Founded on Jacques Bertin’s practical experience as a cartographer, Part One of this work is an unprecedented attempt to synthesize principles of graphic communication with the logic of standard rules applied to writing and topography. Part Two brings Bertin’s theory to life, presenting a close study of graphic techniques including shape, orientation, color, texture, volume, and size in an array of more than 1,000 maps and diagrams.

    Dreyfuss have shaped the cultural landscape of the 20th century. Written in a robust, fresh style, this book offers an inviting mix of professional advice, case studies, and design history along with historical black-and-white photos and the author's whimsical drawings. In addition, the author's uncompromising commitment to public service, ethics, and design responsibility makes this masterful guide a timely read for today's designers.

    He found his answer in dynamic symmetry, one of the most provocative and stimulating theories in art history. Hambidge's study of Greek art convinced him that the secret of the beauty of Greek design was in the conscious use of dynamic symmetry — the law of natural design based upon the symmetry of growth in man and in plants. But Hambidge, who was not only a theoretician but also a practicing artist, did much more than analyze classical art and its principles of design: he worked out a series of root rectangles that the artist, using the simple mathematics supplied in this book, can easily follow and apply in his own work.Originally published as a series of lessons in Hambidge's magazine, The Diagonal, this engrossing book explains all the basic principles of dynamic symmetry. Part I sets forth the fundamental rectangles with their simple divisions based on the proportioning law found in nature; Part II explains compound rectangles, many of which were taken from or suggested by analysis of objects of Greek art. Whether read for its historical importance in art theory, for its illuminating insights into Greek art, or for its practical value to today's artists and commercial designers, The Elements of Dynamic Symmetry has much to offer anyone who is interested in the principle of design.

    She then summarizes some of the implications of new materials, new pigments and new attitudes towards color, and suggests how the student can cultivate his imagination and sensibility to the use of color.