Think Nike, Starbuck's, Xerox, and Kleenex, and you're thinking brands in the biggest and most lucrative sense. In The 22 Immutable Laws of Branding, marketing guru Al Ries, together with Laura Ries, has put together the authoritative work on brands and branding -- organized in a short, pithy book that can be read and digested in as brief a time as an airplane ride.

    More comprehensive than ever before--and now 1,000 pages--this revised edition describes the insider dynamics at hundreds of U.S. and Canadian publishers, with hundreds of names and specialties for book acquisition editors. Nearly 200 of the most powerful literary agents reveal invaluable tips, as if they were having a private conversation with a special friend. With detailed information on what to do (and what not to do) to break the code, break down the walls, and get that first book, second book, or thirtieth book published, bought and read, Jeff Herman's Guide is the go-to source for writers everywhere.

    Turn to Birnbaum for details on all the latest additions to this park's immersive celebration of nature. Among them: • Pandora-The World of AVATAR, set to open in 2017, invites guests to a land themed to the blockbuster film AVATAR. The 2017 edition of Birnbaum's Official Guide to Walt Disney World explores this escapist realm that includes a glowing forest, floating mountains, flying Banshees, and a bona fide "E-Ticket" attraction: AVATAR Flight of Passage. • Sunset Safaris: A new nighttime adventure takes over the popular Kilimanjaro Safaris attraction. Birnbaum offers insight on how to make the most of an evening visit to Animal Kingdom and experience the magically extended orange glow of the setting sun. • Animal Kingdom now offers its own version of a Disney park "kiss good night" with the brand-new after-dark extravaganza known as Rivers of Light. Birnbaum sheds light on this combination of live performances, water screens, swirling animal images, and floating lanterns-taking place on and around the Discovery River. -- The Force continues to gain strength at Walt Disney World. In addition to a sneak-peek at Star Wars Land, currently under construction at Disney's Hollywood-themed park, Birnbaum gives the low-down on all the current fun, courtesy of Darth Vader and company. • Fireworks have blasted back into the Disney's Hollywood Studios, and Birnbaum explains where and when to view the seasonally presented Star Wars-themed pyrotechnic display. • Do your youngsters fancy themselves proud Padawans? We can direct them to the all-new Jedi Training Company, where they can learn to harness the Force, wield a light saber, and fight the Dark Side.-- What's it like to be a toy in Andy's backyard? WDW guests will find out soon - Toy Story Land is on its way! Birnbaum offers a first look at what to expect when this new 11-acre play land is complete.-- Put on your dancing shoes - Club Disney is a lively new dance party where the "walls come alive with classic Disney animation." We'll tell you where to find it!-- Get the scoop on new and newly-enhanced theme park shows and attractions, including Epcot's beloved Soarin', recently re-imagined and now known as Soarin' Around the World, plus Frozen Ever After, the wildly popular new family-friendly dark ride that transports guests to Elsa's Ice Palace and other Arendelle must-sees. -- Speaking of Anna and Elsa, we'll tell you the best way to meet them and even belt out "Let It Go" and other Frozen favorites with the revered royal duo.-- Disney Cruise Line weighs anchor a mere 50 miles from Walt Disney World, making a surf-and-turf vacation a tempting possibility for many a Disney guest. A special Birnbaum "bonus" chapter guides guests from possibility to reality, laying out all the details for pairing a Disney Cruise with a visit to Walt Disney World.

    

    With 12 chapters and 1,244 practice problems, students can build fundamental skills in math and verbal through targeted practice. Plus, through easy-to-follow explanations and step-by-step applications, each question will help students cement their understanding of those concepts tested on the GRE. Purchase of this book includes access to additional online resources.

    Take a walk into this riveting true story of terror,survival,faith and finally forgiveness as Nikki reveals explicit first-hand accounts of her memories.

