Instead of forcing users to conform to a product design or experience, designers need to learn how users behave and interact with various digital interfaces.This guide provides some key principles from psychology to help you design more intuitive, human-centered products and experiences. Humans have an underlying blueprint for how we perceive and process the world around us, and through simple lessons in psychology, this guide will help you define this blueprint.

    The enhancements to ActionScript's performance, feature set, ease of use, cleanliness, and sophistication are considerable. Essential ActionScript 3.0 focuses on the core language and object-oriented programming, along with the Flash Player API. Essential ActionScript has become the #1 resource for the Flash and ActionScript development community, and the reason is the author, Colin Moock. Many people even refer to it simply as "The Colin Moock book."And for good reason: No one is better at turning ActionScript inside out, learning its nuances and capabilities, and then explaining everything in such an accessible way. Colin Moock is not just a talented programmer and technologist; he's also a gifted teacher.Essential ActionScript 3.0 is a radically overhauled update to Essential ActionScript 2.0. True to its roots, the book once again focuses on the core language and object-oriented programming, but also adds a deep look at the centerpiece of Flash Player's new API: display programming. Enjoy hundreds of brand new pages covering exciting new language features, such as the DOM-based event architecture, E4X, and namespaces--all brimming with real-world sample code.The ActionScript 3.0 revolution is here, and Essential ActionScript 3.0's steady hand is waiting to guide you through it.Adobe Developer Library is a co-publishing partnership between O'Reilly Media and Adobe Systems, Inc. and is designed to produce the number one information resources for developers who use Adobe technologies. Created in 2006, the Adobe Developer Library is the official source for comprehensive learning solutions to help developers create expressive and interactive web applications that can reach virtually anyone on any platform. With top-notch books and innovative online resources covering the latest in rich Internet application development, the Adobe Developer Library offers expert training and in-depth resources, straight from the source.

    Identity Theft. Corporate Espionage. National secrets compromised. Can anyone promise security in our digital world?The man who introduced cryptography to the boardroom says no. But in this fascinating read, he shows us how to come closer by developing security measures in terms of context, tools, and strategy. Security is a process, not a product – one that system administrators and corporate executives alike must understand to survive.This edition updated with new information about post-9/11 security.

    This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.

    In contrast, most software developers only ever get to know a handful of large programs well—usually programs they wrote themselves—and never study the great programs of history. As a result, they repeat one another's mistakes rather than building on one another's successes.This book's goal is to change that. In it, the authors of twenty-five open source applications explain how their software is structured, and why. What are each program's major components? How do they interact? And what did their builders learn during their development? In answering these questions, the contributors to this book provide unique insights into how they think.If you are a junior developer, and want to learn how your more experienced colleagues think, this book is the place to start. If you are an intermediate or senior developer, and want to see how your peers have solved hard design problems, this book can help you too.

     Rails(TM) AntiPatterns identifies these widespread Rails code and design problems, explains why they're bad and why they happen--and shows exactly what to do instead.The book is organized into concise, modular chapters--each outlines a single common AntiPattern and offers detailed, cookbook-style code solutions that were previously difficult or impossible to find. Leading Rails developers Chad Pytel and Tammer Saleh also offer specific guidance for refactoring existing bad code or design to reflect sound object-oriented principles and established Rails best practices. With their help, developers, architects, and testers can dramatically improve new and existing applications, avoid future problems, and establish superior Rails coding standards throughout their organizations.This book will help you understand, avoid, and solve problems withModel layer code, from general object-oriented programming violations to complex SQL and excessive redundancy Domain modeling, including schema and database issues such as normalization and serialization View layer tools and conventions Controller-layer code, including RESTful code Service-related APIs, including timeouts, exceptions, backgrounding, and response codes Third-party code, including plug-ins and gems Testing, from test suites to test-driven development processes Scaling and deployment Database issues, including migrations and validations System design for "graceful degradation" in the real world

    But how do you choose the right words? And how do you know if they work? With this practical book, you'll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy.UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You'll use frameworks and patterns for content, methods to measure the content's effectiveness, and processes to create the collaboration necessary for success. You'll also structure your voice throughout so that the brand is easily recognizable to its audience.Learn how UX content works with the software development lifecycleUse a framework to align the UX content with product principlesExplore content-first design to root UX text in conversationLearn how UX text patterns work with different voicesProduce text that's purposeful, concise, conversational, and clear

    If you aren't already using progressive enhancement to build websites, you soon will be." —Jeremy Keith, Author, HTML5 for Web Designers"Finally. Progressive enhancement explained with a perfect balance of theory and practice. Aaron's take-aways will have you progressively-enhancing your markup, style and behavior with ease." —Dan Cederholm, Author, CSS3 For Web Designers"With this forward-thinking book Aaron shows us that anyone can produce accessible, engaging web experiences without sacrificing their ambitions. Through progressive enhancement, he'll show you how to bring designs to life without compromising the integrity of content. I've been learning from Aaron for many years, and suggest you do the same." —Simon Collison, Co-author, CSS Mastery"You hear the term 'Progressive Enhancement' bandied about as a good thing, and it absolutely is. However, few resources cover the breadth of the topic as well as this book does. Adaptive Web Design includes some of the best and broadest coverage in an easy-to-read and well-structured book." —Jonathan Snook, Co-author, The Art and Science of CSS

    These principles have revolutionized manufacturing and have been adopted by the most innovative product companies including Toyota and 3M. In 2003 the Poppendieck's published Lean Software Development: An Agile Toolkit which showed how these same lean principles can be successfully applied to software development. Since that publication the authors have increased their understanding of Lean and Agile problems faced by large organizations and have emerged as leading advocates for bringing Lean production techniques to software development. While their first book provides an introduction, theoretical advice and a reference to Lean, this follow-up incorporates their gained knowledge and understanding of what works and goes steps further to provide hands-on guidance for implementing a Lean system. Using historical case studies from prominent companies such as Polaris, Lockheed and Fujistu the authors prove the overall value of Lean practices and shows how to effectively apply these methods to software production.

