Written by the former Creative Director of OgilvyOne, Dave Birss, this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame the problem, how to push your thinking, how to sell the idea and build support for it, and how to inspire others to have great ideas. It proves that any organization - and any department within an organization - can become a fertile environment for ideas.Combining a practical research-based system with fascinating insights and inspiring and humorous writing,the book is also accompanied by the problem-solving system RIGHT THINKING. This is a tool that shows organizations a more effective way to generate more effective ideas and is based on the thinking in the book. This is available online and in person from the author.

    With controversial ideas and funny stories, it covers topics that readers will recognize from their course and some new but equally important areas to challenge their thinking. Part of a highly popular new series this book will make you better able to question and understand this burgeoning field.

     Spot inconsistencies and lies, and apply logic to your daily life. If you want to become a critical, effective, and rational thinker instead of an irrational and snap-judging one, this book is for you. Critical thinking skills strengthen your decision making muscle, speed up your analysis and judgment, and help you spot errors easily. The Critical Mind offers a thorough introduction to the rules and principles of critical thinking. You will find widely usable and situation-specific advice on how to critically approach your daily life, business, friendships, opinions, and even social media. Critical thinking not only saves you time but saves you money and helps you prevent misunderstanding and disappointment. • Learn the main elements of critical thinking. • The theories and practices of the best critical thinkers of the world. • Tips to keep your brain in good shape and receptive to analysis. • Solve your problems with critical thinking. • Become a quicker and better decision maker. Cut out the inefficiencies of your life. The Critical Mind is a guideline for everyone who wishes to learn the basics of critical thinking. If you work in business, education, healthcare, or you study, you’ll find the book equally useful. The book takes a deep look at the framework of geniuses like Richard Paul and Linda Elder to give you a well-established foundation on effective thought. • Become a more effective communicator having relevant argument points. • How to apply critical thinking in a group. • Guiding questions that help you think more critically. • Four types of critical thinking exercise to deepen your knowledge each day. The Critical Mind gives you the best theories and practices to become a more successful and better thinker. Know that the people whom you admire for their mind aren’t aliens, they just use their minds differently. In this book, I unveil how and what they do differently. Delete this. Too repetitive. Put something about the author Discover hidden opportunities, gain a solution-oriented mindset, solve difficult tasks, and understand the world more deeply. Critical thinking will enhance your creativity, logic, intelligence, and helps you navigate through everyday life matters more easily. Think faster, argue better, and succeed consistently.

    . .” Since then, politicians have repeatedly committed egregious transgressions against scientific knowledge prefaced by this seemingly innocuous phrase. Yet, as science journalist Dave Levitan reveals, that line is just the tip of the melting iceberg when it comes to rhetorical tools wielded to attack scientific findings that don’t cooperate with political agendas. Just listen to Mike Huckabee dismiss climate change as “a sunburn,” Donald Trump suggest that vaccines cause autism, or Todd Akin’s infamous invention of “legitimate rape.” With a taxonomer’s eye, Levitan captures and categorizes these deceptions by chapter, assigning delightful names like “The Butter-Up and Undercut,” “The Literal Nitpick,” “The Straight-Up Fabrication,” and many more. His sharpelbowed humor dismantles our leaders’ deceptive arguments while illuminating the real science behind the worst soundbites from our elected non-scientists.

    It is not merely the absence of fear that constitutes courage, though we interchange "fearless" with "courageous." Frequently it is the conquest of fear by the man himself that leads him to the highest courage. There is a type of courage based on the lack of imagination, the inability to see ahead the disaster that lurks around every corner. There is another type of courage based on the philosophy that to lose control of oneself is the greatest disaster. There are the nobly proud, whose conception of "ought," of "noblesse oblige," makes them the real aristocrats of the race.

    This entertaining guide builds on scores of case studies taken from business, sports, the movies, politics, and gambling. It outlines the basics of good strategy making and then shows how you can apply them in any area of your life.

    Sunstein combines legal theory with behavioral economics to make a fresh argument about the legitimate scope of government, bearing on obesity, smoking, distracted driving, health care, food safety, and other highly volatile, high-profile public issues. Behavioral economists have established that people often make decisions that run counter to their best interests—producing what Sunstein describes as “behavioral market failures.” Sometimes we disregard the long term; sometimes we are unrealistically optimistic; sometimes we do not see what is in front of us. With this evidence in mind, Sunstein argues for a new form of paternalism, one that protects people against serious errors but also recognizes the risk of government overreaching and usually preserves freedom of choice. Against those who reject paternalism of any kind, Sunstein shows that “choice architecture”—government-imposed structures that affect our choices—is inevitable, and hence that a form of paternalism cannot be avoided. He urges that there are profoundly moral reasons to ensure that choice architecture is helpful rather than harmful—and that it makes people’s lives better and longer.

    Thanks to Bruce Kasanoff’s engaging writing and sage advice, this is an enjoyable book that’s full of new ideas to put into action immediately." -- Adam Grant, Wharton professor and bestselling author of Give and Take Do you feel uncomfortable blowing your own horn? Do you struggle to get your fair share of attention? If either is true, this little gem of a book is for you. It provides you with quick and effective tips on the most appropriate ways to make a name for yourself in our hyper-connected world. The book is organized around the author's "Simplify Your Future" framework for managing your career and life: Be generous and expert, trustworthy and clear, open-minded and adaptable, persistent and present.

