It was also a weapon.Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011.Thanks to Steve Jobs’s uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers.It’s by crushing the forces of Complexity that the company remains on its stellar trajectory.As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as Think different. By naming the iMac, he also laid the foundation for naming waves of i-products to come.Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell. It was the stark contrast of Apple’s ways that made Segall appreciate the power of Simplicity—and inspired him to help others benefit from it.In Insanely Simple, you’ll be a fly on the wall inside a conference room with Steve Jobs, and on the receiving end of his midnight phone calls. You’ll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process. You’ll also learn, for example, how to:• Think Minimal: Distilling choices to a minimum brings clarity to a company and its customers—as Jobs proved when he replaced over twenty product models with a lineup of four.• Think Small: Swearing allegiance to the concept of “small groups of smart people” raises both morale and productivity.• Think Motion: Keeping project teams in constant motion focuses creative thinking on well-defined goals and minimizes distractions.• Think Iconic: Using a simple, powerful image to symbolize the benefit of a product or idea creates a deeper impression in the minds of customers.• Think War: Giving yourself an unfair advantage—using every weapon at your disposal—is the best way to ensure that your ideas survive unscathed.Segall brings Apple’s quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes. Through his insight and wit, you’ll discover how companies that leverage this power can stand out from competitors—and individuals who master it can become critical assets to their organizations.

    In this revised and updated edition of his political classic, he offers fascinating new stories of raw ambition, brutal rivalry, and exquisite seduction and reveals the inside rules that govern the game of power.

    It is a collection of essays by one of Canada's greatest historians, on a subject that opened broad new avenues of thought on the role of media in the creation of history. Marshall McLuhan, deeply influenced by these essays, led North America to a new awareness of the role of media in contemporary culture. The works of Harold Innis are seminal in the study of Canadian history; the essays in this volume continue to generate intense dabate among historians, communications scholars, and media theorists.

    This fascinating parallel biography of Albert Einstein and Pablo Picasso as young men examines their greatest creations -- Picasso's Les Demoiselles d'Avignon and Einstein's special theory of relativity. Miller shows how these breakthroughs arose not only from within their respective fields but from larger currents in the intellectual culture of the times. Ultimately, Miller shows how Einstein and Picasso, in a deep and important sense, were both working on the same problem.

    Delving into the long, extraordinary life of renowned French fashion designer Coco Chanel, Karen Karbo has written a new kind of book, exploring Chanel's philosophy on a range of universal themes - from style to passion, from money and success to femininity and living life on your own terms.For a live viewing of Chesley McLaren's illustrations you can visit The 4th Wall Gallery.Click here for more info.

    From revelations about the meanest, softest, and smelliest players in the league, to Williams’s early days as a “young man with a lot of money and not a lot of sense,” to his strong and powerful views on race, privilege, and giving back, Loose Balls is a basketball book unlike any other.No inspirational pieties or chest-thumping boasting here—instead, Jayson Williams gives us the real insider tales of refs, groupies, coaches, entourages, and all the superstars, bench warmers, journeymen, clowns, and other performers in the rarefied circus that is professional basketball.From the Trade Paperback edition.

    Though most people know of him only for the famous Pythagorean Theorem (a2 +b2=c2), in fact the pillars of our scientific tradition—belief that the universe is rational, that there is unity to all things, and that numbers and mathematics are a powerful guide to truth about nature and the cosmos—hark back to the convictions of this legendary sixth-century B.C. scholar.Born around 570 B.C. on the cultured Aegean island of Samos, Pythagoras (according to ancient tales) studied with the sage Thales nearby at Miletus, and with priests and scribes in Egypt and Babylon. Eventually he founded his own school at Croton in southern Italy, where he and his followers began to unravel the surprising deep truths concealed behind such ordinary tasks as tuning a lyre. While considering why some string lengths produced beautiful sounds and others discordant ones, they uncovered the ratios of musical harmony, and recognized that hidden behind the confusion and complexity of nature are patterns and orderly relationships. They had surprised the Creator at his drafting board and had glimpsed the mind of God! Some of them later would also find something darker in numbers and nature: irrationality, a revelation so unsettling and subversive that it may have contributed to the destruction of their brotherhood.Praised for her ability to illuminate complex subjects, Kitty Ferguson brilliantly evokes the archaic world of Pythagoras, showing how ideas spread in antiquity, chronicling the influence he and his followers have had on so many extraordinary people in the history of Western thought and science, and bringing a poignant human saga to readers who are daily reminded that harmony and chaos can and do coexist.

    With the help of visionary businessman Steve Jobs and animating genius John Lasseter, Pixar has become the gold standard of animated filmmaking, beginning with a short special effects shot made at Lucasfilm in 1982 all the way up through the landmark films Toy Story, Finding Nemo, Wall-E, and others. David A. Price goes behind the scenes of the corporate feuds between Lasseter and his former champion, Jeffrey Katzenberg, as well as between Steve Jobs and Michael Eisner. And finally he explores Pixar's complex relationship with the Walt Disney Company as it transformed itself into the $7.4 billion jewel in the Disney crown.

