Priceless: The Myth of Fair Value (and How to Take Advantage of It)


William Poundstone - 2010
    People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the “same”? The answer is simple: prices are a collective hallucination. In Priceless, the bestselling author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate “fair” prices accurately and are strongly influenced by the unconscious, irrational, and politically incorrect. It hasn’t taken long for marketers to apply these findings. “Price consultants” advise retailers on how to convince consumers to pay more for less, and negotiation coaches offer similar advice for businesspeople cutting deals. The new psychology of price dictates the design of price tags, menus, rebates, “sale” ads, cell phone plans, supermarket aisles, real estate offers, wage packages, tort demands, and corporate buyouts. Prices are the most pervasive hidden persuaders of all. Rooted in the emerging field of behavioral decision theory, Priceless should prove indispensable to anyone who negotiates.

Trick Mirror: Reflections on Self-Delusion


Jia Tolentino - 2019
    This is a book about the incentives that shape us, and about how hard it is to see ourselves clearly in a culture that revolves around the self. In each essay, Jia writes about the cultural prisms that have shaped her: the rise of the nightmare social internet; the American scammer as millennial hero; the literary heroine’s journey from brave to blank to bitter; the mandate that everything, including our bodies, should always be getting more efficient and beautiful until we die.

Imagined Communities: Reflections on the Origin and Spread of Nationalism


Benedict Anderson - 1983
    In this widely acclaimed work, Benedict Anderson examines the creation and global spread of the 'imagined communities' of nationality.Anderson explores the processes that created these communities: the territorialization of religious faiths, the decline of antique kingship, the interaction between capitalism and print, the development of vernacular languages-of-state, and changing conceptions of time. He shows how an originary nationalism born in the Americas was modularly adopted by popular movements in Europe, by the imperialist powers, and by the anti-imperialist resistances in Asia and Africa.This revised edition includes two new chapters, one of which discusses the complex role of the colonialist state's mindset in the develpment of Third World nationalism, while the other analyses the processes by which, all over the world, nations came to imagine themselves as old.

Under the Banner of Heaven: A Story of Violent Faith


Jon Krakauer - 2003
    This is vintage Krakauer, an utterly compelling work of nonfiction that illuminates an otherwise confounding realm of human behavior.Jon Krakauer’s literary reputation rests on insightful chronicles of lives conducted at the outer limits. In Under The Banner of Heaven: A Story of Violent Faith, he shifts his focus from extremes of physical adventure to extremes of religious belief within our own borders. At the core of his book is an appalling double murder committed by two Mormon Fundamentalist brothers, Ron and Dan Lafferty, who insist they received a revelation from God commanding them to kill their blameless victims. Beginning with a meticulously researched account of this "divinely inspired" crime, Krakauer constructs a multilayered, bone-chilling narrative of messianic delusion, savage violence, polygamy, and unyielding faith. Along the way, he uncovers a shadowy offshoot of America’s fastest-growing religion, and raises provocative questions about the nature of religious belief.Krakauer takes readers inside isolated communities in the American West, Canada, and Mexico, where some forty-thousand Mormon Fundamentalists believe the mainstream Mormon Church went unforgivably astray when it renounced polygamy. Defying both civil authorities and the Mormon establishment in Salt Lake City, the leaders of these outlaw sects are zealots who answer only to God. Marrying prodigiously and with virtual impunity (the leader of the largest fundamentalist church took seventy-five "plural wives," several of whom were wed to him when they were fourteen or fifteen and he was in his eighties), fundamentalist prophets exercise absolute control over the lives of their followers, and preach that any day now the world will be swept clean in a hurricane of fire, sparing only their most obedient adherents.Weaving the story of the Lafferty brothers and their fanatical brethren with a clear-eyed look at Mormonism’s violent past, Krakauer examines the underbelly of the most successful homegrown faith in the United States, and finds a distinctly American brand of religious extremism. The result is vintage Krakauer, an utterly compelling work of nonfiction that illuminates an otherwise confounding realm of human behavior.

Ghosts of My Life: Writings on Depression, Hauntology and Lost Futures


Mark Fisher - 2014
    Fisher searches for the traces of these lost futures in the work of David Peace, John Le Carré, Christopher Nolan, Joy Division, Burial and many others.

Faking It: The Quest for Authenticity in Popular Music


Hugh Barker - 2007
    Along the way, the authors discuss the segregation of music in the South, investigate the predominance of self-absorption in modern pop, reassess the rebellious ridiculousness of rockabilly and disco, and delineate how the quest for authenticity has not only made some music great and some music terrible but also shaped in a fundamental way the development of popular music in our time.

The Precipice: Existential Risk and the Future of Humanity


Toby Ord - 2020
    

Here Comes Everybody: The Power of Organizing Without Organizations


Clay Shirky - 2008
    'Here Comes Everybody' is an examination of how the spread of new forms of social interaction enabled by technology is changing the way humans form and exist within groups, with profound long-term economic and social effects, for good and for ill.

