At the Craighead County Jonesboro Public Library in Arkansas, Bizzle and his colleagues defied common practices by using creative risk-taking in marketing and outreach to transform their library into a dynamic institution that continues to grow and thrive. Here they recount their story, sharing techniques for success alongside a provocative marketing philosophy that will spur libraries to move beyond their comfort zone. Focusing on creative ways to pull patrons in rather than just push the library out, this book-Steers libraries towards defining their brand, explaining why it is crucial to meeting the needs of their users and potential users-Offers strategies for getting stakeholders on board and engaged, including how to address budgeting concerns-Demonstrates the importance of the library’s website as the digital “main branch” of the library, with guidance for creating and promoting it-Details the systematic marketing campaign undertaken at the Craighead County Jonesboro Public Library, encompassing both traditional and new media channels such as billboards, posters, newspapers, TV and radio, and mobile technology-Takes the mystery out of how to use social media platforms as public awareness tools, complete with detailed strategies and step-by-step instructions-Shows how to pull it all together into a manageable campaign through strong leadership and teamworkBy the time readers have finished this book, they’ll have a roadmap for revolution at their own institution.

    As a result of this Customer service revolution, people are being treated differently, better, and in a way like never before. This is a result of how companies and management are treating their employees and how employees are treating each other and the Customer—which ultimately permeates into people’s personal lives at home and in their communities. Can the way you run your business or treat your Customers have an effect on the world at large? John DiJulius will show you just that! Drawing on years of experience consulting with the top customer service companies around the world and in his role building his first business, John Robert’s Spa, into one of the top 20 salons in the US, DiJulius will show you exactly how to create your very own Customer service revolution and make price irrelevant.

    Italian investigative journalist Paola Leopizzi Harris and French-born information scientist Dr. Jacques F. Vallée have teamed up to uncover the details of a New Mexico crash in 1945, fully two years before the well-known incident at Roswell and the famous sighting by pilot Kenneth Arnold in 1947.Over several site investigation surveys Harris and Vallée reconstructed the historic observations by three witnesses, two of whom are still living, who described to them the circumstances of the crash, with details of the recovery of a nearly-intact flying vehicle and its occupants by an Army detachment. Combining their long experience in field research around the world, the authors have documented the step-by-step efforts by the military to remove the object, an avocado-shaped craft weighting several tons, from the property where it crash-landed during a storm.Surprisingly, the literature of the field only includes a few passing mentions about the case, and only one (foreign) TV documentary has mentioned it, but the correlation between the crash of the extraordinary object and the explosion of the first atom bomb at White Sands, less than 20 miles away, has been missed. Harris and Vallée suggest that the correlation is significant for physical, geographic and biological reasons, quite apart from the obvious strategic implications.The witnesses were able to observe not only the actual crash of the object on their property but every step of the military efforts to lift it and take it away. Fearing retaliation, they remained silent for some 60 years about what they had seen and done over those nine days at the site while the recovery was proceeding. When placed in the context of the history of chemical and physical analysis of retrieved UFO debris--an area where Harris and Vallée have long collaborated—the devices observed by the witnesses raise a number of very important scientific questions.The Honorable Paul Hellyer, former Minister of National Defence of Canada, has stated: “Paola Harris and Jacques Vallée have spent much effort doing field research on location (…) It is now time that their discovery be revealed to the world.”Christopher Mellon, former deputy Assistant Secretary of Defense, called the data “fresh reason to believe that our government is concealing physical proof of alien technology. Read the book, and if persuaded, join the millions of other Americans seeking a straight answer.”And Professor Paul Hynek added that the research “reveals a new UFO history.”

    This user-friendly training guide includes groups of instructional exercises and practice tests on various aspects and features of the sixth edition of the Publication Manual, including electronic references and citations, grammar, headings, seriation, statistical and mathematical copy, italics, capitalization, numbers style, and table formatting.

    . ."GodWinks" are the so-called circumstances and that are delivered directly to you, one of nearly seven-billion people on the planet, at particularly needed moments in your life. Like the wink you received from a loved one as a child that meant, "Hey, kid, I'm thinking of you right now," . . . GodWinks are messages of encouragement from above.With more incredible-but-true stories about how God communicates with us through everday circumstances, SQuire Rushnell delivers another powerful book geared toward people at a crossroads in life--a time when these winks are most needed!

    Communication is also emphasized, with a focus on how to document and communicate project developments, both within and outside of the team. In-depth coverage of planning, scheduling and cost management is also provided. The authors' goal is to provide many cases that are fun and elicit interesting debates, and this edition includes new end-of-chapter cases. In addition, all new up-to-date Real World Project Management vignettes are included at the beginning and within each chapter, giving you a taste of how project management is practically applied in the workplace. Key points of each chapter are highlighted in Critical Success Factor boxes, providing an overview of the main ideas covered within the chapter. End-of-chapter materials contain questions and Internet exercises that allow you to apply the concepts covered in the chapter. Sprinkled throughout each chapter are boxed questions designed to test your comprehension of key concepts. A trial version of Microsoft Office Project 2007 is included for student use on class projects.

