Scott Adams--a trained hypnotist and a lifelong student of persuasion--was one of the earliest public figures to predict Trump's win, doing so a week after Nate Silver put Trump's odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We're hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech--a hand gesture here, a phrase there--and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact.The point isn't whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting--the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:- If you need to convince people that something is important, make a claim that's directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is while accidentally persuading themselves the issue is a high priority. - Stop wasting time on elaborate presentations. Inside, you'll learn which components of your messaging matter, and where you can wing it. - Creating "linguistic kill shots" with persuasion engineering (such as "Low-energy Jeb") can be more powerful than facts and policies.Adams offers nothing less than "access to the admin passwords to human beings." This is a must-read if you care about persuading others in any field--or if you just want to resist persuasion from others.

    KISS THE EARTH is a collection of poetry, prose, and photography that explores the bliss of falling in love, perseverance through adversity, finding peace within one’s self, and reverence for all that this life has for us to experience.

    Thaler, and Cass R. Sunstein: a revelatory look at how we make decisionsNew York Times bestsellerNamed a Best Book of the Year by The Economist and the Financial Times Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.

    But you're not doomed to spend your life drowning in debt or mystified by money. It's time to stop scraping by and take control of your money and your life with this savvy and smart guide. Broke Millennial shows step-by-step how to go from flat-broke to financial badass. Unlike most personal finance books out there, it doesn't just cover boring stuff like credit card debt, investing, and dealing with the dreaded "B" word (budgeting). Financial expert Erin Lowry goes beyond the basics to tackle tricky money matters and situations most of us face #IRL, including: - Understanding your relationship with moolah: do you treat it like a Tinder date or marriage material? - Managing student loans without having a full-on panic attack - What to do when you're out with your crew and can't afford to split the bill evenly- How to get "financially naked" with your partner and find out his or her "number" (debt number, of course) . . . and much more. Packed with refreshingly simple advice and hilarious true stories, Broke Millennial is the essential roadmap every financially clueless millennial needs to become a money master. So what are you waiting for? Let's #GYFLT!

    We get it. You run shit. You can go from being blackout at drunk brunch to being ready to meet your new boyfriend’s parents in two seconds. But how do you go from being the boss of your personal life to taking charge of your career? That’s where the Betches come in.We are dedicated to making you the most successful, betchiest career woman you can be. After all, we only became Betches after we worked like, really hard. And now we’re confident enough to help you become the best. You’re welcome. You can thank us later. As New York Times bestselling author Jessica Knoll says, “I only ever want the cold, hard truth from a betch.”So whether you’re trying to become a CEO, navigate an office hookup, or just save enough money to go to happy hour twice a week, we’re here to help. It’s time to channel your inner Elle Woods, Miranda Priestly, and Ruth Bader Ginsburg. Per our last email, you better read this.

    Graham's philosophy of "value investing" -- which shields investors from substantial error and teaches them to develop long-term strategies -- has made The Intelligent Investor the stock market bible ever since its original publication in 1949.Over the years, market developments have proven the wisdom of Graham's strategies. While preserving the integrity of Graham's original text, this revised edition includes updated commentary by noted financial journalist Jason Zweig, whose perspective incorporates the realities of today's market, draws parallels between Graham's examples and today's financial headlines, and gives readers a more thorough understanding of how to apply Graham's principles.Vital and indispensable, this HarperBusiness Essentials edition of The Intelligent Investor is the most important book you will ever read on how to reach your financial goals.

    We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans. In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist. By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good—to improve how we communicate with each other, spend and save our money, and set boundaries between work and play—and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children.

    But first, we’ve got to stop living in fear of being judged for who we are.”Rachel Hollis has seen it too often: women not living into their full potential. They feel a tugging on their hearts for something more, but they’re afraid of embarrassment, of falling short of perfection, of not being enough.In Girl, Stop Apologizing, #1 New York Times bestselling author and founder of a multimillion-dollar media company, Rachel Hollis sounds a wake-up call. She knows that many women have been taught to define themselves in light of other people—whether as wife, mother, daughter, or employee—instead of learning how to own who they are and what they want. With a challenge to women everywhere to stop talking themselves out of their dreams, Hollis identifies the excuses to let go of, the behaviors to adopt, and the skills to acquire on the path to growth, confidence, and believing in yourself.

    It is a collection of adages and advice presented in Poor Richard's Almanac during its first 25 years of publication, organized into a speech given by "Father Abraham" to a group of people. Many of the phrases Father Abraham quotes continue to be familiar today. The essay's advice is based on the themes of work ethic and frugality. Some phrases from the almanac quoted in "The Way to Wealth" include: "There are no gains, without pains" "One today is worth two tomorrows" "A life of leisure and a life of laziness are two things" "Get what you can, and what you get hold" "Sloth, like rust, consumes faster than labor wears, while the used key is always bright" "Have you somewhat to do tomorrow, do it today" "The eye of a master will do more work than both his hands" "Early to bed, and early to rise, makes a man healthy, wealthy and wise" "For want of a nail..."

