What if you could start your day out with an excited shout instead of a frustrated sigh? Unfortunately, selling handmade goods online is no longer as simple as throwing together a product listing and waiting for sales to roll in. There are now millions of people with handmade products and they are all eager to build a sustainable income. The Handmade Entrepreneur uses precise methods based on proven marketing techniques to set you above the competition. It teaches you how to create a genuine business you can count on rather than a bundle of shop pages and social media accounts built on a foundation of guesswork. What You Can Expect to Learn from This Book: • How to take DIY pictures that get clicks and sales • How to set up a shop that turns visitors into buyers in under two seconds • How to price your items • How to write titles and descriptions • How to brand your business with DIY techniques • How to rank your pages • How to find targeted audiences • How to build up your list of followers • Where to promote your listings • How to sell without selling • How to form relationships with people who can send you extra sales • How to start a "buzz" about your products • Which tools to incorporate into your business The goal of this book is to free you from having to rely on any third-party website for your sales. Yes, you can take advantage of platforms like Etsy, and you should, but websites come and go, and if all your sales come only from that website, you run into trouble every time there are algorithm changes, a saturation of sellers, or cheaper products to compete with. You are trying to generate sales, which means that you are trying to run a business, which in-turn means that you need a real business plan. Brick and motor stores don't just buy a bunch of goods, throw them in a building, and hope people will come. They plan, study their target market, pick a perfect store location, and prepare to market themselves. Just because you sell online does not mean that you can skip all of these steps. You have billions of products to compete with online and a crowd of shoppers who have an overwhelming number of options before them. You must prepare your storefront, get your products ready, know your audience, and then know how to market to them. Optimizing Your Shop for Sales Dani starts out showing you how to prepare your products with photos that attract clicks and sales. It doesn't just tell you how to do it, though. It SHOWS you. Thanks to the help of many carefully selected Etsy sellers, there are many example photos for each point. In addition to this, the author only shows you DIY photos to prove that you can do it all on your own. Next, Dani discusses how to optimize your shop. She goes through every aspect such as banners, profiles, descriptions, tags, and titles. You will learn how to optimize your pages so that people stay there instead of leaving instantly. This can be done by creating an inviting environment with images and content that buyers can skim through in under two seconds. If buyers can determine that your page is worth staying on in less than two seconds, you have won the battle. Finding Targeted Audiences and Marketing The issue with selling online is finding people who would be interested in your products.

    Teaches the techniques of knitting, including materials, equipment, stitches, increasing and decreasing, and preventing and fixing mistakes, and includes patterns for dozens of projects.

    Presentation software is one of the few tools that requires professionals to think visually on an almost daily basis. But unlike verbal skills, effective visual expression is not easy, natural, or actively taught in schools or business training programs. slide:ology fills that void.Written by Nancy Duarte, President and CEO of Duarte Design, the firm that created the presentation for Al Gore's Oscar-winning film, An Inconvenient Truth, this book is full of practical approaches to visual story development that can be applied by anyone. The book combines conceptual thinking and inspirational design, with insightful case studies from the world's leading brands. With slide:ology you'll learn to:Connect with specific audiencesTurn ideas into informative graphicsUse sketching and diagramming techniques effectivelyCreate graphics that enable audiences to process information easilyDevelop truly influential presentationsUtilize presentation technology to your advantageMillions of presentations and billions of slides have been produced -- and most of them miss the mark. slide:ology will challenge your traditional approach to creating slides by teaching you how to be a visual thinker. And it will help your career by creating momentum for your cause.--back cover

    But only some retain the habits of exploring, learning and discovering as they grow older. Which side of the ’curiosity divide’ are you on?In Curious Ian Leslie makes a passionate case for the cultivation of our desire to know. Curious people tend to be smarter, more creative and more successful. But at the very moment when the rewards of curiosity have never been higher, it is misunderstood and undervalued, and increasingly practised only by a cognitive elite.Filled with inspiring stories, case studies and practical advice, Curious will change the way you think about your own mental life, and that of those around you.

    Pachter covers such topics as distributing business cards, using the right profile photos on social media, email and smartphone etiquette, Skype interviewing, and using Twitter appropriately.Barbara Pachter, president of Pachter & Associates, is an internationally renowned business etiquette and communications speaker, coach, and author. She has delivered more than 2,100 seminars throughout the world including the first-ever seminar for businesswomen in Kuwait.

    In How to Live in Small Spaces, Terence Conran explains that what's paramount to livability is not square footage, but how the space is divided.In this comprehensive, full color book, Conran tackles the many challenges posed by small spaces. Chapters cover storage, bedrooms, children's rooms, lighting, extension and much more. "Assessing your needs" checklists and "points to consider" sidebars add valuable ideas. The six case studies that conclude the book provide excellent examples of great designs.The author offers practical advice on exploiting every inch of space through:Using fold-down and pull-out features Buying slimline appliances Installing indoor portholes and windows Lessening the impact of furniture Using scale and proportion to advantage Manipulating color, texture and pattern Using screens, partitions and platforms Improving circulation paths. Terence Conran never forgets the challenges posed by small spaces or the ingenuity and compromises required. He shows how easy it is to create a home whose comfort is not dependent on size, but on efficiency and integrity.

