Born in the late 1800s into a humble world of dirt roads and telegraphs, Powel and Lewis Crosley were opposites in many ways but shared drive, talent, and an unerring knack for knowing what Americans wanted. Their pioneering inventions — from the first mass-produced economy car to the push-button radio — and breakthroughs in broadcasting and advertising made them both wealthy and famous, as did their ownership of the Cincinnati Reds. But as their fortunes grew, so did Powel’s massive ego, which demanded he own eight mansions and seven yachts at the height of the Great Depression. Rich with detailed reminiscences from surviving family members, Crosley is both a powerful saga of a heady time in American history and an intimate tale of two brilliant brothers navigating triumph and tragedy.

    Fortunately, there s a solution: Erik T. Ray s Learning XML, Second Edition. This book presents an outstanding birds-eye view of the XML landscape. It s definitely not a programming book (though it does introduce some key XML programming issues). Rather, it s focused on key ideas you need to understand whatever you want to do with XML. That could be document management, web or print content delivery, application integration, B2B commerce, data storage, internationalization -- you name it.Ray s day job is software developer and XML specialist at O Reilly. There, he s helped to implement a complete publishing solution, using DocBook-XML and Perl to produce books in print, on CD-ROM, and for online delivery. So he understands XML from the real-world point of view of someone with a job to do. His first goal is to take on the big questions. First, What is XML? Ray attacks this question from multiple angles, introducing XML as a general-purpose information storage system, a markup language toolkit, and an open standard (or, increasingly, a collection of standards). What can (and can t) you do with XML? What s the history that led us here? And what tools do you need to get started? Next, he introduces the basic building blocks of XML markup and all XML-derived languages: stuff you ll need to know regardless of your goals. Through easy examples, you ll understand elements, attributes, entities, and processing instructions -- and how they fit together in a well-formed XML document. Then, it s on to representing information with XML -- in other words, understanding the nature and planning the structure of the documents you ll be using. Ray starts simply, then builds on his basic examples to discuss narrative documents with text flows, block and inline elements, and titled sections. Once you can handle those, he discusses more complex information modeling, as used in specialized markup languages such as VML. This edition contains an entirely new chapter on XML Schemas -- what he calls the shepherds that keep documents from straying outside of the herd and causing trouble. Schemas, of course, have become hugely important. This is one of the best plain-English introductions to the topic we ve seen. Ray then turns to presentation, introducing CSS stylesheets, basic usage, rule matching, properties, and more. A little later on, he returns to the subject -- this time with a complete introduction to XSL-FO that illuminates two powerful examples. The first is TEI-XML, a markup language for scholarly documents (Ray presents a Shakespearean sonnet, appropriately coded). The second is the immensely powerful DocBook -- which, as we ve observed, Ray knows inside and out. Learning XML is superbly written. Clear explanations. Simple examples. Great metaphors and analogies. And excellent introductions to nearly every topic that matters, from links to presentation, transformation to internationalization. If you re just starting out with XML, you re lucky to have it. Bill CamardaBill Camarda is a consultant, writer, and web/multimedia content developer. His 15 books include Special Edition Using Word 2000 and Upgrading & Fixing Networks for Dummies, Second Edition.

    

    This book punctures that misguided myth—and it will liberate you from others’ expectations and from your own illusions about success. This book is a practical manual for leading the right way and for the right reasons. It explores how to identify and overcome the blind spots that may be hurting your career; whether you have the right mindset for the kind of success that you’re seeking; how to develop just the right amount of “healthy ego” to make an impact; and how to make an impact on the world in a way that’s true to who you are (be forewarned, this might involve a completely different path than your current one). This book will take you on a journey, showing you famous figures from history and the present—some who got it right, and some who didn’t. You’ll look at seven roads to hell within the world of leadership, and seven roads out of hell, to guide you safely to a meaningful legacy. All royalties support the University of Southern California’s Neighborhood Academic Initiative to prepare local urban schoolchildren for college.

    Hoping for a new start, the Islanders swapped out their distinctive logo, which featured the letters NY and a map of Long Island, for a cartoon fisherman wearing a rain slicker and gripping a hockey stick. The new logo immediately drew comparisons to the mascot for Gorton’s frozen seafood, and opposing fans taunted the team with chants of “We want fish sticks!” During a rebranding process that lasted three torturous seasons, the Islanders unveiled a new mascot, new uniforms, new players, a new coach, and a new owner that were supposed to signal a return to championship glory. Instead, the team and its fans endured a twenty-eight-month span more humiliating than what most franchises witness over twenty-eight years. The Islanders thought they had traded for a star player to inaugurate the fisherman era, but he initially refused to report and sulked until the general manager banished him. Fans beat up the new mascot in the stands. The new coach shoved and spit at players. The Islanders were sold to a supposed billionaire who promised to buy elite players; he turned out to be a con artist and was sent to prison. We Want Fish Sticks examines this era through period sources and interviews with the people who lived it.

    At under 200 pages it's quick reading too. Makes a great airplane book.

    The next month Amazon posted a press release revealing that Crosbie had made $46,000 in one month, with one book. Previously to this, his novel was rejected one hundred and thirty times by traditional publishers and agents.In the months that followed, My Temporary Life and its sequel have been consistent sellers, often sitting atop Amazon’s rankings. Crosbie’s story has been mentioned in Publisher’s Weekly, Forbes online, and other media outlets around the world. In fact, Amazon referred to him as one of their 2012 success stories in their year-end press release.How I Sold 30,000 eBooks on Amazon’s Kindle-An Easy-To-Follow Self-Publishing Guidebook tells the story of how he became a full-time writer, detailing the specific steps he took to find and connect with his readers. Plus, it describes how to adjust and tweak your strategy as Amazon changes their systems.

