Drawing on cutting-edge research in psychology and neuroscience, the entire book culminates a powerful 7-step persuasion process that follows the acronym, METHODS: Step 1: Mold Their Perception Step 2: Elicit Congruent Attitudes Step 3: Trigger Social Pressure Step 4: Habituate Your Message Step 5: Optimize Your Message Step 6: Drive Their Momentum Step 7: Sustain Their Compliance This book teaches you the psychology behind each step, and it explains how you can use METHODS to influence people's thoughts, emotions, and behavior in nearly any situation.

    Reasons to Stay Alive is Matt’s inspiring account of how, minute by minute and day by day, he overcame the disease with the help of reading, writing, and the love of his parents and his girlfriend (and now-wife), Andrea. And eventually, he learned to appreciate life all the more for it. Everyone’s lives are touched by mental illness: if we do not suffer from it ourselves, then we have a friend or loved one who does. Matt’s frankness about his experiences is both inspiring to those who feel daunted by depression and illuminating to those who are mystified by it. Above all, his humor and encouragement never let us lose sight of hope. Speaking as his present self to his former self in the depths of depression, Matt is adamant that the oldest cliché is the truest—there is light at the end of the tunnel. He teaches us to celebrate the small joys and moments of peace that life brings, and reminds us that there are always reasons to stay alive.

    F*ck him in this case is not physical, it’s mental. So many women get in trouble in their love lives, and 99.9 percent of that trouble could have been avoided if they’d said, “Well, f*ck him!” a bit more often. Too many women are way too nice and compliant to their men, especially when these men don’t deserve that kind of treatment. And yet, every woman I’ve ever met tries to not be needy or wear her heart on her sleeve. She simply wants to protect her feelings. Nevertheless, most women I’ve coached have had men seem very interested only to disappear suddenly. These women are left standing in the dark. Once the guy vanishes, they often find out it’s easier to get the President of the United States on the phone than the man who seemingly really liked them...just not enough to stick around. This should stop. I, as a dating coach and author of books for women who want to get men, cannot take it anymore. You deserve better. This is not your fault. It’s his! He needs to learn to be much more transparent and upfront. That said, we both know most men won’t change. We can lead a horse to water, but we can’t make it drink. Or can we? What if there was a way to change a guy’s behavior? What if you could get into his head and take over the driver’s wheel? What if you could make him do more of the things that you appreciate and need and less of the bad behaviors you dislike? At first, this might seem impossible. Nevertheless, I’m sure you’ve already met women who are good at manipulating their men. Enter the high-value woman. You know her. You’ve seen her. She’s the woman who always has great men drooling over her. It’s the woman you see getting all the attention. You often wonder, “How does she do it? What do they see in her? What does she know that I don’t?” You might have even complained to your girlfriends that men just don’t seem to notice what a catch you are. Your girlfriends may have even said, “He doesn’t know what he’s missing.” What if you could make him see it? When you look at these high-value women who get their way with men, it might have surprised you that their looks don’t seem to matter. The high-value woman can be great looking, average looking, or even bad looking. It doesn’t matter. She knows her way around men. She knows how to mentally f*ck them. Are you ready to implement her strategies? You’ll see behavior you’ve never seen from him. He’ll start to put in an effort that makes you feel like you’re a queen because to him, you are. At first, it will be strange. If you’ve never truly been in control of a man, it might feel like riding a horse for the first time. But soon, it will make you feel all tingly inside. I’m not kidding. There’s nothing more powerful than being in a relationship with a guy and having him do exactly what you want while he thinks it was his idea. (This is important, as you’ll see. He needs to think he is the one in the driver’s seat, even though you actually are.) This book is not about becoming someone you’re not or turning your boyfriend into a spineless manslave. It’s about your empowerment, about taking back what’s yours. No man should ever be able to play games with you, to take you for granted, to treat you even a tiny bit less than you deserve.

