The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.If society is to be changed, this vicious circle of necessity and ideas must be broken. Decoding Advertisements is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. It provides not an answer, but a set of tools which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda.Other books by Judith Williamson published by Marion Boyars are Consuming Passions: the Dynamics of Popular Culture and Deadline at Dawn: Film Criticism 1980-1990.

    Bleak tools of the cold war, they embodied the rigid organization and mechanical conformity that made the military-industrial complex possible. But by the 1990s—and the dawn of the Internet—computers started to represent a very different kind of world: a collaborative and digital utopia modeled on the communal ideals of the hippies who so vehemently rebelled against the cold war establishment in the first place. From Counterculture to Cyberculture is the first book to explore this extraordinary and ironic transformation. Fred Turner here traces the previously untold story of a highly influential group of San Francisco Bay–area entrepreneurs: Stewart Brand and the Whole Earth network. Between 1968 and 1998, via such familiar venues as the National Book Award–winning Whole Earth Catalog, the computer conferencing system known as WELL, and, ultimately, the launch of the wildly successful Wired magazine, Brand and his colleagues brokered a long-running collaboration between San Francisco flower power and the emerging technological hub of Silicon Valley. Thanks to their vision, counterculturalists and technologists alike joined together to reimagine computers as tools for personal liberation, the building of virtual and decidedly alternative communities, and the exploration of bold new social frontiers. Shedding new light on how our networked culture came to be, this fascinating book reminds us that the distance between the Grateful Dead and Google, between Ken Kesey and the computer itself, is not as great as we might think.

    The New Yorker offers a signature mix of reporting and commentary on politics, international affairs, and the arts, along with fiction, poetry, humor, and cartoons. Founded in 1925, The New Yorker has received more National Magazine Awards than any other magazine. Notable work in recent years includes coverage of the war on terror by George Packer, Jane Mayer, Lawrence Wright, Steve Coll, and Seymour M. Hersh; reports from the front lines of the Middle East by Jon Lee Anderson, Dexter Filkins, and Wendell Steavenson; Malcolm Gladwell on "the tipping point"; Anthony Lane on movies; James Wood on books; Elizabeth Kolbert on the environment; Atul Gawande on health care; fiction by Jonathan Franzen, Edwidge Danticat, Zadie Smith, and Haruki Murakami; humor by David Sedaris and Andy Borowitz; and cartoons by Roz Chast.

    In the book he argues that a new, expanded cinema is required for a new consciousness. He describes various types of filmmaking utilising new technology, including film special effects, computer art, video art, multi-media environments and holography." - wikipedia

    As promoted by enterprises like IBM, Siemens and Cisco Systems, the vision of the "smart city" proposes that this technology can be harnessed by municipal administrators to achieve unprecedented levels of efficiency,security, convenience and sustainability. But a closer look at what this body of ideas actually consists of suggests that such a city will not, and cannot, serve the interests of the people who live in it. In this pamphlet, Everyware author Adam Greenfield explores the ways in which this discourse treats the city as an abstraction, misunderstands (or even undermines) the processes that truly do generate meaning and value — and winds up making many of the same blunders that doomed the High Modernist urban planning of the twentieth century. “Against the smart city” provides an intellectual toolkit for those of us interested in resisting this sterile and unappealing vision, and lays important groundwork for the far more fruitful alternatives to come.

    Arnold, CHOICE"The book provides readers with a clear, sympathetic and unbiased understanding of the four conflicting visions of curriculum that will enable them to more productively interact with educators who might hold different beliefs. The book stimulates readers to better understand their own beliefs and also to provide them with an understanding of alternate ways of thinking about the fundamental goals of education" --SIRREADALOT.ORG"A much needed, insightful view of alternative curriculum orientations. This is an exceptionally written book that will be useful to teachers, curriculum workers, and school administrators."--Marc Mahlios, University of Kansas"Curriculum Theory: Conflicting Visions and Enduring Concerns is a thought provoking text that invites self-analysis."--Lars J. Helgeson, University of North DakotaCurriculum Theory: Conflicting Visions and Enduring Concerns presents a clear, unbiased, and rigorous description of the major curriculum philosophies that have influenced educators and schooling over the last century. Author Michael Stephen Schiro analyzes four educational visions--Scholar Academic, Social Efficiency, Learner Centered, and Social Reconstruction--to enable readers to reflect on their own educational beliefs and allow them to more productively interact with educators who might hold different beliefs.Key FeaturesProvides a historical perspective on the origins of curriculum ideologies: The book places our current educational debates and issues in a historical context of enduring concerns.Offers a model of how educational movements can be critically analyzed: Using a post-structuralist perspective, this model enables readers to more effectively contribute to the public debate about educational issues.Pays careful attention to the way language is used by educators to give meaning to frequently unspoken assumptions: The text's examination helps readers better understand curricular disagreements that occur in schools.Highlights the complexities of curriculum work in a social context: With an understanding of the ideological pressures exerted on them by society and colleagues, readers can put these pressures in perspective and maintain their own values, beliefs, and practices.Intended AudienceThis book is designed as a supplemental text for advanced undergraduate and graduate courses such as Curriculum Theory, Introduction to Curriculum and Instruction, Curriculum Philosophy, and Curriculum Theory and Practice in the department of education.Talk to the author! schiro@bc.eduTo visit the author's web site, please visit: http: //www2.bc.edu/ schiro/sage.html.

