The Location of Culture


Homi K. Bhabha - 1994
    In The Location of Culture, he uses concepts such as mimicry, interstice, hybridity, and liminality to argue that cultural production is always most productive where it is most ambivalent. Speaking in a voice that combines intellectual ease with the belief that theory itself can contribute to practical political change, Bhabha has become one of the leading post-colonial theorists of this era.

Surrealist Art


Sarane Alexandrian - 1969
    A study of the surrealist movement which traces its development and examines the work and thoughts of its major artists.

May I Have Your Attention, Please? Your Guide to Business Writing That Charms, Captivates and Converts


Mish Slade - 2016
    It's near impossible for customers to cut through the "innovative solutions" and "passion for customer service," and find out who can actually give them what they need.For the business owner who's willing to do something different, though, it represents a major - and inexpensive - competitive advantage.May I Have Your Attention, Please? lays out 12 simple principles that allow business owners - even those with no writing experience - to attract and enchant their dream customers. With clear and concise explanations of what works and why, and examples of the best and worst text out there, you'll have all the tools you need to turn readers into buyers into raving fans. Give your writing skills an instant upgradeIn this short book, you'll learn: Simple techniques to turn your dull-as-dishwater business marketing into "can't resist" copy - even if you don't think of yourself as a "good writer." How to make price irrelevant and be the only choice for your ideal customer - by changing nothing except your copywriting. The business writing "rules" you should revel in breaking. Why copying your competitors is a dangerous waste of time... and what to do instead (without spending hours searching for ideas). The easily avoidable mistakes that are turning your customers off - even if they don't know it. A simple framework to help you blast through writer's block and know exactly what to say in any piece of writing. How to "read your customers' minds," and get them looking for reasons to buy from you. Who is this book for? Business owners looking to breathe more life into their website, content marketing or sales materials. Employees who want to gain a new skill and have more impact in their work. Anyone who has something great to offer - but is struggling to get the message across.

Pricing Strategies: Maximize your bottom line for long-term financial health (Successful Indie Author Book 5)


Craig Martelle - 2019
    Pricing Strategies is about making the most from your work by understanding what your genre will support. It’s not hard, but you have to have a plan. Over the course of a year, you might change your book’s price five or ten times. That’s perfectly fine, when done for the right reasons as part of an overall marketing strategy. What is one reader worth to you as an entry point into your author world? What is that reader worth if they stay on board?Pricing Strategies explains why and how you would vary price points, whether you are exclusive to Amazon or distribute on multiple platforms. Book pricing is about getting the most money from your book or box set, not just one time but for the long term. It is how you can be a successful indie author. Without buyers for your books, self-publishing is just a hobby. Look at your words as your profession and earn your just desserts by pricing your books appropriately and intentionally to improve your bottom line.That’s what Pricing Strategies is all about. Understand the why and let the money flow. Pricing Strategies. The book you need.

Pathophysiology Made Incredibly Easy!


Lippincott Williams & Wilkins - 1998
    Chapters cover cancer, infection, immune disorders, genetics, and disorders of each body system, highlighting pathophysiologic processes, resulting signs and symptoms, diagnostic test findings, and current treatments. Reader-friendly features include illustrations, checklists, and full-color miniguides illustrating the pathophysiology of specific disorders.This edition has new full-color miniguides on cancer pathophysiology and neuropathology. A new Focus on Genetics feature identifies gene-related discoveries and their implications for treatment or diagnosis. Review questions and answers follow current NCLEX-RN® requirements and alternate-format questions are included.

Psychology of Learning for Instruction


Marcy P. Driscoll - 1993
    Psychology of Learning for Instruction, Third Edition, focuses on the applications and implications of the learning theories. Using excellent examples ranging from primary school instruction to corporate training, this text combines the latest thinking and research to give readers the opportunity to explore the individual theories as viewed by the experts. Readers are encouraged to apply "reflective practice," which is designed to foster a critical and reflective mode of thinking when considering any particular approach to learning and instruction. Provides readers with the practical knowledge needed to apply learning theories to instruction. KEY TOPICS: This text addresses learning as it relates to behavior, cognition, development, biology, motivation and instruction. MARKET: Pre-service and in-service teachers, and educational psychologists.

Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld


James B. Twitchell - 2004
    In this witty and trenchant social analysis, James Twitchell shows how churches, universities, and museums have learned to embrace Madison Avenue rather than risk losing market share. Branded Nation uncovers a society where megachurches resemble shopping malls (and not by accident); where a university lives or dies on the talents of its image makers -- and its ranking in U.S. News & World Report; and where museums have turned to motorcycle exhibits and fashion shows to bolster revenue, even franchising their own institutions into brands. In short, says Twitchell, high culture is beginning to look more and more like the rest of our culture. But in perhaps his most subversive observation, he doesn't condemn this trend; on the contrary, he believes that branding may be invigorating our high culture, bringing it to new audiences and making it a more integral part of our lives. Savvy, sharply observed, and bitingly funny, Branded Nation is sure to both enlighten and entertain.

Succeeding with Your Master's Dissertation: A Step-By-Step Handbook


John Biggam - 2008
     Using case examples of both good and bad student practice, the handbook takes students through each step of the dissertation process, from their initial research proposal to the final submission. The author uses clear illustrations of what students need to do - or not do - to reach their potential, helping them to avoid the most common pitfalls. This essential handbook covers: Producing focused and relevant research objectives Writing your literature review Citing your sources correctly Clearly explaining your use of research methods Writing up your findings Summarizing your work by linking your conclusions to your initial proposal Understanding marking schemes Aimed primarily at Master's students or students on short postgraduate courses in business, humanities and the social sciences, this book is also key reading for supervisors and undergraduates considering postgraduate study.