    What do Postman Pat, Tommy Cooper, Norman Wisdom and George Best have in common with being abandoned in a Costa Rican jungle after a severe bout of flatulence? Indeed, how are they also connected to trying to buy an Australian brewery just to get a beer, owning twenty-two cars, an American soccer team and a Swiss mail-order pornography company?The common feature is of course a certain Richard Wakeman.The Further Adventures of a Grumpy Old Rock Star takes you, the privileged reader, on a trip of absurd excess, a cultural car crash of side-splitting hilarity and an unforgettable glimpse (again) into the life of one of Britain's most legendary showmen, rock stars and all-time great raconteurs.

    Since then, this idea has been constantly propagated for the benefit of the international community. For many living in the vast country, however, the old Chinese adage holds true: “the mountains are high and the emperor is far away.” Few Westerners make it far beyond the major cities—the Chinese government has made it difficult to do so. David Eimer undertook a dangerous journey to China’s unexplored frontiers (it borders on fourteen other countries), to the outer reaches where Beijing's power has little influence. His chronicle shines new light on the world’s most populous nation, showing clearly that China remains in many ways a divided state. Traveling through the Islamic areas of Xinjiang province, into the forbidden zone of Tibet and across Route 219, which runs the rough boundary shared with India, the only disputed frontier in China, Eimer exposes the country’s inner conflict. All the tensions in China today—from its war against drugs and terrorism and the unstable relationships it maintains with Russia and Korea to its internal social issues—take on new meaning when seen from China’s most remote corners. A brilliant melding of journalism and history, The Emperor Far Away is essential reading for anyone interested in contemporary China.

    But success wouldn’t have happened for this songwriter, artist and producer without the darker times of defeat. Now, in this daringly honest memoir, DioGuardi reveals everything she’s learned about living, creating, loving, stumbling, picking herself up again and ultimately succeeding.  And, of course, she hares behind-the-scenes stories from her years on American Idol, including the real truth about her departure from the show.  Passionate, wide and funny, A Helluva High Note inspires readers to find, develop and follow their own true voice.

    Museum attendance is surging. More people than ever call themselves artists. Contemporary art has become a mass entertainment, a luxury good, a job description, and, for some, a kind of alternative religion. In a series of beautifully paced narratives, Sarah Thornton investigates the drama of a Christie's auction, the workings in Takashi Murakami's studios, the elite at the Basel Art Fair, the eccentricities of Artforum magazine, the competition behind an important art prize, life in a notorious art-school seminar, and the wonderland of the Venice Biennale. She reveals the new dynamics of creativity, taste, status, money, and the search for meaning in life. A judicious and juicy account of the institutions that have the power to shape art history, based on hundreds of interviews with high-profile players, Thornton's entertaining ethnography will change the way you look at contemporary culture. 8 illustrations.

      Garance Doré, the voice and vision behind her eponymous blog, has captivated millions of readers worldwide with her fresh and appealing approach to style through storytelling. This gorgeously illustrated book takes readers on a unique narrative journey that blends Garance’s inimitable photography and illustrations with the candid, hard-won wisdom drawn from her life and her travels. Infused with her Left Bank sensibility, the eclecticism of her adopted city of New York, and the wild, passionate spirit of her native Corsica, Love Style Life is a backstage pass behind fashion’s frontlines, peppered with French-girl-next-door wit and advice on everything from mixing J.Crew with Chanel, to falling in love, to pursuing a life and career that is the perfect reflection of you.  Praise for Garance Doré and Love Style Life   “The most elegant, funny, truthful book on style, love and life. Garance is an original with the cutest French accent.”—Jenna Lyons, president and creative director, J.Crew  “This charming book by fashion blogger Doré is part memoir and part style guide, gathered together in a chic, Gallic-inflected package.”—Publishers Weekly“One of blogdom’s most compelling storytellers.”—The New York Times   “Doré’s mix of portrait photography, illustrations, collages, and stream-of-consciousness writing . . . has given the fashion world en masse a girl crush.”—Interview   “Garance Doré embodies effortless French style.”—Martha Stewart Living

    First published in 1978 and re-issued with a handsome new cover for the 2002 paperback edition.

    Sheila Miyoshi Jager presents the first comprehensive history of this misunderstood war, one that risks involving the world’s superpowers—again. Her sweeping narrative ranges from the middle of the Second World War—when Korean independence was fiercely debated between Roosevelt, Stalin, and Churchill—to the present day, as North Korea, with China’s aid, stockpiles nuclear weapons while starving its people. At the center of this conflict is an ongoing struggle between North and South Korea for the mantle of Korean legitimacy, a "brother’s war," which continues to fuel tensions on the Korean peninsula and the region.Drawing from newly available diplomatic archives in China, South Korea, and the former Soviet Union, Jager analyzes top-level military strategy. She brings to life the bitter struggles of the postwar period and shows how the conflict between the two Koreas has continued to evolve to the present, with important and tragic consequences for the region and the world. Her portraits of the many fascinating characters that populate this history—Truman, MacArthur, Kim Il Sung, Mao, Stalin, and Park Chung Hee—reveal the complexities of the Korean War and the repercussions this conflict has had on lives of many individuals, statesmen, soldiers, and ordinary people, including the millions of hungry North Koreans for whom daily existence continues to be a nightmarish struggle.The most accessible, up-to date, and balanced account yet written, illustrated with dozens of astonishing photographs and maps, Brothers at War will become the definitive chronicle of the struggle’s origins and aftermath and its global impact for years to come.