From the meanings behind colors to working with color in presentations, this book provides readers with the vital information needed to apply color creatively and effectively to their design work. Readers also receive guidance on talking with clients about color and selling color ideas. The science behind color theory is also explained in easily understood language, and case studies are included to show the effects some color choices had on both their clients and consumers.

    He has been a professional production artist and instructor for the last fifteen years with clients including Disney, Marvel Comics, Hasbro Toys, ABC, Microsoft, Electronic Arts, DreamWorks and Nickelodeon.Audience level: Intermediate to advanced

    These images would prove so powerful and evocative that they would eventually define the look of Peter Jackson's movie trilogy and earn him a coveted Academy Award.The book is filled with more than 150 of his sketches and early conceptual pieces showing how the project progressed from idea to finished art. It also contains a selection of full-page paintings reproduced in full color, together with numerous examples of previously unseen conceptual art produced for the films and many new works drawn specially for this book.The Lord of the Rings Sketchbook provides a fascinating insight into the imagination of the man who painted Tolkien's vision, first on the page and then in three dimensions on the movie screen. It will also be of interest to many of the thousands of people who have bought the illustrated Lord of the Rings as well as to budding artists who want to unlock the secrets of book illustration.

    This essential book explains the processes behind creating and designing type. Author Karen Cheng discusses issues of structure, optical compensation, and legibility, with special emphasis given to the often overlooked relationships between letters and shapes in font design.  The book is illustrated with numerous diagrams that demonstrate visual principles and letter construction, ranging from informal progress sketches to final type designs and diagrams. A wide range of classic and modern typefaces is analyzed, including those from many premier contemporary type foundries. Introductory essays and diagrams emphasize the history of type, the primary systems of typeface classification, the two main proportional systems for type, the parts of a letter, the effects of new technology on design methodology, the optical illusions that affect density and balance in letterforms, and the differences in form between basic serif typestyles. The book provides detailed guidelines for creating serif and sans serif letters, numbers, punctuation, and accents.  As design clients increasingly call for original and custom typefaces, Designing Type is a superb reference for both students and professional graphic designers.

    During his more than forty years in the business, Williams has been one of the true innovators, winning three Academy Awards and serving as the link between Disney's golden age of animation by hand and the new computer animation exemplified by Toy Story. Perhaps even more important, though, has been his dedication in passing along his knowledge to a new generation of animators so that they in turn could push the medium in new directions. In this book, based on his sold-out master classes in the United States and across Europe, Williams provides the underlying principles of animation that every animator--from beginner to expert, classic animator to computer animation whiz --needs. Urging his readers to "invent but be believable," he illustrates his points with hundreds of drawings, distilling the secrets of the masters into a working system in order to create a book that will become the standard work on all forms of animation for professionals, students, and fans.

    Even his contemporaries found the Dutch painter’s work difficult to decipher—and it still presents riddles to contemporary art historians. Part of the problem in analyzing his shocking and richly allegorical paintings is that virtually nothing is known of the artist himself, apart from his birthplace. There is no record of his life or training, no personal letters, diaries or notebooks, and no contemporary insights into his personality or his thoughts on the meaning of his art. Even his date of birth can only be guessed at, and that based on a drawing assumed to be a self-portrait, made shortly before his death in 1516, which supposedly shows the artist in his late sixties. Bosch remains as mysterious as the worlds he painted. Although rooted in the Old Dutch tradition, Bosch developed a highly subjective, richly suggestive formal language. With a mixture of religious humility and satanic wit, he illustrated both the joys of heaven and the cruelly imaginative tortures of hell. In his pictorial world teeming with surrealistic nightmares, the medieval imagination catches fire in a moment of final brilliance before succumbing to humanism and modern rationalism. Though the man himself remains a mystery, this book pulls together the elusive threads of Bosch’s work into a cohesive and comprehensive analysis of his work and methods.

    Whether you’re a writer, a scrapbooker, a political activist, or a postcard collector, let book artist Esther K. Smith be your guide as you discover your inner bookbinder. Using foolproof illustrations and step-by-step instructions, Smith reveals her time-tested techniques in a fun, easy-to-understand way.

    It could forever change how you experience and interact with your physical surroundings, open your eyes to the perversity of bad design and the desirability of good design, and raise your expectations about how things should be designed.B & W photographs and illustrations throughout.