    Earn six figures as a freelance content marketing writer with this comprehensive how-to guide. This book reveals their secrets. Inside is everything you need to know to start or grow a freelance content marketing business. Jennifer shares her proven ideas, step-by-step processes and templates for writers of all career stages. Hundreds of writers (including Jennifer, herself) have used these methods to find high-paying clients, increase their income and create businesses they truly love. You’ll learn how to: • Craft an LOI that’s worth $10k or more • Create a website and LinkedIn profile that brings clients to you • Tap into your experience and skills to find your perfect niches • Write great content that your clients love • Design a business that gives you work-life balance

    Eating a vegan diet that is free of animal products requires creativity. For those who are exploring veganism for the first time, Vegan Cookbook for Beginners will inspire you to create filling and flavorful plant-based meals to please even the most skeptical carnivore. With more than 150 versatile vegan recipes, Vegan Cookbook for Beginners will let you experience the benefits of improved health and increased energy through eating vegan with recipes that are hearty, comforting, and nutritious. Going vegan is a smart choice for your body and the planet, and Vegan Cookbook for Beginners will take the guesswork out of cooking everyday vegan meals. Vegan Cookbook for Beginners will help you enjoy the benefits of veganism today with: * More than 150 easy and delicious vegan recipes straight from Vegan Cookbook * 2-week Vegan Cookbook meal plan Introduction to the core principles of veganism * Overview of the health benefits of going vegan *Advice on equipping your kitchen and stocking your pantry from the editors of Vegan Cookbook With help from Vegan Cookbook for Beginners, the transition to a vegan lifestyle will be easy and enjoyable.

    Across five decades, Prine has created critically acclaimed albums--John Prine (one of Rolling Stone's 500 Greatest Albums of All Time), Bruised Orange, and The Missing Years--and earned many honors, including two Grammy Awards, a Lifetime Achievement Award for Songwriting from the Americana Music Association, and induction into the Nashville Songwriters Hall of Fame. His songs have been covered by scores of artists, from Johnny Cash and Miranda Lambert to Bette Midler and 10,000 Maniacs, and have influenced everyone from Roger McGuinn to Kacey Musgraves. Hailed in his early years as the "new Dylan," Prine still counts Bob Dylan among his most enthusiastic fans. In John Prine, Eddie Huffman traces the long arc of Prine's musical career, beginning with his early, seemingly effortless successes, which led paradoxically not to stardom but to a rich and varied career writing songs that other people have made famous. He recounts the stories, many of them humorous, behind Prine's best-known songs and discusses all of Prine's albums as he explores the brilliant records and the ill-advised side trips, the underappreciated gems and the hard-earned comebacks that led Prine to found his own successful record label, Oh Boy Records. This thorough, entertaining treatment gives John Prine his due as one of the most influential songwriters of his generation.

    Up-to-the-minute coverage now includes digital assetmanagement; metadata standards; the role ofInternet, FTP, and e-mail technologies; the impactof media consolidation on assignment and stock photography;and much more. This indispensable guidecovers the full range of business and legal questionsthat photographers might have, with comprehensiveadvice from the ASMP, the foremost authorityin the field. In eleven in-depth chapters, morethan two dozen industry experts explore pricingand negotiating, ethics, rights in traditional andelectronic media, publishing, and much more. Businessand legal forms, checklists, and an extensivecross-media bibliography make this the one reference book that deserves a place on every successful photographer's bookshelf.• Covers all of today's most urgent issues in photography• Contributions from more than two dozenexperts, all professional photographers• 60,000 copies sold!

    Every detail of how to train for a triathlon of any distance, an off-road triathlon, or a duathlon is packed into this essential book, including plenty of swim, bike, and run workouts to keep training fresh and breakthrough workouts to make training more rewarding. Bernhardt's unparalleled coaching experience is the basis of her proven training methodology, which she applies to each of the 15 unique training plans, removing the hassle of creating a plan from scratch. The second edition includes: Easy tips on modifications that allow triathletes to further personalize the plans according to their needs. A new chapter on 13 Weeks to a Sub-13 Hour Ironman 8 training plans requiring only 510 hours of training each week. 5 training plans to go farther3 training plans for finishing an Ironman and 2 plans for finishing a Half-Ironman race. Training Plans for Multisport Athletes has a challenge to suit everyone, from beginners to accomplished triathletes, for those who are short on training time and those who are training for a faster time. Paperback. 7 3/8" x 9 1/4", 256 pp.VP-PLAN2

    Gelb identified seven aspects of Da Vinci's genius that contemporary readers can emulate and apply in their own lives. Now, in WORK LIKE DA VINCI, Gelb adapts these principles to the specific demands of the workplace, sharing the innovative solutions to contemporary corporate and career challenges that have kept him in constant demand as a top-tier speaker and consultant to Fortune 500 clients. In Gelb's expert perspective, Da Vinci's genius can be distilled into seven principles for the business listener: Ask the right questions (Curiosit�) Put your answers to work (Dimostrazione) Develop your business senses (Sensazione) Turn uncertainty into opportunity (Sfumato) Strike a profitable balance (Arte/Scienza) Integrate for success (Corporalit�) Make the break-through connection (Connessione) These principles will help you tackle such timeless business challenges as: leadership; innovation; teamwork; strategic planning; decision-making; managing change and uncertainty; giving powerful presentations; giving and receiving feedback; and more.

    In Expect More, David Lankes, winner of the 2012 ABC-CLIO/Greenwood Award for the Best Book in Library Literature, walks you through what to expect out of your library.

    Eberhart (Senior Editor of "American Libraries" magazine for the American Library Association) provides a complete understanding of library functions, orders, procedures, and perspectives focused on people, materials, guidelines, technology, operations, funding, staff development, issues, diversity, the internet, and librarians.

    In Gita Wisdom, Joshua Greene retells this timeless text in a completely new way, revealing that it is, in essence, a heart-to-heart talk between two friends about the meaning of life. As Krishna and his friend Arjuna reminisce on a battlefield known as Kurukshetra, readers learn that the two played together as children, were close as young men, and became family when Arjuna married Krishna’s sister. In later life the men shared extraordinary adventures, including a journey to places outside the known universe. Like all great literature, the Gita explores the human condition: who we are, where we came from, and why we’re here. With a helpful glossary that lists names, terms, and places, this accessible, enlightening retelling is the perfect introduction to the Gita’s venerable wisdom.