    People can use economics and they can use statistics and numbers to get at the truth and there is a real appetite for doing so. This is such a BBC thing to say--there’s almost a public service mission to be fulfilled in educating people about economics. When I wrote The Undercover Economist, it was all about my pure enthusiasm for the subject; the book is full of stuff I wanted to say and that is always the thing with the books: they are always such fun to write. Do you think that people these days are generally more economically literate? People are now aware of economics for various reasons. There are the problems with the economy--there is always more interest in economics when it is all going wrong. Where is the border line in your new book between economics and sociology? I don’t draw a border line, and particularly not with the new book. The Undercover Economist was basically all the cool economics I could think of and The Logic of Life was me investigating a particular part of economics. All of the references in The Logic of Life were academic economics papers that I had related--and hopefully made more fun. This new book, Adapt, is very different. I have started by asking what is wrong with the world, what needs fixing, how does it work--and if economics can tell us something about that (which it can) then I have used it. And if economics is not the tool that you need--if you need to turn to sociology or engineering or biology or psychology--I have, in fact, turned to all of them in this book. If that’s what you need, then that’s where I have gone. So I have written this book in a different way: I started with a problem and tried to figure out how to solve it. What specific subjects do you tackle? To be a bit more specific, the book is about how difficult problems get solved and I look at quick change; the banking crisis; poverty; innovation, as I think there is an innovation slow-down; and the war in Iraq. Also, I look at both problems in business and in everyday life. Those are the big problems that I look at--and my conclusion is that these sorts of problems only ever get solved by trial and error, so when they are being solved, they are being solved through experimentation, which is often a bottom-up process. When they are not being solved it is because we are not willing to experiment, or to use trial and error. Do you think companies will change to be much more experimental, with more decisions placed in the hands of employees? I don’t think that is necessarily a trend, and the reason is that the market itself is highly experimental, so if your company isn’t experimental it may just happen to have a really great, successful idea--and that’s fine; if it doesn’t, it will go bankrupt. But that said, it is very interesting to look at the range of companies who have got very into experimentation--they range from the key-cutting chain Timpson’s to Google; you can’t get more different than those two firms, but actually the language is very similar; the recruitment policies are similar; the way the employees get paid is similar. The “strap line” of the book is that “Success always starts with failure.” You are a successful author… so what was the failure that set you up for success? I was working on a book before The Undercover Economist… it was going to be a sort of Adrian Mole/Bridget Jones’ Diary-styled fictional comedy, in which the hero was this economist and through the hilarious things that happened to him, all these economic principles would be explained--which is a great idea--but the trouble is that I am not actually funny. Another example would be my first job as a management consultant… and I was a terrible management consultant. I crashed out after a few months. Much better that, than to stick with the job for two or three years-- a lot of people say you have got to do that to “show your commitment.” Taking the job was a mistake--why would I need to show my commitment to a mistake? Better to realise you made a mistake, stop and do something else, which I did. That idea that “failure breeds success” is central to most entrepreneurs. Do you think we need more of it in the UK? I think that the real problem is not failure rates in business; the problem is failure rates in politics. We need a much higher failure rate in politics. What actually happens is politicians--and this is true of all political parties--have got some project and they’ll say, “Right, we are going to do this thing,” and it is quite likely that idea is a bad idea--because most ideas fail; the world is complicated and while I don’t have the numbers for this, most ideas are, as it turns out, not good ideas. But they never collect the data, or whatever it is they need to measure, to find out where their idea is failing. So they have this bad idea, roll this bad idea out and the bad idea sticks, costs the country hundreds, millions, or billions of pounds, and then the bad idea is finally reversed by the next party on purely ideological grounds and you never find out whether it really worked or not. So we have this very, very low willingness to collect the data that would be necessary to demonstrate failure, which is the bit we actually need. To give a brief example: Ken Livingstone, as Mayor of London, came along and introduced these long, bendy buses. Boris Johnson came along and said, “If you elect me, I am going to get rid of those big bendy buses and replace them with double-decker buses.” He was elected and he did it, so… which one of them is right? I don’t know. I mean, isn’t that crazy? I know democracy is a wonderful thing and we voted for Ken Livingstone and we voted for Boris Johnson, but it would be nice to actually have the data on passenger injury rates, how quickly people can get on and off these buses, whether disabled people are using these buses… the sort of basic evidence you would want to collect. Based on that, are you a supporter of David Cameron’s “Big Society”, which in a sense favours local experimentation over central government planning? Well, I have some sympathy for the idea of local experimentation, but what worries me is that we have to have some mechanism that is going to tell you what is working and what is not--and there is no proposal for that. Cameron’s Tories seem to have the view that ‘if it is local then it will work.’ In my book, I have all kinds of interesting case studies of situations where localism really would have worked incredibly well, as in, say, the US Army in Iraq. But I have also got examples of where localism did not work well at all--such as a corruption-fighting drive in Indonesia. Is the new book, Adapt, your movement away from economic rationalist to management guru? Are you going to cast your eye over bigger problems? The two changes in Adapt are that I have tried to start with the problem, rather than saying, “I have got a hammer--I’m going to look for a nail.” I started with a nail and said, “Ok, look, I need to get this hammered in.” So I have started with the problem and then looked anywhere for solutions. And the second thing is that I have tried to do is write with more of a narrative. This is not a Malcolm Gladwell book, but I really admire the way that people like Gladwell get quite complex ideas across because they get you interested in the story; that is something that I have tried to do more of here. I am not too worried about it, because I know that I am never going to turn into Malcolm Gladwell--I am always going to be Tim Harford--but it doesn’t hurt to nudge in a certain direction. On Amazon, we recommend new book ideas to people: “If you like Tim Harford you may like…”, but what does Tim Harford also like? I read a lot of books, mostly non-fiction and in two categories: people who I think write a lot better than I do, and people who think about economics more deeply than I do. In the first category I am reading people like Michael Lewis, Kathryn Schulz (I loved her first book, Being Wrong), Malcolm Gladwell and Alain de Botton. In the second category, I read lots of technical economics books, but I enjoy Steven Landsburg, Edward Glaeser (who has a book out now which looks good), Bill Easterly… I don’t necessarily agree with all of these people! When I am not reading non-fiction, I am reading comic books or 1980s fantasy authors like Jack Vance.

