And their fans had ulcers. Now, veteran sports columnist Terry Pluto explains why everything kept going wrong. This detailed report on two decades of disappointment takes a behind-the-scenes look at upheaval in the front office, frustration on the field, and headaches and heartache in the stands. His earlier book False Start: How the New Browns Were Set Up to Fail told how the NFL hamstrung the new franchise. Who could have predicted the limping would last 19 years? This book picks up the story. Season after season began with hope in spring for the NFL draft (“the Browns’ version of the Super Bowl,” a fan called it) . . . often a new coach or GM or quarterback (or all three) . . . then the losses . . . and back to rebuilding. Pluto reviews all the major moves—draft choices and deals, hiring and firing and reshuffling—and the results. If you’re a Browns fan who wants to understand what went wrong with your team, this is the place to start. Includes heartfelt and humorous opinions contributed by fans.

    Up the Agency is his caustic valentine to the culture of Madison Avenue, where the tribal customs and rituals are as wondrous to behold as the sights on any anthropological expedition. Treading fearlessly and wittily where no one without a customized BMW and matching Armani suit has gone before, Mayle dissects this odd and endlessly fascinating industry - where the speed of a new talent's ascent can be matched only by his shocking fall months later. Whether describing the perfect ad man, the frenzy and desperation of putting together a new campaign, or the treachery of the fickle product-buying public, Mayle brings his insightful eye to bear on this very funny business, which brings both pleasure and pain to millions - and millions to a few.

    W. Thompson disappeared while supposedly on a stroll in the jungle-clad Cameron Highlands in Central Malaysia. Neither Jim Thompson nor his remains has ever been found.Some twenty years earlier Jim Thompson had abandoned his former life to embark on an exotic business career in Southeast Asia. After establishing the Thai Silk Company, Thompson built a house and an art collection which are among Bangkok's top tourist attractions today. After vanishing, he became the subject of a massive search and investigation, and a mystery that has never been solved. This definitive account of the life of Jim Thompson, written by a man who knew him well, gives the reader a first-hand glance into his private affairs and his alleged role as an agent for the CIA.This true-life mystery will keep you turning the pages to the final chapter.

    A lively, compact history of the game, including commentary on baseball in the 1990s.

    Employing one out of twelve people in the world and producing $6.5 trillion of the world’s economy, it is the main source of income for many countries. Elizabeth Becker describes the dimensions of this industry and its huge effect on the world economy, the environment, and our culture. Tourism, fast becoming the largest global business, employs one out of twelve persons and produces $6.5 trillion of the world’s economy. In a groundbreaking book, Elizabeth Becker uncovers how what was once a hobby has become a colossal enterprise with profound impact on countries, the environment, and cultural heritage. This invisible industry exploded at the end of the Cold War. In 2012 the number of tourists traveling the world reached one billion. Now everything can be packaged as a tour: with the high cost of medical care in the U.S., Americans are booking a vacation and an operation in countries like Turkey for a fraction of the cost at home. Becker travels the world to take the measure of the business: France invented the travel business and is still its leader; Venice is expiring of over-tourism. In Cambodia, tourists crawl over the temples of Angkor, jeopardizing precious cultural sites. Costa Rica rejected raising cattle for American fast-food restaurants to protect their wilderness for the more lucrative field of eco-tourism. Dubai has transformed a patch of desert in the Arabian Gulf into a mammoth shopping mall. Africa’s safaris are thriving, even as its wildlife is threatened by foreign poachers. Large cruise ships are spoiling the oceans and ruining city ports as their American-based companies reap handsome profits through tax loopholes. China, the giant, is at last inviting tourists and sending its own out in droves. The United States, which invented some of the best of tourism, has lost its edge due to political battles. Becker reveals travel as product. Seeing the tourism industry from the inside out, through her eyes and ears, we experience a dizzying range of travel options though very few quiet getaways. Her investigation is a first examination of one of the largest and potentially most destructive enterprises in the world.

    In doing so, they sparked a rivalry like no other; Messi vs Ronaldo.The seasons that have followed have been truly spectacular, the battle for supremacy increasing in profile and intensity all the while. Their styles, personalities and footballing allegiances continue to divide opinion, but their dominance of the record books has now put one claim beyond debate - this is football's greatest ever head-to-head.Acclaimed football writer Luca Caioli draws on invaluable testimonies from those closest to the two stars, with exclusive insights from friends, families, teammates and managers, to tell the inside story of this fascinating rivalry.

    Furious stewards gave chase. The crowd roared.A legend was born. Soon the world would know him as 'the ghost runner'. John Tarrant. The extraordinary man whom nobody could stop. As a hapless teenage boxer in the 1950s, he'd been paid £17 expenses. When he wanted to run, he was banned for life. His amateur status had been compromised. Forever. Now he was fighting back, gatecrashing races all over Britain. No number on his shirt. No friends in high places. Soon he would be a record-breaker, one of the greatest long-distance runners the world has ever seen. This is his true story: The Ghost Runner.

    In Strides, heralded author Benjamin Cheever explores the role of running in human history while interspersing this account with revelations of his own decades-long devotion to the sport. Cheever has traveled the world writing features for Runner's World magazine, and he draws from this rich experience on every page. His adventures have taken him to Kenya in search of the secrets of the world's fastest long-distance runners and to a 10-K race with American soldeirs in Baghdad. Cheever celebrates the quotidian personal satisfaction of a morning run and the more exotic pleasures of the Medoc Marathon in Bordeaux, where fine wines are served at water stations and the first prize is the winner's weight in grand crus. He shares vivid moments from the New York Marathon and waxes rhapsodic about the granddaddy of American distance events--the Boston Marathon. But what truly distignuishes Strides as a memorable read is the unique lens through which this sparkling writer explores our deep bond to running, an experience he likens to that of being able to fly.