    How did Apple lose its way? Why did the world still care so deeply about a company that had lost its leadership position? Michael S. Malone, from the unique vantage point of having grown up with the company's founders, and having covered Apple and Silicon Valley for years, sets out to tell the gripping behind-the-scenes story - a story that is even zanier than the business world thought. In essence, Malone claims, with only a couple of incredible inventions (the Apple II and Macintosh), and backed by an arrogance matched only by its corporate ineptitude, Apple managed to create a multibillion-dollar house of cards. And, like a faulty program repeating itself in an infinite loop, Apple could never learn from its mistakes. The miracle was not that Apple went into free fall, but that it held up for so long. Within the pages of Infinite Loop, we discover a bruising portrait of the megalomaniacal Steve Jobs and an incompetent John Sculley, as well as the kind of political backstabbings, stupid mistakes, and overweening egos more typical of a soap opera than a corporate history.

    Salesforce.com (more than 50%) and Twitter (more than 75% fall into this category. Ebay gets more than 8 billion API calls a month. Facebook and Google, have dozens of APIs that enable both free services and e-commerce, get more than 5 billion API calls each day. Other companies like NetFlix have expanded their service of streaming movies over the the web to dozens of devices using API. At peak times, more than 20 percent of all traffic is accounted for by Netflix through its APIs. Companies like Sears and E-Trade are opening up their catalogs and other services to allow developers and entrepreneurs to create new marketing experiences. Making an API work to create a new channel is not just a matter of technology. An API must be considered in terms of business strategy, marketing, and operations as well as the technical aspects of programming. This book, written by Greg Brail, CTO of Apigee, and Brian Mulloy, VP of Products, captures the knowledge of all these areas gained by Apigee, the leading company in supporting the rollout of high traffic APIs.

    Unlike other blog hosts, WordPress gives you the ability to create a blog that is tailored to your own tastes and needs. Sure, the codes, tags, and terminology can seem a little intimidating at first, but WordPress for Dummies breaks it all down to show you just how intuitive, friendly, and extensible the software really is. This easy-to-follow guide shows you how to:Sign up for a free WordPress account Set up and use a hosted blog with WordPress.com Install and set up the WordPress.Org and WordPress.MU software for single- and multi-user versions Find great themes, plugins, and consultants that will help you achieve JUST the kind of blog you want Use tags to work with WordPress templates Combat challenges with comments, trackback spam, and "splogs" Add special technologies to your blog, such as RSS feed, podcasting, vlogging, and photoblogging Find online support, tips, and resources for WordPress software Whether you want to keep family and friends updated on your latest adventures, post pictures of your new puppy, or communicate your passion with millions of readers worldwide, WordPress for Dummies is your passport to creating the kind of blog that will keep your visitors coming back for more!

    The book is written in his trademark step-by-step, plain English style, and because he knows what really works and what doesn't, he isn't shy to tell you flat out which tools to use, which to avoid, and why. This allows digital photographers of any skill level to jump right in using Lightroom like a pro from the very start, sidestepping a lot of the frustrations that typically haunt those unfamiliar with new applications...especially those as powerful as Lightroom.What really sets The Adobe Photoshop Lightroom 2 Book for Digital Photographers apart from other Lightroom books on the market are the last two bonus chapters where Scott answers the questions, "In exactly what order am I supposed to do things in Lightoom," and "Where does Photoshop fit in to the mix?" Both chapters start with an on-location photo shoot, including full details on the equipment, camera settings, and lighting techniques. Readers then witness as he takes the photos from each shoot through the entire workflow process, to the final output of the 16"x20" prints. And, because he incorporates Photoshop seamlessly right into this workflow, you'll learn some of the latest Photoshop techniques for portrait and landscape photography as well.If you're one of those people who learns best by actually doing the projects yourself; who learns best without all the complicated technical explanations and confusing jargon, and if you really want to start using Lightroom today to unlock the productivity secrets of "The new digital photography workflow,"---there is no faster, more "straight-to-the-point" or more fun way to learn than this groundbreaking new book, and you are absolutely going to love it!

    Together, they ruled big business. They transformed popular culture. And they provoked a national controversy. More than anything, they lived a unique and rollicking American Dream, escaping the broken homes of their youth to produce the most notoriously successful game franchises in history—Doom and Quake— until the games they made tore them apart. This is a story of friendship and betrayal, commerce and artistry—a powerful and compassionate account of what it's like to be young, driven, and wildly creative.

    

    

    The authors guide you step by step, using construction of a CD database application to give you hands-on experience as you progress from the basic to the complex. You'll start with fundamental concepts like writing Unix programs in C. You'll learn basic system calls, file I/O, interprocess communication, and shell programming. You'll become skilled with the toolkits and libraries for working with user interfaces.The book starts from the basics, explaining how to compile and run your first program. New to this edition are chapters on MySQL(R) access and administration; programming GNOME and KDE; and Linux standards for portable applications. Coverage of kernel programming, device drivers, CVS, grep, and GUI development environments has expanded. This book gives you practical knowledge for real wor ld application.What does this book cover?In this book, you will learn how toDevelop programs to access files and the Linux environment Use the GNU compiler, debugger and other development tools Program data storage aapplications for MySQL and DBM database systems Write programs that take advantage of signals, processes and threads Build graphical user interfaces using both the GTK (for GNOME) and Qt (for KDE) libraries Write device drivers that can be loaded into the Linux kernel Access the network using TCP/IP sockets Write scripts that use grep, regular expressions and other Linux facilities Who is this book for?This book is for programmers with some C or C++ experience, who want to take advantage of the Linux development environment. You should have enough Linux familiarity to have installed and configured users on Linux.