Book picks similar to
The Copy Workshop Workbook by Bruce H. Bendinger


writing
advertising
copywriting
visual-communication

How To Sell Fiction On Kindle. Marketing Your Ebook In Amazon's Ecosystem: A Guide For Kindle Publishing Authors.


Michael Alvear - 2013
     I’m going to show you examples, rock solid proof, that unknown authors used the keyword phrases in this book to rank higher than superstar authors like J.A. Konrath or Barry Eisler. You can start getting visibility today because...This Book Marketing Guide Answers The Most Critical Question You Face As A Fiction Writer:What keyword phrases should I use for my novel? I’m not going to show you how to find them. I’m going to tell you what they are. This Kindle selling book is quite literally an encyclopedia of keyword phrases that buyers type into Amazon’s search engine when they try to find books in your genre. It’s your biggest challenge answered: Discoverability.Writing a Young Adult novel? Click on the “Young Adult” link in this Kindle selling book and it’ll take you to a list of keyword phrases people use to find YA books. Writing a thriller? A romance? Same thing. My team of researchers pulled the keyword phrases directly out of Amazon’s “Leading Indicators.” Special Bonus! They include Amazon’s “Relative Importance” ranking, which shows you which keyword phrases are more likely to lead to a sale. Get excited! This is your ticket to huge sales! Inside This Kindle Publishing Guide You Will Find The Most Effective Keyword Phrases For Books In: • Romance- Christian- Contemporary- Fantasy & Futuristic- Historical Romance- Paranormal- Romantic Suspense- Time Travel- Vampires- Westerns • Fantasy- Alternative History- Contemporary- Dark Fantasy- Epic- Historical- Paranormal- Urban • Mystery & Thrillers- Crime- Mystery- Police Procedurals- Thrillers• Horror- Dark Fantasies- Occult- Ghosts• And...- Science Fiction- Action Adventure- Contemporary Fiction- Erotica- Literary Fiction- Historical Fiction- Christian Fiction- Gay & Lesbian- Medical- Men’s Adventure- Sea Adventures- Sports- War How To Sell More Books On Amazon, Part Two. Every book buyer goes through nine decision points on their way to a purchase. Will they click on your cover? Read your book description? Click on “Look Inside? Wince at your price? Read your reviews? I’m going to show you how you can influence each of the nine decision points so they result in a sale. This includes how to:• Come up with clever, must-click titles.• Create mesmerizing covers.• Write a book description that ignites click lust. • Use HTML to format your book description.• Use the “look inside!” Feature to clinch the sale.• Set the right price for your book.• Get reviews that jump-starts sales.About Michael AlvearWhen I published my first books on Kindle, I’d check my anemic sales and let out a string of cuss words that made my dog blush. Then I developed my Attract•Engage•Convert strategy and sales took off.

How to Start a Blog - The Step-by-Step Process of How We Started Earning $10,000/Month: How We Made $103,457.98 in Our First Year Blogging!


Lauren McManus - 2018
    Together, we own and run TWO successful blogs! We went from $0 to over $103,457.98 in our first year of blogging, and we now make over $100,000 per month between both of our combined blogs, and we’re going to tell you EXACTLY how we got started in this eBook. It’s going to include the ups and the downs, the great successes and the complete and utter failures, and all of the steps in between.

Then We Set His Hair on Fire: Insights and Accidents from a Hall-Of-Fame Career in Advertising


Phil Dusenberry - 2005
    A good idea can inspire one commercial. But a good insight can fuel a thousand ideas, a thousand commercials. An insight gives you an entirely new way of thinking about your business. Consider just a few of the breakthrough insights that Dusenberry's agency, BBDO, has offered their clients over the years: That General Electric's unifying tagline should be ?We bring good things to life.? That Pepsi should be targeting the ?Pepsi Generation.? That Ronald Reagan's 1984 reelection theme should be ?Morning in America.? That Visa should compare itself with American Express, not MasterCard. Talk about moving the needle!Dusenberry argues that these brainstorms don?t come out of thin air, even at a world class organization like BBDO. They are actually the result of a rigorous and disciplined process of insight generation, one that any manager in any type of business can adopt. Dusenberry explains this process?Research, Analysis, Insight, Strategy, and Execution (RAISE)?in plain English. And he offers examples of some of the greatest business insights of our time, from the birth of Federal Express to the positioning of HBO."Moving the Needle" will help businesspeople get to the heart of their toughest problems.

