Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how. Jason Falls and Erik Deckers serve up practical social media techniques and metrics for building brands, strengthening awareness, improving service, optimizing R&D, driving better leads--and closing more sales. "Conversations" and "communities" are wonderful, but they're not enough. Get this book and get what you really want from social media: profits. Think social media's a passing fad? Too risky? Just a toy? Too soft and fuzzy? Not for your business? Wake up! It's where your customers are. And it ain't going away. Does that suck? No. It doesn't. Do social media right, and all those great business buzzwords come true. Actionable. Measurable. And...wait for it...here comes the big one. Profitable. Damn profitable. Want to know how to do it right? We'll show you. And, yeah, we know how because we've done it. This is the bullshit-free, lie-free, fluff-free, blessedly non-New-Age real deal. You're going to learn how to use social media to deliver absolutely killer customer service. How to R&D stuff people actually want. Develop scads of seriously qualified leads. You'll figure out what you want. You know, the little things like profits, market share, loyalty, and brand power. You'll figure out how to measure it. And then you'll go get it. One more thing. We know what scares you about social media. Screwing up (a.k.a., your mug on the front page of The Wall Street Journal). So we'll tell you what to do so that won't happen. Ever. No B.S. in this book. Just facts. Metrics. Best practices. Stuff to warm the hearts of your CFO, CEO, all your C-whatevers. And, yeah, you. So get your head out from under the pillow. Get your butt in gear. Let's go make some money.

    Then he wrote a groundbreaking operating system and distributed it via the Internet -- for free. Today Torvalds is an international folk hero. And his creation LINUX is used by over 12 million people as well as by companies such as IBM.Now, in a narrative that zips along with the speed of e-mail, Torvalds gives a history of his renegade software while candidly revealing the quirky mind of a genius. The result is an engrossing portrayal of a man with a revolutionary vision, who challenges our values and may change our world.

    Woodworkers of any skill level will benefit from more than 1,300 crisp and detailed drawings that explain classic solutions to age-old problems, such as hanging a drawer, attaching a tabletop, and pegging a mortise. Covering hundreds of pieces of furniture, including kitchen cabinets, dining tables, desks, bookcases, and chests, readers will unlock the mysteries of legs, moldings, separate braces, and dozens of other subassemblies.

    To successfully build upon, integrate with, or even create a cloud environment requires an understanding of its common inner mechanics, architectural layers, and models, as well as an understanding of the business and economic factors that result from the adoption and real-world use of cloud-based services.In Cloud Computing: Concepts, Technology & Architecture, Thomas Erl, one of the world's top-selling IT authors, teams up with cloud computing experts and researchers to break down proven and mature cloud computing technologies and practices into a series of well-defined concepts, models, technology mechanisms, and technology architectures, all from an industry-centric and vendor-neutral point of view. In doing so, the book establishes concrete, academic coverage with a focus on structure, clarity, and well-defined building blocks for mainstream cloud computing platforms and solutions.Subsequent to technology-centric coverage, the book proceeds to establish business-centric models and metrics that allow for the financial assessment of cloud-based IT resources and their comparison to those hosted on traditional IT enterprise premises. Also provided are templates and formulas for calculating SLA-related quality-of-service values and numerous explorations of the SaaS, PaaS, and IaaS delivery models.With more than 260 figures, 29 architectural models, and 20 mechanisms, this indispensable guide provides a comprehensive education of cloud computing essentials that will never leave your side.

