The Oxford Guide to Library Research


Thomas Mann - 1987
    In this third edition of The Oxford Guide to Library Research, Thomas Mann maps out an array not just of important databases and print sources, but of several specific search techniques that can be applied profitably in any area of research. From academic resources to government documents to manuscripts in archives to business Web sites, Mann shows readers how best to exploit controlled subject headings, explains why browsing library shelves is still important in an online age, demonstrates how citation searching and related record searching produce results far beyond keyword inquiries, and offers practical tips on making personal contacts with knowledgeable people. Against the trendy but mistaken assumption that "everything" can be found on the Internet, Mann shows the lasting value of physical libraries and the unexpected power of traditional search mechanisms, while also providing the best overview of the new capabilities of computer indexing. Throughout the book Mann enlivens his advice with real-world examples derived from his experience of having helped thousands of researchers, with interests in all subjects areas, over a quarter century. Along the way he provides striking demonstrations and powerful arguments against those theorists who have mistakenly announced the demise of print. Essential reading for students, scholars, professional researchers, and laypersons, The Oxford Guide to Library Research offers a rich, inclusive overview of the information field, one that can save researchers countless hours of frustration in the search for the best sources on their topics.

The Essence of Style: How the French Invented High Fashion, Fine Food, Chic Cafes, Style, Sophistication, and Glamour


Joan DeJean - 2005
    When the reign of Louis XIV began, his nation had no particular association with elegance, yet by its end, the French had become accepted all over the world as the arbiters in matters of taste and style and had established a dominance in the luxury trade that continues to this day. DeJean takes us back to the birth of haute cuisine, the first appearance of celebrity hairdressers, chic cafes, nightlife, and fashion in elegant dress that extended well beyond the limited confines of court circles. And Paris was the magical center -- the destination of travelers all across Europe.As the author observes, without the Sun King's program for redefining France as the land of luxury and glamour, there might never have been a Stork Club, a Bergdorf Goodman, a ChezPanisse, or a Cristophe of Beverly Hills -- and President Clinton would never have dreamed of holding Air Force One on the tarmac of LAX for an hour while Cristophe worked his styling genius on the president's hair.Written with wit, dash, and elan by an author who knows this astonishing true story better than virtually anyone, "The Essence of Style" will delight fans of history and everybody who wonders about the elusive definition of good taste.

Database Design for Mere Mortals: A Hands-On Guide to Relational Database Design


Michael J. Hernandez - 1996
    You d be up to your neck in normal forms before you even had a chance to wade. When Michael J. Hernandez needed a database design book to teach mere mortals like himself, there were none. So he began a personal quest to learn enough to write one. And he did.Now in its Second Edition, Database Design for Mere Mortals is a miracle for today s generation of database users who don t have the background -- or the time -- to learn database design the hard way. It s also a secret pleasure for working pros who are occasionally still trying to figure out what they were taught.Drawing on 13 years of database teaching experience, Hernandez has organized database design into several key principles that are surprisingly easy to understand and remember. He illuminates those principles using examples that are generic enough to help you with virtually any application.Hernandez s goals are simple. You ll learn how to create a sound database structure as easily as possible. You ll learn how to optimize your structure for efficiency and data integrity. You ll learn how to avoid problems like missing, incorrect, mismatched, or inaccurate data. You ll learn how to relate tables together to make it possible to get whatever answers you need in the future -- even if you haven t thought of the questions yet.If -- as is often the case -- you already have a database, Hernandez explains how to analyze it -- and leverage it. You ll learn how to identify new information requirements, determine new business rules that need to be applied, and apply them.Hernandez starts with an introduction to databases, relational databases, and the idea and objectives of database design. Next, you ll walk through the key elements of the database design process: establishing table structures and relationships, assigning primary keys, setting field specifications, and setting up views. Hernandez s extensive coverage of data integrity includes a full chapter on establishing business rules and using validation tables.Hernandez surveys bad design techniques in a chapter on what not to do -- and finally, helps you identify those rare instances when it makes sense to bend or even break the conventional rules of database design.There s plenty that s new in this edition. Hernandez has gone over his text and illustrations with a fine-tooth comb to improve their already impressive clarity. You ll find updates to reflect new advances in technology, including web database applications. There are expanded and improved discussions of nulls and many-to-many relationships; multivalued fields; primary keys; and SQL data type fields. There s a new Quick Reference database design flowchart. A new glossary. New review questions at the end of every chapter.Finally, it s worth mentioning what this book isn t. It isn t a guide to any specific database platform -- so you can use it whether you re running Access, SQL Server, or Oracle, MySQL or PostgreSQL. And it isn t an SQL guide. (If that s what you need, Michael J. Hernandez has also coauthored the superb SQL Queries for Mere Mortals). But if database design is what you need to learn, this book s worth its weight in gold. Bill CamardaBill Camarda is a consultant, writer, and web/multimedia content developer. His 15 books include Special Edition Using Word 2000 and Upgrading & Fixing Networks for Dummies, Second Edition.

Visual Complexity: Mapping Patterns of Information


Manuel Lima - 2011
    Finding patterns and making meaningful connections inside complex data networks has emerged as one of the biggest challenges of the twenty-first century. In recent years, designers, researchers, and scientists have begun employing an innovative mix of colors, symbols, graphics, algorithms, and interactivity to clarify, and often beautify, the clutter. From representing networks of friends on Facebook to depicting interactions among proteins in a human cell, Visual Complexity presents one hundred of the most interesting examples of information-visualization by the field's leading practitioners.