Your Author Business Plan: Take Your Author Career To The Next Level (Books for Writers Book 12)


Joanna Penn - 2020
    

Resume Magic: Trade Secrets of a Professional Resume Writer


Susan Britton Whitcomb - 1998
    Explains all the ?nuts and bolts? of r?sum? creation and illustrates professional techniques with actual examples that show why the techniques work.

1001 Ways to Market Your Books: For Authors and Publishers


John Kremer - 1986
    The editor of the "Book Marketing Update" newsletter and author of "The Complete Direct Marketing Sourcebook" describes hundreds of ideas, tips, and suggestions for marketing books, all illustrated with real-life examples.

Learn CSS in One Day and Learn It Well: CSS for Beginners with Hands-on Project. Includes HTML5


Jamie Chan - 2015
    Learn them fast and learn them well. Have you always wanted to learn to build your own website but are afraid it'll be too difficult for you? Or perhaps you are a blogger who wants to tweak your blog's design, without having to spend money on an expensive theme. This book is for you. You no longer have to waste your time and money learning HTML and CSS from lengthy books, expensive online courses or complicated tutorials. What this book offers... HTML and CSS for Beginners Complex concepts are broken down into simple steps to ensure that you can easily master the two languages even if you have never coded before. Carefully Chosen Examples (with images) Examples are carefully chosen to illustrate all concepts. In addition, images are provided whenever necessary so that you can immediately see the visual effects of various CSS properties. Learn The Languages Fast Concepts are presented in a "to-the-point" style to cater to the busy individual. With this book, you can learn HTML and CSS in just one day and start coding immediately. How is this book different... The best way to learn programming is by doing. End-of-Chapter Exercises Each CSS chapter comes with an end-of-chapter exercise where you get to practice the different CSS properties covered in the chapter and see first hand how different CSS values affect the design of the website. Bonus Project The book also includes a bonus project that requires the application of all the HTML and CSS concepts taught previously. Working through the project will not only give you an immense sense of achievement, it’ll also help you see how the various concepts tie together. Are you ready to dip your toes into the exciting world of web development? This book is for you. Click the BUY button and download it now. What you'll learn: - What is CSS and HTML? - What software do you need to write and run CSS codes? - What are HTML tags and elements? - What are the commonly used HTML tags and how to use them? - What are HTML IDs and Classes? - What is the basic CSS syntax? - What are CSS selectors? - What are pseudo classes and pseudo elements? - How to apply CSS rules to your website and what is the order of precedence? - What is the CSS box model? - How to position and float your CSS boxes - How to hide HTML content - How to change the background of CSS boxes - How to use the CSS color property to change colors - How to modify text and font of a website - How to create navigation bars - How to create gorgeous looking tables to display your data .. and more... Click the BUY button and download the book now to start learning HTML and CSS now. Learn them fast and learn them well. Tags: ------------ CSS, HTML5, web development, web page design, CSS examples, CSS tutorials, CSS coding, CSS for Dummies

28 Books to $100K: A Guide for Ambitious Authors Who Want to Skyrocket Their Passive Income By Writing a Book a Month


Michelle Kulp - 2020
    They also found that 80% of authors make less than $6,000 per year, which is not a livable income.Michelle Kulp, 10x bestselling author, has been writing a book a month since 2019 and has generated thousands of dollars in passive income now using this system.If you are any type of expert - coach, speaker, consultant, trainer, healer, CEO, business owner - this is the perfect way to share your knowledge, attract new clients, and increase your following and author-ity!Here's some of what you'll discover in 28 Books to $100K: Why volume boosts visibility?How to write books that people want.Why shorter is better?6 types of short books to write.50 templates to help you create your Killer Titles.How to launch like a Pro and become a #1 bestselling author.16 Rapid Writing Secrets to help you get your book written fast.The Bestseller Checklist.7 Questions You Must Ask Before You Write Your Book.Your 12-Month Book template.The Self-Publishing Checklist.The extra rocket fuel your books need to keep selling.Your Income Tracking Chart.The 30-Day Roadmap to Writing a Book a MonthAnd More!If you're ready to turn your dreams into a reality, make passive income by self-publishing and become a 6-Figure Author, click the BUY NOW button and let's get started on this new brand new path!

