New York was the city that embodied the spirit and strength of a newly powerful America.  In 1924, in the vibrant heart of Manhattan, a fierce rivalry was born.  Two architects, William Van Alen and Craig Severance (former friends and successful partners, but now bitter adversaries), set out to imprint their individual marks on the greatest canvas in the world--the rapidly evolving skyline of New York City.  Each man desired to build the city’s tallest building, or ‘skyscraper.’ Each would stop at nothing to outdo his rival.Van Alen was a creative genius who envisioned a bold, contemporary building that would move beyond the tired architecture of the previous century.  By a stroke of good fortune he found a larger-than-life patron in automobile magnate Walter Chrysler, and they set out to build the legendary Chrysler building.  Severance, by comparison, was a brilliant businessman, and he tapped his circle of downtown, old-money investors to begin construction on the Manhattan Company Building at 40 Wall Street.  From ground-breaking to bricklaying, Van Alen and Severance fought a cunning duel of wills. Each man was forced to revamp his architectural design in an attempt to push higher, to overcome his rival in mid-construction, as the structures rose, floor by floor, in record time.  Yet just as the battle was underway, a third party entered the arena and announced plans to build an even larger building.  This project would be overseen by one of Chrysler’s principal rivals--a representative of the General Motors group--and the building ultimately became known as The Empire State Building.Infused with narrative thrills and perfectly rendered historical and engineering detail, Higher brings to life a sensational episode in American history. Author Neal Bascomb interweaves characters such as Al Smith and Governor Franklin Delano Roosevelt, leading up to an astonishing climax that illustrates one of the most ingenious (and secret) architectural achievements of all time.

    Gestalt theory and the psychology of visual perception form the basis for an analysis of art and its basic elements.

    Logolounge features the work of superstar artists and firms such as Michael Vanderbyl and Sibley Peteet Design and includes both new campaigns and never-before-seen projects. With 2,000 logos from a variety of sources, this visually compelling volume will become the go-to resource for inspiration from the best in the field.

    Hanff recalls her serendipitous discovery of a volume of lectures by a Cambridge don, Sir Arthur Quiller-Couch. She devoured Q’s book, and, wanting to read all the books he recommended, began to order them from a small store in London, at 84, Charing Cross Road. Thus began a correspondence that became an enormously popular book, play and television production, and that finally led to the trip to England – and a visit to Q’s study – that she recounts here. In this exuberant memoir, Hanff pays her debt to her mentor and shares her joyous adventures with her many fans.

    It seeks to answer a simple question: why is there such a thing as style? The question may be simple but there is no easy answer, and Professor Gombrich's brilliant and wide-ranging exploration of the history and psychology of pictorial representation leads him into countless crucial areas. Gombrich examines, questions and re-evaluates old and new ideas on such matters as the imitation of nature, the function of tradition, the problem of abstraction, the validity of perspective and the interpretation of expression: all of which reveal that pictorial representation is far from being a straightforward matter. First published more than 40 years ago, Art and Illusion has lost none of its vitality and importance. In applying the findings of experimental science to a nuanced understanding of art and in tackling complex ideas and theoretical issues, Gombrich is rigorous.Yet he always retains a sense of wonder at the inexhaustible capacity of the human brain, and at the subtlety of the relationships involved in seeing the world and in making and seeing art. With profound knowledge and his exceptional gift for clear exposition, he advances each argument as an hypothesis to be tested. The problems of representation are forever fundamental to the history of art: Art and Illusion remains an essential text for anyone interested in understanding the complexities of art. For the sixth edition Professor Gombrich has written an entirely new 12-page preface, in which he makes use of the distinction between an image and a sign, so as to clarify his intentions in writing the book in the first place.

    Updated to include two extended final chapters with in-depth prescriptions for building a career in advertising, this edition also features a real-world look at the day-to-day operations of today's ad agencies. Among the most disparaged campaigns in advertising history, the Mr. Whipple ads for Charmin toilet paper were also wildly successful. Sullivan explores the Whipple phenomenon, examining why bad ads sometimes work, why great ads sometimes fail, and how advertisers can learn to balance creative work with the mandate to sell products.

    Today, it is America's densest urban environment and most vital city, boasting one of the most recognizable skylines in the world.• New York Then and Now places today's post 9/11 cityscape within the context of history, reflecting the changing and enduring aspects of life in the Big Apple.• Remarkable past-and-present photographs showcase Manhattan's development and the amazing architecture that defines the city. See side-by-side images of the lavish Waldorf-Astoria, Radio City Music Hall, Union Square, St. Patrick's Cathedral, Penn Station, Empire State Building, and the Chrysler Building.• The Twin Towers, part of the World Trade Center, redefined the Manhattan skyline when they opened in 1976. After the tragedies of 9/11, the skyline is defined as much by their absence.• New York continues to be one of the most popular destinations in the world-everyone who has experienced the energy and magic of the Big Apple will want this compact edition of New York Then and Now. It's the perfect souvenir or gift!

