In a recent global market study, 73% of respondents stated that even when a company’s digital channels work perfectly, they still want access to a real person.Steven Van Belleghem explores and explains the new digital relationships and offers a strategic guide to combining a business's two most important assets — its people and its digital strengths. He shows marketing managers, directors and commercial decision makers how to positively transform customers’ digital experiences by adding a human touch.  He covers the latest issues in digital marketing and CRM including: omnichannel and multichannel experiences, big data and predictive analytics, privacy concerns, and crowdsourcing.Packed with examples from organizations that have successfully transformed their customer relationships, such as Amazon, Toyota, ING, Nike and Starbucks, the book presents a clear model that illustrates how to integrate an “emotional” layer in any digital strategy to achieve consumer engagement and loyalty.

    Each idiom comes with a detailed description, example code showing the "wrong" way to do it, and code for the idiomatic, "Pythonic" alternative. *This version of the book is for Python 2.7.3+. There is also a Python 3.3+ version available.* "Writing Idiomatic Python" contains the most common and important Python idioms in a format that maximizes identification and understanding. Each idiom is presented as a recommendation to write some commonly used piece of code. It is followed by an explanation of why the idiom is important. It also contains two code samples: the "Harmful" way to write it and the "Idiomatic" way. * The "Harmful" way helps you identify the idiom in your own code. * The "Idiomatic" way shows you how to easily translate that code into idiomatic Python. This book is perfect for you: * If you're coming to Python from another programming language * If you're learning Python as a first programming language * If you're looking to increase the readability, maintainability, and correctness of your Python code What is "Idiomatic" Python? Every programming language has its own idioms. Programming language idioms are nothing more than the generally accepted way of writing a certain piece of code. Consistently writing idiomatic code has a number of important benefits: * Others can read and understand your code easily * Others can maintain and enhance your code with minimal effort * Your code will contain fewer bugs * Your code will teach others to write correct code without any effort on your part

    This happens automatically when following agood, simple set of guidelines.*They improve development speed, because the programmer doesn't need toalways make decisions starting from first principles.*They enhance teamwork by eliminating needless debates on inconsequentialissues and by making it easy for teammates to read and maintain each other'scode.The coding standards introduced by this book are a collection of guidelines forwriting high-quality C++ code.***They are the distilled conclusions of a rich collective experience of the C++community. Until now, this body of knowledge has been available only asfolklore or spread in bits and pieces throughout books.

    Bumper to Bumper is newer, longer, and better, touting mostly original stories that include the time Doug crashed his brand-new Porsche company car into a tree, the real story behind the time Doug crushed a Chrysler PT Cruiser, the time Doug bribed a government official in South Africa, the time Doug got detained at the Canadian border on an automotive press trip, and the story of Doug’s relationship with automakers. Also, Doug wrote this description himself in the third person.

     The first ebook in the series, Microsoft Azure Essentials: Fundamentals of Azure, introduces developers and IT professionals to the wide range of capabilities in Azure. The authors - both Microsoft MVPs in Azure - present both conceptual and how-to content for key areas, including: Azure Websites and Azure Cloud Services Azure Virtual Machines Azure Storage Azure Virtual Networks Databases Azure Active Directory Management tools Business scenarios Watch Microsoft Press’s blog and Twitter (@MicrosoftPress) to learn about other free ebooks in the “Microsoft Azure Essentials” series.

    No prior hacking experience is needed. You learn how to properly utilize and interpret the results of modern day hacking tools, which are required to complete a penetration test. Tool coverage includes Backtrack Linux, Google reconnaissance, MetaGooFil, dig, Nmap, Nessus, Metasploit, Fast Track Autopwn, Netcat, Hacker Defender rootkit, and more. A simple and clean explanation of how to effectively utilize these tools as well as the introduction to a four-step methodology for conducting a penetration test or hack, will provide you with know-how required to jump start your career or gain a better understanding of offensive security. The book serves as an introduction to penetration testing and hacking and will provide you with a solid foundation of knowledge. After completing the book readers will be prepared to take on in-depth and advanced topics in hacking and penetration testing. The book walks through each of the steps and tools in a structured, orderly manner allowing readers to understand how the output from each tool can be fully utilized in the subsequent phases of the penetration test. This process allows readers to clearly see how the tools and phases relate.Each chapter contains hands-on examples and exercises that are designed to teach you how to interpret the results and utilize those results in later phasesWritten by an author who works in the field as a Penetration Tester and who teaches Offensive Security, Penetration Testing, and Ethical Hacking, and Exploitation classes at Dakota State UniversityUtilizes the Backtrack Linux distribution and focuses on the seminal tools required to complete a penetration test