    The SY0-301 version covers every aspect of the SY0-301 exam, and includes the same elements readers raved about in the previous version. Each of the eleven chapters presents topics in an easy to understand manner and includes real-world examples of security principles in action. The author uses many of the same analogies and explanations he’s honed in the classroom that have helped hundreds of students master the Security+ content. You’ll understand the important and relevant security topics for the Security+ exam, without being overloaded with unnecessary details. Additionally, each chapter includes a comprehensive review section to help you focus on what’s important. Over 400 realistic practice test questions with in-depth explanations will help you test your comprehension and readiness for the exam. The book includes a 100 question pre-test, a 100 question post-test, and practice test questions at the end of every chapter. Each practice test question includes a detailed explanation to help you understand the content and the reasoning behind the question. You’ll be ready to take and pass the exam the first time you take it. If you plan to pursue any of the advanced security certifications, this guide will also help you lay a solid foundation of security knowledge. Learn this material, and you’ll be a step ahead for other exams. This SY0-401 study guide is for any IT or security professional interested in advancing in their field, and a must read for anyone striving to master the basics of IT systems security. The author also posts related blogs to supplement the book at http://blogs.getcertifiedgetahead.com/.

    Topics covered include:Basic version control commands and conceptsIntroduction to Distributed Version Control Systems (DVCS)Advanced branching workflowsStrengths and weaknesses of DVCS vs. centralized toolsBest practicesHow distributed version control works under the hoodFeaturing these open source version control tools:Apache SubversionMercurialGitVeracity

    From the transistor to the laser, it s hard to find an aspect of modern life that hasn t been touched by Bell Labs. Why did so many transformative ideas come from Bell Labs? In "The Idea Factory," Jon Gertner traces the origins of some of the twentieth century s most important inventions and delivers a riveting and heretofore untold chapter of American history. At its heart this is a story about the life and work of a small group of brilliant and eccentric men Mervin Kelly, Bill Shockley, Claude Shannon, John Pierce, and Bill Baker who spent their careers at Bell Labs. Their job was to research and develop the future of communications. Small-town boys, childhood hobbyists, oddballs: they give the lie to the idea that Bell Labs was a grim cathedral of top-down command and control.Gertner brings to life the powerful alchemy of the forces at work behind Bell Labs inventions, teasing out the intersections between science, business, and society. He distills the lessons that abide: how to recruit and nurture young talent; how to organize and lead fractious employees; how to find solutions to the most stubbornly vexing problems; how to transform a scientific discovery into a marketable product, then make it even better, cheaper, or both. Today, when the drive to invent has become a mantra, Bell Labs offers us a way to enrich our understanding of the challenges and solutions to technological innovation. Here, after all, was where the foundational ideas on the management of innovation were born. "The Idea Factory" is the story of the origins of modern communications and the beginnings of the information age a deeply human story of extraordinary men who were given extraordinary means time, space, funds, and access to one another and edged the world into a new dimension."

    And this may sound weirdly obvious, but every single one of those pieces of software was written by a programmer. Programmers are thus among the most quietly influential people on the planet. As we live in a world made of software, they're the architects. The decisions they make guide our behavior. When they make something newly easy to do, we do a lot more of it. If they make it hard or impossible to do something, we do less of it.If we want to understand how today's world works, we ought to understand something about coders. Who exactly are the people that are building today's world? What makes them tick? What type of personality is drawn to writing software? And perhaps most interestingly -- what does it do to them?One of the first pieces of coding a newbie learns is the program to make the computer say "Hello, world!" Like that piece of code, Clive Thompson's book is a delightful place to begin to understand this vocation, which is both a profession and a way of life, and which essentially didn't exist little more than a generation ago, but now is considered just about the only safe bet we can make about what the future holds. Thompson takes us close to some of the great coders of our time, and unpacks the surprising history of the field, beginning with the first great coders, who were women. Ironically, if we're going to traffic in stereotypes, women are arguably "naturally" better at coding than men, but they were written out of the history, and shoved out of the seats, for reasons that are illuminating. Now programming is indeed, if not a pure brotopia, at least an awfully homogenous community, which attracts people from a very narrow band of backgrounds and personality types. As Thompson learns, the consequences of that are significant - not least being a fetish for disruption at scale that doesn't leave much time for pondering larger moral issues of collateral damage. At the same time, coding is a marvelous new art form that has improved the world in innumerable ways, and Thompson reckons deeply, as no one before him has, with what great coding in fact looks like, who creates it, and where they come from. To get as close to his subject has he can, he picks up the thread of his own long-abandoned coding practice, and tries his mightiest to up his game, with some surprising results.More and more, any serious engagement with the world demands an engagement with code and its consequences, and to understand code, we must understand coders. In that regard, Clive Thompson's Hello, World! is a marvelous and delightful master class.

