Book picks similar to
My Way by David P. Perlmutter
business
marketing
non-fiction
writing
The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them
David H. Sandler - 2010
Never ask for the order. Get an I.O.U. for everything you do. Don t spill your candy in the lobby.Until now, these unique rules (and 45 more) were given out only to Sandler Training clients in special seminars and private coaching. After three decades of proven success, the secrets are out in The Sandler Rules. And when salespeople know the rules, they get results.Early in his sales career, David Sandler observed that some salespeople work hard and struggle for every deal, while others consistently, and almost effortlessly, uncover new opportunities and close sales. Why is it, he wondered, that two salespeople selling the same product in the same market can have such different results?Are great salespeople born with a special gift--perhaps the right personality? Were they better educated? Did they have more experience? Were they just lucky to find themselves in the right places at the right times with the right people? No, they simply understood human relationships.Using Eric Berne's Transactional Analysis, Sandler devised a selling system and distilled forty-nine unforgettable rules that are frank, sometimes fun, and always easy to put to use. Sandler Training CEO David Mattson, coauthor of Five Minutes with VITO, delivers this fresh and often funny guidebook, filled with real-world tactics for successful prospecting, qualifying, deal-making, closing, and referral generation.In the first week of release, the Amazon ranking of The Sandler Rules shot to:#1 in the Sales and Selling category#2 in Hot New Releases--business books#3 in business books#23 worldwide!
Success: 30 Interviews with Entrepreneurs & Executives
Jason Navallo - 2015
Learn to apply their proven insight and methods for success into your own life!
Killing Fairfax: Packer, Murdoch and the Ultimate Revenge
Pamela Williams - 2013
True Detective Stories
Cleveland Moffett - 1897
You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.
If You Can't Wholesale After This: I've Got Nothing For You..
Todd M Fleming - 2017
It's the first book in the "I've Got Nothing For You.." series. This series of books aims to guide you through the process of becoming financially free through real estate investing. If You Can't Wholesale After This was written for people who are fed up with the traditional "rat race" style of living and want to create a new way of living no matter if you have ever been involved in real estate or have any money of your own. This book will guide your mind and actions to building massive wealth step by step. Todd himself completed his first deal with only $11 in his checking account. He believes that anyone can build financial freedom by changing their mindsets and improving their daily habits. This book will change the way that you think about money and the way you think about the opportunity surrounding you each and every day. This book will inspire you to begin your own real estate business and provide a living for your family that you only dreamed of previously.
Hitting the Sweet Spot: How Consumer Insights Can Inspire Better Marketing and Advertising
Lisa Fortini-Campbell - 2001
Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.
Obvious Adams (Illustrated): The Story of a Successful Businessman
Robert Rawls Updegraff - 2013
Hardly anyone has heard of it, but those who do swear by it, and they tend to be some of the world's top copywriters. For example, Gary Bencivenga, who retired in 2003 as the world's most effective and highest paid copywriter, named Obvious Adams as one of the most important copywriting and business books he's ever read. Some say that Bencivenga was given the book by David Ogilvy himself, the father of modern advertising. And some even whisper that the allegorical character of Obvious Adams is a veiled reference to Claude Hopkins, whose work is studied by serious marketers to this day. So make use of this treasure that you hold in your hands. Read it once, to enjoy the story. Then read it a second time, to appreciate the wisdom that it shares. Make notes in the margins, and carefully apply what you learn - and your future customers will thank you for having done so!
Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury
Radha Chadha - 2006
TheCult of the Luxury Brand illuminates the mysterious inner workings of Asia’s love affair with luxury for business professionals and intrigued consumers alike.
Second Innings: My Sporting Life
Andrew Flintoff - 2015
The complex and troubled relationship with discipline, alcohol and authority during his exhilarating cricket career. The search for an authentic voice as a player, free from the blandness and conformity of modern professionalism. Is Flintoff the last of his kind, in any sport?Through all his highs and lows, triumphs and reversals, this book reveals a central tension. There is 'Fred' - performer, extrovert, centre of attention. Then there is 'Andrew' - reflective, withdrawn and uncertain. Two people contained in one extraordinary life. And sometimes, inevitably, keeping the two in balance proves too much.We are taken backstage, seeing the mischief and adventure that has defined Andrew Flintoff's story. Above all, we observe the enduring power of fun, friendship and loyalty - the pillars of Flintoff's career. At ease with his faults as well as his gifts, Andrew Flintoff has sought one thing, even more than success: to be himself.