Why Manners Matter: The Case for Civilized Behavior in a Barbarous World


Lucinda Holdforth - 2008
    Her best friend paused before saying, “Well, you do say “f***” a lot.” Welcome to the interesting quagmire Lucinda Holdforth finds herself in. She believes that manners are essential to civilization. Yet according to the knife-and-fork snobs, or exclusive bores, her modern-day attitude might not scream manners. And in this age of global warming and warfare, aren’t manners frivolous? Do manners really matter? Yes! she passionately exclaims. Citing everyone from Tocqueville to Proust to Borat, Holdforth shows how manners, —which many of us might think are inconsequential, —are actually the cornerstone of civilization. Incredibly smart, the book illustrates how the philosophies of the greatest thinkers are relevant to our very modern lives.

Liberty Defined: 50 Essential Issues That Affect Our Freedom


Ron Paul - 2011
    The term "Liberty" is so commonly used in our country that it has become a mere cliche. But do we know what it means? What it promises? How it factors into our daily lives? And most importantly, can we recognize tyranny when it is sold to us disguised as a form of liberty? Dr. Paul writes that to believe in liberty is not to believe in any particular social and economic outcome. It is to trust in the spontaneous order that emerges when the state does not intervene in human volition and human cooperation. It permits people to work out their problems for themselves, build lives for themselves, take risks and accept responsibility for the results, and make their own decisions. It is the seed of America. This is a comprehensive guide to Dr. Paul's position on fifty of the most important issues of our times, from Abortion to Zionism. Accessible, easy to digest, and fearless in its discussion of controversial topics, Liberty Defined sheds new light on a word that is losing its shape.

It Will All Make Sense When You're Dead: Messages From Our Loved Ones in the Spirit World


Priscilla A. Keresey - 2011
    After a brief tale of her own introduction to the paranormal, the author shares funny, poignant, and insightful words straight from the spirit people themselves. Together, the living and the dead seek forgiveness, solve family mysteries, find closure, settle scores, and come together for birthdays, anniversaries, and graduations. Quoting directly from her readings and séances, Priscilla reports the spirit perspective on mental illness, suicide, religion, and even the afterlife itself. For those readers interested in developing their own spirit communication skills, the last section of the book offers meditations and exercises used by the author herself, both personally and with her students. "It Will All Make Sense When You’re Dead" is chock-full of simple and entertaining wisdom, showing us how to live for today, with light hearts and kindness.

The History of Sexuality, Volume 1: An Introduction


Michel Foucault - 1976
    Michel Foucault offers an iconoclastic exploration of why we feel compelled to continually analyze and discuss sex, and of the social and mental mechanisms of power that cause us to direct the questions of what we are to what our sexuality is.

The Gift of Fear: Survival Signals That Protect Us from Violence


Gavin de Becker - 1996
    The new nanny gives a mother an uneasy feeling. A stranger in a deserted parking lot offers unsolicited help. The threat of violence surrounds us every day. But we can protect ourselves, by learning to trust—and act on—our gut instincts.In this empowering book, Gavin de Becker, the man Oprah Winfrey calls the nation's leading expert on violent behavior, shows you how to spot even subtle signs of danger—before it's too late. Shattering the myth that most violent acts are unpredictable, de Becker, whose clients include top Hollywood stars and government agencies, offers specific ways to protect yourself and those you love, including how to act when approached by a stranger, when you should fear someone close to you, what to do if you are being stalked, how to uncover the source of anonymous threats or phone calls, the biggest mistake you can make with a threatening person, and more. Learn to spot the danger signals others miss. It might just save your life.

The Power of Regret: How Looking Backward Moves Us Forward


Daniel H. Pink - 2022
    Pink explains in The Power of Regret. They're a universal and healthy part of being human. And understanding how regret works can help us make smarter decisions, perform better at work and school, and bring greater meaning to our lives.Drawing on research in social psychology, neuroscience, and biology, Pink debunks the myth of the "no regrets" philosophy of life. And using the largest sampling of American attitudes about regret ever conducted as well as his own World Regret Survey--which has collected regrets from more than 15,000 people in 105 countries--he lays out the four core regrets that each of us has. These deep regrets offer compelling insights into how we live and how we can find a better path forward.As he did in his bestsellers Drive, When, and A Whole New Mind, Pink lays out a dynamic new way of thinking about regret and frames his ideas in ways that are clear, accessible, and pragmatic. Packed with true stories of people's regrets as well as practical takeaways for reimagining regret as a positive force, The Power of Regret shows how we can live richer, more engaged lives.

How to Live Dangerously: The Hazards of Helmets, the Benefits of Bacteria, and the Risks of Living Too Safe


Warwick Cairns - 2008
    Yet you'd have to fly every day for the next 26,000 years to assure yourself of dying in a crash. A leisurely canoe ride is more than 100 times deadlier. Think city streets are unsafe? You're more likely to come to harm in your own home, where every year you stand a 1 in 650 chance of being injured by your bed, mattress, or pillows—and each year 800 Americans die in accidents involving soft furnishings.We live in a world governed by fear, where packets of peanuts "may contain nuts" and children must be ever on the alert to "stranger danger." And yet, life expectancy has never been higher. Crime rates have plunged. Even unintentional injuries are down. So if we're so safe, why are we so afraid?How to Live Dangerously is a hilarious, straight-talking look at the things that terrify us. It considers life's real risks, not to mention the often ridiculous methods we've contrived to keep ourselves "safe." It encourages you to ignore fearmongers and embrace a new kind of freedom, in which we all worry a little less—and live a whole lot more.