This book will teach you all you need to know about public relations, from
 what to do on your first day at your desk to how to start your own PR 
agency. You’ll learn the core skill of the business: pitching. It’ll also 
tell you how to avoid becoming a buzzword-spitting automaton that the media 
will hate. Written by a PR veteran who has done it all – and made every mistake along the way – This Is How You Pitch is an honest, direct guidebook to Public Relations and how to survive your first years in the business and how to turn it into a prosperous, fulfilling career.

    Based on literacy learning and motivation research, they created a structure called The Daily Five which has been practiced and refined in their own classrooms for ten years, and shared with thousands of teachers throughout the United States. The Daily Five is a series of literacy tasks (reading to self, reading with someone, writing, word work, and listening to reading) which students complete daily while the teacher meets with small groups or confers with individuals.This book not only explains the philosophy behind the structure, but shows you how to carefully and systematically train your students to participate in each of the five components.Explicit modeling practice, reflecting and refining take place during the launching phase, preparing the foundation for a year of meaningful content instruction tailored to meet the needs of each child.The Daily Five is more than a management system or a curriculum framework; it is a structure that will help students develop the habits that lead to a lifetime of independent literacy.

    He sold encyclopedias door to door, worked as a hotel night clerk, and took a job as a $7,200-a-year advertising copywriter with the hopes of maybe one day becoming a creative director. Instead, he became head of the world's largest restaurant company at the ripe old age of forty-seven. While David never went to business school, he did learn from the greatest of teachers--experience--and plenty of other very smart people as well: Magic Johnson on the secret to teamwork, Warren Buffett on what he looks for in the companies he buys, John Wooden on ego, and Jack Welch on one thing he'd do over. Now he wants to share with you what he discovered about getting ahead and getting noticed; motivating people and turning businesses around; building winning teams and running a global company of nearly one million people; and always staying true to yourself. "The Education of an Accidental CEO" is filled with David Novak's street-smart wisdom: From his formative years...- Walking through your anxieties- Avoiding the poison of stereotypes- Staying "right-sized" - Breaking through the clutter From his years as an ad executive and chief marketing officer ...- How not to roll over like Fluffy the dog- Seeing yourself as a brand- When to pull the plug on the Super Bowl As the COO of Pepsi Cola and then as president of KFC and Pizza Hut ...- Why a gold watch can have less value than a floppy rubber chicken- Knowing when "the answers are in the building"- Knowing when to do nothing- What it takes to revitalze a company And as CEO of Yum! Brands, Inc. ...- How to "shock the system"- How to avoid the slow-no's- Managing two up and two down David Novak's ideas for building an entire culture around reward and recognition--getting everyone from division presidents to dishwashers to buy into recognizing the achievements of others--is studied by other companies and discussed here in great detail. Whether you are the CEO of a global conglomerate or a budding entrepreneur, there is something here that will help you get where you want to go.

    Organized according to the elements of explicit instruction (what? why? when? and how?), the Sourcebook includes both research-informed knowledge base and practical sample lesson models. Like the first edition, the updated and revised second edition of the Teaching Reading Sourcebook combines the best features of an academic text and a practical hands-on teacher's guide. It is an indispensable resource for teaching reading and language arts to both beginning and older struggling readers.New to the Teaching Reading Sourcebook, 2nd Edition:All new sample lesson modelsMore reproducible activity mastersA whole new section on reading fluencyMore about letter knowledge and multisyllabic word readingMore about the comprehension strategies that good readers useUseful information about the Comprehensive Reading Model (Three-tier Model)Highly respected contributing authors who are experts in the field of reading

    Harry Evans has edited everything from the urgent files of battlefield reporters to the complex thought processes of Henry Kissinger. He's even been knighted for his services to journalism. In DO I MAKE MYSELF CLEAR?, he brings his indispensable insight to us all in his definite guide to writing well.The right words are oxygen to our ideas, but the digital era, with all of its TTYL, LMK, and WTF, has been cutting off that oxygen flow. The compulsion to be precise has vanished from our culture, and in writing of every kind we see a trend towards more--more speed and more information but far less clarity. Evans provides practical examples of how editing and rewriting can make for better communication, even in the digital age. DO I MAKE MYSELF CLEAR? is an essential text, and one that will provide every writer an editor at his shoulder.

    Some answers were humorous, others were heartbreaking-all were profoundly moving and enlightening. The results opened her eyes to the need for educators to understand the unique realities their students face in order to create an open, safe and supportive place in the classroom. When Schwartz shared her experience online, #IWishMyTeacherKnew became an immediate worldwide viral phenomenon. Schwartz's book tells the story of #IWishMyTeacherKnew, including many students' emotional and insightful responses, and ultimately provides an invaluable guide for teachers, parents, and communities.

