Do Open: How a Simple Email Newsletter Can Transform your Business


David Hieatt - 2017
    Second only to the sewing machine.'So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community. Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover:Why giving is your secret to successHow to get people's attention when time is your biggest competitorWhy creating beats sharingHow a small team can winBuild community. Build your brand. Build long-term growth. Discover why the humble newsletter is pure and utter gold.

Breakthrough!: Proven Strategies to Overcome Creative Block and Spark Your Imagination


Alex Cornell - 2012
    Always striking at the worst moment, it can leave you feeling completely paralyzed. Take solace in knowing that you are not alone. It happens to everyone and is actually an inevitable part of the creative process. Breakthrough!is a lively compilation of strategies for combating creative block offered by a who's who of leading graphic designers, typographers, cartoonists, photographers, illustrators, musicians, writers, and other creative professionals. Because every block is different, they offer a wide variety of solutions—from cleaning the house and eating spicy food to making a plaster cast of your hands and feet—that are surprising, amusing, at times weird, but always inspiring. Breakthrough! is rocket fuel for any creative individual in need of a catalyst to get ideas flowing again.

Born Creative: Free Your Mind, Free Yourself


Harry Hoover - 2015
    Born Creative teaches you that: Being able to spot issues and solve problems is a competitive advantage in any setting Building your creative confidence boosts your self-confidence Unlocking your creative visualization abilities puts you on the path to greater individual freedom Mastering the ability to let ideas flow at will, breaking your creative block makes you realize that nothing can stand in your way Add Born Creative to your cart and start building a better life now…to creativity and beyond! So, take the creativity challenge today by reading Born Creative and applying your new knowledge to build the life you desire. A happier life is just a few creativity exercises away!

The A-Z of Visual Ideas: How to Solve Any Creative Brief


John Ingledew - 2011
    Aimed principally at the student market, the book shows where ideas and inspiration come from and helps unlock the reader s creativity, providing numerous strategies to help solve creative briefs and design problems. Using an upbeat, dynamic and easy-to-understand A Z format, the book reveals techniques that can be exploited to deliver ideas with greater impact, with each entry offering a different starting point. Entries include everything from Intuition and Instinct to Happy Accidents and Hidden Messages, and feature a section explaining how to use the idea or technique, providing readers with an infallible tool kit of inspiration. Including hundreds of inspirational quotes from creative people and packed with great examples of advertising campaigns, posters, book and magazine covers, illustrations and editorial images, this indispensable creative primer also includes previously unpublished photographic work.

Create: Stop Making Excuses and Start Making Stuff


Stephen Altrogge - 2012
    God has wired creativity into our DNA, and he expects that every man, woman, and child will be creative for His glory. In this book you will learn how to overcome the fear of being creative, how to get moving on any creative project, and how to finally finish your creative work. The book is short, practical, and to the point. It is full of Biblical wisdom and practical application. It will help you to stop making excuses and to start making stuff.Here's what others are saying about it:This piece on creativity is a gem. Conversational, practical, and biblical. As Christians we have the Creator as our Father, and so we should be the ones with the most creativity. Sadly today Christianity is reduced to corny songs and cheesy t-shirts. However, in this short e-book I was greatly encouraged deep in my soul to step out in faith and be creative knowing my Father already loves me and approves of me in Jesus. Stephen winsomely shows how we aren't just supposed to be creative, but its actually what we were created for! - Jefferson Bethke, poet, author of “Why I Love Jesus, But Hate Religion”Create, by my friend Stephen Altrogge, will inspire you to do just that. It's biblical, gospel-driven, practical, insightful, funny, and only 43 pages. Whether you think you're an artist or not, Stephen will inspire you to do what you do better for God's glory. - Bob Kauflin, author of Worship Matters, director of worship for Sovereign Grace MinistriesStephen Altrogge is a creative guy, and this is a short, easily digestible, Biblical book that will encourage you to be creative and won't cut into your time to be creative. It's also full of practical scriptural wisdom on taking criticism and the value of working hard.- Ted Kluck, award-winning author of several books, including Facing Tyson: Fifteen Fighters, Fifteen Stories and Dallas and the SpitfireOut of nothing God created matter, out of the unformed matter he formed the world, and when he was done he stepped back and enjoyed his work. It was Augustine who suggested musicians do the same thing when they embrace the unformed silence and order bits of time into tones and notes. As Stephen so skillfully shows us in his short book, the same principles for musicians and composers equally apply to bankers and bakers, painters and poets, homemakers and handymen. In the ordering of our small portion of the world we image the Creator. I was made to create. You were made to create. And if you’re not sure what that means for you, or if you’re just not convinced it’s true, read this short book to be persuaded and inspired and (maybe most importantly) disciplined for a life of making stuff.- Tony Reinke, creator of the book Lit! A Christian Guide to Reading BooksThis book is short enough for you to read in an hour, although you may want to take it a few pages at a time, marinating in its wisdom. You'll not only learn how Stephen finds the time to create art in multiple formats, but you'll learn from other skilled creatives as well. In Create, you'll learn how to get started and overcome your fears, how to accept and learn from criticism, how to form habits that will strengthen your creativity, and how to persevere. This will be one of those books that I turn to again and again, when I feel like I've gotten stuck on a sandbar.- Bobby Gilles, songwriter, author, Sojourn Church Director of Communications

Building a StoryBrand: Clarify Your Message So Customers Will Listen


Donald Miller - 2017
    This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Designing for People


Henry Dreyfuss - 1967
    Dreyfuss have shaped the cultural landscape of the 20th century. Written in a robust, fresh style, this book offers an inviting mix of professional advice, case studies, and design history along with historical black-and-white photos and the author's whimsical drawings. In addition, the author's uncompromising commitment to public service, ethics, and design responsibility makes this masterful guide a timely read for today's designers.