    Today, Rails developers and architects need better ways to interface with legacy systems, move into the cloud, and scale to handle higher volumes and greater complexity. In Service-Oriented Design with Ruby and Rails Paul Dix introduces a powerful, services-based design approach geared toward overcoming all these challenges. Using Dix's techniques, readers can leverage the full benefits of both Ruby and Rails, while overcoming the difficulties of working with larger codebases and teams. Dix demonstrates how to integrate multiple components within an enterprise application stack; create services that can easily grow and connect; and design systems that are easier to maintain and upgrade. Key concepts are explained with detailed Ruby code built using open source libraries such as ActiveRecord, Sinatra, Nokogiri, and Typhoeus. The book concludes with coverage of security, scaling, messaging, and interfacing with third-party services. Service-Oriented Design with Ruby and Rails will help you Build highly scalable, Ruby-based service architectures that operate smoothly in the cloud or with legacy systems Scale Rails systems to handle more requests, larger development teams, and more complex code bases Master new best practices for designing and creating services in Ruby Use Ruby to glue together services written in any language Use Ruby libraries to build and consume RESTful Web services Use Ruby JSON parsers to quickly represent resources from HTTP services Write lightweight, well-designed API wrappers around internal or external services Discover powerful non-Rails frameworks that simplify Ruby service implementation Implement standards-based enterprise messaging with Advanced Message Queuing Protocol (AMQP) Optimize performance with load balancing and caching Provide for security and authentication

    Even those who know vi often make use of only a small number of its features.The vi Editor Pocket Reference is a companion volume to O'Reilly's updated sixth edition of Learning the vi Editor, a complete guide to text editing with vi. New topics in Learning the vi Editor include multi-screen editing and coverage of four vi clones: vim, elvis, nvi, and vile.This small book is a handy reference guide to the information in the larger volume, presenting movement and editing commands, the command-line options, and other elements of the vi editor in an easy-to-use tabular format.

    This book builds on the contributions and strengths of seminal technologies like Spring, Hibernate, and TopLink.EJB 3 is the most important innovation introduced in Java EE 5.0. EJB 3 simplifies enterprise development, abandoning the complex EJB 2.x model in favor of a lightweight POJO framework. The new API represents a fresh perspective on EJB without sacrificing the mission of enabling business application developers to create robust, scalable, standards-based solutions.EJB 3 in Action is a fast-paced tutorial, geared toward helping you learn EJB 3 and the Java Persistence API quickly and easily. For newcomers to EJB, this book provides a solid foundation in EJB. For the developer moving to EJB 3 from EJB 2, this book addresses the changes both in the EJB API and in the way the developer should approach EJB and persistence.

    Best-selling novelist David Hewson, author of the ever-popular Writing A Novel with Scrivener, offers a professional insight into how to use this unique app for writing fiction. This ebook covers all the aspects of Ulysses a writer needs to master in order to produce a finished book, from initial planning through to completed ebook, Word file or PDFs for publication, reading and revision. You will learn how to use Ulysses to structure a book into parts and scenes, ways to manage research and ideas and how to develop a novel from a bare outline through to first draft and revisions. Hewson also describes how Ulysses stores work uniquely in its own library, enabling you to work on the same draft manuscript across different machines while on the move. For budding screenwriters there is a section on how to use Ulysses to produce scripts to professional formats that can be edited later in movie apps such as Final Draft. And this release will also include a free upgrade to an updated edition covering the next release of Ulysses and the forthcoming iPad app. David Hewson (www.davidhewson.com) is the author of more than 25 novels published around the world. He adapted the award-winning TV series The Killing into acclaimed novel and recently launched a new crime series set in Amsterdam with The House of Dolls which has been optioned for Dutch TV.

    Jason Briggs, author of the popular online tutorial "Snake Wrangling for Kids," begins with the basics of how to install Python and write simple commands. In bite-sized chapters, he instructs readers on the essentials of Python, including how to use Python's extensive standard library, the difference between strings and lists, and using for-loops and while-loops. By the end of the book, readers have built a game and created drawings with Python's graphics library, Turtle. Each chapter closes with fun and relevant exercises that challenge the reader to put their newly acquired knowledge to the test.

    Worse, a secret society operating outside the law is intent on bringing the monsters back to life and restoring the creatures as rulers of mankind.Joshua and his ex-girlfriend soon find themselves pitted against vicious assassins, Russian Spetsnaz troops, and cold-blooded giants hungry for human flesh as they journey around the planet in their efforts to stop the secret society.But that’s only the start of their nightmare: Those reviving the army of giants have gained control of ancient stargates enabling an invasion of the seats of power around the globe including the Kremlin and White House. It's a massive power play that leaves the fate of the human race hanging in the balance.This fast-paced, spellbinding novel is a page-turner, with entertaining plot twists and surprises.“Adventure and mayhem, told with style!”“The characters showed personality and the book had imagination. I felt like I was watching a movie. The story line was great…. If you enjoy Stargate type movies I believe you'll like this book.”

