Why We Buy: The Science of Shopping


Paco Underhill - 1999
    Why We Buy is based on hard data gleaned from thousands of hours of field research–in shopping malls, department stores, and supermarkets across America. With his team of sleuths tracking our every move, Paco Underhill lays bare the struggle among merchants, marketers, and increasingly knowledgeable consumers for control.

Jim Cramer's Get Rich Carefully


James J. Cramer - 2013
    In our recovering economy, this is the plan you need to make big money without taking big risks.Drawing on his unparalleled knowledge of the stock market and on the mistakes and successes he's made on the way to his own fortune, Cramer explains—in plain English—why you can get rich in a prudent, methodical way, as long as you start now. In his own inimitable style, Cramer lays it on the line, no waffling, no on-the-one-hand-or-the-other hedging, just the straight stuff you need to accumulate wealth. This is a book of wisdom as well as specifics. Cramer names names, highlights individual and sector plays, and identifies the best long-term investing themes—and shows you how to develop the disciplines you need to exploit them. The personal finance book of the year, Get Rich Carefully is the invaluable guide to turning your savings into  real, lasting wealth in a practical, and yes—because this is, after all, a book by Jim Cramer—highly readable and entertaining way.

Mindful Money: Simple Practices for Reaching Your Financial Goals and Increasing Your Happiness Dividend


Jonathan K. DeYoe - 2017
    DeYoe shows how money drives so many of our decisions. But while we worry about earning it, spending it, and saving it, few of us face it head on. The whole point of Buddhism, he says, is “to deal with what is, to look it straight in the eye.” So instead of averting our eyes, deferring to experts, or engaging in get-rich-quick magical thinking, DeYoe shows readers, no matter their income level or spiritual perspective, how to save and invest, pay off debt, and invest for retirement according to their deepest beliefs. The author does all of this while emphasizing that money is merely a tool for providing not only material peace of mind but also “the happiness dividend” we all deserve.

Against the Gods: The Remarkable Story of Risk


Peter L. Bernstein - 1996
    Peter Bernstein has written a comprehensive history of man's efforts to understand risk and probability, beginning with early gamblers in ancient Greece, continuing through the 17th-century French mathematicians Pascal and Fermat and up to modern chaos theory. Along the way he demonstrates that understanding risk underlies everything from game theory to bridge-building to winemaking.

The Warren Buffett Way: Investment Strategies of the World's Greatest Investor


Robert G. Hagstrom - 1997
    Buy it and read it." -Kenneth L. Fisher Forbes The runaway bestseller-updated with new material included for the first time! "The Warren Buffett Way outlines his career and presents examples of how his investment techniques and methods evolved and the important individuals in that process. It also details the key investment decisions that produced his unmatched record of performance." -from the Foreword by Peter S. Lynch Bestselling author, One Up on Wall Street and Beating the Street ." . . an extraordinarily useful account of the methods of an investor held by many to be the world's greatest." -The Wall Street Journal "Robert Hagstrom presents an in-depth examination of Warren Buffett's strategies, and the 'how and why' behind his selection of each of the major securities that have contributed to his remarkable record of success. His 'homespun' wisdom and philosophy are also part of this comprehensive, interesting, and readable book." -John C. Bogle Chairman, The Vanguard Group "It's first rate. Buffett gets a lot of attention for what he preaches, but nobody has described what he practices better than Hagstrom. Here is the lowdown on every major stock he ever bought and why he bought it. Fascinating. You could even try this at home." -John Rothchild Financial columnist Time magazine

