A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of the breakthrough insights that Dusenberry's agency, BBDO, has offered their clients over the years: That General Electric's unifying tagline should be ?We bring good things to life.? That Pepsi should be targeting the ?Pepsi Generation.? That Ronald Reagan's 1984 reelection theme should be ?Morning in America.? That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!Dusenberry argues that these brainstorms don?t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process?Research, Analysis, Insight, Strategy, and Execution (RAISE)?in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO."Moving the Needle" will help businesspeople get to the heart of their toughest problems.

    The fan, twenty-five year old Lori Dalton, eventually, after chatting with the well-known author for six months, decides to leave her hometown in Seattle, to drive to Virginia Beach to be with her favorite writer. Lori shows up at Scott Howard's doorstep, unannounced, excited to finally meet him in person.At first, author and fan hit it off, but soon when Scott Howard starts having feelings for his ex girlfriend Trixie, jealousy arises and the deadly stalking begins.

    Prime Minister Indira Gandhi hated the marigold flower, although in death it was strewn all over her body; her son Sanjay Gandhi was dictatorial, but also uncommonly empathetic; Smita Patil, who was synonymous with strong, women-centric films, was deeply insecure in her personal life; Ekta Kapoor, the television czarina believes that her unabashed faith in God helped her scale heights and earn her first big bucks; and Abhinav Bindra, who won India the first Olympic gold medal in an individual event confessed how he was a laidback child with no goals in sight. Embellished with interesting nuggets, this book is a collection of fascinating profiles including, L.K. Advani, Smriti Irani, Lalu Prasad Yadav, Rajiv Gandhi, Amitabh Bachchan and Arun Jaitley. Uncommon access, being privy to confidences and, above all, a willingness to tell the story, bring alive the people behind the headlines. The Marigold Story: Indira Gandhi & Others is not a gushing account of newsmakers; if anything it captures their weaknesses; goes beyond their achievements and examines what makes these individuals distinctive and unforgettable at the same time.

    With decades of research and insight, Jensen lifts the veil of public relations half-truths and exposes the reality of the man who is still, 30 years after his death, the iconic Western movie hero and hero of red state America. Jensen proves that the public John Wayne was very different from the private man, who struggled with severe alcoholism, chronic infidelity, self-esteem and personal demons that often made life hell for his wives and children. The book painstakingly recounts the triumphs and tragedies of the life of John Wayne – who rose from abject poverty to become the world’s most famous movie star – and creates a portrait of a man haunted by a childhood of abuse; a man conflicted by his own definition of masculinity; a man fighting to control his own rage and his propensity for violence; a man who committed domestic violence against all three of his wives and his children; and a man haunted by and driven to overcome his fear of failure, poverty and ridicule.

    As a member of the Nolan sisters, Coleen Nolan was born into the spotlight and has stayed there ever since. She has now become one of the nation's favourite TV presenters and is used to newspapers and magazines claiming to have the inside story of her private life. In No Regrets Coleen finally reveals the truth of what really happened during the last few rollercoaster years, truly the worst of her life. Whilst it's certainly been a traumatic time for the whole family, Coleen is a survivor. First and foremost, she is a mum and is determined to hold her family together. The Nolans finally put aside their infamous feud to rally round their beloved sister Bernie, who tragically lost her fight with cancer on the 4th of July last year, aged just 52. In this memoir, Coleen movingly describes her struggle to deal with the emotional scars that come from losing someone so close and the effect it has had on her own life. In this incredibly candid memoir, Coleen writes with raw honesty about her family troubles, her career highs and lows, and her struggle with her body image. In recent years, Coleen has found herself in both a plastic surgeon's office looking at a £20,000 bill to 'fix her face' and at a breast cancer clinic asking for the removal of her healthy breasts to avoid becoming the fourth sister in the family to be struck down by cancer. Wonderfully warm and moving, and brilliantly funny and honest, No Regrets will take you from laughter to tears and back again as you share in Coleen's very personal journey.

