To some, the numbers of Modi's victory came as something of a surprise; for others, the BJP's triumph was a vindication of their belief in the government and its policies. Irrespective of one's political standpoint, one thing was beyond dispute: this was a landmark verdict, one that deserved to be reported and analysed with intelligence - and without bias. Rajdeep Sardesai's new book, 2019: How Modi Won India, does just that. What was it that gave Modi an edge over the opposition for the second time in five years? How was the BJP able to trounce its rivals in states that were once Congress bastions? What was the core issue in the election: a development agenda or national pride? As he relives the excitement of the many twists and turns that took place over the last five years, culminating in the 2019 election results, Rajdeep helps the reader make sense of the contours and characteristics of a rapidly changing India, its politics and its newsmakers. If the 2014 elections changed India, 2019 may well have defined what 'new India' is likely to be all about. 2019: How Modi Won India takes a look at that fascinating story, which is still developing.

    Metaphor, the authors explain, is a fundamental mechanism of mind, one that allows us to use what we know about our physical and social experience to provide understanding of countless other subjects. Because such metaphors structure our most basic understandings of our experience, they are "metaphors we live by", metaphors that can shape our perceptions and actions without our ever noticing them.In this updated edition of Lakoff and Johnson's influential book, the authors supply an afterword surveying how their theory of metaphor has developed within the cognitive sciences to become central to the contemporary understanding of how we think and how we express our thoughts in language.

    Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays, PropagandaA seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.” During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would “Make the World Safe for Democracy.” The CPI would become the blueprint in which marketing strategies for future wars would be based upon.Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.This is the first reprint of Propaganda in over 30 years and features an introduction by Mark Crispin Miller, author of The Bush Dyslexicon: Observations on a National Disorder.

    As a result, East Asian thought is “holistic”—drawn to the perceptual field as a whole and to relations among objects and events within that field. By contrast, Westerners focus on salient objects or people, use attributes to assign them to categories, and apply rules of formal logic to understand their behavior. From feng shui to metaphysics, from comparative linguistics to economic history, a gulf separates the children of Aristotle from the descendants of Confucius. At a moment in history when the need for cross-cultural understanding and collaboration have never been more important, The Geography of Thought offers both a map to that gulf and a blueprint for a bridge that will span it.

    The deeper way is by feeling the insights of the narration. The deepest way is where these insights and parables light up your mind in your hours of darkness and guide you like a friend. Hence the author invites you to read this book not just once, but many times over like a daily prayer... for prayer is not changing the Lord but changing you. To do what you like and like what you do is indeed a divine work. Work is an opportunity to find oneself. This book helps you in finding yourself in all walks of life... intimate, family, work, social, arid spiritual zones. In the process, you will be grateful to the weeds of your mind. They ultimately help your practice of being relaxed. Being relaxed is wise. Begin with being wise and you will be relaxed. Being relaxed is a wise and an easy way to live life.

    Statistics show that we are interrupted every three minutes during the course of the work day. Multitasking between email, cell-phone, text messages, and four or five websites while listening to an iPod forces the brain to process more and more informaton at greater and greater speeds. And yet the human brain has hardly changed in the last 40,000 years. Are all these high-tech advances overtaxing our Stone-Age brains or is the constant flood of information good for us, giving our brains the daily exercise they seem to crave?In The Overflowing Brain, cognitive scientist Torkel Klingberg takes us on a journey into the limits and possibilities of the brain. He suggests that we should acknowledge and embrace our desire for information and mental challenges, but try to find a balance between demand and capacity. Klingberg explores the cognitive demands, or "complexity," of everyday life and how the brain tries to meet them. He identifies different types of attention, such as stimulus-driven and controlled attention, but focuses chiefly on "working memory," our capacity to keep information in mind for short periods of time. Dr Klingberg asserts that working memory capacity - long thought to be static and hardwired in the brain - can be improved by training, and that the increasing demands on working memory may actually have a constructive effect: as demands on the human brain increase, so does its capacity.The book ends with a discussion of the future of brain development and how we can best handle information overload in our everyday lives. Klingberg suggests how we might find a balance between demand and capacity and move from feeling overwhelmed to deeply engaged.

    It has inspired songs, poetry and imaginations across the globe – as well as providing a very real service for the nation’s seafarers who might fall prey to storms and gales. In 1995, a plan to move the late-night broadcast by just 12 minutes caused a national outcry and was ultimately scrapped.Published with Radio 4 and the Met Office, The Shipping Forecast is the official miscellany for seafarers and armchair travellers alike. From the places themselves – how they got their names, what’s happened there through the ages – to the poems and parodies that it’s inspired, this is a beautifully evocative tribute to one of Britain's – and Radio 4's – best-loved broadcasts.

    E. Moore's defense of common sense, this much discussed volume collects Wittgenstein's reflections on knowledge and certainty, on what it is to know a proposition for sure.

    Even worse, they didn't own an English-to-Portuguese dictionary. What they did have, though, was a Portuguese-to-French dictionary, and a French-to-English dictionary. The linguistic train wreck that ensued is a classic of unintentional humor, now revived in the first newly selected edition in a century. Armed with Fonseca and Carolino's guide, a Portuguese traveler can insult a barber ("What news tell me? All hairs dresser are newsmonger"), complain about the orchestra ("It is a noise which to cleve the head"), go hunting ("let aim it! let make fire him"), and consult a handy selection of truly mystifying "Idiotisms and Proverbs."

