Starving to Successful | The Fine Artist's Guide to Getting Into Galleries and Selling More Art


J. Jason Horejs - 2009
    Written by J. Jason Horejs, owner of Xanadu Gallery in Scottsdale, AZ, Starving to Successful will give you pragmatic advice and concrete, actionable steps you can begin implementing immediately to become more successful in marketing your work to galleries.Gain insight into what a gallery owner is thinking as he or she reviews your portfolio. Understand why the most common approaches artists make to galleries are largely ineffective. Learn what most artists fail to do in preparing their work for sale.Starving to Successful will change the way you look at the artist/gallery relationship, and will set your art career on a new path.About the AuthorArt flows through Xanadu Gallery owner J. Jason Horejs veins. Second generation in the art business, (Horejs father is a nationally recognized oil painter John Horejs) Horejs life has always been filled with art. Though not interested in pursuing a life as an artist, Horejs fell in love with the business side of art at an early age. At age 12, the future gallery owner was employed by his father building custom canvas stretchers.In 1991, at the age of 17, Horejs began working for Legacy Gallery in Scottsdale, AZ, where he learned the gallery business from the ground up. Horejs handled logistics, shipping and installation, eventually working into a sales position at the western art gallery. Horejs worked in the gallery s Scottsdale and Jackson Hole, WY, locations.In 2001, Jason and his wife, Carrie, opened Xanadu Gallery in Scottsdale. In spite of opening on September 11th into a completely changed art world, Horejs built the gallery into a successful venture, showing dozens of artists and selling to collectors from around the world, including major municipal and private collections.In 2008, Horejs developed a series of art marketing workshops designed to help artists better understand the gallery business and better prepare themselves to approach galleries. This series of workshops has helped hundreds of artists get organized to show and sell their work through galleries."I discovered," says Horejs, "there was very little information out there for the aspiring professional artist regarding the business side of art, especially in terms of the crucial relationship between the artists and the fine art gallery. Even artists who have graduated with master s degrees leave school having never heard a word about how to approach galleries."Horejs observes that artists approaching his gallery are making many of the same mistakes, not because their work isn t gallery-ready, but simply because they don t have a clear idea of how to proceed. Horejs designed his workshops working closely with his parents and other artists who have learned the ropes of working with galleries by trial and error. The clear-headed advice the gallery owner gives is designed to give the artists concrete steps they can take to prepare their work, research galleries and approach galleries for representation.

Dragonart


Jessica Peffer - 2005
    Additional demonstrations cover other fantasy creatures, such as wyverns, basilisks, and gargoyles.

Painting Beautiful Skin Tones with Color & Light: In Oil, Pastel and Watercolor


Chris Saper - 2001
    Inside you'll find guidelines for rendering accurate skin tones in a variety of media, including watercolor, oil and pastel.You'll begin with a review of the five essential painting elements (drawing, value, color, composition and edges), then learn how light and color influence the appearance of skin tones. Artist Chris Saper provides the advice and examples that make every lesson and technique easy to understand--immediately improving the quality of your work. You'll discover how to:Paint the four major skin color groups (Caucasian, African American, Asian and Hispanic)Refine these colors into dozens of possible variations within each groupSelect your palette and mix hues for clean, beautiful colorsDetermine the color and temperature of light that falls on your subjectPaint direct and indirect sunlight, artificial light and highlights of lightMaster the four elements that determine color in shadowUse photographic references when you can't paint directly from lifeYou'll also find seven step-by-step demonstrations and an appendix of sample color charts for each major skin type under a range of lighting variations. It's all you need to bring your portraits to life!