    Spanning the material world from mansions and silverware to etiquette books, city planning, and sentimental novels, Richard L. Bushman shows how a set of values originating in aristocratic court culture gradually permeated almost every stratum of American society and served to prevent the hardening of class consciousness. A work of immense and richly nuanced learning, The Refinement of America newly illuminates every facet of both our artifacts and our values.

    This super collection features 366 more well-known songs arranged for ukulele from the 1950s through today, by artists such as Carole King, Elton John, the Bee Gees, Stevie Wonder, the Beatles, Paul Simon, Bob Dylan, Michael Jackson and others, plus favorites from movies, Broadway, Motown and more! Just like the first Daily Ukulele book, all arrangements feature melody, lyrics and ukulele chord grids in uke-friendly keys. A special "Ukulele 101" section, a chord chart, and vintage ukulele-themed photos round out the fun. Tunes include: Ain't No Sunshine * Anticipation * Bubbly * Calendar Girl * Come Monday * Falling Slowly * Hallelujah * I Got You Babe * Lean on Me * Moondance * Route 66 * Sweet Caroline * We Are the World * Y.M.C.A. and scores more! The Daily Ukulele: Leap Year Edition offers ukulele fun all year long even on February 29th!

    Other projects include home–computer face–lifts, Xerox wallpaper, aluminium lighting fixtures, and cosy shoe–storage systems. In additional to Todd's brilliantly engineered projects, the book comes complete with a tutorial on modern home design in the form of sidebars and short essays throughout –everything from that now–famous Eames chair to the case–study houses of the 1950s.Handmade Modern promises to revolutionise the way the reader looks at his or her own home and capacity to beautify a space. Chic, accessible, and fun, this is the achievable new look of modern home design.

    R4 reflects the new realities of planning carefully, spending wisely, maximizing space and building durably. Its 614 pages contain extensively revised chapters on planning; doors, windows and skylights; electrical wiring; and energy conservation. Its illustrations are crisp and informative. And its 1000+ photos were selected from more than 40,000 that the author has taken over the years. This classic work covers renovation from start to finish surfaces. Best of all, R4 is written in a down-to-earth conversational style that is clear and easy to understand. Litchfield has a sharp wit and a dry sense of humor that makes this book not only useful, but great fun to read.

    Tables, desks, chairs, and cabinets from this simple workshop grace the homes and mansions and executive boardrooms of people who prize such excellence. In this lavishly illustrated volume, George Nakashima allows us in intimate look at his artistry, his philosophy, his life. It is the portrait of an artisan who strives to find the ideal use for each plank in order to "create an object of utility to man and, if nature smiles, an object of lasting beauty."The author's search for the meaning of life took him as a young man to Paris, Tokyo, and Pondicherry, India. In India, he found the inner peace for which he had been searching and began to find ways to work with timber. He writes movingly about the grandeur of ancient trees and stunning figured woods and explains how he selects and prepares his materials. Above all, he impresses us with his devotion to discovering the inherent beauty of wood so that noble trees might have a second life as furniture. The Soul of a Tree looks at the world through the eyes of an artist and evokes the joy of living in harmony with nature.

    In this thought-provoking book, authors Jonathan Shariat and Cynthia Savard Saucier explain how poorly designed products can anger, sadden, exclude, and even kill people who use them. The designers responsible certainly didn't intend harm, so what can you do to avoid making similar mistakes?Tragic Design examines real case studies that show how certain design choices adversely affected users, and includes in-depth interviews with authorities in the design industry. Pick up this book and learn how you can be an agent of change in the design community and at your company.You'll explore:Designs that can kill, including the bad interface that doomed a young cancer patientDesigns that anger, through impolite technology and dark patternsHow design can inadvertently cause emotional painDesigns that exclude people through lack of accessibility, diversity, and justiceHow to advocate for ethical design when it isn't easy to do soTools and techniques that can help you avoid harmful design decisionsInspiring professionals who use design to improve our world

    This book describes and illustrates the equipment and techniques developed in more than six thousand years of working iron by hand.Indeed, this unique book covers every aspect of a fascinating and little-known art, the fundamental craft on which the civilization of the Iron Age was built.

    The seeds of Witold Rybczynski's elegant and illuminating new book were sown by The New York Times, whose editors asked him to write an essay identifying "the best tool of the millennium". The award-winning author of Home: A Short History of an Idea and, most recently, A Clearing in the Distance: Frederick Law Olmsted and America in the Nineteenth Century, Rybczynski once built a house using only hand tools. His intimate knowledge of the toolbox, both its contents and its history, serves him beautifully on his quest.One Good Turn is a story starring Archimedes, who invented the water screw and introduced the helix, and Leonardo, who sketched a machine for carving wood screws. It is a story of mechanical discovery and genius that takes readers from Ancient Greece to Victorian Glasgow, from weapons design in the Italian Renaissance to car design in the age of American industry. Rybczynski writes an ode to the screw, without which there would be no telescope, no microscope, in short, no enlightenment science. The screwdriver, perhaps the last hand tool in a world gone cyber, represents nothing less than the triumph of precision. One of our finest cultural and architectural historians, Rybczynski renders a graceful, original, and engaging portrait of the tool that changed the course of civilization.

    Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.--back cover