    He demonstrates that beneath both language & myth there lies an unconscious "grammar" of experience, whose categories & canons aren't those of logical thought. He shows that this prelogical "logic" is not merely an undeveloped state of rationality, but something basically different, & that this archaic mode of thought still has enormous Power over even our most rigorous thought, in language, poetry & myth. The author analyzes such seemingly diverse (yet related) phenomena as the metaphysics of the Bhagavat Gita, the Melanesian concept of Mana, the Naturphilosophie of Schelling, modern poetry, Ancient Egyptian religion & symbolic logic. He covers a vast range of material that is all too often neglected in studies of human thought. These six essays are of great interest to the student of philosophy or the philosophy of science, the historian, or the anthropologist. They are also timely for students of literature, what with the enormous emphasis placed upon "myth" in modern literary speculation. This book isn't superficial speculation by a dabbler, but a penetrating study by one of the most profound & sensitive philosophic minds of our time.

    Ranging from the Netsilik hunters who straddle the Arctic Circle to the Natchez farmers of the lower Mississippi River area, the tribes represent each culture area and various levels of socioeconomic complexity among Native Americans. Each chapter focuses on a specific group and culture area, providing students with a detailed portrait of the geographical and cultural adaptations of that region.As he has done for previous editions, author Wendell H. Oswalt has visited virtually all of the extant groups discussed in the text to ensure an accurate and complete picture of the contemporary situation. Updates and major changes featured in this edition include:* A new chapter on the Western Shoshone--a Great Basin tribe centered in Nevada--including a discussion of the 2004 partial resolution of their long-standing major land claim against the federal government * A description of how in recent years some Pentecostal church congregations among the Crow and Tlingit have rejected their Indian backgrounds * A discussion of how the discovery of vast diamond deposits in northern Canada may dramatically change the lifeway of some Chipewyan and the Netsilik * Coverage of timely issues for Native Americans, including the management of individual trust accounts by the Bureau of Indian Affairs; the disposition of Kennewick Man; and the U.S. Supreme Court ruling on the Lara case in 2004, which centered on an aspect of Indian sovereignty * A more detailed examination of Indian casinos, including typical non-Indian reactions to themThis Land Was Theirs, Eighth Edition, incorporates more than 150 photographs and illustrations, and each chapter-opening offers pertinent text about the subject matter covered in that chapter. Abundant pedagogical aids include maps of each region discussed, a glossary, a pronunciation guide, and two appendixes: a guide to the various artifact types discussed in the text and an extensive list of additional resources for learning about Native Americans.

    With "intelligence and honesty" (Arizona Republic), she writes about guidos, bimbettes, and mammoni (mama's boys in Italy); examines the clashing aesthetics of Giorgio Armani and Gianni Versace; and unravels the etymology of southern Italian dialect words like gavone and bubidabetz. According to Frances Mayes, she navigates the conflicting forces of ethnicity "with humor and wisdom."

    Now he offers a profound understanding of how we create a social reality--a reality of money, property, governments, marriages, stock markets and cocktail parties. The paradox he addresses in Making the Social World is that these facts only exist because we think they exist and yet they have an objective existence. Continuing a line of investigation begun in his earlier book The Construction of Social Reality, Searle identifies the precise role of language in the creation of all "institutional facts." His aim is to show how mind, language and civilization are natural products of the basic facts of the physical world described by physics, chemistry and biology. Searle explains how a single linguistic operation, repeated over and over, is used to create and maintain the elaborate structures of human social institutions. These institutions serve to create and distribute power relations that are pervasive and often invisible. These power relations motivate human actions in a way that provides the glue that holds human civilization together. Searle then applies the account to show how it relates to human rationality, the freedom of the will, the nature of political power and the existence of universal human rights. In the course of his explication, he asks whether robots can have institutions, why the threat of force so often lies behind institutions, and he denies that there can be such a thing as a "state of nature" for language-using human beings.

    Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions that are true to the original work.

    Highly recommended, it is likely to prove one of the most thought-provoking books of the year."--Tyler Cowen, Marginal RevolutionHow did human minds become so different from those of other animals? What accounts for our capacity to understand the way the physical world works, to think ourselves into the minds of others, to gossip, read, tell stories about the past, and imagine the future? These questions are not new: they have been debated by philosophers, psychologists, anthropologists, evolutionists, and neurobiologists over the course of centuries. One explanation widely accepted today is that humans have special cognitive instincts. Unlike other living animal species, we are born with complicated mechanisms for reasoning about causation, reading the minds of others, copying behaviors, and using language.Cecilia Heyes agrees that adult humans have impressive pieces of cognitive equipment. In her framing, however, these cognitive gadgets are not instincts programmed in the genes but are constructed in the course of childhood through social interaction. Cognitive gadgets are products of cultural evolution, rather than genetic evolution. At birth, the minds of human babies are only subtly different from the minds of newborn chimpanzees. We are friendlier, our attention is drawn to different things, and we have a capacity to learn and remember that outstrips the abilities of newborn chimpanzees. Yet when these subtle differences are exposed to culture-soaked human environments, they have enormous effects. They enable us to upload distinctively human ways of thinking from the social world around us.As Cognitive Gadgets makes clear, from birth our malleable human minds can learn through culture not only what to think but how to think it.