D&AD: The Copy Book


D&AD - 2011
    Though now outdated, the best-selling book remains an important reference work today—a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication, including works from the last 15 years. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals—often agency leaders or owners themselves. The book features a work selection and essays by 48 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes. Looking for the clues to well-written, effective, and compelling stories that make great advertising? Look no further.

Financial Peace University And Total Money Makeover Complete 2009 Home Study Kit By Dave Ramsey W/ Dvds Cds Books


Dave Ramsey
    

Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage


Pat Fallon - 2006
    But such efforts rarely have a positive impact on the bottom line. Pat Fallon and Fred Senn argue that leaders have more creativity within their organizations than they realize—but they inadvertently stifle it or channel it in ineffective ways. Juicing the Orange outlines a disciplined approach to building creativity actively into the organizational culture and leveraging that creativity into campaigns that deliver measurable results. Drawing from 25 years of successful marketing and acclaimed, award-winning work, the authors show that bankable, creative ideas come from zeroing in on the one key business problem that must be solved and then rigorously unearthing insights that will lead to a spectacular solution. Behind-the-scenes stories of successful and failed campaigns for companies in diverse industries reveal the core secrets of training for creativity: develop a proprietary brand emotion, offer big ideas without a big budget, and get customers to seek out your message. Illustrating the link between creativity and profits, Juicing the Orange helps industry players measure their success at the cash register.

Indian Innovators


Akshat Agrawal - 2015
    Each innovator comes from diverse backgrounds from those who hold a PhD to those who have had no formal education! Despite this difference, what unites them is their passion for innovation, the grit with which they have fought adversities and their vision for a better world.Each story celebrates the triumphant spirit of these determined individuals in a society that places little incentive on innovation. These innovators have resolved to break the status quo in the Indian innovation landscape!

Yes!: 50 Scientifically Proven Ways to Be Persuasive


Noah J. Goldstein - 2008
    But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little-known but proven wisdom.Whether you are in advertising, marketing, management, or sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

The Culture Map: Breaking Through the Invisible Boundaries of Global Business


Erin Meyer - 2014
    Renowned expert Erin Meyer is your guide through this subtle, sometimes treacherous terrain where people from starkly different backgrounds are expected to work harmoniously together.When you have Americans who precede anything negative with three nice comments; French, Dutch, Israelis, and Germans who get straight to the point (“your presentation was simply awful”); Latin Americans and Asians who are steeped in hierarchy; Scandinavians who think the best boss is just one of the crowd—the result can be, well, sometimes interesting, even funny, but often disastrous.Even with English as a global language, it’s easy to fall into cultural traps that endanger careers and sink deals when, say, a Brazilian manager tries to fathom how his Chinese suppliers really get things done, or an American team leader tries to get a handle on the intra-team dynamics between his Russian and Indian team members.In The Culture Map, Erin Meyer provides a field-tested model for decoding how cultural differences impact international business. She combines a smart analytical framework with practical, actionable advice for succeeding in a global world.

Fashion 2.0: Blogging Your Way To The Front Row.: The insider's guide to turning your fashion blog into a profitable business and launching a new career.


Yuli Ziv - 2011
    You will find practical business advice on how to: - Brand yourself as a top blogger and sought-after influencer - Build valuable relationships with PR companies and brands - Secure invitations to important industry events - Work with advertising networks - Develop new revenue streams - Land spokesperson deals and large scale sponsorships - Position yourself at the forefront of the fashion blogosphere Full of action driven exercises, helpful resources and inspirational chapters by top fashion bloggers What I Wore, College Fashion, Gala Darling, Second City Style and Corporette, the book is packed with all the advice and motivation you need to take your blogging career to the next level!