Starving to Successful | The Fine Artist's Guide to Getting Into Galleries and Selling More Art


J. Jason Horejs - 2009
    Written by J. Jason Horejs, owner of Xanadu Gallery in Scottsdale, AZ, Starving to Successful will give you pragmatic advice and concrete, actionable steps you can begin implementing immediately to become more successful in marketing your work to galleries.Gain insight into what a gallery owner is thinking as he or she reviews your portfolio. Understand why the most common approaches artists make to galleries are largely ineffective. Learn what most artists fail to do in preparing their work for sale.Starving to Successful will change the way you look at the artist/gallery relationship, and will set your art career on a new path.About the AuthorArt flows through Xanadu Gallery owner J. Jason Horejs veins. Second generation in the art business, (Horejs father is a nationally recognized oil painter John Horejs) Horejs life has always been filled with art. Though not interested in pursuing a life as an artist, Horejs fell in love with the business side of art at an early age. At age 12, the future gallery owner was employed by his father building custom canvas stretchers.In 1991, at the age of 17, Horejs began working for Legacy Gallery in Scottsdale, AZ, where he learned the gallery business from the ground up. Horejs handled logistics, shipping and installation, eventually working into a sales position at the western art gallery. Horejs worked in the gallery s Scottsdale and Jackson Hole, WY, locations.In 2001, Jason and his wife, Carrie, opened Xanadu Gallery in Scottsdale. In spite of opening on September 11th into a completely changed art world, Horejs built the gallery into a successful venture, showing dozens of artists and selling to collectors from around the world, including major municipal and private collections.In 2008, Horejs developed a series of art marketing workshops designed to help artists better understand the gallery business and better prepare themselves to approach galleries. This series of workshops has helped hundreds of artists get organized to show and sell their work through galleries."I discovered," says Horejs, "there was very little information out there for the aspiring professional artist regarding the business side of art, especially in terms of the crucial relationship between the artists and the fine art gallery. Even artists who have graduated with master s degrees leave school having never heard a word about how to approach galleries."Horejs observes that artists approaching his gallery are making many of the same mistakes, not because their work isn t gallery-ready, but simply because they don t have a clear idea of how to proceed. Horejs designed his workshops working closely with his parents and other artists who have learned the ropes of working with galleries by trial and error. The clear-headed advice the gallery owner gives is designed to give the artists concrete steps they can take to prepare their work, research galleries and approach galleries for representation.

Painting the Impressionist Landscape: Lessons in Interpreting Light and Color


Lois Griffel - 1994
    Together they provide a complete painting programme.

Tattoo Johnny: 3,000 Tattoo Designs


Tattoo Johnny - 2010
    But choosing the right design isn’t always easy. Tattoo Johnny to the rescue! Culled from the world’s leading tattoo Web site, this in-depth resource offers more than 1,000 designs in a wide range of styles, all by renowned artists: angels, devils, flowers, pirates, pin-ups, religious images, stars, zodiac signs, and more. Whether readers are getting their first tattoo, or a second, third, or tenth, this is the ideal place to find the perfect pattern.

Retrospective, 1964-1984


H.R. Giger - 1984
    Carefully rendered reproductions of Giger's best paintings are accompanied by his own commentary. 70 color illus. 75 b&w illus. 25 b&w photos.

The Woman At Otowi Crossing


Frank Waters - 1965
    The secret evolution of atomic research is a counterpoint to her psychic development. In keeping with its tradition of allowing the best of its list to thrive, Ohio University Press/Swallow Press is particularly proud to reissue The Woman at Otowi Crossing by best-selling author Frank Waters. This new edition features an introduction by Professor Thomas J. Lyon and a foreword by the author's widow, Barbara Waters. The story is quintessential Waters: a parable for the potentially destructive materialism of the mid-twentieth century. The antidote is Helen Chalmer's ability to understand a deeper truth of her being; beyond the Western notion of selfhood, beyond the sense of a personality distinct from the rest, she experiences a new and wider awareness. The basis for an opera of the same name, The Woman at Otowi Crossing is the powerful story of the crossing of cultures and lives: a fable for our times.

