. . . / What is it good for? / Absolutely nothing," says the famous song—but archaeology, history, and biology show that war in fact has been good for something. Surprising as it sounds, war has made humanity safer and richer.In War! What Is It Good For?, the renowned historian and archaeologist Ian Morris tells the gruesome, gripping story of fifteen thousand years of war, going beyond the battles and brutality to reveal what war has really done to and for the world. Stone Age people lived in small, feuding societies and stood a one-in-ten or even one-in-five chance of dying violently. In the twentieth century, by contrast—despite two world wars, Hiroshima, and the Holocaust—fewer than one person in a hundred died violently. The explanation: War, and war alone, has created bigger, more complex societies, ruled by governments that have stamped out internal violence. Strangely enough, killing has made the world safer, and the safety it has produced has allowed people to make the world richer too.War has been history's greatest paradox, but this searching study of fifteen thousand years of violence suggests that the next half century is going to be the most dangerous of all time. If we can survive it, the age-old dream of ending war may yet come to pass. But, Morris argues, only if we understand what war has been good for can we know where it will take us next.

    In Essential Advantage, Booz & Company's Cesare Mainardi and Paul Leinwand maintain that success in any market accrues to firms with coherence: a tight match between their strategic direction and the capabilities that make them unique.Achieving this clarity takes a sharpness of focus that only exceptional companies have mastered. This book helps you identify your firm's blend of strategic direction and distinctive capabilities that give it the "right to win" in its chosen markets. Based on extensive research and filled with company examples—including Amazon.com, Johnson & Johnson, Tata Sons, and Procter & Gamble—Essential Advantage helps you construct a coherent company in which the pieces reinforce each other instead of working at cross-purposes.The authors reveal:· Why you should focus on a system of a few aligned capabilities· How to identify the "way to play" in your market· How to design a strategy for well-modulated growth· How to align a portfolio of businesses behind your capability system· How your strategy clarifies growth, costs, and people decisionsFew companies achieve a capability-driven "right to win" in their market. This book helps you position your firm to be among them.

    Creasy's Fifteen Decisive Battles of the World has been read and re-read for close to 150 years. It is not only the authoritative account of each battle that makes Creasy's work such a classic--it is his command of narrative, his interest in human struggle, his profound deductions as to effects of the battles, and his striving after truth. Furthermore, his selections seem as wise and well-considered today as when Fifteen Decisive Battles first appeared in 1851: Nobody since has made better ones, nor given us better accounts. Apart from the scholarship and literary skill of Creasy's book, there is another reason it has endured: Creasy was essentially fair-minded. He had been a judge, and when he became England's great military critic and historian, he maintained a thoroughly judicial attitude. He was not a British partisan, nor French, nor German--he was a cosmopolitan observer of great events.Out of 2300 years, Creasy only found fifteen battles which he called decisive in the highest sense. He chose them not for the number of killed and wounded, nor for their status in myth and lore, but because they fundamentally changed the course of world history. In doing so, he made his book a miniature military history of the western world, a classic that will repay continued study for generations to come, as it has for generations.

    Gillian Tett points to anthropology—the study of human culture. Anthropologists learn to get inside the minds of other people, helping them not only to understand other cultures but also to appraise their own environment with fresh perspective as an insider-outsider, gaining lateral vision. Today, anthropologists are more likely to study Amazon warehouses than remote Amazon tribes; they have done research into institutions and companies such as General Motors, Nestlé, Intel, and more, shedding light on practical questions such as how internet users really define themselves; why corporate projects fail; why bank traders miscalculate losses; how companies sell products like pet food and pensions; why pandemic policies succeed (or not). Anthropology makes the familiar seem unfamiliar and vice versa, giving us badly needed three-dimensional perspective in a world where many executives are plagued by tunnel vision, especially in fields like finance and technology. “Fascinating and surprising” (Fareed Zararia, CNN), Anthro-Vision offers a revolutionary new way for understanding the behavior of organizations, individuals, and markets in today’s ever-evolving world.

    Not simply revised, but completely re-written, the Second Edition of this classic text is a fresh reinterpretation of the theories and events surrounding the Cuban Missle Crisis, incorporating all new information from the Kennedy tapes and recently declassified Soviet files. Essence of Decision Second Edition, is a vivid look at decision-making under pressure and is the only single volume work that attempts to answer the enduring question: how should citizens understand the actions of their government?