Unfair Advantage: The Power of Financial Education


Robert T. Kiyosaki - 2011
    Readers are advised to stop blindly accepting that they are ‘disadvantaged’ people with limited options. They are encouraged to act beyond their concept of limited options and challenge the preconception that they will struggle financially all of their lives. Robert’s fresh approach to his time-tested messages includes clear, actionable steps that any individual or family can take, starting with education. Education becomes applied knowledge, a powerful tactic with measurable results.In true Rich Dad style, readers will be challenged to understand two points of view, and experience how financial knowledge is their unfair advantage.Why do the rich get richer even in a financial crisis? In his new book, An Unfair Advantage, Robert confirms his message and challenges readers to change their context and act in a new way. Readers are advised to stop blindly accepting that they are ‘disadvantaged’ people with limited options and challenge the notion that they will struggle, financially, all their lives. What does school teach you about money? In most cases, the answer is “Not much.” If there is any financial education, the courses are taught by financial planners and bankers… the agents of Wall Street and the big banks, the very people that caused and profited from the financial crisis.This book is about real financial education. This book is about how debt and taxes make the rich richer &hellip and why debt and taxes makes the poor and middle class struggle. This book explains why the rich get richer, paying less in taxes, while the middle class shrinks &mdash with many losing jobs, homes, and retirement &mdash and paying more in taxes. This book is about the five unfair advantages a real financial education offers. The Unfair Advantage of Knowledge The Unfair Advantage of Taxes The Unfair Advantage of Debt The Unfair Advantage of Risk The Unfair Advantage of CompensationThese five unfair advantages are the outcomes of real financial education.

Devil Take the Hindmost: A History of Financial Speculation


Edward Chancellor - 1996
    A lively, original, and challenging history of stock market speculation from the 17th century to present day.Is your investment in that new Internet stock a sign of stock market savvy or an act of peculiarly American speculative folly? How has the psychology of investing changed--and not changed--over the last five hundred years? In Devil Take the Hindmost, Edward Chancellor traces the origins of the speculative spirit back to ancient Rome and chronicles its revival in the modern world: from the tulip scandal of 1630s Holland, to "stockjobbing" in London's Exchange Alley, to the infamous South Sea Bubble of 1720, which prompted Sir Isaac Newton to comment, "I can calculate the motion of heavenly bodies, but not the madness of people."Here are brokers underwriting risks that included highway robbery and the "assurance of female chastity"; credit notes and lottery tickets circulating as money; wise and unwise investors from Alexander Pope and Benjamin Disraeli to Ivan Boesky and Hillary Rodham Clinton.From the Gilded Age to the Roaring Twenties, from the nineteenth century railway mania to the crash of 1929, from junk bonds and the Japanese bubble economy to the day-traders of the Information Era, Devil Take the Hindmost tells a fascinating story of human dreams and folly through the ages.

The Debt Consolidation Myth: A Proven Method to Help You Get Out of Debt While Still Living Your Life


Jesse Mecham - 2017
    Let’s have you destroy your debt. Let’s have you be rid of it forever. That’s exactly what this 80/20 guide is going to give you—a sure-fire, bulletproof, tried and true method for destroying your debt. Debt, in almost any form, is lame. Nope, “lame” is probably not a strong enough word for it. Debt is a burden. Debt’s a drain. It’s a mood killer. It’s a relationship strainer. It’s a cash flow crusher. Sheesh. It takes the fun out of just about everything. Sure, you’ll hear fancy-pants people tell you about “good” debt and “bad” debt and the like. They’ll discuss fancy terms like “opportunity cost” or the value of using “OPM” (other people’s money, and if you didn’t know what OPM meant, bless you). They may even use another three-letter acronym like “ROI” when they’re talking about how you can leverage debt and get a better return on your investment. Well, we’re not talking about capitalization of a multi-conglomerate business. We’re talking about your personal finances. And when it comes to personal finances, debt is a draining, mood-killing, cash flow-crushing burden—and it’s lame. Heck, debt collectors, big banks, attorneys ... they all make debt personal. So I think it’s safe to say that your debt belongs right square in the middle of what we’d call your personal finance. Yes, let’s make this very personal. Let’s talk about how you got into this mess of debt, where you want to go, and how you’ll get there. And, true to our 80/20 guide form, I’ll tell you everything you need to know and do as quickly as possible. Unless I see a good opportunity for a joke, where I’ll drag it out just a bit longer.

The Soul of Money: Transforming Your Relationship with Money and Life


Lynne Twist - 2003
    Through personal stories and practical advice, she demonstrates how we can replace feelings of scarcity, guilt, and burden with experiences of sufficiency, freedom, and purpose. In this Nautilus Award-winning book, Twist shares from her own life, a journey illuminated by remarkable encounters with the richest and poorest, from the famous (Mother Teresa and the Dalai Lama) to the anonymous but unforgettable heroes of everyday life.