    In college, I ran against Kenyans, and wondered whether endurance genes might have traveled with them from East Africa. At the same time, I began to notice that a training group on my team could consist of five men who run next to one another, stride for stride, day after day, and nonetheless turn out five entirely different runners. How could this be?We all knew a star athlete in high school. The one who made it look so easy. He was the starting quarterback and shortstop; she was the all-state point guard and high-jumper. Naturals. Or were they?The debate is as old as physical competition. Are stars like Usain Bolt, Michael Phelps, and Serena Williams genetic freaks put on Earth to dominate their respective sports? Or are they simply normal people who overcame their biological limits through sheer force of will and obsessive training?The truth is far messier than a simple dichotomy between nature and nurture. In the decade since the sequencing of the human genome, researchers have slowly begun to uncover how the relationship between biological endowments and a competitor’s training environment affects athleticism. Sports scientists have gradually entered the era of modern genetic research.In this controversial and engaging exploration of athletic success, Sports Illustrated senior writer David Epstein tackles the great nature vs. nurture debate and traces how far science has come in solving this great riddle. He investigates the so-called 10,000-hour rule to uncover whether rigorous and consistent practice from a young age is the only route to athletic excellence.Along the way, Epstein dispels many of our perceptions about why top athletes excel. He shows why some skills that we assume are innate, like the bullet-fast reactions of a baseball or cricket batter, are not, and why other characteristics that we assume are entirely voluntary, like an athlete’s will to train, might in fact have important genetic components.This subject necessarily involves digging deep into sensitive topics like race and gender. Epstein explores controversial questions such as:Are black athletes genetically predetermined to dominate both sprinting and distance running, and are their abilities influenced by Africa’s geography?Are there genetic reasons to separate male and female athletes in competition?Should we test the genes of young children to determine if they are destined for stardom?Can genetic testing determine who is at risk of injury, brain damage, or even death on the field?Through on-the-ground reporting from below the equator and above the Arctic Circle, revealing conversations with leading scientists and Olympic champions, and interviews with athletes who have rare genetic mutations or physical traits, Epstein forces us to rethink the very nature of athleticism.

    With no sponsorship, meager funds, and with luggage on his back, he spent four years traversing 20 countries on foot. Photos, maps, index.

    The subject of the first essay was John F. Kennedy and his young family, who sat for formal black-and-white portraits just three weeks prior to Kennedy's presidential inauguration. Six images appeared in the magazine's February 1961 issue.That same day, Avedon created more informal color portraits of Kennedy and his family at the Kennedy compound in Palm Beach. One of these images ran as the cover of LOOK magazine's February 28 issue, with photographs by Avedon inside. Just before the magazine hit the newsstands and was delivered to over 6.5 million people, a set of photographs, comprised mostly of the LOOK images, was released by the White House and appeared in newspapers across the country.During his lifetime, Richard Avedon donated more than two hundred images to the Smithsonian Institution, including all of the photographs of the Kennedy family sitting for Harper's Bazaar. Smithsonian curator Shannon Thomas Perich has culled more than seventy-five images from that donation for The Kennedys: Portrait of a Family, making these stunning photographs available for view for the first time. Perich's introductory essay—accompanied by a wealth of archival photographs of both Avedon and the Kennedy family—provides historical background on the two sittings within a political and cultural context and critically examines the work of one of the finest photographers of the twentieth century. A foreword by Robert Dallek, distinguished historian and author of the bet-selling An Unfinished Life: John F. Kennedy, 1917-1963, provides authoritative and compelling insight to one of the most fascinating presidents in American history.

    A. Carson's father was a pioneering church-planter and pastor in Quebec. But still, an ordinary pastor-except that he ministered during the decades that brought French Canada from the brutal challenges of persecution and imprisonment for Baptist ministers to spectacular growth and revival in the 1970s.It is a story, and an era, that few in the English-speaking world know anything about. But through Tom Carson's journals and written prayers, and the narrative and historical background supplied by his son, readers will be given a firsthand account of not only this trying time in North American church history, but of one pastor's life and times, dreams and disappointments. With words that will ring true for every person who has devoted themselves to the Lord's work, this unique book serves to remind readers that though the sacrifices of serving God are great, the sweetness of living a faithful, obedient life is greater still.

    

    A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of the breakthrough insights that Dusenberry's agency, BBDO, has offered their clients over the years: That General Electric's unifying tagline should be ?We bring good things to life.? That Pepsi should be targeting the ?Pepsi Generation.? That Ronald Reagan's 1984 reelection theme should be ?Morning in America.? That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!Dusenberry argues that these brainstorms don?t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process?Research, Analysis, Insight, Strategy, and Execution (RAISE)?in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO."Moving the Needle" will help businesspeople get to the heart of their toughest problems.

    He left Harvard after his sophomore year to focus on the website, whose user base steadily grew to more than 250 million people, making Zuckerberg a billionaire. He was also named “Man of the Year” by Time magazine in 2010.We bring you the story about the origins and leaders of Facebook, who gave communication and social networking a whole new meaning.JAICO’S CREATIVE COMPANIES SERIES explores how today’s great companies operate and inspires young readers to become the entrepreneurs and businessmen of tomorrow.