The Art of Creative Watercolor: Inspiration and Techniques for Imaginative Drawing and Painting


Danielle Donaldson - 2018
    Her whimsical illustrations are known for their offbeat color combinations, artful arrangements and endearing quirkiness. In this book, you'll learn how to partner with the wonderfully spontaneous medium of watercolor to create your own brand of magic. Start by creating a handmade journal, then follow exercises and start-to-finish projects to fill it with illustrations that are small in size but big on color. Along the way, Danielle shares her fresh takes on color theory, perspective, composition and more. Designed to get your brush moving, this book makes practice feel like play. It's a one-of-a-kind journey for any artist wishing to tap into the utter joy of watercolor painting and make it a cherished part of your daily life. Inside you'll find: Imaginative techniques that help you override perfectionist tendencies while making the most of watercolor's unpredictable nature An inventive approach (using scraps of paper, ribbon and other ephemera) for more creative color choices A simple strategy that makes drawing new subjects less intimidating and more fun Sweet ways to add hand lettering to your artwork Inspirational exercises that make finding subjects to paint as easy as A-B-C "Don't underestimate the giddiness you feel when you mindlessly grab a color and mix it with another and create the most beautiful wash ever!" --p43

The Beginner's Handbook of Woodcarving: With Project Patterns for Line Carving, Relief Carving, Carving in the Round, and Bird Carving


Charles Beiderman - 1983
    That is creativity," say award-winning craftsmen Beiderman and Johnston in this well-organized and highly instructive guidebook that tells you everything you need to know to create attractive woodcarvings.Especially written for the novice, it shows how to produce realistic animals, flowers, and humorous figures in a variety of forms: in the round, in relief, and as line carvings. A wide spectrum of more than 60 project patterns offers practical plans and ideas for carvers at all levels of expertise.The authors provide a detailed yet easy-to-follow introduction to carving tools and how to use them. There are also helpful hints to guide beginning carvers through difficult stages of carving, and expert advice on painting and finishing, woodcarving as gifts, how to exhibit and enter carvings in competition, and much more. You'll even find a whole chapter devoted to carving birds.Abundantly illustrated with over 200 photographs and detailed line drawings, this first paperback edition of The Beginner's Handbook of Woodcarving will be welcomed by any would-be woodcarver seeking a thorough, reliable, and crystal-clear introduction to the age-old art of carving wood.

Draw Faces in 15 Minutes


Jake Spicer - 2013
    By the time you finish this book, you'll have all the skills you need to achieve a striking likeness in a drawn portrait. Artist and life drawing expert Jake Spicer takes you through a series of carefully crafted tutorials, from how to put together a basic portrait sketch to developing your portraits and then taking your drawings further. From understanding and constructing the head and shaping the hair, to checking the relationships of the features and achieving a lifelike expression, every aspect of the portrait process is examined, along with advice on which materials to use and how to find a model.

Draw Your Day: An Inspiring Guide to Keeping a Sketch Journal


Samantha Dion Baker - 2018
    In Draw Your Day, Baker guides you through her inspirational practice and provides guidance for starting your own. Part instructional guide and part encouraging manifesto about how making art--even art that's not museum-worthy--can make your life more mindful and meaningful, Draw Your Day is ideal for both seasoned artists looking for fresh inspiration, as well as aspiring artists who need a friendly nudge to get started.

Exhibition 36: Mixed-Media Demonstrations + Explorations


Susan Tuttle - 2008
    There's something for everyone at this art expo. Whether you want to sharpen digital-imaging skills, make your own jewelry or listen to the stories behind provocative works, you're sure to find plenty to keep you busy--all included with the price of admission.Amidst a full-color feast for your eyes, you will: Discover ways to turn your art mistakes" into meaningful creationsSit in on mixed-media demonstrations, guiding you through techniques for layering, transferring, altering and moreBe introduced to the works and inspiration of 36 artists, including: Lisa Falzon, Sheri Gaynor, Claudine Hellmuth, Katie Kendrick, Deryn Mentock, Karen Michel, Ted Orland, Izabella Pierce, Richard Salley, Suzanne Simanaitis, Roben-Marie Smith, Jonathan Talbot and many more!Take on creative challenges to push your art-making into new directions Enter the "Exhibition 36" experience--your ticket to an amazing gallery of mixed-media inspiration."