    

    It's near impossible for customers to cut through the "innovative solutions" and "passion for customer service," and find out who can actually give them what they need.For the business owner who's willing to do something different, though, it represents a major - and inexpensive - competitive advantage.May I Have Your Attention, Please? lays out 12 simple principles that allow business owners - even those with no writing experience - to attract and enchant their dream customers. With clear and concise explanations of what works and why, and examples of the best and worst text out there, you'll have all the tools you need to turn readers into buyers into raving fans. Give your writing skills an instant upgradeIn this short book, you'll learn: Simple techniques to turn your dull-as-dishwater business marketing into "can't resist" copy - even if you don't think of yourself as a "good writer." How to make price irrelevant and be the only choice for your ideal customer - by changing nothing except your copywriting. The business writing "rules" you should revel in breaking. Why copying your competitors is a dangerous waste of time... and what to do instead (without spending hours searching for ideas). The easily avoidable mistakes that are turning your customers off - even if they don't know it. A simple framework to help you blast through writer's block and know exactly what to say in any piece of writing. How to "read your customers' minds," and get them looking for reasons to buy from you. Who is this book for? Business owners looking to breathe more life into their website, content marketing or sales materials. Employees who want to gain a new skill and have more impact in their work. Anyone who has something great to offer - but is struggling to get the message across.

    Together, we own and run TWO successful blogs! We went from $0 to over $103,457.98 in our first year of blogging, and we now make over $100,000 per month between both of our combined blogs, and we’re going to tell you EXACTLY how we got started in this eBook. It’s going to include the ups and the downs, the great successes and the complete and utter failures, and all of the steps in between.

    Have you ever opened a Kindle book to find that the font started out way too small or way too large? Have you tried to change to a different font while reading and discovered you couldn't? Have you jumped to a new chapter in a Kindle book and seen that the chapter heading lost its formatting? Has a Kindle completely ignored formatting you knew was in the book? According to Amazon, the simplest way to publish your Kindle book is to upload an HTML file you've saved from Microsoft Word or another app. By itself, that method can bring you maybe 80% of the way to a well-formatted, trouble-free ebook. But what about the other 20%? In this follow-up to his bestselling -From Word to Kindle, - Aaron Shepard takes your saved HTML as a starting point and tells how to quickly tweak and tune it to avoid common problems. Assuming no knowledge of HTML, he introduces the basics of the language, then reveals how to use find-and-replace and macros to touch up an entire book in seconds! If you're serious about Kindle publishing and you're technically inclined -- but not a full-fledged geek -- Aaron provides the tips you need to bring your Kindle book to the next level, making it something truly to be proud of. ///////////////////////////////////////////////// Aaron Shepard is a foremost proponent of the new business of profitable self publishing, which he has practiced and helped develop since 1998. He is the author of -Aiming at Amazon, - -POD for Profit, - -Perfect Pages, - and Amazon's #1 and #2 bestselling paid books on Kindle formatting, -From Word to Kindle- and -Pictures on Kindle.- ///////////////////////////////////////////////// CONTENTS Getting Started 1 WORKING WITH HTML HTML and Kindle HTML Export HTML Editing HTML Processing HTML Basics HTML Checking HTML Cleanup HTML Testing 2 HTML FIXES Fixes for Fonts Fixes for Paragraphs Fixes for Headings Fixes for Line Breaking Fixes for Pictures Fixes for Navigation ///////////////////////////////////////////////// SAMPLE Here are some of the things you can accomplish through changes in HTML. * Adjust bookmarks so headings retain proper formatting when jumped to. * Remove settings that stop the user from choosing their own. * Keep fonts from appearing much too small or much too large when the book is opened. * Make sure indents and other spacing stays relative to larger and smaller font sizes. * Avoid line breaks that leave short words dangling at the ends of lines or paragraphs. * Make up for features lost in translation from your word processor, like nonbreaking hyphens. * Stop -ghost hyphens- from appearing in the middle of words. * Keep pages of text from disappearing for some users. * Prevent the Kindle from applying its own defaults in place of your settings.