    The Anatomy of Type (The Geometry of Type in the UK) is all about looking more closely at letters. Through visual diagrams and practical descriptions, you’ll learn how to distinguish between related typefaces and see how the attributes of letterforms (such as contrast, detail, and proportion) affect the mood, readability, and use of each typeface. Nutritional value aside, the spreads full of big type are nice eye candy, too.The 100 typefaces featured in the book are hand-picked by the author for their functionality and stylistic relevance in today’s design landscape. Along with several familiar faces (Garamond, Bodoni, Gill Sans, Helvetica), you’ll also discover contemporary fonts that are less common — and often more useful — than the overused classics.

    Diehl—lifetime resident of the Big Apple and author of The Late, Great Pennsylvania Station and Subways—relates the true story of New York City during World War II. From the Brooklyn Naval Yard to Times Square nightclubs, from children’s Mickey Mouse gas-masks to victory gardens in Rockefeller Center, Over Here! is a nostalgic portrait of the Greatest Generation and the Empire City. Including anecdotes from famous New Yorkers and visitors such as Angela Lansbury, Walter Cronkite, and Barbara Walters, and richly illustrated with more than 80 period photographs, Over Here! is an inspiring tribute to New York City during the Great War.

    A brief history is given of the origins of the trademark in heraldry, monograms, owner's marks and certificates of origin. The proceeding chapters explore corporate identity and communication design with an emphasis on sign theory. The core of the book is a comprehensive classification of trademarks covering name marks, abbreviations and all kinds of picture marks. This is followed by an alphabetical index of trademark themes from animals to word puzzles. The index is illustrated by a selection of the world's best trademarks - the marks of excellence from which this book takes its name. The final section of the book covers the development of trademarks over time and across the boundaries of language and space.

    music explosion of the late '70s through the '90s with groups like Joy Division (soon to be the subject of an Anton Corbijn movie), New Order, and Happy Mondays leading the New Wave. At Factory, musicians and designers commingled creatively, with innovators such as Peter Saville, Den Kelly, Mark Farrow, 8VO, and Barbara Kruger elevating album covers to a new art form. The label broke further ground when it opened its own disco, the legendary Hacienda. Factory Records is the ultimate and only collection of Factory's complete graphic output, including every single piece it produced: extremely rare record sleeves, club flyers, and posters all gathered together for the first time. A must for collectors and enthusiasts, Matthew Robertson's meticulous compilation of underground ephemera is poised to introduce a new generation of music and design fans to the creative genius of Factory.

    In short, he shows what a marvel it is - part of a series of twelve books tied to the twelve lines of the London Underground.In John Lanchester's inimiatable style, he unravels the various mysteries of the Underground and explores its true significance for both London and the wider world. Like, what's the difference between the Underground and the Tube? How do tube drivers get to work to start driving the tubes when the tube lines aren't running? And where can you get your hands on driver-point-of-view videos?

    Sahre explores his mostly vain attempts to escape his "suburban Addams Family" upbringing and the death of his elephant-trainer brother. He also wrestles with the cosmic implications involved in operating a scanner, explains the disappearance of ice machines, analyzes a disastrous meeting with Steely Dan, and laments the typos, sunsets, and poor color choices that have shaped his work and point of view. Two-Dimensional Man portrays the designer's life as one of constant questioning, inventing, failing, dreaming, and ultimately making.

    This classic study shows how humans express thought through graphic means and why certain shapes and configurations of dot and line are perceived and remembered more easily than others.

    The latest edition of this urban classic takes a fresh look at the architectural treasures that define New York -- from its most characteristic landmarks to its less famous local favorites.To prepare this edition -- the first revision since 1987 -- Norval White has visited and revisited more than 5,000 buildings, making this by far the most complete guide of its kind. This generously illustrated handbook presents the structures of the New York City--from the magnificent to the obscure -- in over 3,000 new photographs, more than 130 new maps, and hundreds of revised and new entries. Beyond the skyscrapers and historical buildings, the guide also leads the way to the city's bridges, parks, and public monuments.From the tip of the Empire State Building to the brownstones in Brooklyn, the AIA Guide to New York City reveals how the city's spirit, fortitude, and character are captured and expressed in its architecture. Thoughtful and humorous descriptions include fascinating bits of local information that bring the city's history to life, telling the stories behind the bricks and mortar. Together, the maps, photographs, and expert critiques invite you on a special grand tour of the city at your own pace.This guide is a definitive record of New York's architectural heritage and provides a compact, authoritative directory for lovers of New York City all over the world. Its portability and encyclopedic quality make it an ideal traveling companion for any walker in the city. For the sightseer, the architect, or anyone on a casual stroll, the AIA Guide to New York City is the book to grab on your way out the door.