What can he teach us about making our own ideas, products and services break through?Jeetendr shows why successful images today - the most famous being Kim Kardashian - are not photoshopped to perfection, but flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity that traditional marketing tactics just can't touch.From YouTube sensations like Pew Die Pie to taxi-hailing app Uber, The Kim Kardashian Principle reveals the people, products and brands that do it best. After all, in a world where a big booty can break the internet, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight.The Kim Kardashian Principle by Jeetendr Sehdev is a fresh, provocative and eye-opening guide to understanding why only the boldest and baddest ideas will survive - and how to make sure yours is one of them.

    Making matters worse, those leading the demos can rarely afford to spend months at a time figuring out how to improve their success rates. In Just F*Ing Demo!, Rob Falcone outlines the tactics that helped him overcome these challenges, lead clear, relevant demos, and exceed revenue generation goals quarter after quarter. The book will teach readers: - How to structure a demo; - How to ask questions that uncover what your audience truly cares about; - How to translate audience needs into a flow that is extremely easy to follow; - How to use simple but powerful interpersonal tactics within the demo itself. Just F*Ing Demo! distills Falcone’s highly successful training program into an intentionally concise yet impactful read. From the entrepreneur seeking investment to the sales professional chasing a deal, anyone can carve out a few hours, read this book, and immediately make their demos kick ass.

    Addressing that gap, actionably and with attention to relevant research, is the focus of this book.In Aligning Strategy and Sales, Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with strategic goals. Cespedes offers a road map to articulate strategy in ways that people in the field can understand and that will fuel the behaviors required for profitable growth. Without that alignment, leaders will press for better execution when they need a better strategy, or change strategic direction with great cost and turmoil when they should focus on the basics of sales execution.With thoughtful, clear, and engaging examples, Aligning Strategy and Sales provides a framework for diagnosing and managing the core levers available for effective selling in any organization. It will give you the know-how and tools to move from ideas to action and build a sales effort linked to your firm’s unique goals, not a generic selling formula.Cespedes shows how sales efforts affect all elements of value creation in a business, whether you’re a start-up seeking to scale or an established firm looking to jump-start new growth. The book provides key insights to optimize your firm’s customer management activities and so improve selling and strategy.

    Having started out with ice cream van, he knows exactly how it can be done—and how to avoid the pitfalls along the way. In a series of clear and easy-to-follow chapters, Duncan removes the barriers to getting started as an entrepreneur, and helps to plan a way forward through those potentially difficult early days. He shows that there is no substitute for hard work, and insists that you must be completely honest with yourself about your own strengths and weaknesses if you are to succeed. He outlines the key attributes you will need and how you can develop them to achieve your dreams. Backed with fascinating examples from his own career and case studies from a wide range of other entrepreneurs, this book provides the perfect wake-up call for you to change your life for the better.

    They did not talk about their mom's extended absences or why their dad put Scotch tape on the backdoor frame. To cover up the chaos, they kept their clothes neat and got good grades. But when they were teenagers, an arson fire destroyed their home and killed their parents. Rumors were thick that summer that smart, angry, fourteen-year-old Lisa set the blaze. Then, adult powers they did not understand squelched the investigation. As teenagers accustomed to keeping silent, they packed up and moved on.Forty years later, Leigh, the oldest, decided it was time to find out who killed their parents. She obtained copies of the police and fire investigations and began unwrapping the past. This memoir is the story of that investigation as Leigh tried to piece together the truth, but found more lies instead. With the help of her sisters, Leigh was able to reconstruct much of what happened to them in the beach towns around Atlantic City in the early 1970s. After the fire, one sister turned to heroin and another to alcohol; Leigh became Miss Atlantic City. Then, one by one, they each moved to California and shut the door on their past, even though they privately wondered whether one of them killed Frank and Nancy Overton. It's funny. They never wondered whether one of their parents was trying to kill them.

    and Orange County Choppers a household name. Paul's smart, commonsense business wisdom works for businesses both big and small in any industry. Here, he shows you firsthand how he built a uniquely successful business by working hard and demanding it from others; encouraging and embracing unfettered creativity; establishing well-defined roles for every team member and demanding they support each other; and using honest conflict and confrontation to solve problems and constantly innovate.Paul and his sons build the best one-of-a-kind choppers in the world with unrivaled passion, creativity, and honesty. The Ride of a Lifetime shows you how they do it.Offers an inside look at the business practices that built Orange County Choppers into a massively successful business Reveals a different side to the OCC family patriarch Full of practical, real world business principles that lead to unlimited success for any business The Ride of a Lifetime is a smart, tough-as-nails guide to business success that every entrepreneur should read.

