joins Ford Motor Co. in 1948, he has no idea the part he'll play in automotive history. Morsey's arrival comes as Henry Ford II and other titans in the industry are about to kill the vaunted V-8 engine. He sees it as his sole mission to talk them out of it. In The Man Who Saved the V-8, he shares the never-before-told story of how his crusade saved the engine that would go on to power iconic cars like the Ford Thunderbird and Mustang. "To this day, I have no idea how a young, newly hired manager like myself...had the nerve to challenge the most powerful men inside Ford Motor Company and tell them they were wrong," Morsey says. "But that is exactly what I did." The twenty-nine-year-old executive embarks on massive market research. He works with manufacturing experts to find ways to produce the V-8 engine more efficiently. After finding success, he goes on to continue playing a central role in some of the most pivotal decisions that would ensure Ford remains one of the powerhouses in the automotive industry. The Man Who Saved the V-8 tells the story of his successes and lessons learned.

    This book will be helpful for students who want to prepare within a short time, covering the whole syllabus and all compilations at one place.

    In superb graphic detail, with hundreds of plans, illustrations, and diagrams, this comprehensive resource presents and entire library's worth of essential design data for residential development.

    Each volume is dedicated to the work of one key photographer who, through a series of bite-sized lessons and ideas, tells you everything you always wanted to know about their approach to taking photographs. From their influences, ideas and experiences, to tech tips and best shots. The series begins with Joel Meyerowitz, who will teach you, among other essentials: How to use a camera to reclaim the streets as your own, why you need to watch the world always with a sense of possibility, how to set your subjects at ease, and the importance of being playful and of finding a lens that suits your personality.

    Here Friedlander focuses on the role of his own physical presence in his images. He writes: "At first, my presence in my photos was fascinating and disturbing. But as time passed and I was more a part of other ideas in my photos, I was able to add a giggle to those feelings." Here readers can witness this progression as Friedlander appears in the form of his shadow, or reflected in windows and mirrors, and only occasionally fully visible through his own camera. In some photos he visibly struggles with the notion of self-portraiture, desultorily shooting himself in household mirrors and other reflective surfaces. Soon, though, he begins to toy with the pictures, almost teasingly inserting his shadow into them to amusing and provocative effect--elongated and trailing a group of women seen only from the knees down; cast and bent over a chair as if seated in it; mirroring the silhouette of someone walking down the street ahead of him; or falling on the desert ground, a large bush standing in for hair. These uncanny self-portraits evoke a surprisingly full landscape of the artist's life and mind. This reprint edition of Lee Friedlander: Self Portrait contains nearly 50 duotone images and an afterword by John Szarkowski, former Director of the Department of Photography at The Museum of Modern Art.

    Grouped under the following titles-- Eisenhower Years, The Street, Women, The Zoo, On the Road, The Sixties, Etc, The Fort Worth Fat Stock Show and Rodeo, Airport and Unfinished Work-- many of the 179 plates are works that had never before been published. The last section includes 25 pictures chosen from the enormous body of work that Winogrand left unedited at the time of his death in 1984. In his essay, Szarkowski, who knew the photographer well during most of his career, describes the development of Winogrand's pictorial strategies during his years as a photojournalist, the increasing complexity of his motifs as he pursued more personal goals, and the challenge posed for other photographers by the powerful and distinctive authority of Winogrand's best work, "with its manic sense of a life balanced somewhere between animal high spirits and an apprehension of moral disaster."

    

    It also contains the easy to follow instructions on how to analyze and compute the structural design of critical building parts such as: reinforced concrete slabs, beams, columns and footings. There are also simple designs and floor plans for a variety of building types to be found in this book.BUILDING DESIGN AND CONSTRUCTION should be of interest to architects, engineers, contractors, developers and allied professionals who are engaged in building design, planning and construction. Students and graduates reviewing for the board examinations for architects and engineers would find in this book valuable practical knowledge to supplement the theories learned in their classrooms.Project owners studying this book would appreciate and get a clear understanding of how their envisioned pet project, which sprang only from a mere idea - is transformed slowly step-by-step - into concrete form.Explanations and instructions in BUILDING DESIGN AND CONSTRUCTION are conveyed in direct and simple language for easy understanding even by the layman. Plans and drawings are clearly presented, to be easily interpreted by construction workers.

