Preston Tucker and His Battle to Build the Car of Tomorrow


Steve Lehto - 2016
    Having spent years building tanks and airplanes for the army, the car companies would need years more to retool their production to meet the demands of the American public, for whom they had not made any cars since 1942.    And then in stepped Preston Tucker. This salesman extraordinaire from Ypsilanti, Michigan, had built race cars before the war, and had designed prototypes for the military during it. Now, gathering a group of brilliant automotive designers, engineers, and promoters, he announced the creation of a revolutionary new car: the Tucker '48, the first car in almost a decade to be built fresh from the ground up. Tucker's car would include ingenious advances in design and engineering that other car companies could not match. With a rear engine, rear-wheel drive, a safety-glass windshielf that would pop out in case of an accident, a padded dashboard, independent suspension, and automatic transmission, it would be more attractive and aerodynamic—and safer—than any other car on the road.    But as the public eagerly awaited Tucker's car of tomorrow, powerful forces in Washington were trying to bring him down. An SEC commissioner with close ties to Detroit's Big Three automakers deliberately leaked information about an investigation the agency was conducting, suggesting that Tucker was bilking investors with a massive fraud scheme. Headlines accused him a perpetrating a hoax and claimed that his cars weren't real and his factory was a sham.  In fact, the Tucker '48 sedan was genuine, and everyone who saw it was impressed by what this upstart carmaker had achieved. But the SEC's investigation had compounded the company's financial problems and management conflicts, and a superior product was not enough to keep Tucker's dream afloat.  Here, Steve Lehto tackles the story of Tucker's amazing rise and tragic fall, relying on a huge trove of documents that has been used by no other writer to date. It is the first comprehensive, authoritative account of Tucker's magnificent car and his battles with the government. And in this book, Lehto finally answers the questions automobile aficionados have wondered about for decades: Exactly how and why was the production of such an innovative car killed?

Netflixed: The Epic Battle for America's Eyeballs


Gina Keating - 2012
    They were surprised and elated when launch-day traffic in April 1998 crashed their server and resulted in 150 sales. Today, Netflix has more than 25 million subscribers and annual revenues above $3 billion. Yet long- term success-or even survival-is still far from guaranteed. Journalist Gina Keating recounts the absorbing, fast-paced drama of the company's turbulent rise to the top and its attempt to invent two new kinds of business. First it engaged in a grueling war against video-store behemoth Blockbuster, transforming movie rental forever. Then it jumped into an even bigger battle for online video streaming against Google, Hulu, Amazon, and the big cable companies. Netflix ushered in such innovations as DVD rental by mail, a patented online queue of upcom­ing rentals, and a recommendation algorithm called Cinematch that proved crucial in its struggle against bigger rivals. Yet for all its success, Netflix is still a polariz­ing company. Hastings is often heralded as a visionary-he was named Business Person of the Year in 2010 by Fortune-even as he has been called the nation's worst CEO. Netflix also faces disgruntled customers after price increases and other stumbles that could tarnish the brand forever. The quest to become the world's portal for pre­mium video on demand will determine nothing less than the future of entertainment and the Internet. Drawing on extensive new interviews and her years covering Netflix as a financial and entertainment reporter, Keating makes this tale as absorbing as it is important.

The Sake Handbook: All the information you need to become a Sake Expert!


John Gauntner - 1997
    Just what are jizake, namazake and ginjoshu? The Sake Handbook answers all these questions and much more about sake wine and will help you enjoy Japan's national beverage in style. Author John Gauntner is recognized as the world's leading non-Japanese sake expert. A longtime Japan resident, he is well known among sake brewers and others within the sake industry. He wrote the Nihonshu Column in the Japan Times for many years before writing a weekly column on sake in Japanese for the Yomiuri Shimbun, Japan's and the world's most widely distributed Japanese newspaper. In 2006, John received the Sake Samurai award. He has published five books on sake including Sake ConfidentialThis sake book features:This new edition has been completely revised and updatedGives you all the information you need in a handy, portable formatOffers a detailed explanation of the sake brewing processReviews over a hundred sake brands, with illustrations of their labels for easy identificationProfiles over 50 Japanese izakaya or pub-style restaurants in Tokyo and the surrounding environsLists specialty shops in Japan where you can purchase hard–to–find Japanese wine brandsLists specialty retailers in the United States and elsewhere

Lead Inside the Box: How Smart Leaders Guide Their Teams to Exceptional Results


Victor Prince - 2015
    In doing so, these otherwise well-intentioned leaders are working harder than they should while not getting all they could out of their teams.Lead Inside the Box gives leaders a way to get the best out of their teams by focusing their energy where it will make the biggest difference. It teaches leaders how to:Figure out where they are currently investing their time and energy across their teamsIdentify the unique leadership needs of each team memberMake smarter decisions about how and where to invest their time and energy to get the best results out of everyoneThrough simple frameworks brought to life with stories from the trenches, leaders will be able to see their own teams--and themselves--from a new perspective. Paradoxically these methods will enable leaders to improve their team's performance exponentially while expending half the effort.