    You’ll learn how to write web copy that addresses your readers’ needs and supports your business goals.Learn from real-world examples and interviews with people who put these ideas into action every day: Kristina Halvorson of Brain Traffic, Tiffani Jones Brown of Pinterest, Gabrielle Blair of Design Mom, Mandy Brown of Editorially, Randy J. Hunt of Etsy, Sarah Richards of GOV.UK, and more.Topics:* Write marketing copy, interface flows, blog posts, legal policies, and emails* Develop behind-the-scenes documents like mission statements, survey questions, and project briefs* Find your voice and adapt your tone for different situations* Build trust and foster relationships with readers* Make a simple style guide and collaborate with your team

    That was before one pioneering work documented the underground computer revolution that was about to change our world forever. With groundbreaking profiles of Bill Gates, Steve Wozniak, MIT's Tech Model Railroad Club, and more, Steven Levy's Hackers brilliantly captured a seminal moment when the risk-takers and explorers were poised to conquer twentieth-century America's last great frontier. And in the Internet age, the hacker ethic-first espoused here-is alive and well.

    Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.Eyal provides readers with:• Practical insights to create user habits that stick.• Actionable steps for building products people love.• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

    Fortunately, there s a solution: Erik T. Ray s Learning XML, Second Edition. This book presents an outstanding birds-eye view of the XML landscape. It s definitely not a programming book (though it does introduce some key XML programming issues). Rather, it s focused on key ideas you need to understand whatever you want to do with XML. That could be document management, web or print content delivery, application integration, B2B commerce, data storage, internationalization -- you name it.Ray s day job is software developer and XML specialist at O Reilly. There, he s helped to implement a complete publishing solution, using DocBook-XML and Perl to produce books in print, on CD-ROM, and for online delivery. So he understands XML from the real-world point of view of someone with a job to do. His first goal is to take on the big questions. First, What is XML? Ray attacks this question from multiple angles, introducing XML as a general-purpose information storage system, a markup language toolkit, and an open standard (or, increasingly, a collection of standards). What can (and can t) you do with XML? What s the history that led us here? And what tools do you need to get started? Next, he introduces the basic building blocks of XML markup and all XML-derived languages: stuff you ll need to know regardless of your goals. Through easy examples, you ll understand elements, attributes, entities, and processing instructions -- and how they fit together in a well-formed XML document. Then, it s on to representing information with XML -- in other words, understanding the nature and planning the structure of the documents you ll be using. Ray starts simply, then builds on his basic examples to discuss narrative documents with text flows, block and inline elements, and titled sections. Once you can handle those, he discusses more complex information modeling, as used in specialized markup languages such as VML. This edition contains an entirely new chapter on XML Schemas -- what he calls the shepherds that keep documents from straying outside of the herd and causing trouble. Schemas, of course, have become hugely important. This is one of the best plain-English introductions to the topic we ve seen. Ray then turns to presentation, introducing CSS stylesheets, basic usage, rule matching, properties, and more. A little later on, he returns to the subject -- this time with a complete introduction to XSL-FO that illuminates two powerful examples. The first is TEI-XML, a markup language for scholarly documents (Ray presents a Shakespearean sonnet, appropriately coded). The second is the immensely powerful DocBook -- which, as we ve observed, Ray knows inside and out. Learning XML is superbly written. Clear explanations. Simple examples. Great metaphors and analogies. And excellent introductions to nearly every topic that matters, from links to presentation, transformation to internationalization. If you re just starting out with XML, you re lucky to have it. Bill CamardaBill Camarda is a consultant, writer, and web/multimedia content developer. His 15 books include Special Edition Using Word 2000 and Upgrading & Fixing Networks for Dummies, Second Edition.

    Moms in particular will welcome this trend.  A full 60% wish they had a flexible work option. But companies see advantages too in the way remote work increases their talent pool, reduces turnover, lessens their real estate footprint, and improves the ability to conduct business across multiple time zones, to name just a few advantages.  In Remote, inconoclastic authors Fried and Hansson will convince readers that letting all or part of work teams function remotely is a great idea--and they're going to show precisely how a remote work setup can be accomplished.

    Wouldn't it be wonderful if we could actually visualize data in such a way that we could maximize its potential and tell a story in a clear, concise manner? Thanks to the creative genius of Nathan Yau, we can. With this full-color book, data visualization guru and author Nathan Yau uses step-by-step tutorials to show you how to visualize and tell stories with data. He explains how to gather, parse, and format data and then design high quality graphics that help you explore and present patterns, outliers, and relationships.Presents a unique approach to visualizing and telling stories with data, from a data visualization expert and the creator of flowingdata.com, Nathan Yau Offers step-by-step tutorials and practical design tips for creating statistical graphics, geographical maps, and information design to find meaning in the numbers Details tools that can be used to visualize data-native graphics for the Web, such as ActionScript, Flash libraries, PHP, and JavaScript and tools to design graphics for print, such as R and Illustrator Contains numerous examples and descriptions of patterns and outliers and explains how to show them Visualize This demonstrates how to explain data visually so that you can present your information in a way that is easy to understand and appealing.