Art-Write: The Writing Guide for Visual Artists


Vicki Krohn Amorose - 2013
    Author, artist and media writer Vicki Amorose offers a step-by-step approach that will enable you to create a professional artist statement. From there, she shows you how to develop the material to represent you and your work for funding, exhibition material, proposals and websites. Art-Write is filled with timely advice to connect with your viewers and promote and sell your art.

Academic Writing for Graduate Students: Essential Tasks and Skills


John M. Swales - 1994
    Like its predecessor, this edition of Academic Writing for Graduate Students" explains understanding the intended audience, the purpose of the paper, and academic genres." includes the use of task-based methodology, analytic group discussion, and genre consciousness-raising." shows how to write summaries and critiques." features "language focus" sections that address linguistic elements as they affect the wider rhetorical objectives." helps students position themselves as junior scholars in their academic communities.The Commentary has also been revised and is available.

Business Law: Legal Environment, Online Commerce, Business Ethics, and International Issues


Henry R. Cheeseman - 1992
    Visually engaging, enticing and current examples with an overall focus on business.Legal Environment of Business and E-Commerce; Torts, Crimes, and Intellectual Property; Contracts and E-Commerce; Domestic and International Sales and Lease Contracts; Negotiable Instruments and E-Money; Credit, Secured Transactions, and Bankruptcy; Agency and Employment; Business Organizations and Ethics; Government Regulation; Property; Special Topics; Global EnvironmentMARKET Business Law continues its dedication to being the most engaging text for readers by featuring a visually appealing format with enticing and current examples while maintaining its focus on business.

Saints, Scholars, and Schizophrenics: Mental Illness in Rural Ireland


Nancy Scheper-Hughes - 1979
    In this richly detailed and sympathetic book, Nancy Scheper-Hughes explores the symptoms of the community's decline: emigration, malaise, unwanted celibacy, damaging patterns of childrearing, fear of intimacy, suicide, and schizophrenia. Following a recent return to "Ballybran," Scheper-Hughes reflects in a new preface and epilogue on the well-being of the community and on her attempts to reconcile her responsibility to honest ethnography with respect for the people who shared their homes and their secrets with her.

The Laugh of the Medusa


Hélène Cixous - 1975
    It is a strident critique of logocentrism and phallogocentrism, having much in common with Jacques Derrida's earlier thought. The essay also calls for an acknowledgment of universal bisexuality or polymorphous perversity, a precursor of queer theory's later emphases, and swiftly rejects many kinds of essentialism which were still common in Anglo-American feminism at the time. The essay also exemplifies Cixous's style of writing in that it is richly intertextual, making a wide range of literary allusions.(From Wikipedia)

Morphology of the Folktale


Vladimir Propp - 1928
    -- Alan Dundes. Propp's work is seminal...[and], now that it is available in a new edition, should be even more valuable to folklorists who are directing their attention to the form of the folktale, especially to those structural characteristics which are common to many entries coming from even different cultures. -- Choice

Sidewalk


Mitchell Duneier - 1999
    Sociologist Duneier, author of Slim's Table, offers an accessible and compelling group portrait of several poor black men who make their livelihoods on the sidewalks of Greenwich Village selling secondhand goods, panhandling, and scavenging books and magazines.Duneier spent five years with these individuals, and in Sidewalk he argues that, contrary to the opinion of various city officials, they actually contribute significantly to the order and well-being of the Village. An important study of the heart and mind of the street, Sidewalk also features an insightful afterword by longtime book vendor Hakim Hasan. This fascinating study reveals today's urban life in all its complexity: its vitality, its conflicts about class and race, and its surprising opportunities for empathy among strangers.Sidewalk is an excellent supplementary text for a range of courses:INTRODUCTION TO SOCIOLOGY: Shows how to make important links between micro and macro; how a research project works; how sociology can transform common sense.RACE AND ETHNIC RELATIONS: Untangles race, class, and gender as they work together on the street.URBAN STUDIES: Asks how public space is used and contested by men and women, blacks and whites, rich and poor, and how street life and political economy interact.DEVIANCE: Looks at labeling processes in treatment of the homeless; interrogates the "broken windows" theory of policing.LAW AND SOCIETY: Closely examines the connections between formal and informal systems of social control.METHODS: Shows how ethnography works; includes a detailed methodological appendix and an afterword by research subject Hakim Hasan.CULTURAL ANTHROPOLOGY: Sidewalk engages the rich terrain of recent developments regarding representation, writing, and authority; in the tradition of Elliot Liebow and Ulf Hannerz, it deals with age old problems of the social and cultural experience of inequality; this is a telling study of culture on the margins of American society.CULTURAL STUDIES: Breaking down disciplinary boundaries, Sidewalk shows how books and magazines are received and interpreted in discussions among working-class people on the sidewalk; it shows how cultural knowledge is deployed by vendors and scavengers to generate subsistence in public space.SOCIOLOGY OF CULTURE: Sidewalk demonstrates the connections between culture and human agency and innovation; it interrogates distinctions between legitimate subcultures and deviant collectivities; it illustrates conflicts over cultural diversity in public space; and, ultimately, it shows how conflicts over meaning are central to social life.