    Laing's new book marks a fascinating departure—in form and content—from his previous works. Knots is unlike any other book, consisting of a series of powerful, witty, unexpected dialogue-scenarios that can be read as poems or brief plays, each complete in itself. Each chapter describes a different kind of relationship—the "knots" of the title—bonds of love, dependency, uncertainty, jealousy. The dialogues could be those between lovers, between parents and children, between analysts and patients—or all of these merged together. Each brilliantly demonstrates Laing's marvelous insights into the intricacies of human relationships, displaying his talents not only as an analyst but as a poet and playwright.

    You'll learn to gradually, safely, go back to reclaim and nurture that inner child - and literally help yourself grow up again. Homecoming shows you how to:Validate your inner child through meditations and affirmations Give your child permission to break destructive family roles and rulesAdopt new rules allowing pleasure and honest self-expression Deal with anger and difficult relationshipsPay attention to your innermost purpose and desires...and find new joy and energy in living.

    Drawing on the Buddhist concept of mindfulness, How to Be an Adult in Relationships explores five hallmarks of mindful loving and how they play a key role in our relationships throughout life:    1.  Attention to the present moment; observing, listening, and noticing all the feelings at play in our relationships.    2.  Acceptance of ourselves and others just as we are.    3.  Appreciation of all our gifts, our limits, our longings, and our poignant human predicament.    4.  Affection shown through holding and touching in respectful ways.    5.  Allowing life and love to be just as they are, with all their ecstasy and ache, without trying to take control. When deeply understood and applied, these five simple concepts—what Richo calls the five A's—form the basis of mature love. They help us to move away from judgment, fear, and blame to a position of openness, compassion, and realism about life and relationships. By giving and receiving these five A's, relationships become deeper and more meaningful, and they become a ground for personal transformation.

    In a sweeping narrative, George Makari demonstrates how a new way of thinking about inner life coalesced and won followers who spread this body of thought throughout the West. Along the way he introduces the reader to a fascinating array of characters, many of whom have been long ignored or forgotten.Amid great ferment, Sigmund Freud emerged as a creative, interdisciplinary thinker who devised a riveting new theory of the mind that attracted acolytes from the very fields the Viennese doctor had mined for his synthesis. These allies included Eugen Bleuler, Carl Jung, and Alfred Adler, all of whom eventually broke away and accused the Freudian community of being unscientific. Makari reveals how in the wake of these crises, innovators like Sándor Ferenczi, Wilhelm Reich, Melanie Klein, and others reformed psychoanalysis, which began to gain wide acceptance only to be banished from the continent and sent into exile due to the rise of fascism.Groundbreaking, insightful, and compulsively readable, Revolution in Mind goes beyond myth and polemic to give us the story of one of the most controversial intellectual endeavors of the twentieth century.

    This definitive book was the first to address critical questions about women and mental health. Combining patient interviews with an analysis of women's roles in history, society, and myth Chesler concludes that there is a terrible double standard when it comes to women's psychology. In this new edition, she addresses head-on many of the most relevant issues to women and mental health today, including eating disorders, social acceptance of antidepressants, addictions, sexuality, postpartum depression, and more. Fully revised and updated, Women and Madness remains as important today as it was when first published in 1972.