    The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens.The company’s rise to this point has been rapid, but like any gambler worth their salt, Paddy Power has always succeeded in finding an edge. At the outset those innovations were modest, like offering odds on television shows and giving punters money back on losing bets, but as the company’s ambition grew, so too did its determination to stay one step ahead of the competition, whatever the cost…Impeccably researched and informed by dozens of insider interviews, Punters is the incredible story of how an unlikely band of misfits and visionaries bet on the future of the gambling industry and won big. But it’s also the story of how that victory may have come at an extraordinary cost – to their customers and society at large.

    How did Tata transform itself from a family-owned business to one of the most professionally managed enterprises in the world? How did it become a world leader in an array of unrelated businesses—from steel and automobile manufacturing to hotels and IT consulting? What exactly is the ‘Tata Way’, which has earned it so much admiration and respect?This brief history of the Tatas charts the contribution of every Tata chairman—from Jamsetji Tata, who set up the company in 1868, to Ratan Tata and Cyrus Mistry—and explores the values at the heart of the Tata Group, as well as the role played in its development by the philanthropic trusts that own two-thirds of the company.For anyone curious about this Indian company that has become a leading global player, this book is the perfect introduction.

    No human being who stood on her decks that fateful night was alive to commemorate the event on its 100th anniversary. Their stories are with us, however, and the lessons remain. From the moment the world learned the Titanic had sunk, we wanted to know, who had survived? Those answers didn’t come until the evening of Thursday, April 18, 1912―when the Cunard liner Carpathia finally reached New York with the 706 survivors who had been recovered from Titanic’s lifeboats. Harold Bride, “Titanic’s surviving wireless operator,” relayed the story of the ship’s band. “The way the band kept playing was a noble thing. I heard it first while still we were working wireless when there was a ragtime tune for us. The last I saw of the band, when I was floating out in the sea with my lifebelt on, it was still on deck playing ‘Autumn.’ How they ever did it I cannot imagine.” There were stories of heroism―such as that of Edith Evans, who was waiting to board collapsible Lifeboat D, the last boat to leave Titanic, when she turned to Caroline Brown and said, “You go first. You have children waiting at home.” The sacrifice cost Evans her life, but as Mrs. Brown said later, “It was a heroic sacrifice, and as long as I live I shall hold her memory dear as my preserver, who preferred to die so that I might live.” There was mystery. There was bravery. There was suspense. There was cowardice. Most men who survived found themselves trying to explain how they survived when women and children had died. But mostly, there was loss. On her return to New York after picking up Titanic’s survivors, Carpathia had become known as a ship of widows. Rene Harris, who lost her husband, Broadway producer Henry Harris, in the disaster, later spoke of her loss when she said, “It was not a night to remember. It was a night to forget.” Drawing on a wealth of previously unpublished letters, memoirs, and diaries as well as interviews with survivors and family members, veteran author and writer Alan Rockwell brings to life the colorful voices and the harrowing experiences of many of those who lived to tell their story. More than 100 years after the RMS Titanic met its fatal end, the story of the tragic wreck continues to fascinate people worldwide. Though many survivors and their family members disappeared into obscurity or were hesitant to talk about what they went through, others were willing to share their experiences during the wreck and in its aftermath. This book recounts many of these first-hand accounts in graphic, compelling detail.

    Here she reveals how her ability to see and communicate with Spirit has helped her to pass on Spirit messages to thousands of people from around the world, sharing her understanding of what it’s really like in the Spirit world.Gaynor has answered questions about Spirit and the Afterlife in her usual honest and down to earth way.What happens when we die?Is there really such thing as life after death?Where is Heaven?Are our Spirit loved ones happy?Do we meet our pets in Heaven?Do angels exist?Is Heaven a real place?This book will give you the answers to these questions and many more, along with a guided view of life after death and a clearer understanding of the place some call Heaven.