    Kandel, whose remarkable scientific career and deep interest in art give him a unique perspective, demonstrates how science can inform the way we experience a work of art and seek to understand its meaning. Kandel illustrates how reductionism―the distillation of larger scientific or aesthetic concepts into smaller, more tractable components―has been used by scientists and artists alike to pursue their respective truths. He draws on his Nobel Prize-winning work revealing the neurobiological underpinnings of learning and memory in sea slugs to shed light on the complex workings of the mental processes of higher animals.In Reductionism in Art and Brain Science, Kandel shows how this radically reductionist approach, applied to the most complex puzzle of our time―the brain―has been employed by modern artists who distill their subjective world into color, form, and light. Kandel demonstrates through bottom-up sensory and top-down cognitive functions how science can explore the complexities of human perception and help us to perceive, appreciate, and understand great works of art. At the heart of the book is an elegant elucidation of the contribution of reductionism to the evolution of modern art and its role in a monumental shift in artistic perspective. Reductionism steered the transition from figurative art to the first explorations of abstract art reflected in the works of Turner, Monet, Kandinsky, Schoenberg, and Mondrian. Kandel explains how, in the postwar era, Pollock, de Kooning, Rothko, Louis, Turrell, and Flavin used a reductionist approach to arrive at their abstract expressionism and how Katz, Warhol, Close, and Sandback built upon the advances of the New York School to reimagine figurative and minimal art. Featuring captivating drawings of the brain alongside full-color reproductions of modern art masterpieces, this book draws out the common concerns of science and art and how they illuminate each other.

    Starting with James Abbott McNeill Whistler and ending with Matthew Barney, nearly every prominent figure in Modern art is represented in vibrant double-page spreads that show how these artists continued to redefine norms and challenge tradition. Fascinating biographical and anecdotal information about each artist is provided alongside large reproductions of their most celebrated works, stunning details, and images of the artists themselves. A color-coded timeline spans the entire volume, showing overlapping careers and important historical dates. From the impressionists to the surrealists, the cubists to the pop-artists-readers will find a wealth of information as well as hours of enjoyment learning about this popular and prolific period in art history.

    In Lives of the Surrealists, Desmond Morris concentrates on the artists as people—as remarkable individuals. What were their personalities, their predilections, their character strengths and flaws?Unlike the Impressionists or the Cubists, the surrealists did not obey a fixed visual code, but rather the rules of surrealist philosophy: work from the unconscious, letting your darkest, most irrational thoughts well up and shape your art. An artist himself, and contemporary of the later surrealists, Morris illuminates the considerable variation in each artist’s approach to this technique. While some were out-and-out surrealists in all they did, others lived more orthodox lives and only became surrealists at the easel or in the studio.Focusing on the thirty-five artists most closely associated with the surrealist movement, Morris lends context to their life histories with narratives of their idiosyncrasies and their often complex love lives, alongside photos of the artists and their work.

    A house cast in concrete. The London Underground map with all the station names changes - the Circle Line stations are comedians, the Northern Line stations are philosophers. A tent embroidered with the names of everyone the artist who set up the tent has ever slept with. But what does it all mean? What is Modern Art? Why do we like/hate it? Can anybody do it? Is it always modern? Who started it? In this refreshing and extremely accessible book Matthew Collings tells the story of modern art and our modern attitude to it. It combines hard information on major artists and movements - what really happened - with ordinary reflections: modern art is intimidating and unfathomable to many but Matthew Collings cuts through this barrier by asking all the kinds of questions many of us will have asked and been puzzled by. He will compare Goya to Duchamp and Picasso, Rothko to Yves Klein; he will look at the role of African tribal art in the rise of Modernism and Punk Rock in the rise of Post-Modernism. This will become a classic book of its kind, quirky, culty and great fun.

    Coupling in-depth analysis of designers - from Jan Tschichold to Romek Marber - with a broad survey of the range of series and titles published - from early Penguins and Pelicans, to wartime and 1960s Specials, Classics, fiction and reference - this is a distinctive picture of how Penguin has consistently established its identity through its covers, influenced by - and influencing - the wider development of graphic design and the changing fashions in typography, photography, illustration and printing techniques.

    From impressionism and the birth of modern art to street art and internationalism of the 21st century, it gives a practical introduction to all the significant 'isms' that have shaped modern art history.

    The definitive monograph of artist Charley Harpers work, lovingly edited by Todd Oldham.