    Not because of what you earn or how you look or what you've achieved, but because you are inherently valuable. Author Matthew Emerzian takes this seemingly simple premise and shows readers how truly understanding their own worth will change every aspect of their lives. You Matter is a call to empathy and a joyous celebration of the value of each and every person.The book is structured into three sections, each of which expands the concept in ever widening ripples. In the first section, "I Matter," readers come to terms with their own worth, in "You Matter" that awareness expands to acknowledge and celebrate the value of the people around us, and finally in "We Matter" Emerzian explores the power of a thriving community with those around us. Each chapter features exercises, journal prompts, and conversation starters to help readers dive deeper.Author Matt Emerzian is the founder of Every Monday Matters, a not-for-profit dedicated to spreading the message of self-worth and compassion to people throughout the world. Every week 1.2 million people--from elementary school children to employees at national corporations--engage with ideas and concepts from Every Monday Matters. You Matter is a manifesto of self-esteem and call to action for people to find their meaning and live fully--and change the world while doing so.

    After selling more than a million copies of his Book of Awesome series, he now shifts his focus from observation to application. In The Happiness Equation, Pasricha illustrates how to want nothing, do anything, and have everything. If that sounds like a contradiction, you simply haven’t unlocked the 9 Secrets to Happiness. Each secret takes a common ideal, flips it on its head, and casts it in a completely new light. Pasricha then goes a step further by providing step-by-step guidelines and hand-drawn scribbles that illustrate exactly how to apply each secret to live a happier life today. Controversial? Maybe. Counterintuitive? Definitely.The Happiness Equation will teach you such principles as: · Why success doesn’t lead to happiness  · How to make more money than a Harvard MBA  · Why multitasking is a myth  · How eliminating options leads to more choiceThe Happiness Equation is a book that will change how you think about everything—your time, your career, your relationships, your family, and, ultimately, of course, your happiness.

    To the greatest extent possible, the text and formatting have been kept exactly the same as in the original release with the exception of some minor formatting changes.

    Read this book. -- Clark Howard, #1 New York Times bestselling author of Living Large in Lean Times"Financial planner Wes Moss offers you something different -- not just a plan to retire, but a way to do it sooner and to be happy when you do. - Atlanta Journal ConstitutionIf you think you need to win the lottery or work until you're 75 to retire with financial stability, Money Matters host Wes Moss has very good news for you. You Can Retire Sooner Than You Think reveals the secrets for ensuring a successful retirement--sooner rather than later.After conducting an intensive study of happy retirees to learn the financial practices they hold in common, Moss discovered that it doesn't take financial genius, millions of dollars, or sophisticated investment skills to ensure a safe, solid retirement. All it takes is five best practices:Determine what you want and need your retirement money forFigure out how much you need to saveCreate a plan to pay off your mortgage in as little as five yearsDevelop an income stream from multiple sourcesBecome an income investorGetting on the fast track to a great retirement is a lot simpler than the retirement professionals would have you believe. You Can Retire Sooner Than You Think provides the proven-effective, five-step formula for creating the retirement of your dreams.

    More than five million copies later, Dr. Eric Berne’s classic is as astonishing–and revealing–as it was on the day it was first published. This anniversary edition features a new introduction by Dr. James R. Allen, president of the International Transactional Analysis Association, and Kurt Vonnegut’s brilliant Life magazine review from 1965.We play games all the time–sexual games, marital games, power games with our bosses, and competitive games with our friends. Detailing status contests like “Martini” (I know a better way), to lethal couples combat like “If It Weren’t For You” and “Uproar,” to flirtation favorites like “The Stocking Game” and “Let’s You and Him Fight,” Dr. Berne exposes the secret ploys and unconscious maneuvers that rule our intimate lives.Explosive when it first appeared, Games People Play is now widely recognized as the most original and influential popular psychology book of our time. It’s as powerful and eye-opening as ever.

    This book has been written to deliberately align you with the most powerful law in the universe—the Law of Attraction—so that you can make it work specifically for you.Money, and the Law of Attraction is formatted in five, vibrant essays:Part I – Processing of Pivoting and Positive AspectsPart II – Attracting Money and Manifesting AbundancePart III – Maintaining Your Physical Well-BeingPart IV – Perspectives of Health, Weight, and MindPart V – Careers, as Profitable Sources of PleasureAlso included is a free CD (excerpted from a live Abraham-Hicks workshop) that features the Art of Allowing your physical and financial well-being to come through.