Capture Your Style: Transform Your Instagram Photos, Showcase Your Life, and Build the Ultimate Platform


Aimee Song - 2016
    With over three million Instagram fans, Aimee Song knows a thing or two about taking the perfect Instagram photo. And Instagram is so much more than a platform for pretty pictures. It’s the fastest-growing social media network with an engaged community, a major marketing tool for brands, a place where Beyoncé drops her albums, and a hub where products can be bought with a simple double tap. Including everything from fashion, travel, food, décor, and more, Aimee includes insider tips on curating a gorgeous feed and growing an audience. In this ultimate how-to Instagram guide, you’ll learn: · How to brighten, sharpen, and filter your photos· The best apps and filters· How to prop and style food and fashion photos· Ways to craft your voice and story on Instagram· How to gain more Instagram followers· Secrets behind building a top Instagram brand· How to transform an Instagram hobby into a successful business· Tips for driving revenue based on your following Capture Your Style will empower you to become your own master mobile photographer, whether you’re looking to launch an e-commerce business or simply sharing a gorgeous meal with your friends, turning even the most mundane moment into Instagold. This is a must-have reference for anyone interested in the ins and outs of stylish personal branding.

Journal with Purpose: Over 1000 Motifs, Alphabets and Icons to Personalize Your Bullet or Dot Journal


Helen Colebrook - 2019
    Copy or trace direct from the page, or follow one of the quick exercises to improve your skills. Featuring all the journal elements you could wish for - banners, arrows, dividers, scrolls, icons, borders and alphabets - this amazing value book will be a constant source of inspiration for journaling and an 'instant fix' for people who find the more artistic side of journaling a challenge.

Creative Illustration Workshop for Mixed-Media Artists: Seeing, Sketching, Storytelling, and Using Found Materials


Katherine Dunn - 2010
    You will become familiar with a wide variety of media and approaches to drawing, learn how to work through "creative blocks," and discover ways to scan and layer your illustrations using a computer.

Jump Start Your Brain


Doug Hall - 1995
    A successful marketing manager and product inventor challenges conventional ways of thinking and reveals how to successfully market new ideas.

How to Be an Artist


Jerry Saltz - 2020
    . . . This book is for the artist or non-artist, for the person who gets plain English, for the person who understands that practical talk can coax out the mystical messages that lie underneath." —Steve Martin Art has the power to change our lives. For many, becoming an artist is a lifelong dream. But how to make it happen? In How to Be an Artist, Jerry Saltz, one of the art world’s most celebrated and passionate voices, offers an indispensable handbook for creative people of all kinds. From the first sparks of inspiration—and how to pursue them without giving in to self-doubt—Saltz offers invaluable insight into what really matters to emerging artists: originality, persistence, a balance between knowledge and intuition, and that most precious of qualities, self-belief. Brimming with rules, prompts, and practical tips, How to Be an Artist gives artists new ways to break through creative blocks, get the most from materials, navigate career challenges, and above all find joy in the work.Teeming with full-color artwork from visionaries ancient and modern, this beautiful and useful book will help artists of all kinds—painters, photographers, writers, performers—realize their dreams.

Make Good Art


Neil Gaiman - 2013
    He encouraged the fledgling painters, musicians, writers, and dreamers to break rules and think outside the box. Most of all, he encouraged them to make good art.The book Make Good Art, designed by renowned graphic artist Chip Kidd, contains the full text of Gaiman’s inspiring speech.

Disrupt: Think the Unthinkable to Spark Transformation in Your Business


Luke Williams - 2010
    For anyonewho wants to thrive in this new order, this requires a revolution in thinking--a steady stream of disruptive strategies and unexpected solutions. "Disrupt" "Think the Unthinkable to Spark Transformation in Your Business" shows how to generate and execute those solutions--a disruptive approach for a disruptive age. Author Luke Williams demonstrates his experience creating disruptive products and services at frog design, one of the world s leading innovation firms. Williams combines the fluid creativity of "disruptive thinking" with the analytical rigor that is indispensable to business success. The result is a simple yet complete five-stage process for imagining a powerful market disruption and transforming it into reality. Using many examples and a book-length case study of Little Miss Matched, Williams shows how the more unexpected an idea, the smaller the number of competitors, and the more successful the company that brings it to market. He walks through generating a disruptive hypothesis, defining a disruptive market opportunity, creating multiple disruptive ideas, shaping them into an actionable solution, and persuading key stakeholders to adopt or invest in the solution. "Disrupt "offers readers a systematic way to redefine the future of a company, catch entire industries by surprise, and leave competitors scrambling to catch up."

Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites


Karl Blanks - 2017
    Almost all of them. Many never make a profit. Like chocolate teapots, they look nice but flop as soon as you pour hot customers into them. Others are successful at first, and then get crushed by competitors.This book is about how to buck the trend—to make websites that customers love and that are outrageously profitable. The unique methodology is based on the authors’ award-winning work growing many of the world’s biggest web companies—plus hundreds of smaller, market-leading companies in over eighty different industries. In this book, you’ll get What successful web businesses do differently (and others get wrong) How to easily identify your website’s biggest opportunities A treasure trove of proven solutions for growing businesses Discover how to grow your profits—by making winning websites that people love. Right now, the Kindle version is priced at a special rate. Just scroll up, click buy, and we'll see you on the inside!