Business Plan Template And Example: How To Write A Business Plan: Business Planning Made Simple


Alex Genadinik - 2015
     Find inside the revolutionary new way to plan a business to create a professional business plan that will help you identify the most effective business strategies for your situation. Take this step to starting your business, achieve independence, and become your own boss. HOW THE BOOK WORKS 1) You will start by learning how to write just a 3-sentence business plan that is so compact that it focuses on only what's most important 2) You will turn the 3-sentence business plan into a 1-page plan 3) Turn the 1-page plan into a professional business plan 4) After you have your business plan, this book gives you skills to make you a stronger entrepreneur BENEFITS OF THIS APPROACH - Write a higher quality business plan with more effective strategies - Complete your business plan faster - Avoid confusion and frustration WHAT KINDS OF BUSINESS IS THIS BOOK FOR This book is designed for businesses like local services, freelancing services, eCommerce, affiliate, self-branded businesses, innovative start-ups, and one-person solopreneur businesses. WHY THE APPROACH IN THIS BOOK IS BETTER To help you learn the business planning process from the ground up, this book gets you started with a very basic business plan and helps you expand it as you make your way through the book. This leads to less confusion and frustration and are more likely to finish your business plan faster and have it be better. THE BOOK IS STRUCTURED AS A BUSINESS PLAN TEMPLATE One of the chapters in this book is structured as a business plan template with examples for what to write in every section of the business plan. By the end of that chapter, you will have a professional business plan. This book combines theory, templates, and practical examples so you can get the best of all worlds and write your own business plan right as you go through the book. Whatever your learning style might be, this book will be effective for you. MADE TO BE SIMPLE If you find business planning confusing and complex, this book will make it simple for you. It is written in simple and clear language to help you create a great business plan with effective strategies. TRY THE BOOK FOR YOURSELF Invest in your future. Get this book now, start creating a great business plan today so you can start your dream business faster. RECENTLY ADDED IN THE LAST EDITION OF THE BOOK - Business plan example since many people commented that they wanted a business plan example. - Bigger variety of smaller examples across different businesses - Common planning mistakes so you can avoid them PRACTICAL APPLICATIONS FOR THE REAL WORLD A business plan is just a document. While this book will help you create a fantastic business plan document, it will also prepare you for real world business execution. Get this book today and learn to write a business plan, create effective business strategies, and take the step to make your business a success. BENEFITS OF THE BOOK - Step-by-step guidance for writing section of a business plan - Evaluate your target market: Is it big enough? Is it lucrative enough? - Identify and profit from choosing the most effective monetization strategy for your business - Master business planning concepts like the cash flow sta

Business the Richard Branson Way: 10 Secrets of the World's Greatest Brand Builder


Des Dearlove - 1998
    In an era dominated by strategists, Branson is an opportunist with an uncanny knack of sniffing out great deals where others hesitate or fear to tread. Never before has a single brand been so successfully deployed across such a diverse range of goods and services. Branson is the ultimate brand builder. So how does he do it? Now bought completely up to date for this new edition, Business the Richard Branson Way, not only reveals the secrets of Branson's remarkable success but also draws out the universal lessons and identifies strategies that can be applied to any business or career. From picking on someone bigger than you to moving faster than a speeding bullet, and from making work fun to keeping the common touch, you have in your hands the secrets of phenomenal success.ContentsRichard Branson Revisited The Life and Times of Richard Branson One Pick on Someone Bigger Than You Two Do the Hippy, Hippy Shake Three Haggle - Everything's Negotiable Four Make Work Fun Five Do Right By Your Brand Six Smile for the Cameras Seven Don't Lead Sheep, Herd Cats Eight Faster than a Speeding Bullet Nine Size Does Matter Ten Never Lose the Common Touch How to Build a Brand the Branson Way Last Word

The Effective Executive


Peter Drucker - 2018
    Usually this involves doing what other people have overlooked, as well as avoiding what is unproductive.He identifies five talents as essential to effectiveness, and these can be learned; in fact, they must be learned just as scales must be mastered by every piano student regardless of his natural gifts. Intelligence, imagination and knowledge may all be wasted in an executive job without the acquired habits of mind that convert these into results. One of the talents is the management of time. Another is choosing what to contribute to the particular organization. A third is knowing where and how to apply your strength to best effect. Fourth is setting up the right priorities. And all of them must be knitted together by effective decision-making. How these can be developed forms the main body of the book. The author ranges widely through the annals of business and government to demonstrate the distinctive skill of the executive. He turns familiar experience upside down to see it in new perspective. The book is full of surprises, with its fresh insights into old and seemingly trite situations.