    ABOUT THE AUTHORStanding over six feet tall, Jonathan Moeller has the piercing blue eyes of a Conan of Cimmeria, the bronze-colored hair a Visigothic warrior-king, and the stern visage of a captain of men, none of which are useful in his career as a computer repairman, alas.He has written the "Demonsouled" trilogy of sword-and-sorcery novels, and continues to write the "Ghosts" sequence about assassin and spy Caina Amalas, the "Computer Beginner's Guide" series of computer books, and numerous other works.

    That principle is the value of slack, the degree of freedom in a company that allows it to change. Implementing slack could be as simple as adding an assistant to a department and letting high-priced talent spend less time at the photocopier and more time making key decisions, or it could mean designing workloads that allow people room to think, innovate, and reinvent themselves. It means embracing risk, eliminating fear, and knowing when to go slow. Slack allows for change, fosters creativity, promotes quality, and, above all, produces growth. With an approach that works for new- and old-economy companies alike, this revolutionary handbook debunks commonly held assumptions about real-world management, and gives you and your company a brand-new model for achieving and maintaining true effectiveness.

    In 1999, "Refactoring" revolutionized design by introducing an effective process for improving code. With the highly anticipated " Refactoring to Patterns ," Joshua Kerievsky has changed our approach to design by forever uniting patterns with the evolutionary process of refactoring.This book introduces the theory and practice of pattern-directed refactorings: sequences of low-level refactorings that allow designers to safely move designs to, towards, or away from pattern implementations. Using code from real-world projects, Kerievsky documents the thinking and steps underlying over two dozen pattern-based design transformations. Along the way he offers insights into pattern differences and how to implement patterns in the simplest possible ways.Coverage includes: A catalog of twenty-seven pattern-directed refactorings, featuring real-world code examples Descriptions of twelve design smells that indicate the need for this book s refactorings General information and new insights about patterns and refactoringDetailed implementation mechanics: how low-level refactorings are combined to implement high-level patterns Multiple ways to implement the same pattern and when to use each Practical ways to get started even if you have little experience with patterns or refactoring"Refactoring to Patterns" reflects three years of refinement and the insights of more than sixty software engineering thought leaders in the global patterns, refactoring, and agile development communities. Whether you re focused on legacy or greenfield development, this book will make you a better software designer by helping you learn how to make important design changes safely and effectively. "

    Now, in one of the greatest undertakings of the twenty-first century, a savvy group of mathematicians and computer scientists is beginning to sift through this data to dissect us and map out our next steps. Their goal? To manipulate our behavior -- what we buy, how we vote -- without our even realizing it.In this tour de force of original reporting and analysis, journalist Stephen Baker provides us with a fascinating guide to the world we're all entering -- and to the people controlling that world. The Numerati have infiltrated every realm of human affairs, profiling us as workers, shoppers, patients, voters, potential terrorists -- and lovers. The implications are vast. Our privacy evaporates. Our bosses can monitor and measure our every move (then reward or punish us). Politicians can find the swing voters among us, by plunking us all into new political groupings with names like "Hearth Keepers" and "Crossing Guards." It can sound scary. But the Numerati can also work on our behalf, diagnosing an illness before we're aware of the symptoms, or even helping us find our soul mate. Surprising, enlightening, and deeply relevant, The Numerati shows how a powerful new endeavor -- the mathematical modeling of humanity -- will transform every aspect of our lives. STEPHEN BAKER has written for BusinessWeek for over twenty years, covering Mexico and Latin America, the Rust Belt, European technology, and a host of other topics, including blogs, math, and nanotechnology. But he's always considered himself a foreign correspondent. This, he says, was especially useful as he met the Numerati. "While I came from the world of words, they inhabited the symbolic realms of math and computer science. This was foreign to me. My reporting became an anthropological mission." Baker has written for many publications, including the Wall Street Journal, the Los Angeles Times, and the Boston Globe. He won an Overseas Press Club Award for his portrait of the rising Mexican auto industry. He is the coauthor of blogspotting.net, featured by the New York Times as one of fifty blogs to watch.