    It purposely makes the two biggest developments in end-user music in the last 30 years irrelevant. Zaireeka is not mobile. It is not personal. It is not solitary, cannot be easily controlled, and can't easily be consumed in small doses. So another way to think of Zaireeka is as a one-off piece of technology that comes in a highly inconvenient dead-end format, which is a rather extraordinary kind of thing for a rock band to make. The Flaming Lips' 1997 album Zaireeka is one of the most peculiar albums ever recorded, consisting of four CDs meant to be played simultaneously on four CD players. Approaching this powerful and complex art-rock masterpiece from multiple angles, Mark Richardson's prismatic study of Zaireeka mirrors the structure the work itself. Thoughts on communal listening and the "death of the album" are interspersed with the story of the Zaireeka's creation (with assistance from Wayne Coyne) and an in-depth analysis of the music, leading to a complete picture of a record that proved to be a watershed for both the band and adventurous music fans alike.

    The response was immediate and overwhelming—readers almost instantly began asking when the second volume of Royko columns would appear. With more than a hundred vintage Royko columns and a foreword by Roger Ebert, For the Love of Mike was the answer.Royko, a nationally syndicated Pulitzer Prize winner, wrote for three major Chicago newspapers in the course of his 34 years as a daily columnist. Chosen from more than 7,000 columns, For the Love of Mike brings back more than a hundred vintage Royko pieces-most of which have not appeared since their initial publication-for readers across the country to enjoy. This second collection includes Royko's riffs on the consequences of accepting a White House dinner invitation (not surprisingly, he turned it down); his explanation of the notorious Ex-Cub Factor in World Series play; and his befuddlement at a private screening of Beyond the Valley of the Dolls, to which he was invited by his pal Ebert, the screenplay's author. The new collection also illuminates Royko's favorite themes, topics he returned to again and again: his skewering of cultural trends, his love of Chicago, and his rage against injustice. By turns acerbic, hilarious, and deeply moving, Royko remains a writer of wit and passion who represents the best of urban journalism. "To read these columns again is to have Mike back again, nudging, chuckling, wincing, deflating pomposity, sticking up for the little guy, defending good ideas against small-minded people," writes Roger Ebert in his foreword to the book. For the Love of Mike does indeed bring Mike back again, and until a Chicago newspaper takes up Ebert's suggestion that it begin reprinting each of Royko's columns, one a day, this collection will more than satisfy Royko's loyal readers.

    Engaging with your followers and fans, listening to what they have to say, and producing consistently great content are the true markers of successful social media marketing today. Pinterest gives business users the opportunities to do all three in visually stunning, engaging ways. But business owners need help in knowing how to use Pinterest effectively for marketing purposes. "Pinfluence" will show business owners, entrepreneurs, online merchants and bloggers how to use Pinterest to drive traffic to their websites, connect with their potential and current clients, and convert their followers into buyers using this exciting new platform."Pinfluence" will be accessible and easy to read, with action steps that readers can implement right away. Readers will learn how to: Set up your professional Pinterest profile for maximum business exposure, so when your pins go viral, they send a flood of massive, targeted traffic to your website or blog. Develop a targeted Pinterest strategy for your business so you can increase your online exposure, bring in more income and avoid wasting time doing tasks that doesn't get you more leads or fansQuickly and easily start growing your audience, engage with your followers, and collect tons of business leadsConvert followers into buyersGet Pinterest marketing help for special types of situations, like business-to-business companies and nonprofits

    They attend church, read their Bible, or perhaps they receive prayer and experience a healing. In those moments their heart is filled with the presence of God, but then, within a few days or weeks, they once again feel empty and sick. Whatever they received seems to have gradually leaked out.Andrew Wommack, seen nationwide on his television broadcast, The Gospel Truth, shares that your life does not have to be a roller coaster of Christian highs and lows. God's desire is that His children move consistently from one level of relationship with Him to the next - never having to feel abandoned and alone.Be encouraged and challenged by Andrew's remarkable teaching from Romans 1:21 showing four essentials to staying close to God: glorify God, be thankful, recognize the power of your imagination, and have a good heart. Begin to understand that the reason you might feel far away from God, Who is always stable and consistent, is because you have either consciously or unconsciously moved away from Him. He is a gentleman and will not violate your free will. But, if you will draw near to God in those four vital areas, your relationship with God will begin and continue to flourish.