    geography, U.S. presidents, and world geography. For example: The classic film It’s a Wonderful Life originated from a Christmas card. Philip Van Doren Stern had written a short story, The Greatest Gift, and had unsuccessfully tried to get it published. He sent it out as a 21-page Christmas card to his closest friends; a producer at RKO Pictures got hold of it and purchased the movie rights. The Bible doesn't say how many wise men there were. It says wise men and mentions the gifts; there is no indication of how many wise men. Today's British accent first appeared among the British upper class about the time of the American Revolution. Before that, the British accent was like Americans. The video game company Nintendo was founded in 1889; it originally produced handmade playing cards. Frances Folsom Cleveland is the youngest U.S. first lady ever. She was 21 when she married Grover Cleveland in the White House; he was 49. No witches were burned at the stake during the Salem witch trials; 20 were executed, but most were hung, and none were burned. Roman gladiator fights started as a part of funerals; when wealthy nobles died, they would have bouts at the graveside. All the bacteria in an average human body collectively weigh about four pounds. In the song “Yankee Doodle”, the term macaroni means stylish or fashionable. In late 18th century England, the term macaroni came to mean stylish or fashionable; in the song, it is used to mock the Americans who think they can be stylish by simply sticking a feather in their cap. George Bernard Shaw and Bob Dylan are the only two people to win both a Nobel Prize and an Oscar. George Bernard Shaw won the Nobel Literature Prize in 1925 and the Best Adapted Screenplay Oscar for Pygmalion in 1936; Bob Dylan won the Best Original Song Oscar for “Things Have Changed” from Wonder Boys in 2000 and the Nobel Literature Prize in 2016. Neil Armstrong didn't say “one small step for man” when he set foot on the Moon. He said, “one small step for a man”; that is what Armstrong claims he said, and audio analysis confirms it. It has been misquoted all these years. Tsutomu Yamaguchi is the only recognized person in the world to survive both the Hiroshima and Nagasaki atomic bomb blasts. He was in Hiroshima on business for the first bomb and then returned home to Nagasaki. Please note: This book has substantial overlap with What's the Best Trivia Book? combined with new trivia that doesn't fit well in a question and answer format. It is designed for people who prefer trivia as interesting facts rather than a test yourself quiz format. This is book 1 of my Really Interesting Stuff series; I hope you enjoy it, and if you do, look for other books in the series.

    Truly effective companies (and marketers) create content experiences, drawing the customer into an immersive infinite scroll that mirrors the consumer experience of Netflix, Spotify, and other billion-dollar brands.Randy Frisch will push you to rethink how you approach content for complex buyer journeys. The current mindset is all about volume-the more content created, the better. But the reality is that almost 70 percent of content created within an organization is never used, and there's little point investing in content marketing if you're not leveraging the assets you create.In this book, Frisch unpacks the Content Experience Framework, arming your organization to deliver personalized experiences that leverage your content to engage your audiences at scale-as well as identify and ramp up the key players in your organization who need to own this process.

    This enjoyable read handles with heart and a light touch such issues as marriage, family, home ownership, illness, and death.

    Two ends of the same spectrum. And sometimes the only person standing between is a tired, overworked resident with personal problems of her own.Welcome to the world of Catching Babies. In the halls of a busy metropolitan teaching hospital, a group of OB/GYN doctors complete their residencies and embark on ambitious careers, all while trying to hold their lives together at the seams. Jay is running from a life he’s tried to leave behind, while Katie sacrifices everything she has to serve an endless parade of needy patients. Anna is out trying to save the world, while Tracy is trying to save twins dying in utero. Based on true stories from delivery rooms and labor decks, Catching Babies spins the doctors’ stories into a gripping mosaic of the obsessions, the anxieties, and the heroism of doctors who have chosen to preside over life’s greatest medical drama—high-risk childbirth.

     If you're serious about starting a YouTube business and want to make money on YouTube, I can show you the way. I've doubled my monthly income by creating a YouTube channel. Thousands of people watch each video and I've built a community that supports and motivates me every day...and that's all in less than two years! Is it Too Late to Start a YouTube Business? I"ve been developing online businesses since 2012 but was late to the game on YouTube. By the time I started my YouTube channel, people were already saying, "YouTube is dead!"; People were saying you couldn"t grow on YouTube anymore and that small channels couldn't win in the YouTube algorithm. I'm living proof you CAN start a YouTube business and be successful. I average $3,500 a month on ads alone (June 2019) and another three- to four-thousand on sponsorships, affiliates and my own products. In fact, I believe we’re just coming into the Age of YouTube with the rollout of 5G and every business owner needs a video presence. A YouTube How-To from Someone that's Been There I've seen the frustration for small YouTubers, trying to compete and get views against the million-subscriber monsters. I know what it’s like to start a channel from nothing. I’ll not only show you how to set up your channel to look professional, I’ll reveal the secrets even some of the biggest YouTube creators don’t know. In this book, you'll learn: How to get YouTube video ideas and hack the most popular videos for viral success (Pg 49) Five steps to building a YouTube channel brand that creates an army of supporters (Pg 69) The easy way to record videos, even if you don't like to be on camera (Pg 85) Five income streams that guarantee you WILL make money on YouTube (Pg 135) Since starting my YouTube channel, I've consulted and helped other video influencers grow their channels for millions of views. I’ve helped them find sponsorships and make enough money to quit their day job to make YouTube a full-time business. I can do the same for you with this book. I can show you the way but YOU have to get started. Scroll back up and click Buy Now to create your YouTube business and start making money on YouTube.