Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake.   Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements.   Friction  argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.   The authors of  Friction  have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.

     A Ritual of Death When Alyson, top-flight FBI agent and the world's last dragon shifter, and her vampire partner Vlad saved the world last month, they thought that would be the last apocalypse they would ever have to deal with. Not only did Alyson find out that she isn't the last dragon in the world, but a fresh ritualistic murder sends the pair on a death-defying investigation overseas to Russia, and right into Vlad's dark pastWith enemies on all sides and no support from the FBI, Alyson and Vlad need to crack the case before not only are they taken out, but the entire race of vampires is wiped from the planet! Including Vlad... A Ritual of Conquest When Alyson, dragon shifter and FBI special agent, and her sexy vampire partner, Vlad, get back from a death-defying mission to Moscow, they discover that the apocalyptic revelations of their case are only the beginning. Alyson is not the last dragon anymore, and Bravog is working to bring about the end of the world as she knows it. Allied with demonic forces, twisted weres, and corrupted mages, Bravog seems to hold all the cards. But when Alyson realizes her true magical potential and Vlad ascends past his limits, the two just might have a chance to stop Bravog, crack the biggest case of their careers, and save the world! WIll they finally succumb to the emotions sparking between them? Or will duty take priority? Scroll back up and click the Read for Free or buy with 1 click button to join the team and defeat the evil today!

    

    of the APA manual (2nd printing) < < < This handbook is ideal for preparing undergraduate essays. It was specifically designed with the average student's needs in mind. The book is intended to cover the vast majority of situations that the normal student will encounter while writing a college essay. Organized for speed and brevity, the book is primarily a concentrated, up-to-date guide on APA format (11 pages) and documentation requirements (12 pages In-Text, 19 pages References) with a heavy emphasis on examples and visual aids (90 to be exact). Additionally the book contains pointers on how to get started, what to document, what notes to take (by source type), and how to handle quotes of varying length. All of this in a book designed to fit in a shirt pocket. Product Dimensions: 60 Pages - 5 5/16" x 3 3/4" x .166 " Continuously Updated - Coincides with most recent APA standards (APA Manual 6th Edition) Last Update 6/2/10

    Its goal to augment humans into cyborg fighting machines; mechanized warriors sent to hold the front lines against an enemy that was storming a hundred worlds.Yet few wished to undergo the brutal process, and so criminals were used, their minds enslaved by control chips and obedience enforced through Discipline.The Genevians spent their mechs against the Nietzscheans with little care, eventually struggling to find enough bodies to convert into fighting machines. Quotas were set in the courts, prosecutors and judges paid off to ensure that even the most benign offenses would see the perpetrator end up in a mech factory, rights and mind stripped as much as body.Rika is one such victim.Forged into a second generation scout mech, she is sent to the front lines where she serves with distinction, crushing countless enemies beneath her clawed feet.But, despite giving everything she had, Genevia still loses the war, and Rika is abandoned.Now she slings cargo on Dekar, little more than a human loading machine, struggling to keep ahead of the slow breakdown of her mechanized body.Until someone makes her an offer she cannot refuse. An offer that will see her rejoin the fight—whether she wants to or not. Rika will have to summon a strength she never knew she had to bring about the victory that she once thought was lost.Get Rika’s Marauders today and follow the ultimate rags-to-riches story, where one woman rises up and saves not only herself, but her people.This omnibus volume contains all 7 books in the Rika’s Marauders series, as well as two novellas: Rika Mechanized and Rika Crucible.

    Passionately devoted to cosmopolitan intellectual traditions, the pilots saw the cherry blossom not in militaristic terms, but as a symbol of the painful beauty and unresolved ambiguities of their tragically brief lives. Using Japan as an example, the author breaks new ground in the understanding of symbolic communication, nationalism, and totalitarian ideologies and their execution.

    Under the leadership of Commander Katsuragi Misato, the Evangelion suits have been updated with advanced designs and powers, in preparation for the possible return of the monstrous Angels. Four copies of Ayanami Rei have been tasked with operating a global anti-Angel search-and-destroy program. But when one of these clones goes rogue, it's up to Shinji to stop her.