Everything You Need to Know About Personal Finance in 1000 Words


C.J. Carlsen - 2014
    Do you know that everything you need to know about personal finance can be summed up in only 1,000 words? What if I told you that you can learn how to handle your money better than a majority of your peers?Now you can.In this book you learn everything you could ever want to know about your money - in less than 10 minutes. That’s all it will take for you to become a master of money.How many articles and books do you see on personal finance? Hundreds? Thousands?Blogs. Books. Podcasts. The resources you have at your disposal are limitless. You know what happens when you have limitless resources? You ignore them. All of them. But that is okay. This will be the only resource you will ever need on personal finance. That is what makes this book so special. In this brief book you will learn: How to control your spending habits Where you should focus your time when making a large purchase How to save thousands doing this one simple thing How tracking every penny does NOT make you financially responsible and what you should do instead What you should spend your money on (hint: it’s not what you think) Why saving for only 10 years is better than saving for 32 years How to make budgeting work for you, even if you hate it! How to make more money Where you should focus your time and effort on to make more money Those habits of the rich How you make money work for you How to avoid taxes legally. The specific investment you should choose The one type of mutual fund you should avoid How you can simplify your finances What you can do to save for retirement every month without lifting a finger If you do not want to learn everything about personal finance in 10 minutes or less, this book is not for you. However, if you want to take control of you money, grab this free eBook today. You’ll be glad you did. Well, what are you waiting for?! Scroll up and download your copy today!

A Mathematician Plays The Stock Market


John Allen Paulos - 2003
    In A Mathematician Plays the Stock Market , best-selling author John Allen Paulos employs his trademark stories, vignettes, paradoxes, and puzzles to address every thinking reader's curiosity about the market -- Is it efficient? Is it random? Is there anything to technical analysis, fundamental analysis, and other supposedly time-tested methods of picking stocks? How can one quantify risk? What are the most common scams? Are there any approaches to investing that truly outperform the major indexes? But Paulos's tour through the irrational exuberance of market mathematics doesn't end there. An unrequited (and financially disastrous) love affair with WorldCom leads Paulos to question some cherished ideas of personal finance. He explains why "data mining" is a self-fulfilling belief, why "momentum investing" is nothing more than herd behavior with a lot of mathematical jargon added, why the ever-popular Elliot Wave Theory cannot be correct, and why you should take Warren Buffet's "fundamental analysis" with a grain of salt. Like Burton Malkiel's A Random Walk Down Wall Street , this clever and illuminating book is for anyone, investor or not, who follows the markets -- or knows someone who does.

Wealth Made Easy: Millionaires and Billionaires Help You Crack the Code to Getting Rich


Greg S. Reid - 2019
    You need to win and keep winning. To get there you need great connections and insider advice.But it's not as simple as tracking down the elite few - the wealth hackers of the world - and getting them to spill their secrets. . . Or is it?©2019 Dr. Greg Reid (P)2019 Brilliance Publishing, Inc., all rights reserved.

Rock Retirement: A Simple Guide to Help You Take Control and be More Optimistic About the Future


Roger Whitney - 2017
    Traditional retirement advice usually boils down to saving more, sacrificing more, and settling for less. This approach makes people dependent on systems outside their control, such as the market, economy, and investment returns. The result: people lose power over determining their life. What sets Rock Retirement apart is its holistic approach to helping people take back control and act intentionally towards the life they want. It addresses the fears, hopes, and dreams that people have about retirement, goes way beyond the numbers, and shows them how to balance living well today and tomorrow.

Building Wealth And Being Happy: A Practical Guide To Financial Independence


Graeme Falco - 2016
    In this day and age, young people can't afford to repeat the financial mistakes made by their parents. Thankfully, there is a way for the middle class of today to build wealth and be happy. This practical guide will lead you through the life-long journey of financial independence, free from money related stress and empowered to live life the way you want. In Building Wealth And Being Happy: A Practical Guide To Financial Independence, you'll learn:- How to slowly get rich over many years and retire early- How to have a positive, healthy relationship with money- Whether you should use a financial advisor or DIY- Whether you should rent or buy the place you live in- Whether you should partake in socially responsible and green investments- If you can trust the stock market- If you should invest in real estate or gold- And much, much more...

Reminiscences of a Stock Operator


Edwin Lefèvre - 1923
    Generations of readers have found that it has more to teach them about markets and people than years of experience. This is a timeless tale that will enrich your life--and your portfolio.