    

    Back to basics guide to improve your knowledge of and practice of photography.Topics include camera and lens types, lighting, exposure, composition and image editing.

    Buildings often overawe us with their beauty. Architecture is both setting for our everyday lives and public art form—but it remains mysterious to most of us. In How Architecture Works, Witold Rybczynski, one of our best, most stylish critics and winner of the Vincent Scully Prize for his architectural writing, answers our most fundamental questions about how good—and not-so-good—buildings are designed and constructed. Introducing the reader to the rich and varied world of modern architecture, he takes us behind the scenes, revealing how architects as different as Frank Gehry, Renzo Piano, and Robert A. M. Stern envision and create their designs. He teaches us how to "read" plans, how buildings respond to their settings, and how the smallest detail—of a stair balustrade, for instance—can convey an architect's vision. Ranging widely from a war memorial in London to an opera house in St. Petersburg, from the National Museum of African American History and Culture in Washington, D.C., to a famous architect's private retreat in downtown Princeton, How Architecture Works, explains the central elements that make up good building design. It is an enlightening humanist's toolkit for thinking about the built environment and seeing it afresh. "Architecture, if it is any good, speaks to all of us," Rybczynski writes. This revelatory book is his grand tour of architecture today.

    But ambition quickly took wing. The house swelled to 225 rooms and became - until 2012 when it was topped by the home of a billionaire in Mumbai, India – the world’s largest residence ever built for a private citizen. Here’s the story of the house that Vanderbilt built - from the gardens by Frederick Law Olmsted to the John Singer Sargent portraits that adorn its walls.

    Appropriated, chewed up, mulled over, digested, contemplated, and contorted - gathering up along the way fashion, ecology, politics, and art - architectural concepts become veritable things unto themselves in the present tense. As astoundingly diverse as contemporary architecture is, most importantly it is a reflection of what's happening right now all over the world, in people's minds and in the global collective consciousness. The many faces of world architecture today make for a mind-expanding book. Here you'll find the most recent work of over 60 architects and firms, including familiar names such as O. Gehry, Meier, Ando, Foster, and Starck, as well as a host of newcomers sure to be the architecture-celebrities of future generations. Highlights include Jakob & MacFarlane's morphological Restaurant at the Centre Georges Pompidou, Diller & Scofidio's "Blur Building" proposal for the International Expo 2001 in Switzerland (an ovular structure suspended over a lake, encapsulated by a fine mist of water, creating the look of a cloud hovering over the lake), and Herzog & de Meuron's remarkable Tate Modern. Proving that contemporary architecture is not limited to physical building design, New York firm Asymptote's Guggenheim Virtual Museum is also included, a place where visitors can take a cyber-stroll through rooms that are designed to be "compelling spatial environments." Presented alphabetically by architect or firm, Architecture Now! can be used like a reference guide, with extensive photographs and illustrations, biographical and contact information for designers, and a careful selection of today's most influential architects.

    His distinctive brand of architecture, usually moulded around local building traditions (especially those of Kerela, his adopted home state in south India), is instantly identifiable and has, unsurprisingly, revolutionized traditional concepts of architecture in India. Baker's architecture is responsive, uses local materials and lays stress on low-cost design.This biograpy of Laurie Baker, like his work, is direct, simple and comprehensive; further embellished with sketches, plans, photographs and some of Baker's own writings, the book offers the professional architect view of the life, methods and thoughts of an unorthodox genius.

    As he learned valuable lessons in self-sufficiency, taking responsibility, and how to avoid (for the most part but not always) getting punched in the face by irate hippies, Larry also found his place and made his home in the far-flung, disjointed and eccentric community he encountered in the anarchic realm that begins where Highway 101’s tattered tarmac dissolves into the dust of Spy Rock Road.