    She had volunteered for a clinical trial of a drug that both the company and the FDA knew was dangerous. When his daughter's liver starts to fail, and he realizes a liver transplant is out of the question, he decides to fight the drug company on the playing field he knows best...the courtroom. Discovering what was hidden from the public, he finds himself faced with a ruthless adversary willing to commit bribery, kidnapping and murder to keep the drug on the market.

    And when you want to transform your life, change can be even harder. But it doesn’t have to be.Brett Moran knows from experience what it’s like to feel trapped in your own life, by your circumstances and by your environment – but he also knows that you can break free. That you can find happiness, purpose and passion for life if you have the right tools.From inside his prison cell Brett made these changes to his own life, visualising and then achieving his own transformation. Now he invites you to join the revolution for change, and make your own life one epic adventure.In this free introduction to Wake the F*ck Up, you’ll learn about Brett’s story but also find some practical advice on taking those first steps towards changing your life for the better.

    On your path to success, both the biggest hurdle and the biggest support is your own mind – depending on how you have trained it.”– CHANAKYANo school or university teaches us how to make friends, have a successful career, maintain a healthy married life, run a family or live life in general. How many times have we wished for a roadmap to navigate the confusing landscape of daily-life, to have a guidebook to show us the way? In his much-awaited book Thus Spoke Chanakya, bestselling author Radhakrishnan Pillai decodes ancient texts from the illustrious Kautilya’s Arthashastra within the context of modern times and doles them out in short, crisp passages for everyday practice and use. A perfect read for those who yearn to master the teachings of Chanakya for overall success. Radhakrishnan Pillai is the bestselling author of Corporate Chanakya, Chanakya’s 7 Secrets of Leadership, Chanakya in You and Katha Chanakya. He has a PhD in Kautilya’s Athashastra and a Master’s degree in Sanskrit. A renowned management consultant and speaker, he heads the Leadership Center at the University of Mumbai.

    A prescient advocate of sustainable consumption and the matchless utility of good design, Muji’s founding principle was to develop new and simple products at reasonable prices by making the best use of materials while minimizing their impact on the environment. From a humble inaugural line of eight products nearly three decades ago, the brand now sells nearly seven thousand different products in hundreds of its own stores in Asia, Europe, and North America.

    Their discussion is moderated by the imperturbable Master Nankai, who loves nothing more than to drink and argue politics. The fiction of the drinking bout allowed Chomin to debate freely topical political issues, in a discussion that offers an astute analysis of contemporary European politics and a prophetic vision of Japan's direction. This lucid and precise translation of a delightful work has been designated one of the UNESCO series of classics of world literature.

    But Ryan Drake has other plans… Olivia Mitchell defied orders and failed to kill her target. Now severely injured, CIA operatives are waiting to intercept her at an Istanbul hospital, and extradite by any means possible.Little do the Agency know that Ryan Drake and his team are also on the scene, and for them she is a valuable asset, with history and connections of immediate interest. If they can escape, the gamble may pay off handily. If not, the consequences will be grave. Is Drake taking one risk too many?Second Chances is a thrilling novella from the bestselling author of Deception Game and Ghost Target, full of his trademark ingenuity and no-holds-barred action.

    Violence has shattered their family and left Libby nearly unable to cope. And while Carrie once took comfort in her beloved sister, Emma, her mother has now forbidden even the mention of her name.   When Carrie meets Ruth, Honor, and Cricket Chaplin, these three generations of warmhearted women seem to have the loving home Carrie has always dreamed of. But as Carrie and Cricket become fast friends, neither can escape the pull of their families’ secrets—and uncovering the truth will transform the Chaplins and the Parkers forever.   Look for special features inside. Join the Circle for author chats and more.

    Armed to the teeth and hand-picked for their particular skills, these warriors have travelled across the sea from Dalriada and are focused on their deadly mission, despite the fact most - perhaps all - of them will die this night.High above, guards patrol the fortress walls as usual but they expect yet another quiet night for, as everyone knows, Dun Breatann is impregnable.Isn't it?Join the giant warrior-druid Bellicus and his dog, Eolas, as violence erupts and they're forced to fight for their lives while also struggling to understand the motives for this apparently senseless attack on their home.This brand new novelette was written during the COVID-19 lockdown, specifically to provide much-needed entertainment and escapism for adventure fiction fans. So pour yourself a mug of ale (or coffee!), sit back, and join Bellicus in fifth-century Britain for a while.