Blogging: Getting To $2,000 A Month In 90 Days (Blogging For Profit)


Isaac Kronenberg - 2017
     Everything in this book is based on real strategies currently used by top-earning bloggers. Whether you're new to blogging or an advanced blogger, if there was some magic pill that could take you from nothing to earning a full-time income from a blog, then this book is the closest thing in existence to that magic pill. If you're serious about earning an income blogging, then this book will be the best book which you've ever read on the subject.

The 24-Carrot Manager


Adrian Gostick - 2002
    Providing strategies and solutions for the managers of today, this book offers answers for improving employee commitment and profitability by strategically acknowledging employee effort. How is it done? The deceptively simply answer: with carrots.

Last Call: The Rise and Fall of Prohibition


Daniel Okrent - 2010
    Constitution was amended to restrict one of America’s favorite pastimes: drinking alcoholic beverages. From its start, America has been awash in drink. The sailing vessel that brought John Winthrop to the shores of the New World in 1630 carried more beer than water. By the 1820s, liquor flowed so plentifully it was cheaper than tea. That Americans would ever agree to relinquish their booze was as improbable as it was astonishing. Yet we did, and Last Call is Daniel Okrent’s dazzling explanation of why we did it, what life under Prohibition was like, and how such an unprecedented degree of government interference in the private lives of Americans changed the country forever. Writing with both wit and historical acuity, Okrent reveals how Prohibition marked a confluence of diverse forces: the growing political power of the women’s suffrage movement, which allied itself with the antiliquor campaign; the fear of small-town, native-stock Protestants that they were losing control of their country to the immigrants of the large cities; the anti-German sentiment stoked by World War I; and a variety of other unlikely factors, ranging from the rise of the automobile to the advent of the income tax. Through it all, Americans kept drinking, going to remarkably creative lengths to smuggle, sell, conceal, and convivially (and sometimes fatally) imbibe their favorite intoxicants. Last Call is peopled with vivid characters of an astonishing variety: Susan B. Anthony and Billy Sunday, William Jennings Bryan and bootlegger Sam Bronfman, Pierre S. du Pont and H. L. Mencken, Meyer Lansky and the incredible—if long-forgotten—federal official Mabel Walker Willebrandt, who throughout the twenties was the most powerful woman in the country. (Perhaps most surprising of all is Okrent’s account of Joseph P. Kennedy’s legendary, and long-misunderstood, role in the liquor business.) It’s a book rich with stories from nearly all parts of the country. Okrent’s narrative runs through smoky Manhattan speakeasies, where relations between the sexes were changed forever; California vineyards busily producing “sacramental” wine; New England fishing communities that gave up fishing for the more lucrative rum-running business; and in Washington, the halls of Congress itself, where politicians who had voted for Prohibition drank openly and without apology. Last Call is capacious, meticulous, and thrillingly told. It stands as the most complete history of Prohibition ever written and confirms Daniel Okrent’s rank as a major American writer.

Judgment of Paris: California vs. France and the Historic 1976 Paris Tasting That Revolutionized Wine


George M. Taber - 2005
    At this legendary contest -- a blind tasting -- a panel of top French wine experts shocked the industry by choosing unknown California wines over France's best. George M. Taber, the only reporter present, recounts this seminal contest and its far-reaching effects, focusing on three gifted unknowns behind the winning wines: a college lecturer, a real estate lawyer, and a Yugoslavian immigrant. With unique access to the main players and a contagious passion for his subject, Taber renders this historic event and its tremendous aftershocks -- repositioning the industry and sparking a golden age for viticulture across the globe. With an eclectic cast of characters and magnificent settings, Judgment of Paris is an illuminating tale and a story of the entrepreneurial spirit of the new world conquering the old.

Jack Ma: A Biography of the Alibaba Billionaire


Ryan Gardner - 2017
     He is one of China's richest men, as well as one of the wealthiest people in Asia. He has become a global icon in business and entrepreneurship, one of the world's most influential businessmen, and a philanthropist known for expounding his philosophy of business. Ma is one of the world's most powerful people, and has been a global inspirer and role model to many, he also gave numerous lectures, enlightenments and advices throughout his life career.