    Miller shared his painful and joyful lessons about the many facets of his life and legacy and candidly spoke about the people and circumstances that influenced him. In Behind the Drive, the tables are turned as we hear firsthand from both famous and obscure people whose lives were influenced, inspired, and even transformed by the compassion, generosity, and leadership of Larry. More than 100 individuals share personal stories about the man who they came to know and love as a philanthropist, a Good Samaritan, an angel in disguise. Quite frankly, Larry H. Miller was addicted to helping people. It didn't matter who they were. It didn't matter what he was doing at the time. When Larry heard the call for help, he unassumingly went about to make things better. The marvel of Miller isn't what he did to shape a community or touch a life, it's how he did it—one person at a time. Readers might ask how did Larry H. Miller have the time to personally impact so many lives? The answer—Larry chose to use his time a little bit differently than most. Behind the Drive pulls back the curtain and shows us the difference one person can make when he's driven to serve.

    6 months later, his first blog was earning more than his retail job which he decided to quit and focus on blogging.These results are not typical, but this book will go over the complete steps to setting up a profitable authority site which you can use to creating your first website and earning supplemental income.*Who was this book written for?*This book is written for people who are looking to start blogging and those people looking to create a website. It will also be helpful to those who are already blogging but not making money from their efforts.*Who this book is not for:*If you are looking to start a website and get rich overnight, look elsewhere. You will need to be dedicated and work hard to achieve desirable results.While this book gives valuable information to those who are already making money blogging, if you making thousands of dollars a month, it was not written for you and might move a bit slow.*Topics covered in this book:*•Who Am I?•Step 1: Picking A Niche•Step 2: Keyword Research•Step 3: Setting Up Your First Website•Step 4: Writing Content For Your Website•Step 5: Collecting Emails•Step 6: Content Promotion]You will learn how these 6 steps to starting a blog can be done in under an hour while learning about the basics of blogging in WordPress. You will also get access to the exact tools that are used every day by websites across the world.Learn how to start your blog today, get started, and within the next 60 minutes, you should have a fully functioning website. This is the most comprehensive book about how you can start a blog which will hold your hand every step of the way.

    They also found that 80% of authors make less than $6,000 per year, which is not a livable income.Michelle Kulp, 10x bestselling author, has been writing a book a month since 2019 and has generated thousands of dollars in passive income now using this system.If you are any type of expert - coach, speaker, consultant, trainer, healer, CEO, business owner - this is the perfect way to share your knowledge, attract new clients, and increase your following and author-ity!Here's some of what you'll discover in 28 Books to $100K: Why volume boosts visibility?How to write books that people want.Why shorter is better?6 types of short books to write.50 templates to help you create your Killer Titles.How to launch like a Pro and become a #1 bestselling author.16 Rapid Writing Secrets to help you get your book written fast.The Bestseller Checklist.7 Questions You Must Ask Before You Write Your Book.Your 12-Month Book template.The Self-Publishing Checklist.The extra rocket fuel your books need to keep selling.Your Income Tracking Chart.The 30-Day Roadmap to Writing a Book a MonthAnd More!If you're ready to turn your dreams into a reality, make passive income by self-publishing and become a 6-Figure Author, click the BUY NOW button and let's get started on this new brand new path!

    Moreover, he was as legendary a figure on the streets of New York as on the streets of London.Pearson persuaded the mysterious criminal leader to talk to him - and the result was a story even more extraordinary than that of the Kray twins. Here Pearson reveals the true story of the Englishman who became the adopted son of Joey Pagano, the head of one of the major New York crime families. Here the Englishman tells the story that no-one else dared to tell.

    Reprint.

    Why did this happen? Based on extensive research, including transcripts of FBI-wiretap conversations, Fallen Angel is an insightful account of a remarkable man and the extraordinary events surrounding him: this is the real story of Rajat Gupta, an orphaned immigrant from India who managed to reach dizzying heights in the US corporate sector. Although the verdict is out, the mystery remains: several jury members were in tears after delivering the verdict, and nearly everyone who has known Gupta believes he is innocent so what really happened? With its almost thriller-like cast of real-life characters, Fallen Angel is a page-turner that explores the complex layers of this human drama.