Award-winning author James Scott Bell offers clear, concise information that will help you create a believable and memorable plot, including: Techniques for crafting strong beginnings, middles, and endsEasy-to-understand plotting diagrams and chartsBrainstorming techniques for original plot ideasThought-provoking exercises at the end of each chapterStory structure models and methods for all genresTips and tools for correcting common plot problemsFilled with plot examples from popular novels, comprehensive checklists, and practical hands-on guidance, "Write Great Fiction: Plot & Structure" gives you the skills you need to approach plot and structure like an experienced pro.

    "You need tools, not rules." His book distills decades of experience into 50 tools that will help any writer become more fluent and effective. WRITING TOOLS covers everything from the most basic ("Tool 5: Watch those adverbs") to the more complex ("Tool 34: Turn your notebook into a camera") and provides more than 200 examples from literature and journalism to illustrate the concepts. For students, aspiring novelists, and writers of memos, e-mails, PowerPoint presentations, and love letters, here are 50 indispensable, memorable, and usable tools. "Pull out a favorite novel or short story, and read it with the guidance of Clark's ideas. . . . Readers will find new worlds in familiar places. And writers will be inspired to pick up their pens." -Boston Globe"For all the aspiring writers out there-whether you're writing a novel or a technical report-a respected scholar pulls back the curtain on the art." -Atlanta Journal-Constitution"This is a useful tool for writers at all levels of experience, and it's entertainingly written, with plenty of helpful examples." -Booklist

    . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products. Among the tips revealed are• eight headlines that work--and how to use them• eleven ways to make your copy more readable• fifteen ways to open a sales letter• the nine characteristics of successful print ads• how to build a successful freelance copywriting practice• fifteen techniques to ensure your e-mail marketing message is openedThis thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy."I don't know a single copywriter whose work would not be improved by reading this book." --David Ogilvy

    McCann asks his readers to constantly push the boundaries of experience, to see empathy and wonder in the stories we craft and hear.A paean to the power of language, both by argument and by example, Letters to a Young Writer is fierce and honest in its testament to the bruises delivered by writing as both a profession and a calling. It charges aspiring writers to learn the rules and even break them.These fifty-two essays are ultimately a profound challenge to a new generation to bring truth and light to a dark world through their art.

    This is a motivational guide based on my two and a half million published words (mostly with Amazon) to help you see past the hurdles that are keeping you from climbing the mountain of success. Nothing is overwhelming once it's been explained. If you are smart enough to write a book, you are smart enough to do everything else needed to make your indie author business a success. "Craig, thanks to the book, I went from kicking around vague concepts for my first series to knowing exactly how to proceed with it, and because of that I know it'll be far more successful than it would have been if I hadn't read this." "This was insightful and motivating, I'm inspired and wiser for it. Thank you, Craig." "Over the years, I’ve read many How To Books, Self Help Biographies, and Industry Books. Become a Successful Indie Author is one of the best. It reads like a novel, teaches specifics like a field manual, and shines light on pathways through the dark jungle of self-publishing." Clocking in at nearly 50,000 words, this guide has something for every budding author as well as those who have already published, but for whom success remains elusive. In this business there is only one hard and fast rule - you must find readers willing to pay for your stories. It starts with the first sentence. You have to write a gripping story that people want to read, wrap a cover around the book, and then do the marketing. There’s no doubt that you can do it. Let me show you how.

    This new edition is revised and updated throughout, and includes brand new information on how to keep technology from dominating our time.

    But where do they come from? What kind of environment breeds them? What sparks the flash of brilliance? How do we generate the breakthrough technologies that push forward our lives, our society, our culture? Steven Johnson's answers are revelatory as he identifies the seven key patterns behind genuine innovation, and traces them across time and disciplines. From Darwin and Freud to the halls of Google and Apple, Johnson investigates the innovation hubs throughout modern time and pulls out the approaches and commonalities that seem to appear at moments of originality.

    The findings will surprise many readers and, quite frankly, upset others.The ChallengeBuilt to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The StudyFor years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?The StandardsUsing tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck. The ComparisonsThe research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? The FindingsThe findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include:Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness.The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence.A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology.The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap.

    They are positions that include all Kindle sales including fiction, non-fiction, magazine subscriptions, and game apps!By the middle of March, 2011, it had been calculated that “every 7 seconds, 24 hours a day, a John Locke novel is downloaded somewhere in the world.”…All this was achieved PART TIME, without an agent, publicist, and at virtually no marketing expense!

    What can it do for you?....