    You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.

    It it impossible is to resist quoting passages from this novel, given the author’s brilliant insights into character, wonderful literary flourishes and stunning demonstration of what is meant by inspired writing." - Humber School for Writers. A savage, brilliant, hilarious attack on modern hypocrisy, "The God of Atheists" follows the downfall of three men who wake up one morning and decide to take what they have not earned. Al, a down-and-out music producer, bullies his handsome son into forming a boy-band. Alder, an obscure academic, steals a brilliant idea from a grad student. As they exploit the talents of the naïve youths around them, their fame and wealth increase – but they become more and more terrified of exposure and destruction...

    Have you ever stopped to think about what it is that will make your life worth living? Is it the large amount of money that you have in the bank? The prestigious education that you have? The family and friends that surround you? Or your spiritual belief that there is someone greater than you in the world? Most people will spend their entire lifetimes trying to figure it out, but only a few will have the privilege of really understanding and experiencing themselves what it means to live a fulfilled life. Over the past years, we’ve seen many life philosophies take center stage, all claiming to hold to secret to happiness and fulfillment. While all of them may have very convincing premises, only one truly stands out. Ikigai, or the Japanese concept of finding your purpose, is the key to living a meaningful life. If there’s one people group who have mastered the art of living - and living well, it’s definitely the Okinawans of Japan. Famous for being the world’s longest-living people, they attribute their joy and contentment to finding their ikigai. It’s the reason why they live longer, happier, and better lives than the rest of us. So how does knowing your ikigai change your life? And what should you do to help you uncover your ikigai? Well, you’ll discover all that and more after you’ve listened to this audiobook. This audiobook is packed with helpful insights that will change not just the way you think, but also the way you live. You’ll learn how to slow down and let go of the things that stop you from finding your ultimate purpose. This audiobook will also give you the blueprint to living the life that you always wanted so you won’t have to feel your life is meaningless ever again. I hope that through this audiobook, you will see joy, meaning, and purpose in every single day of your life.©2018 Zen Mastery (P)2018 Zen Mastery

    

    It is not a traditional political analysis of Donald Trump or the success of his political campaign, which would be boring and useless to you. MAGA MINDSET will give you a deeper understanding of America, the challenges it is facing, and how those challenges created the conditions for Donald Trump’s inevitable rise to President of the United States. You will understand how Mike Cernovich was able to successfully predict Donald Trump would be the Republican nominee at a time when all the professional political pundits considered his campaign to be a joke, why Mike was certain that Trump would be President before he was nominated by the Republican Party, and why the Trump revolution will continue well beyond his first term in office. In MAGA Mindset you will learn: * The cultural forces behind Trump's rise * How Trump and other masters of social media are able to drive the news cycle * The mindset techniques and strategies YOU need to succeed at life, even when it seems hopeless Mike Cernovich is the bestselling author of GORILLA MINDSET. He is a lawyer, a journalist who has broken several news stories of international interest, and the producer of the film documentary SILENCED.

    In Decoding Greatness, award-winning social psychologist Ron Friedman illuminates a powerful third path—one that has quietly launched icons in a wide range of fields, from artists, writers, and chefs, to athletes, inventors, and entrepreneurs: reverse engineering. To reverse engineer is to look beyond what is evident on the surface and find a hidden structure. It’s the ability to taste an intoxicating dish and deduce its recipe, to listen to a beautiful song and discern its chord progression, to watch a horror film and grasp its narrative arc. Using eye-opening examples of top performers—from Agatha Christie to Andy Warhol, Barack Obama to Serena Williams—and groundbreaking research on pattern recognition, skill acquisition, and creative genius, Friedman reveals the staggering power of reverse engineering and teaches you how to harness this vital skill for yourself. You’ll learn how to take apart models you admire, pinpoint precisely what makes them work, and apply that knowledge to develop novel ideas, methods, and products that are uniquely your own. Along the way, you’ll meet the culinary detective who exposes top-secret recipes, the burglar who can visit a bank and recreate its blueprints, and the celebrated artist who reverse engineered his way to the top of his profession without any formal education. You don’t have to be a genius to achieve greatness, but you do need a method for getting there. Bursting with unforgettable stories and actionable strategies, Decoding Greatness is an indispensable guide to learning from the best, improving your skills, and sparking breakthrough ideas.

    Private corner offices and management by decree are out, as is unquestioned trust in the government and media. These former pillars of traditional power have been replaced by networks of informed citizens who collectively wield more power over their personal lives, employers, and worlds than ever before. So how do you navigate this new landscape and come out on top? Adam Grant, Wharton organizational psychologist and New York Times best-selling author of Give and Take, Originals, and Option B, went to the World Economic Forum in Davos, the epicenter of power, and sat down with thought leaders from around the world, to find out.In interviews with two dozen leaders and thinkers - from top executives at Google, GM, Slack, and Goldman Sachs, to the CEO of the Gates Foundation and NASA's former chief scientist - Grant shares hard-earned insight on how to succeed in this new era of hyper-linked power. He also explores how it's reshaping everything from how employees work to how employers manage their workers, from how women rise in the office to how scientists influence policy.The combination of captivating interviews, compelling data, and Grant's unmistakably incisive and actionable analysis results in an inspiring crash course from the frontlines on the changing nature of power today.