Needle Painting Embroidery: Fresh Ideas for Beginners


Trish Burr - 2011
    In 15 projects organized in three levels, from novice to intermediate, Trish provides expert, easy-to-follow guidance on techniques for surface stitching that provide subtle shadings and a soft, paintlike blending of colors. Sections on materials, the long and short stitch, and helpful practice motifs lead to gorgeous projects like Burgundy Rosebuds, a Wild Pansy, and a Racquet-tailed Roller.

The Animator's Workbook: Step-By-Step Techniques of Drawn Animation


Tony White - 1986
    Stressing that animation is a subtle and exacting art form which breathes life into inanimate drawings, Tony White, an award-winning animator, covers every aspect of the process. He provides technical information and explains in easy-to-follow text and step-by-step illustrations, how to capture movement, expression, and emotion. He shows you how to convncingly animate birds and animals and explores special effects - wind, water, fire, and solid objects - that can add realism, drama, and atmosphere to animation.This book takes the mystery out of the animation process and provides sound, reliable guidance and information. Topics include:ContentThe Process of AnimationThe Animator's ToolkitInbetweeningHead TurnsWalksRunsRealistic TouchesTechnical InformationExaggerated ActionThe Animal KingdomDialogueAnimated EffectsBackgrounds

Composition: Understanding Line, Notan and Color


Arthur Wesley Dow - 1997
    A thought-provoking examination of the nature of visual representation, it remains ever-relevant to all the visual arts.A well-known painter and printmaker, Dow taught for many years at Columbia University and acted as a mentor to countless young artists, including Georgia O'Keeffe. His text, presented in a workbook format, offers teachers and students a systematic approach to composition. It explores the creation of freely constructed images based on harmonic relations between lines, colors, and dark and light patterns. The author draws upon the traditions of Japanese art to discuss a theory of "flat" formal equilibrium as an essential component of pictorial creation. Practical and well-illustrated, this classic guide offers valuable insights into modern design.

Creative Collage Techniques


Nita Leland - 1994
    This book can help you bring all of these together in one beautiful creation.Here you'll see magnificent collages by leading artists who show you--in step-by-step demonstrations--how to begin, how to design, how to apply collage techniques in exciting ways.Plus you'll get your chance to use those techniques with nearly fifty projects that challenge you to do your most creative work.

Framed Ink: Drawing and Composition for Visual Storytellers


Marcos Mateu-Mestre - 2010
    Using his experiences from working in the comic book industry, movie studios and teaching, Marcos introduces the reader to a step-by-step system that will create the most successful storyboards and graphics for the best visual communication.After a brief discussion on narrative art, Marcos introduces us to drawing and composing a single image, to composing steady shots to drawing to compose for continuity between all the shots. These lessons are then applied to three diverse story lines – a train accident, a cowboy tale and bikers approaching a mysterious house.In addition to setting up the shots, he also explains and illustrates visual character development, emotive stances and expressions along with development of the environmental setting to fully develop the visual narrative.

How to Draw Comics the Marvel Way


Stan Lee - 1977
    Stan Lee, the Mighty Man from Marvel, and John Buscema, active and adventuresome artist behind the Silver Surfer, Conan the Barbarian, the Mighty Thor and Spider-Man, have collaborated on this comics compendium: an encyclopedia of information for creating your own superhero comic strips. Using artwork from Marvel comics as primary examples, Buscema graphically illustrates the hitherto mysterious methods of comic art. Stan Lee’s pithy prose gives able assistance and advice to the apprentice artist. Bursting with Buscema’s magnificent illustrations and Lee’s laudable word-magic, How to Draw Comics the Marvel Way belongs in the library of everyone who has ever wanted to illustrate his or her own comic strip.

Weaving Made Easy


Liz Gipson - 2008
    A perfect blend of ease and functionality, the small, portable rigid heddle loom can be used to easily produce loose, drape-friendly fabric as well as dense, sturdy material. Eighteen projects—for scarves, bags, belts, tops, and a bevy of household goodies such as pillows, rugs, and blankets—explore how to combine colors and create textured fabrics using a variety of techniques. Additional tips on adding crocheted edges, beaded fringe, and needle-felted flowers are also included.