    Hungry for the World is the story of how an intelligent and passionate young woman, yearning for an understanding of the world beyond her insular family life, found her way.On the day of her 1976 high school graduation in Lewiston, Idaho, Kim Barnes decided she could no longer abide the patriarchal domination of family and church. After a disagreement with her father–a logger and fervent adherent to the Pentecostal Christian faith–she gathered her few belongings and struck out on her own. She had no skills and no funds, but she had the courage and psychological sturdiness to make her way, and to eventually survive the influence of a man whose dominance was of a different and more menacing sort. Hungry for the World is a classic story of the search for knowledge and its consequences, both dire and beautiful.

    The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a few salespeople and engineers. In total, there are over five centuries of collected wisdom represented here.The contributors each share one rule they think is critical to succeed in product management based on their hands-on product management and product marketing experience with companies such as Apple, eBay, Intuit, SAP, and Yahoo!.Packed with pearls of product management wisdom, this book has something for everyone. You will learn: How to focus on market needs, not just individual requests How to clarify your product positioning before your next big decision How to align your product strategy with company strategy and then sell it Why agility is the key to product management success Why great execution trumps a great product ideaBest of all, it was written with the busy product manager in mind. Each rule is kept to two pages and designed to stand-on its own. The rules can be read in any order. In less than five minutes a day, you can learn from forty of the best product managers in the world. Whether you are a seasoned and experienced product manager or are just starting out, the "42 Rules of Product Management" will help you lead with greater effectiveness and influence.

    Numerous case studies, followed by the author's analysis of the cases, helps you structure your thinking and apply professional standards to complex cases. Coverage includes ethics, legal research, and the professional literature in major topics in ethics (such as consent, confidentiality, and multiple relationships) and in applied settings (such as community mental health, private practice, schools, and teaching/research).

    Truly effective companies (and marketers) create content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billion-dollar brands.Randy Frisch will push you to rethink how you approach content for complex buyer journeys. The current mindset is all about volume-the more content created, the better. But the reality is that almost 70 percent of content created within an organization is never used, and there's little point investing in content marketing if you're not leveraging the assets you create.In this book, Frisch unpacks the Content Experience Framework, arming your organization to deliver personalized experiences that leverage your content to engage your audiences at scale-as well as identify and ramp up the key players in your organization who need to own this process.

    Yet you and I can take control and make media serve us -- all of us -- by being active consumers and participants. Here's how.ContentsForeword IntroductionChapter 1 Darwin’s Media Chapter 2 Becoming an Active User: Principles Chapter 3 Tools and Techniques for the Mediactive ConsumerChapter 4 Journalism’s Evolving Ecosystem Chapter 5 Principles of Trustworthy Media CreationChapter 6 Tools and Tactics for Trusted Creators Chapter 7 Owning Your Online Presence Chapter 8 Entrepreneurs Will Save Journalism, and You Could BeOne of Them Chapter 9 Laws and Norms Chapter 10 Teaching and Learning Mediactivity Chapter 11 A Path to Tomorrow Epilogue Acknowledgments

    The Obree Way, A Training Guide for Cyclists is the one stop shop for aspiring cyclists, full of insight and ideas from a legend of cycling Graeme Obree. Graeme has a life time's experience in cycling, working every dimension in his quest to understand how to go faster on a bike.The Obree Way is exactly that, a synopsis of the ideas and thoughts on training from Graeme with a unique insight into the focus and passion he has for his sport. The Obree Way is written to provide a practical guide to cyclists and is ideal for those new or returning to the sport.Written like a novel, The Obree Way is easily readable and covers all the main subject matters necessary to allow readers to make the most from any training time and effort. Psychology, bike set up, breathing, nutrition and more, The Obree Way is a comprehensive guide, a one stop shop minus the jargon to help cyclists get more from their investment in the sport.

    

    Stephen (The 101 Best Graphic Novels) Weiner takes us on a historical tour of this format with a bit of background on comics as a whole.

    Simondon’s prolific intellectual curiosity led his philosophical and scientific reflections to traverse a variety of areas of research, including philosophy, psychology, the beginnings of cybernetics, and the foundations of religion. For Simondon, the human/machine distinction is perhaps not a simple dichotomy. There is much we can learn from our technical objects, and while it has been said that humans have an alienating rapport with technical objects, Simondon takes up the task of a true thinker who sees the potential for humanity to uncover life-affirming modes of technical objects whereby we can discover potentiality for novel, healthful, and dis-alienating rapports with them. For Simondon, by way of studying its genesis, one must grant to the technical object the same ontological status as that of the aesthetic object or even a living being. His work thus opens up exciting new entry points into studying the human’s rapport with its continually changing technical reality. This first complete English-language translation of Gilbert Simondon’s groundbreaking and influential work finally presents to Anglophone readers one of the pinnacle works of France’s most unique thinkers of technics.