    Here is straight talk from a man who has sought authentic New Testament community for more than fifty years and who has discovered it in the most unlikely places.

    Today, millions of fans still mourn the loss of actor Jim Varney, who portrayed Ernest and who died at age 50 in 2000 of cancer. Ernest fans are finally getting the biography they have been waiting for in this comprehensive work by Jim’s nephew, Justin Lloyd. “The Importance of Being Ernest: The Life of Actor Jim Varney” traces Jim’s journey from a child in Lexington, Kentucky, with dreams of being a stage and film actor to becoming an iconic entertainment figure in the tradition of Charlie Chaplin’s “The Little Tramp.”The book is based on numerous interviews with family members and intimates of Jim who have never spoken publicly before about what drove the actor and how he overcame many personal and professional obstacles to attain success. But with that success came a price: Jim longed for stage and film roles beyond Ernest, and they were difficult to come by because of his symbiosis with the character. Yet Jim persevered, ultimately winning major movie roles such as Jed Clampett in “The Beverly Hillbillies” and (the voice of) Slinky Dog in the first two “Toy Story” films. The book also explores the genius of the small Nashville advertising agency that created Ernest and how it spread his popularity decades before “going viral” became associated with achieving global stardom.Even at the height of his career, Jim never forgot he was a descendant of Appalachian coal miners, and he remained true to his values, his friends and his family. Jim always strove for authenticity and humanity inside his hillbilly humor, endearing him to fans from every walk of life. “The Importance of Being Ernest: The Life of Actor Jim Varney” documents the life of an unforgettable figure in American comedy whose legacy endures today.

    Whether you're a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you're in and the pressure is on. Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like:Is advertising right for me? How do I build a killer portfolio? How do I get an interview with the elusive creative director? Should I accept an unpaid internship? How do I find the right partner? How do I beat creative block? How do I avoid burnout? Plus, fourteen industry superstars share their insights and explain how they broke into the business. You'll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao.Forget the cliches this is advertising as it really is. If you're hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.

    Somewhere along the way, people felt they had to be popular in order to be successful, when in fact, the opposite is true. The brands playing in the space you want to dominate have already figured out the inherent power of being unpopular. In The Power of Unpopular, you'll discover the difference between flash-in-the-pan brand tactics and those designed to place you miles above the competition. Brand Personality: What's yours? Explore the importance of taking a stand and why brands become road kill without a distinct personality. Community: It's the number one thing that unpopular brands have figured out--learn how to build yours. Brand Advocacy: It knows no scale and your fans don't care how big you are. A guide for businesses on the proper care and feeding of their biggest asset. Erika Napoletano's irreverent yet never insincere tone takes readers on a colloquial and actionable journey, producing concepts that readers can immediately graft onto their existing business strategies. Complete with case studies of businesses from across the country, this is the book that couples theory with practice, creating pathways for business owners of any size and age. Change the way you do business and live your life--become unpopular.

    It’s already practiced by thousands of people in dozens of countries around the world. PACE overturns years of failed ideas and exercise advice. PACE upends current exercise trends by revealing their flaws and offering a more effective, more natural way of moving our bodies. This book will show you how to replace the flawed and ineffective theories the have been mistakenly accepted without proof with what really works. Join the PACE revolution and your body will soon become naturally strong and resilient. You’ll join the cutting-edge group of thousands who now feel energized, motivated, and ready to take on any challenge. And the best news is that joining the PACE revolution takes on average only twelve minutes per day.PACE is the ONLY doctor-designed program proven to help you reclaim a young, lean and energetic body in as little as 12 minutes—Guaranteed!