Encaustic Workshop: Artistic Techniques for Working with Wax


Patricia Baldwin Seggebruch - 2009
    In Encaustic Workshop, it becomes much more: a dynamic medium where anything goes and the possibilities are endless.Packed with step-by-step techniques, helpful tips and diverse examples of completed works, Encaustic Workshop brings all the accessibility and excitement of a mixed-media workshop to your own workspace. If you're a beginner, you'll find everything you need to know to get started. If you're a more advanced crafter or fine artist, you'll discover things you never knew you could do with encaustic.Instructions and photos will guide you as you learn to:Apply, layer, color and carve wax to create artwork rich with texture and depth.Create collages that combine encaustic with papers, fabric, found objects, image transfers and more.Experiment with charcoal, inks, watercolors, pastels and other mediums to create unexpected effects in the wax.Then, complete step-by-step projects and an extensive inspirational gallery will show you how you can combine the techniques you've learned to create more complex works.Sign your creativity up for this Encaustic Workshop--then just melt, paint and play!

Blood Miniature Exhibition Book


Mark Ryden - 2003
    Includes details and drawings of paintings from "Blood" exhibited at Earl McGrath Gallery. Distressed leather-like embossed soft cover. Smyth sewn binding, Ninety two pages. Limited printing of 20,000 books (This book will not be reprinted). Each book is individually numbered. Book Size: 2 1/2" x 3 1/2"

Artistic Anatomy of the Human Figure


Henry Warren - 1852
    The skeleton, muscles and joints are covered with descriptions of differences between female and male anatomy.This is a reproduction of a 1852 British publication and may contain non-standard spellings and characters. The work has been proof-read and edited to remove typographical errors and reformat the text for the Kindle. All images have been cleaned and resized.

Bouguereau


Fronia E. Wissman - 1996
    Wissman offers astute and illuminating insights into the art, career, and family life of this great artist--whose beautiful paintings of a better, purer time an place continue to find favor with contemporary viewers. Over fifty full-color reproductions and several black-and-white illustrations exemplify Bouguereau's precision in creating timeless works of sensual, emotional, and intellectual appeal.

The Essence of Watercolour: The secrets and techniques of watercolour painting revealed


Hazel Soan - 2011
     In The Essence of Watercolour Hazel shows how wonderfully versatile and beguiling the medium of watercolour is and how to get the most out of it. Hazel stresses how important it is to understand the characteristics of the medium in order to exploit it to the full.  She encourages the reader to explore the properties of watercolour and to be unafraid of strength of colour and brushstroke.Hazel shows through demonstration and projects that tone is king in watercolour and illustrates how to paint light with the use of shade. Armed with this understanding she demonstrates that watercolour is not such an unforgiving medium after all: accidents and mistakes can be disguised, overridden and corrected.The Essence of Watercolour is a culmination of many years of Hazel's teaching and demonstrating, in which she offers inspirational insights into the secrets of watercolour painting and encourages artists to take their art to the next level.

Pictures of Walls


Banksy - 2005
    

Andy Goldsworthy


Andy Goldsworthy - 1990
    The many-pointed star formed from large icicles balances on a rock in a quiet Dumfriesshire valley, a delicate bamboo screen stands on a Japanese beach, a great serpentine ridge of earth extends along a disused railway cutting on Tyneside, four massive snow rings mark the position of the North Pole.

Off-Camera Flash: Techniques for Digital Photographers


Neil van Niekerk - 2011
    Seeking to address the various challenges of off-camera lighting, professional photographers and advanced amateurs alike will find a range of confidence-building instruction, beginning with basic how’s and why’s of lighting for creative effect, the types of equipment available and instruction about their proper use, clear definitions of various technical concepts such as managing shutter speed and controlling flash exposure, using ambient light as well as natural sunlight during a shoot, and incorporating off-camera flash into a portrait session. Concluding this lesson plan is a look at five different real-life photo sessions, each employing a different flash technique. Here, photographers get a deeper understanding of each concept put into practice, marrying the elements of lighting with the natural elements presented by the shoot.

Zentangle 4: 40 more tangles


Suzanne McNeill - 2011
    It's all fun so get inspired and tangle something! Learn to color with chalks, watercolors, pencils and pens; add bling with glitter, jewels, and sparkly inks.

Juxtapoz Illustration


Roger Gastman - 2007
    In this volume artists such as Mode 2, KozynDan, Mike Giant, James Jean, Evan Hecox, Grotesk, Alex Pardee and Morning Breath are briefly profiled, then allowed the space to let their work do the talking.