Disrupt and Conquer: How TTK Prestige Became a Billion-Dollar Business


T.T. Jagannathan - 2018
    Krishnamachari, who later became a Union minister and held the portfolios of finance, industry and commerce for close to fifteen years.In this book, the current chairman T.T. Jagannathan, along with Sandhya Mendonca, takes us through the journey of this extraordinary company which fought off bankruptcy and rose like a phoenix to become a highly profitable, successful entity.What makes this story all the more startling is that T.T. Jagannathan is an accidental and reluctant businessman. He came into the profession very unexpectedly, and without any preparation, with neither an MBA nor having ever worked in the family business before having its very survival entrusted to him.Like a phoenix, the Group and its constituent companies, have risen from the ashes, many times over, to stand tall and proud. This is the story of a journey that began with early success and experienced catastrophic disasters, and set about turning its fortunes around in stunning comebacks, time and again.With invaluable business lessons, decades of experience and innovation distilled in these pages, Disrupt and Conquer is a must-read for aspiring entrepreneurs, executives and business leaders.

LinkedIn Unlocked: Unlock the Mystery of LinkedIn To Drive More Sales Through Social Selling


Melonie Dodaro - 2018
     The sad fact is, there are very few who are using LinkedIn to build meaningful connections that translate into measurable sales results. Forget the old sales and marketing gimmicks. In this eye-opening book, Melonie Dodaro explains how to master social selling on LinkedIn to generate B2B leads and clients. LinkedIn Unlocked is a social selling roadmap that will help you generate a consistent flow of quality leads. You’ll learn: • How to turn your LinkedIn profile into a client attracting magnet • Social selling best practices and LinkedIn etiquette • How to send LinkedIn messages that command a response • The RIGHT and WRONG way to use content marketing to build Authority, Credibility and Trust • How to stay ‘top of mind’ in your network and more importantly with your potential prospects • How to convert cold LinkedIn prospects into high-value clients • How to turn LinkedIn into a lead generation machine for your business From the author of the #1 Amazon bestseller The LinkedIn Code, LinkedIn Unlocked is the new, updated, and definitive book on attracting more leads, clients, and sales from LinkedIn. FROM THE AUTHOR The purpose of my book is simple. I want to help you successfully generate leads, clients, and sales using LinkedIn. To do this, I will share my knowledge and experience from years of experience operating a leading digital sales and marketing company. LinkedIn Unlocked is for you if: • You have a LinkedIn profile but aren’t sure how to use it as a lead generation tool. • You’ve noticed that few people look at your profile or connect with you. • You don’t know how to move from a LinkedIn connection to a client. • Or you want more leads, clients, and sales. Here are some professions that will immediately benefit from the information I share in LinkedIn Unlocked: • Sales Professionals and Sales Leaders • B2B Business Owners and Entrepreneurs • Professional Service Providers • Coaches, Consultants, Trainers • Speakers and Authors • Subject Matter Experts and Emerging Thought Leaders • Marketing Professionals • Business Advisors • Anyone who wants to generate leads and clients using LinkedIn! Bonus Package  LinkedIn Unlocked comes with a bonus package ($221 value), including a free companion workbook (includes all of the exercises, worksheets and templates), video training and a masterclass to help you maximize your results with social selling on LinkedIn. • 60-Minute LinkedIn Masterclass where I will help you generate more leads, clients and sales • Comprehensive SEO Training where you’ll learn how to create content your ideal clients love and that gets ranked high in Google search results • FREE Companion Workbook that includes all of the exercises, worksheets and templates from LinkedIn Unlocked Claim your book bonuses now: LinkedInUnlockedBook.com

How I Built This: The Unexpected Paths to Success from the World’s Most Inspiring Entrepreneurs


Guy Raz - 2020
    Great ideas often come from a simple spark: A soccer player on the New Zealand national team notices all the unused wool his country produces and figures out a way to turn them into shoes (Allbirds). A former Buddhist monk decides the very best way to spread his mindfulness teachings is by launching an app (Headspace). A sandwich cart vendor finds a way to reuse leftover pita bread and turns it into a multimillion-dollar business (Stacy’s Pita Chips).   Award-winning journalist and NPR host Guy Raz has interviewed more than 200 highly successful entrepreneurs to uncover amazing true stories like these. In How I Built This, he shares tips for every entrepreneur’s journey: from the early days of formulating your idea, to raising money and recruiting employees, to fending off competitors, to finally paying yourself a real salary. This is a must-read for anyone who has ever dreamed of starting their own business or wondered how trailblazing entrepreneurs made their own dreams a reality.