1972 and has continued to be popular ever since, has now been brought up-to-date by incorporating the remarkable developments in the field of 'phase transitions and critical phenomena' that took place over the intervening years. This has been done by adding three new chapters (comprising over 150 pages and containing over 60 homework problems) which should enhance the usefulness of the book for both students and instructors. We trust that this classic text, which has been widely acclaimed for its clean derivations and clear explanations, will continue to provide further generations of students a sound training in the methods of statistical physics.

    Describes how fractals were discovered, explains their unique properties, and discusses the mathematical foundation of fractals.