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters


Joseph Sugarman - 2006
    In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Classroom Assessment for Student Learning: Doing It Right--Using It Well


Rick J. Stiggins - 2004
    This user-friendly, practical book is full of real-world examples of what assessment for learning looks like in today's classrooms. Presented in a format appropriate for use by individuals or collaborative learning teams, the book has an exceptionally strong focus on integrating assessment with instruction through student involvement in the assessment process. "Classroom Assessment FOR Student Learning "comes packaged with an Activities and Resources CD and a Video Segments: Demonstrations & Presentations DVD.

Realism


Linda Nochlin - 1971
    Setting Realism in its social and historical context, this title discusses the crucial paradox posed by Realist works of art - notably in the revolutionary paintings of Courbet, the works of Manet, Degas and Monet, of the Pre-Raphaelites and other English, American, German and Italian Realists.

Paul Rand: A Designer's Art


Paul Rand - 1985
    Graphic Design which fulfills aesthetic needs, complies with the laws of form and exigencies of two-dimensional space; which speaks in semiotics, sans-serifs, and geometrics; which abstracts, transforms, translates, rotates, dilates, repeats, mirrors, groups, and regroups is not good design if it is irrelevant.Graphic design which evokes the symmetria of Vituvius, the dynamic symmetry of Hambidge, the asymmetry of Mondrian; which is a good gestalt, generated by intuition or by computer, by invention or by a system of coordinates is not good design if it does not communicate. - Paul Rand For the design student, teacher, professional designer, and, indeed, for anyone interested in the creative communication of ideas, Paul Rand: A Designer's Art is certain to be a book that is both provocative and enlightening.

Evolution


Mark Ridley - 1989
    Readable and stimulating, yet well-balanced and in-depth, this text tells the story of evolution, from the history of the study to the most revent developments in evolutionary theory. The third edition of this successful textbook features updates and extensive new coverage. The sections on adaptation and diversity have been reorganized for improved clarity and flow, and a completely updated section on the evolution of sex and the inclusion of more plant examples have all helped to shape this new edition. Evolution also features strong, balanced coverage of population genetics, and scores of new applied plant and animal examples make this edition even more accessible and engaging. Dedicated website - provides an interactive experience of the book, with illustrations downloadable to PowerPoint, and a full supplemental package complementing the book - www.blackwellpublishing.com/ridley. Margin icons - indicate where there is relevant information included in the dedicated website. Two new chapters - one on evolutionary genomics and one on evolution and development bring state-of-the-art information to the coverage of evolutionary study. Two kinds of boxes - one featuring practical applications and the other related information, supply added depth without interrupting the flow of the text. Margin comments - paraphrase and highlight key concepts. Study and review questions - help students review their understanding at the end of each chapter, while new challenge questions prompt students to synthesize the chapter concepts to reinforce the learning at a deeper level.

Why a man should be well-dressed


Adolf Loos - 2011
    

Family Therapy: Concepts and Methods


Michael P. Nichols - 1984
    Nichols (clinical psychology, College of William and Mary) and Schwartz (developer of the internal family systems model) introduce family therapy as a way of addressing relationship problems at their source rather than blaming any indivi

The Encyclopedia of Psychoactive Plants: Ethnopharmacology and Its Applications


Christian Rätsch - 1998
    The most powerful plants--those known to transport the human mind into other dimensions of consciousness--have traditionally been regarded as sacred. In The Encyclopedia of Psychoactive Plants Christian Rätsch details the botany, history, distribution, cultivation, and preparation and dosage of more than 400 psychoactive plants. He discusses their ritual and medicinal usage, cultural artifacts made from these plants, and works of art that either represent or have been inspired by them. The author begins with 168 of the most well-known psychoactives--such as cannabis, datura, and papaver--then presents 133 lesser known substances as well as additional plants known as “legal highs,” plants known only from mythological contexts and literature, and plant products that include substances such as ayahuasca, incense, and soma. The text is lavishly illustrated with 797 color photographs--many of which are from the author’s extensive fieldwork around the world--showing the people, ceremonies, and art related to the ritual use of the world’s sacred psychoactives.

The Battle for Gotham: New York in the Shadow of Robert Moses and Jane Jacobs


Roberta Brandes Gratz - 2010
    Crime was at its highest, the middle class exodus was in high gear, and bankruptcy loomed. Many people credit New York’s “master builder” Robert Moses with turning Gotham around, despite his brutal, undemocratic. and demolition-heavy ways.Urban critic and journalist Roberta Brandes Gratz contradicts this conventional view. New York City, Gratz argues, recovered precisely because of the waning power of Moses. His decline in the late 1960s and the drying up of big government funding for urban renewal projects allowed New York to organically regenerate according to the precepts defined by Jane Jacobs in her classic, The Death and Life of Great American Cities, and in contradiction to Moses’s urban philosophy.As American cities face a devastating economic crisis, Jacobs’s philosophy is again vital for the redevelopment of metropolitan life. Gratz who was named as one of Planetizen’s Top 100 Urban Thinkers gives an on-the-ground account of urban renewal and community success.

On Sophistical Refutations


Aristotle
    Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions that are true to the original work.

A Language Older Than Words


Derrick Jensen - 2000
    This chronicle of a young man's drive to transcend domestic abuse offers a challenging look at our worldwide sense of community and how we can make things better.