    Criminals succeed by exercising enormous creativity, and those defending against them must do the same.Beautiful Security explores this challenging subject with insightful essays and analysis on topics that include:The underground economy for personal information: how it works, the relationships among criminals, and some of the new ways they pounce on their prey How social networking, cloud computing, and other popular trends help or hurt our online security How metrics, requirements gathering, design, and law can take security to a higher level The real, little-publicized history of PGP This book includes contributions from:Peiter "Mudge" Zatko Jim Stickley Elizabeth Nichols Chenxi Wang Ed Bellis Ben Edelman Phil Zimmermann and Jon Callas Kathy Wang Mark Curphey John McManus James Routh Randy V. Sabett Anton Chuvakin Grant Geyer and Brian Dunphy Peter Wayner Michael Wood and Fernando Francisco All royalties will be donated to the Internet Engineering Task Force (IETF).

    This one's a keeper." --Robert C. Martin "If you want to be an expert in the state of the art in TDD, you need to understand the ideas in this book."--Michael Feathers Test-Driven Development (TDD) is now an established technique for delivering better software faster. TDD is based on a simple idea: Write tests for your code before you write the code itself. However, this simple idea takes skill and judgment to do well. Now there's a practical guide to TDD that takes you beyond the basic concepts. Drawing on a decade of experience building real-world systems, two TDD pioneers show how to let tests guide your development and "grow" software that is coherent, reliable, and maintainable. Steve Freeman and Nat Pryce describe the processes they use, the design principles they strive to achieve, and some of the tools that help them get the job done. Through an extended worked example, you'll learn how TDD works at multiple levels, using tests to drive the features and the object-oriented structure of the code, and using Mock Objects to discover and then describe relationships between objects. Along the way, the book systematically addresses challenges that development teams encounter with TDD--from integrating TDD into your processes to testing your most difficult features. Coverage includes - Implementing TDD effectively: getting started, and maintaining your momentum throughout the project - Creating cleaner, more expressive, more sustainable code - Using tests to stay relentlessly focused on sustaining quality - Understanding how TDD, Mock Objects, and Object-Oriented Design come together in the context of a real software development project - Using Mock Objects to guide object-oriented designs - Succeeding where TDD is difficult: managing complex test data, and testing persistence and concurrency

    Very few in the industry can show you the ins and outs of CSS like Eric Meyer and inside Smashing CSS Eric provides techniques that are thorough, utterly useful, and universally applicable in the real world. From choosing the right tools, to CSS effects and CSS3 techniques with jQuery, Smashing CSS is the practical guide to building modern web layouts.With Smashing CSS you will learn how to:Throw elements offscreen/hide them Create body/HTML backgrounds in XHTML Usemore than 15 layout techniques including clearfix, two/three simple columns, faux columns, One True Layout, Holy Grail, em-based layout, fluid grids, sticky footers, and more Use a variety of CSS effects including CSS popups, boxpunching, rounded corners, CSS sprites, Sliding Doors, Liquid Bleach, ragged floats, and more Apply CSS table styling including using thead, tfoot, and tbody, row headers, column-oriented styling (classes); styling data tables with jQuery, tables to graphs, tables to maps; and more Use CSS3 elements including rounded corners, multiple backgrounds, RGBA, using jQuery to do CSS3 selections and so much more. Eric Meyer is an internationally recognized expert on the subjects of HTML, CSS, and Web standards, and has been working on the Web since 1993. Smashing CSS is for developers who already have some experience with CSS and JavaScript and are ready for more advanced techniques.Smashing Magazine (smashingmagazine.com) is one of the world's most popular web design sites. True to the Smashing mission, the Smashing Magazine book series delivers useful and innovative information to Web designers and developers.