Book picks similar to
Contemporary Marketing by Louis E. Boone
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The Greatest Salesman in the World
Og Mandino - 1968
If Mandino's suggested reading structure is followed, it would take about 10 months to read the book.What you are today is not important... for in this runaway bestseller you will learn how to change your life by applying the secrets you are about to discover in the ancient scrolls.
Forty Studies That Changed Psychology: Explorations Into the History of Psychological Research
Roger R. Hock - 2004
Its journey through the headline history of psychology presents 40 of the most famous studies in the history of the science, and subsequent follow-up studies that expanded their findings and relevance. Readers are granted a valuable insider's look at the studies that continue to be cited most frequently, stirred up the most controversy when they were published, sparked the most subsequent related research, opened new fields of psychological exploration, and changed most dramatically our knowledge of human behavior.
Modern Management
Samuel C. Certo - 1992
For courses in Principles of Management, this title takes a traditional, balanced approach to the four functions of management.
L.L. Bean: The Making of an American Icon
Leon Gorman - 2006
Thanks to the integrity of its product line, consistently strong brand association, and the ability to change with customers needs, L.L.Bean embodies the best qualities long associated with traditional American living: rugged individualism, stubborn determination, and simple ingenuity. Written by Leon Gorman, grandson of founder L.L., this is the first authoritative, true-to-life account of the iconic retailer and its quirky history and culture. This engaging account candidly reveals Gormans behind-the-scenes struggles to preserve the identity that built Bean as he also opened the door to needed change. Woven throughout the narrative are themes that will resonate with managers and general readers alike: how to shape a powerhouse brand around bedrock beliefs and values, how to balance growth and tradition, and how to craft and preserve an authentic corporate identity.Far from a tranquil journey, the story reveals the funny, poignant, and often engrossing details of managing the L.L.Bean legacyduring the best and worst of times.
Microeconomics
Jeffrey M. Perloff - 1998
Beginning at the intermediate level and ending at a level appropriate for the graduate student, this is a core text for upper level undergraduate and taught graduate microeconomics courses.
Major Problems in the Civil War and Reconstruction
Michael Perman - 1991
This best-selling title, designed to be either the primary anthology or textbook for the course, covers the Civil War's entire chronological span with a series of documents and essays.
Theory Into Practice
Ann B. Dobie - 2001
Beginning with approaches that students are already familiar with and then moving to less common schools of criticism, Theory into Practice provides extensive guidance for writing literary analyses from each of the critical perspectives.
Statistics for Business and Economics [with Student CD]
Paul Newbold - 1976
This text enables students to conduct serious analysis of applied problems in contrast to merely running simple“canned” applications to help students become stronger analysts and future managers. It is also at a mathematically higher level than most business statistics texts.
Music: An Appreciation, Brief Edition [with 5 CDs]
Roger Kamien - 2003
"Music: An Appreciation" includes some of the greatest music ever created. Roger Kamien's excellence as an interpreter of that music has made his program number one in the market used by over half a million students since its conception. Now, CONNECT Kamien provides the world-class instrument that allows "Music: An Appreciation" to bring great music to his audience in an extraordinary new way. "Music: An Appreciation" is great music, a great interpreter, and a great instrument.
The 9 Ways of Working: How to Use the Enneagram to Discover Your Natural Strengths and Work More Effectively
Michael J. Goldberg - 1999
Each of the Enneagram's nine types has a distinct worldview which determines how they think, what they want, and why they act the way they do. You'll recognize the personality types of the people you work with---colleagues, clients, bosses---as well as your own. And you'll discover the most effective ways to work with these people: The Perfectionist gets things done right---regardless of the consequences. The Helper nurtures others' careers---and demands to be appreciated for it. The Producer works hard to succeed---but can burn out in overwork. The Connoisseur explores his or her creativity and deep feelings---but may get lost in them. The Sage craves data, theories and insight---but may forget the human element The Troubleshooter knows the secrets and who can be trusted---but can get mighty paranoid. The Visionary inspires with brilliant, fun, imaginative ideas---but leaves closure to others. The Top Dog exercises leadership---but may end up as a vengeful bully. The Mediator wants everybody working as a conflict-free team---but may forget his or her own goals.Drawing on twenty-five years of teaching and consulting, Michael Goldberg's rich descriptions catch the "aha!" of each style with insightful anecdotes and real-life stories. He shows how each style is likely to connect with or miss the others, what kind of leadership is right for certain situations, and how each style makes important decisions and gets work done. You'll see the special gifts and talents of each style, their limits and blind spots, and when they will shine and when they will wilt. The 9 Ways of Working is packed with practical tips and cautions for each style and for working with each style.
Selling the Invisible: A Field Guide to Modern Marketing
Harry Beckwith - 1997
A comprehensive guide to service marketing furnishes tips and advice on how one can apply one's business knowledge to any area of sales and marketing, from a home-based consultancy to a multinational brokerage firm.
Culture and Psychology
David Matsumoto - 1996
Along the way, you'll explore topics like changing gender roles, sexuality, self-esteem, aggression, personality, and mate selection. It all adds up to a text that will leave you with a deeper, more complex understanding of the nature of culture, its relationship to psychological processes, and the differences and similarities between cultures in our increasingly globalized world.
A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Organizations
Christopher Grey - 2005
Written in an accessible style, it enters into lively discussion of classical and contemporary ideas about organizations and their management. It shows that getting to grips with these ideas means asking fundamental questions about what it means to be human and about the nature of modern society.This book is for you if:*you get impatient with heavy, conventional and lengthy textbooks*you are fed up with the trite simplicities of the management gurus*you are dismayed by dry, worthy, alternative views*you want to show your lecturer you have done some extra readingIt is an antidote to the boring textbook and it is compatible with any degree course on management and organizations. It will challenge your thinking and it will help you get a good mark in your exam. And it's cheap. Should you buy it? It's a no-brainer.
The Official Guide to the GRE General Test
Educational Testing Service - 2016
It's packed with everything you need to do your best on the test--and move toward your graduate or business school degree.Only ETS can show you exactly what to expect on the test, tell you precisely how the test is scored, and give you hundreds of authentic test questions for practice! That makes this guide your most reliable and accurate source for everything you need to know about the GRE revised General Test.No other guide to the GRE General Test gives you all this: - Four complete, real tests--two in the book and two on CD-ROM - Hundreds of authentic test questions--so you can study with the real thing - In-depth descriptions of the Verbal Reasoning and Quantitative Reasoning measures plus valuable tips for answering each question type- Quantitative Reasoning problem-solving steps and strategies to help you get your best score - Detailed overview of the two types of Analytical Writing essay tasks including scored sample responses and actual raters' comments
Everything you need to know about the test, straight from the test makers!
How To Write Anything: A Guide and Reference
John J. Ruszkiewicz - 2008
Through memorable visuals and honest talk, John Ruszkiewicz shows students how to write in any situation — wherever they are in their writing process.With everything you need to teach composition, the Guide lays out focused advice for writing common genres, while the Reference covers the range of writing and research skills that students need as they work across genres and disciplines. An intuitive, visual cross-referencing system and a modular chapter organization that’s simple to follow make it even easier for students to work back and forth between chapters and stay focused on their own writing.