    First deployed in Vietnam in 1967 and loaded with a formidable arsenal of weaponry, the Cobra was the first helicopter designed from inception as an attack aircraft. It dramatically changed the nature of the war in Vietnam by offering the Army, for the first time, its own powerful and highly accurate weapons platform for close-air-support missions. Randy Zahn arrived in Vietnam shortly before the 1970 U.S. invasion of Cambodia, one of the most impressive demonstrations by the Cobra in the war. He describes his stunning transformation from a naive, middle-class teenager from southern California to a hardened killer during his tour in Vietnam. Unlike the pilots who flew the fast-moving strike jets, Zahn experienced the war “up close and personal,” witnessing the grisly effects of the Cobra’s firepower on enemy soldiers. The author does not glorify killing but rather explains in sharp relief the kaleidoscope of emotions associated with combat: fear, revenge, hate, remorse, pity, and even ecstasy. He captures many of the ironies and nuances inherent in Vietnam, especially during the final years of the conflict. Zahn displays a sensitivity rarely found in memoirs written by battle-hardened warriors. This human element, combined with the vast amount of archival research and interviews with members of his former unit, ensures that Snake Pilot will become the definitive account of the role helicopters played in Vietnam.

    You will learn how to systematically understand, design, and implement a new business model or analyze and renovate an old one.2) Co-created by 470 strategy practitionersBusiness Model Generation practices what it preaches. Co-authored by 470 Business Model Canvas practitioners from 45 countries, the book was financed and produced independently of the traditional publishing industry. It features a tightly-integrated, visual, lie-flat design that enables immediate hands-on use.3) Designed for doersBusiness Model Generation is for those ready to abandon outmoded thinking and embrace new, innovative models of value creation: executives, consultants, entrepreneurs and leaders of all organizations.

    And, the Director of Google Ideas, Jared Cohen, formerly an advisor to both Secretaries of State Condoleezza Rice and Hillary Clinton.Never before has the future been so vividly and transparently imagined. From technologies that will change lives (information systems that greatly increase productivity, safety and our quality of life, thought controlled motion technology that can revolutionize medical procedures, and near-perfect translation technology that allows us to have more diversified interactions) to our most important future considerations (curating our online identity and fighting those who would do harm with it) to the widespread political change that will transform the globe (through transformations in conflict, increasingly active and global citizenries, a new wave of cyber-terrorism and states operating simultaneously in the physical and virtual realms) to the ever present threats to our privacy and security, Schmidt and Cohen outline in great detail and scope all the promise and peril awaiting us in the coming decades.

    

    A third revised edition of this study of the art and theories behind negotiation, which explores the psychology of bargaining, and the interpersonal conflicts and resolutions which occur during the process.

    Today around the globe, at least thirty nations have weapons that can search for and destroy enemy targets all on their own. Paul Scharre, a leading expert in next-generation warfare, describes these and other high tech weapons systems—from Israel’s Harpy drone to the American submarine-hunting robot ship Sea Hunter—and examines the legal and ethical issues surrounding their use. “A smart primer to what’s to come in warfare” (Bruce Schneier), Army of None engages military history, global policy, and cutting-edge science to explore the implications of giving weapons the freedom to make life and death decisions. A former soldier himself, Scharre argues that we must embrace technology where it can make war more precise and humane, but when the choice is life or death, there is no replacement for the human heart.

    (Rhino) Thompson, PhD on the subject of Verbal Judo. Redirecting Behavior with Words explores the need for an approach to conflict and verbal abuse. By uniting the persuasive power found in the rhetorical persuasion of Aristotle and the physical re-directive power of Jigoro Kano's physical judo, this book expounds the principles of the Verbal Judo training program, now recognized around the world as an effective and pragmatic approach to conflict resolution. By using life examples from people in conflict, Thompson and his friend discuss the philosophy of conflict and the birth of Verbal Judo during a car road trip from Albuquerque, New Mexico to Las Vegas, Nevada. Each stop and each situation explores a problem and a solution using words to gain voluntary compliance from angry or emotionally frustrated people. Using a dialogue format and designed as a "Habit of Mind" philosophy for thinking creatively about conflict, Verbal Judo is the next step in resolving the issues that plague all of us when dealing with others in disagreement. From missed expectations to redirecting harsh words, this book was the ground floor for a program that has had over one million participants attending lectures since 1984.