    It happens when proven teaching strategies intersect with technology tools, and yet it’s not uncommon for teachers to use a tool because it’s “fun” or because the developer promises it will help students learn.  Learning First, Technology Second offers teachers the professional learning they need to move from arbitrary uses of technology in their classrooms to thoughtful ways of adding value to student learning.   This book includes:  An introduction to the Triple E Framework that helps teachers engage students in time-on-task learning, enhance learning experiences beyond traditional means and extend learning opportunities to bridge classroom learning with students’ everyday lives.Effective strategies for using technology to create authentic learning experiences for their students.Case studies to guide appropriate tech integration.A lesson planning template to show teachers how to effectively frame technology choices and apply them in instruction.

    Lesson plans and lecture notes matter less than the special way teachers comprehend the subject and value human learning. Whether historians or physicists, in El Paso or St. Paul, the best teachers know their subjects inside and out--but they also know how to engage and challenge students and to provoke impassioned responses. Most of all, they believe two things fervently: that teaching matters and that students can learn.In stories both humorous and touching, Bain describes examples of ingenuity and compassion, of students' discoveries of new ideas and the depth of their own potential. What the Best College Teachers Do is a treasure trove of insight and inspiration for first-year teachers and seasoned educators.

    In this book, over 20 Michaela teachers explore controversial ideas that improve the lives of pupils from disadvantaged backgrounds. Michaela is blazing a trail in education, defying many of the received notions about what works best in schools.Michaela teachers, from founders to classroom teachers to senior leaders, lead readers through different aspects of what makes Michaela unique. The school gets hundreds of visitors a year. So many ask: what's the secret? But the reality is that it isn't only one thing that makes Michaela work.This book raises challenging questions for teachers and school leaders about how they see education. How can we help new Year 7 pupils get their bearings in secondary school quickly? How do we teach pupils to remember rather than forget what they've learned? How do didactic teaching, drill and memorisation boost motivation and academic achievement? How do we get pupils to be considerate, kind and caring to each other? How do we make lunchtime a calm, happy time every day? How do we ensure new teachers are just as respected as veteran teachers? How can we ensure the weakest readers do the most reading rather than the least? How can we make sure all teachers love teaching in our schools, and want to stay in teaching? How can we prevent teachers from overworking and burning out? What do we do about parents that push back against the school's rules? These questions cut to the core of how we educate and how we see the world.

    But she's also seen too many kids struggle too much to read them--and consequently, check out of reading altogether. Kate's had better success getting kids to actually read - and enjoy it-when they choose their own books within a workshop model. And yet, she says, I missed my whole-class novels.In A Novel Approach, Kate takes a deep dive into the troubles and triumphs of both whole-class novels and independent reading and arrives at a persuasive conclusion: we can find a student-centered, balanced approach to teaching reading. Kate offers a practical framework for creating units that join both teaching methods together and helps you: - Identify the skills your students need to learn - Choose whole-class texts that will be most relevant to your kids - Map out the timing of a unit and the strategies you'll teach - Meet individual needs while teaching whole novels - Guide students to choice books and book clubs that build on the skills being taught. Above all, Kate's plan emphasizes teaching reading skills and strategies over the books themselves. By making sure that our classes are structured in a way that really sees students and strives to meet their needs, she argues, we can keep reaching for the dream of a class where no student is unmoved, no reader unchanged by the end of the year. Video clips of Kate working with students in diverse classrooms bring the content to life throughout the book.

    From keeping your story simple to staying in the character's head, Elizabeth and Mark will take you through the essential steps to creating propulsive and entertaining fiction. Also includes an additional book: 'Musings From the Writer's Desk'

    Written by Megan Tschannen-Moran--an expert on the topic of trust and schools--Trust Matters is based in solid research. It outlines the five key elements on which individuals base their trust judgments (benevolence, honesty, openness, reliability, and competency) and explores the factors that influence the development of trust. The book explores the leader's role in fostering high quality relationships among teachers, students, and parents and examines examples of positive outcomes of trusting school environments.

    HP demonstrates: * What is the best approach to take when creating book covers* How to optimize your book's description page* Choosing the category of your book* The question of pricing your book* The importance of Social Media and, more specifically, Facebook, Twitter and Blogging* How to get reviews including interviews with leading Review websites such as Dear Author* What to feature on your website* The importance of Search Engine Optimization* A Q&A with the people from Pubit!, the self publishing platform of Barnes and Noble* The seven steps of self publishing success from the owner of Smashwords, one of the largest and most well known self-publishing platforms* Tips and tidbits from Goodreads, the world's largest online book club website* And so much more!