    THIS BOOK has been written to cover BOTH the current ("2nd generation") Kindle Fire HD, AND the earlier ("1st Generation") Kindle Fire HD.<br><br></h2><br><br><h2>"Fantastic..." "Great Help..." "Easy for a non-geek to understand." -Actual reviewer comments for Kindle Fire HD Tips, Tricks, and Traps: A How-To Tutorial for the Kindle Fire HD</h2><br><i><br>"Fantastic! I searched and searched for a source to help me better understand my new Kindle. I was about to give up and then I found this book. I have discovered so many tips and tricks! I am enjoying my Kindle so much more!"<br><br>"Easy for a non-geek to understand. Thanks for writing a book that I can understand. Very basic guide to the kindle fire that is easy to follow and makes it easy to implement any suggestions offered. The directions given matched what is actually on my kindle fire. I have read a couple of books that were supposedly updated for late 2012 or for January 2013 that gave instructions for actions on my kindle fire that didn't match what I see on my device bough in December 2012. This is hugely frustrating to a tech novice. This book told me exactly where to go and what to do."<br><br>"Great help. This was a big help with my first venture in tablet land. A lot of good ideas. A must read for any kindle user."<br></i><br><br>So, you've got a Kindle Fire as a gift, or perhaps you bit the purchase bullet on your own because you wanted this impressive tablet. Do you want to get the most out of your new Kindle Fire HD? If you are looking for a top-notch tutorial at a reasonable cost, you've come to the right place! Here is the book that will teach you 100% of what you need to know. <b>Kindle Fire HD Tips, Tricks, and Traps: A How-To Tutorial for the Kindle Fire HD</b> is your detailed guide to getting the maximum benefit from your Kindle Fire HD.<br>In this comprehensive guide, you'll learn tips (ways to effectively use your Kindle Fire), tricks (ways to improve the operation of your Kindle Fire), and traps (things to avoid to prevent problems while using your Kindle Fire). You will learn-<br><br>• How to get around within the user interface, the home screen, and the carousel more efficiently<br><br>• How to make your Kindle Fire your own, customizing its display and operation for fastest and easiest use<br><br>• How to find THOUSANDS of FREE books, as well as movies and songs, for your Kindle Fire<br><br>• How to setup the security options to protect your account information<br><br>• How you can move your iTunes or other music library to your Kindle Fire<br><br>• How you can download YouTube videos to your Kindle Fire<br><br>* How to use the built-in camera and the new camera app provided by Amazon in a late 2012 software update<br><br>• Suggested apps that no Kindle Fire owner should be without<br><br>You will learn all of the above and more, with Kindle Fire Tips, Tricks, and Traps: A How-To Tutorial for the Kindle Fire HD as a part of your library.

    "Design Patterns Explained "complements the existing design patterns texts and may perform a very useful role, fitting between introductory texts such as UML Distilled and the more advanced patterns books." James Noble Leverage the quality and productivity benefits of patterns without the complexity! "Design Patterns Explained, Second Edition" is the field's simplest, clearest, most practical introduction to patterns. Using dozens of updated Java examples, it shows programmers and architects exactly how to use patterns to design, develop, and deliver software far more effectively. You'll start with a complete overview of the fundamental principles of patterns, and the role of object-oriented analysis and design in contemporary software development. Then, using easy-to-understand sample code, Alan Shalloway and James Trott illuminate dozens of today's most useful patterns: their underlying concepts, advantages, tradeoffs, implementation techniques, and pitfalls to avoid. Many patterns are accompanied by UML diagrams. Building on their best-selling First Edition, Shalloway and Trott have thoroughly updated this book to reflect new software design trends, patterns, and implementation techniques. Reflecting extensive reader feedback, they have deepened and clarified coverage throughout, and reorganized content for even greater ease of understanding. New and revamped coverage in this edition includesBetter ways to start "thinking in patterns"How design patterns can facilitate agile development using eXtreme Programming and other methodsHow to use commonality and variability analysis to design application architecturesThe key role of testing into a patterns-driven development processHow to use factories to instantiate and manage objects more effectivelyThe Object-Pool Pattern a new pattern not identified by the "Gang of Four"New study/practice questions at the end of every chapter Gentle yet thorough, this book assumes no patterns experience whatsoever. It's the ideal "first book" on patterns, and a perfect complement to Gamma's classic "Design Patterns." If you're a programmer or architect who wants the clearest possible understanding of design patterns or if you've struggled to make them work for you read this book.

    Distinct from the details of implementation, algorithm, and data representation, an architecture holds the key to achieving system quality, is a reusable asset that can be applied to subsequent systems, and is crucial to a software organization's business strategy.Drawing on their own extensive experience, the authors cover the essential technical topics for designing, specifying, and validating a system. They also emphasize the importance of the business context in which large systems are designed. Their aim is to present software architecture in a real-world setting, reflecting both the opportunities and constraints that companies encounter. To that end, case studies that describe successful architectures illustrate key points of both technical and organizational discussions.Topics new to this edition include: Architecture design and analysis, including the Architecture Tradeoff Analysis Method (ATAM) Capturing quality requirements and achieving them through quality scenarios and tactics Using architecture reconstruction to recover undocumented architectures Documenting architectures using the Unified Modeling Language (UML) New case studies, including Web-based examples and a wireless Enterprise JavaBeans™ (EJB) system designed to support wearable computers The financial aspects of architectures, including use of the Cost Benefit Analysis Method (CBAM) to make decisions If you design, develop, or manage the building of large software systems (or plan to do so), or if you are interested in acquiring such systems for your corporation or government agency, use Software Architecture in Practice, Second Edition, to get up to speed on the current state of software architecture.