    First published in 1926 as "The Science of Living, " Alfred Adler's "Understanding Life" provides a straightforward and common-sense system for learning more about ourselves, the reasons for our behavior, and ways to change for the better. Adler provides guidelines for discovering how our beliefs--our "private logic"--hold us back, as well as useful tools for breaking free of this negative thinking.Stressing individual uniqueness and creative ability as well as the importance of common sense, Adler shows us how to work toward our goals without worrying about the outcome. "Self-worth depends not on ultimate success," he writes, "but on doing one's best. What's important is not the abilities and advantages we have, but what we do with what we are given."Acknowledging that service to others is a key component in individual healing and growth, Adler further emphasizes our responsibility to contribute to the common good. "Understanding Life" offers both an ideal vision for humankind's future and the guidelines for personal growth and social responsibility that will help us contribute to that future's realization. "We are all goal-directed," he writes, "attracted by a future which we ourselves create."About the author: A contemporary of Carl Jung and Sigmund Freud, Alfred Adler was born in a Vienna suburb to a Jewish grain merchant. After becoming a medical doctor, Adler went on to found individual psychology and write more than 300 books and papers on child psychology, marriage, education, and the principles of individual psychology. Adler died in 1937 and is recognized along with Freud and Jung as one of the three great fathers of modern psychotherapy.About the editor: Colin Brett is an accredited Adlerian counselor and former Training Officer of the Adlerian Society of Great Britain. He currently works as a freelance management consultant and Adlerian Counselor Trainer. He translated Adler's "Understanding Human Nature" and edited "What Life Could Mean to You."The Adler Collection is also available to you which includes "Understanding Life" as well as the following two publications: "Understanding Human Nature" which is as relevant today as when written, this timely reprint of a classic in individual psychology shows the way to increased understanding of ourselves and our role in society; and "What Life Could Mean To You" where he examines a wide range of themes common to all our lives, including family and school influences; adolescent development; feelings of superiority and inferiority; the importance of cooperation; the "problems of work, friendship, and love and marriage; and the individual and society.

    It gets to the heart of the matter of personal boundaries. Identifying and setting clear boundaries is vital for survivors and for anyone who wants to become more confident, improve relationships, and prevent victimization.When you create boundaries you take a stand for yourself and your life, and you communicate your worth to others in a real and practical way. This concise and powerful book is filled with practical wisdom and useful tips. It will walk you through the process of creating boundaries from start to finish.You get to decide how you want to live. Find your courage. Live in an authentic way. Protect yourself and what's important to you. Gain self respect and the respect of others. Boundaries will help you do all of these things."The BEST Manual on how to protect yourself from becoming a victim again - I know the subject too well... I am going to recommend it to the facilitators in the divorce support group I am attending.""This small book was full of tons of useful information. I don't usually write in my books, but my copy of Boundaries has underlining on almost every page. I was really glad I bought it.""Excellent Book for Individual, Group or Use in Therapy. A very well written book by an author who has a firm grip on abusers and their cunning ways. Excellent description on what boundaries are, why they are needed and what they can do for the holder of the newly created list of personal boundaries. This book if studied and put into practice could protect many from the narcissists, sociopaths and psychopaths in all areas of one's life. It would lend exceptional protection in the area of dating. It would protect a person from repeating the selection of another abuser if a past relationship was abusive. Highly recommend!""Super Helpful: Make And Keep Your Boundaries.This is a really well written book. I found her tips for discovering, recording and keeping your personal boundaries extremely helpful.""My eyes have seen the light. How I wish I would have read this book years ago.""Worth your time! Well written, clear, and concise. So thankful I came across this quick, but powerful read. Having separated myself from an 8 year long destructive marriage, and reading many, many books on the topic, I so appreciate the wisdom I found in this writing. I feel empowered once more! Easily rated at 5 stars."

    We become hurt, angry, and defensive. We end up seeing others as enemies, and when things don’t go our way, we become enemies to ourselves.But what if we could move past this pain, anger, and defensiveness?Inspired by Buddhist philosophy, this book introduces us to the four kinds of enemies we encounter in life: the outer enemy, people, institutions, and situations that mean to harm us; the inner enemy, anger, hatred, fear, and other destructive emotions; the secret enemy, self-obsession that isolates us from others; and the super-secret enemy, deep-seated self-loathing that prevents us from finding inner freedom and true happiness.

    In this landmark book of twentieth-century psychology, Winnicott shows the reader how, through the attentive nurturing of creativity from the earliest years, every individual has the opportunity to enjoy a rich and rewarding cultural life. Today, as the 'hothousing' and testing of children begins at an ever-younger age, Winnicott's classic text is a more urgent and topical read than ever before.

    The DSM-IV-TR Classification is a guide to Mental Disorders for people in the helping profession such as Psychologists, Mental Health Counselors, Therapists, and others.