    military invaded Iraq, it  lacked a common understanding of the problems inherent in counterinsurgency campaigns. It had neither studied them, nor developed doctrine and tactics to deal with them. It is fair to say that in 2003, most Army officers knew more about the U.S. Civil War than they did about counterinsurgency.The U.S. Army / Marine Corps Counterinsurgency Field Manual was written to fill that void. The result of unprecedented collaboration among top U.S. military experts, scholars, and practitioners in the field, the manual espouses an approach to combat that emphasizes constant adaptation and learning, the importance of decentralized decision-making, the need to understand local politics and customs, and the key role of intelligence in winning the support of the population. The manual also emphasizes the paradoxical and often counterintuitive nature of counterinsurgency operations: sometimes the more you protect your forces, the less secure you are; sometimes the more force you use, the less effective it is; sometimes doing nothing is the best reaction.  An new introduction by Sarah Sewall, director of the Carr Center for Human Rights Policy at Harvard’s Kennedy School of Government, places the manual in critical and historical perspective, explaining the significance and potential impact of this revolutionary challenge to conventional U.S. military doctrine.An attempt by our military to redefine itself in the aftermath of 9/11 and the new world of international terrorism, The U.S. Army / Marine Corps Counterinsurgency Field Manual will play a vital role in American military campaigns for years to come. The University of Chicago Press will donate a portion of the proceeds from this book to the Fisher House Foundation, a private-public partnership that supports the families of America’s injured servicemen. To learn more about the Fisher House Foundation, visit www.fisherhouse.org.

    A vivid and eloquent book." --Stephen W. Sears, author of Gettysburg"Little Round Top has become iconic in Civil War literature and American memory. In the emotional recollection of our great war, if there was one speck on the landscape that decided a battle and the future of a nation, then surely this was it. The story of the July 2, 1863 struggle for that hill outside Gettysburg goes deeper into our consciousness than that, however. The men who fought for it then and there believed it to be decisive, and that is why they died for it. Glenn W. LaFantasie's Twilight at Little Round Top addresses that epic struggle, how those warriors felt then and later, and their physical and emotional attachment to a piece of ground that linked them forever with their nation's fate. This is military and social history at its finest." --W.C. Davis, author of Lincoln's Men and An Honorable Defeat"Few military episodes of the Civil War have attracted as much attention as the struggle for Little Round Top on the second day of Gettysburg. This judicious and engaging book navigates confidently through a welter of contradictory testimony to present a splendid account of the action. It also places events on Little Round Top, which often are exaggerated, within the broader sweep of the battle. All readers interested in the battle of Gettysburg will read this book with enjoyment and profit." --Gary W. Gallagher, author of The Confederate War"In his beautifully written narrative, Glenn LaFantasie tells the story of the battle for Little Round Top from the perspective of the soldiers who fought and died in July 1863. Using well-chosen quotes from a wide variety of battle participants, TWILIGHT puts the reader in the midst of the fight--firing from behind boulders with members of the 4th Alabama, running up the hillside into battle with the men of the 140th New York, and watching in horror as far too many men die. This book offers an elegy to the courage of those men, a meditation on the meaning of war, and a cautionary tale about the sacrifices nations ask of their soldiers and the causes for which those sacrifices are needed." --Amy Kinsel, Winnrer of the 1993 Allan Nevins Prize for From These Honored Dead: Gettysburg in American Culture

    In this book, Patrick Bet-David “helps entrepreneurs understand exactly what they need to do next” (Brian Tracy, author of Eat That Frog!) by translating this skill into a valuable methodology. Whether you feel like you’ve hit a wall, lost your fire, or are looking for innovative strategies to take your business to the next level, Your Next Five Moves has the answers. You will gain: CLARITY on what you want and who you want to be. STRATEGY to help you reason in the war room and the board room. GROWTH TACTICS for good times and bad. SKILLS for building the right team based on strong values. INSIGHT on power plays and the art of applying leverage. Combining these principles and revelations drawn from Patrick’s own rise to successful CEO, Your Next Five Moves is a must-read for any serious executive, strategist, or entrepreneur.