    It's not hard to find instructions for converting from Word to Kindle -- but these instructions are usually less helpful than they could be. Many, for example, proclaim that Word's HTML output requires extensive alteration and cleanup before submission. This advice is misguided. Some who offer it have drawn their conclusions after simply choosing the wrong export option. Others fuss about a moderate amount of excess code, not realizing that it doesn't increase file size enough to matter or that the Kindle ignores it anyway. Other instructions will imply the opposite: that conversion is straightforward and just what you would expect. Supposedly, as long as you start with a properly formatted Word document, you'll wind up with a well-formatted ebook. Well, it doesn't really work that way -- not without a few techniques for tricking or bullying the Kindle into doing what you want. In this book, Aaron Shepard offers his own tips for moving your document from Word to Kindle, with a focus on desktop Word versions from 2003/2004 to 2010/2011. ///////////////////////////////////////////////// Aaron Shepard is a foremost proponent of the new business of profitable self publishing, which he has practiced and helped develop since 1998. He is the author of -Aiming at Amazon, - -POD for Profit, - and -Perfect Pages, - as well as two other books on Kindle formatting. ///////////////////////////////////////////////// CONTENTS Getting Started 1 FIRST STEPS Working with Word Document Setup Text Cleanup 2 KINDLE FORMATTING Special Characters Font Formatting Paragraph Styles Paragraph Spacing Paragraph Justification Line Breaking Page Layout 3 SPECIAL ELEMENTS Other Paragraphs Lists Tables Text Boxes and Sidebars Footnotes and Endnotes Pictures 4 NAVIGATION Web Links Internal Links Tables of Contents Menu Items 5 FINAL STEPS HTML Export Book Covers Book Data Submitting and Previewing ///////////////////////////////////////////////// SAMPLE By default, Word will apply the Normal style to your paragraphs. Amazon knows this, so for some Kindles, it hijacks that style, changing its formatting to what Amazon prefers. This can lead, for example, to unwanted space above or below a paragraph. If you want control of your own formatting, then, you'll have to avoid the Normal style and apply something different. There's no problem, though, with applying styles based on Normal, or even with applying a duplicate of Normal under a completely different name. In regard to this, watch out for manual page breaks in recent versions of Word. Unless you're in Compatibility Mode, each break is now placed in a paragraph of its own, and the Normal style is assigned automatically. That in itself isn't a problem -- but if you then hit Return and start typing, your new paragraph will be in Normal as well. (This is another reason to stick to the paragraph format setting -Page break before- to start a new page.) You can change all paragraphs already in Normal style to a different one by using the Format menu in the Find and Replace dialog. Don't enter any text, but place your cursor in first the Find box and then the Replace while choosing a style for each.

    If your query is weak, unfocused, or uninspired, an editor or agent won't even bother to request your article, novel manuscript, or nonfiction book proposal. But a well-crafted, compelling query sent to the right editor or agent is an essential sales tool for fiction writers and the most effective way for nonfiction writers to pre-sell your idea.In this book, professional freelance writer and magazine editor Wendy Burt-Thomas shares practical advice on how to craft persuasive letters that connect with editors and agents and ultimately generate sales for you. You'll learn how to:Conduct targeted research to find suitable editors and agentsHook an editor with a tantalizing lead and shape a summary that compels editors to buySelect the strongest slant for your book or articleUse research and interview shortcuts that keep your query prep profitableMake your query rejection-proof by weeding out subtle mistakes that can sabotage your projectCommunicate your author platform and sell yourself as the best writer for the subjectComplete with dozens of sample queries–some that landed article assignments, agents, or book deals, and others that never stood a chance–this book offers you a comprehensive strategy for presenting your writing ideas in a way that will increase your chances of publication. Though the title may lead some to believe it's strictly to be shelved as a reference manual, The Writer's Digest Guide to Query Letters is a smooth read from cover to cover.

    without the frustration, heartache, and the dreaded staring at a blank page?In this conversational and action-oriented book, Chandler Bolt presents a proven solution that will take from blank page to published author in 90 days. In Published. you will find: Chandler's 3-step method that takes you from blank page to rough draft finished, in less than one week (write a better book in 1/10th of the time!) How to save $1,000's of dollars in the editing & book production process... producing a "traditionally-published quality" book on a budget Four launch strategies you can use to successfully launch your book... even if you don't have an audience or any marketing skills How to keep book sales going after your launch Easy ways you can use your book to drive sales of your product & service offerings Published. equips readers with the key to unlocking the story that has been burning inside them, calling them to share their wisdom with the world.Published. turns aspiring writers into published authors.Published. helps you grow your income, authority, and business through writing a book. Don't wait. Read this book and unlock the benefits of being an author today!​

    Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.Gladwell introduces us to the particular personality types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word of mouth. He analyzes fashion trends, smoking, children's television, direct mail, and the early days of the American Revolution for clues about making ideas infectious, and visits a religious commune, a successful high-tech company, and one of the world's greatest salesmen to show how to start and sustain social epidemics.

    They employ what psychologists call "lateral thinking: to rethink convention and break "rules" that aren't rules.These are not shortcuts, which produce often dubious short-term gains, but ethical "smartcuts" that eliminate unnecessary effort and yield sustainable momentum. In Smartcuts, Snow shatters common wisdom about success, revealing how conventions like "paying dues" prevent progress, why kids shouldn't learn times tables, and how, paradoxically, it's easier to build a huge business than a small one.From SpaceX to The Cuban Revolution, from Ferrari to Skrillex, Smartcuts is a narrative adventure that busts old myths about success and shows how innovators and icons do the incredible by working smarter—and how perhaps the rest of us can, too.