Rock Bottom: A Music Writer's Journey into Madness
Michael Odell - 2017
He has a public meltdown while chaperoning Oasis at an awards ceremony; he’s lost joy in his bathroom full of rock’n’roll memorabilia; and his young son is in trouble at school for emulating rock star behaviour.Reluctantly Michael consults Mrs Henckel, a no-nonsense therapist with zero experience of pop culture. As Michael addresses his feelings about the past, in particular his failed teenage band, Mental Elf, he’s forced to confront the question: is it finally time to grow up and forget rock’n’roll?Michael Odell is a former contributing editor to Q magazine and has written about music for NME, the Guardian, the Independent and Spin, among others. Currently he does interviews and writes on family matters for The Times. He lives in Bristol."Please don't put your life in the hands of a rock 'n' roll band, who'll throw it all away." So advised Noel Gallagher in 1995 and Michael Odell ignored him anyway.One of Britain's most fearless rock interrogators, Odell turns his merciless searchlight on himself in this wry, compelling odyssey into the heart of his own - and rock n roll's - madness. Larks with the legends are all here (Bowie, McCartney, Mick `n' Keef ... Michael Buble) but it's his inner life which illuminates, his psyche traumatically crumbling as he confronts his chaotic past. Hilarious, tragic and timely, this is high farce in high (and low) places, uncovering why rock's lost highway is littered with the bodies of the righteous dreamers. Could it be because "the music people are all mad?" (Clue: yes.)' -- Sylvia Patterson, author of I'm Not with the Band `Hilarious and disarmingly honest; a journey into the neurosis of rock fame, but through doors you don't expect.' -- Rachel Joyce, author of The Unlikely Pilgrimage of Harold Fry `Rock Bottom is one of the best music books ever written, because Michael Odell knows music isn't about the musicians - it's about what it does to the listener, even if what it does ends up being wholly disastrous. It's sad, funny, fascinating and wise. And everyone who ever claimed a record changed their life should read it, and then think again.' -- Michael Hann, former Guardian music editor
McGraw: The Incredible Untold Story of Tam 'The Licensee' McGraw
Reg McKay - 2008
He rose from poverty in the city's East End to amass a vast fortune from crime and, when he died in 2007, his empire stretched from Glasgow to the Canaries. When he was alive, few would talk openly about the man known as 'The Licensee'. But now his incredible, untold story can finally be revealed. Real stories about the time McGraw cheated The Godfather, risking his life to end a dynasty. How he was behind the UK's biggest coke heist and who paid the price. Who killed the six Doyles in the Ice Cream Wars. Why the BarL Team was never caught even with MI5 on their case. Armed jail breakouts - who arranged them, who grassed them. There are hit contracts, backstabbings, vendettas and scores to settle with everyone from The Godfather to The Devil, M Family, Specky Boyd and Paul Ferris. McGraw did all that and much more yet was never caught. Why? He was The Licensee. Licensed to Commit Crime.
Trust Me, I'm Lying: Confessions of a Media Manipulator
Ryan Holiday - 2012
A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me.I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs--as much as any one person can. In today's culture... 1) Blogs like "Gawker," "Buzzfeed" and the "Huffington Post" drive the media agenda. 2) Bloggers are slaves to money, technology, and deadlines. 3) Manipulators wield these levers to shape everything you read, see and watch--online and off.Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided. I'm going to explain exactly how the media "really" works. What you choose to do with this information is up to you.
The Lost Soul of Eamonn Magee
Paul D. Gibson - 2018
It may be hard to believe but it was against the background of all this that Eamonn won the WBU world welterweight and Commonwealth light welterweight titles. The author, Paul Gibson, has managed to decipher a very dark, very troubled, very flawed individual who happened to have an exceptional gift to box at the highest world level. The Lost Soul of Eamonn Magee reads like the screenplay of the kind of gritty rags-to-riches-to-rags boxing story that Hollywood producers seem to love.
Good Is the New Cool: Market Like You Give a Damn
Afdhel Aziz - 2016
Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.