Senator S. I. Hayakawa discusses the role of language in human life, the many functions of language, and how language—sometimes without our knowing—shapes our thinking in this engaging and highly respected book. Provocative and erudite, it examines the relationship between language and racial and religious prejudice; the nature and dangers of advertising from a linguistic point of view; and, in an additional chapter called “The Empty Eye,” the content, form, and hidden message of television, from situation comedies to news coverage to political advertising.

    Suitable for students who have little prior scientific knowledge, this book presents basic botanical principles and includes sufficient information for some shorter introductory botany courses open to both majors and nonmajors.

    Whether you’re deciding which smart phone to purchase or which politician to believe, you think you are a rational being whose every decision is based on cool, detached logic, but here’s the truth: You are not so smart. You’re just as deluded as the rest of us--but that’s okay, because being deluded is part of being human. Growing out of David McRaney’s popular blog, You Are Not So Smart reveals that every decision we make, every thought we contemplate, and every emotion we feel comes with a story we tell ourselves to explain them, but often these stories aren’t true. Each short chapter--covering topics such as Learned Helplessness, Selling Out, and the Illusion of Transparency--is like a psychology course with all the boring parts taken out.Bringing together popular science and psychology with humor and wit, You Are Not So Smart is a celebration of our irrational, thoroughly human behavior.

    Now with a built-in Resource Manual and Study Guide, Language, Culture, and Society is the teaching text for the linguistic anthropology course.

    It demonstrates to students how the concepts and theories of deviance can be applied to the world around them. The authors include both theoretical analyses and ethnographic illustrations of how deviance is socially constructed, organized, and managed. The Adlers challenge the reader to see the diversity and pervasiveness of deviance in society by covering a wide variety of deviant acts represented throughout the text. Most importantly, the Adlers present deviance as a component of society and examine the construction of deviance in terms of differential social power, whereby some members of society have the power to define other whole groups as "deviant." The book takes an "interactionist" or "constructionist" perspective on deviance, looking at the processes in society that create deviance. The authors have selected studies that are ethnographic in character, focusing on the experiences of deviants, the deviant-making process, and the ways in which people who are labeled as deviant in society react to that label.

    The Cell: a Molecular Approach meets this challenge by providing students with not only the current information, but also with an introduction to the experimental nature of contemporary research. Designed for use in introductory cell biology courses, The Cell presents current, comprehensive science in a readable and cohesive text that students can master in the course of one semester. The new third edition of The Cell retains the organization, themes, and special features of earlier editions, but is updated to reflect scientific advances since publication of the second edition, including progress in genome sequencing, advances in understanding transcriptional regulation and mRNA processing, use of DNA microarrays in global studies of gene expression and cancer diagnostics, advances in nuclear transport and protein trafficking, progress in understanding the regulation of programmed cell death, potential medical applications of embryonic cells, and development of oncogene-targeted treatments. Key Experimental boxes in each chapter describe seminal experiments in modern cell biology, showing the detail and background to give students a sense of doing science. Molecular Medicine boxes relate basic science to clinical practice or potential and show the excitement of molecular discovery and solutions to disease. Chapter summaries are organized in outline form corresponding to the major sections and subsections of each chapter. This section-by-section format is coupled with a list of the key terms introduced in eachsection, providing a succinct but comprehensive review of the material. The full-color art program is both pedagogically and scientifically outstanding. In addition, each chapter includes a brief chapter outline, boldfaced key terms (also defined in the glossary), and many new chapter-end questions with answers in the back of the book. With a clear focus on cell biology as an integrative theme, topics such as developmental biology, plant biology, the immune system, the nervous system, and muscle physiology are covered in their broader biological context. The book can be bundled for purchase with a special edition of Molecules, Cells, and Genes, a CD-ROM keyed to the textbook and combining the essential features of a Study Guide and Problems book.

    This includes further education, adult and community learning, work-based learning, the forces and offender learning and skills. It is easy to read with plenty of practical activities and examples throughout and the content is fully linked to the Teacher Training Standards. Please note: This book has since been updated to reflect the new title of the qualification: The Award in Education and Training.The qualification unit content contained in the appendices has since changed, and some legislation mentioned in the book has been updated.

    This guidebook is aimed clearly at the needs of the student, with a thorough understanding of, and provision for, the potential conceptual difficulties he or she is likely to encounter.

    The reorganized text reflects a more balanced coverage of both quantitative and qualitative methodologies. Unique features of this revised edition include an approachable text your students won't mind reading and will want to keep; the accessible writing style, clear and concise explanations, and humorous tone demystify the research process; eleven cumulative Tasks throughout the text provide practice and skill development in doing research, step by step; expanded coverage of qualitative research and mixed methods Chapter 16 covering Narrative Research, and Chapter 17 covering Ethnographic Research, are new to this edition. Chapter 19, Mixed Methods, is also new to this edition. There is an expanded coverage of technology and an increased coverage of how to use technology in the research process. The 39 articles provided in the package (Text, Student Study Guide, and Website) are accompanied by a variety of pedagogical aids to help students learn to read research. research.

    It strikes a balance between theory and application by incorporating real examples, and helping students visualize the three-dimensional atomic and molecular structures that are the basis of chemical activity.

    Every time we cook, clean, take a shower, drive a car, use a solvent, such as fingernail polish remover, or perform any of the countless everyday activities that involve complex chemical reactions we're doing chemistry. You might even say that we're all participating in a grand chemistry experiment that started with the first human who mixed pigments to do a cave painting. Why do so many of us desperately resist learning chemistry when we're young? Maybe it has something to do with the way it's taught in school. Now there's a fun, easy way to learn basic chemistry. Whether you're studying chemistry in school and you're looking for a little help making sense of what's being taught in class, or you're just into learning new things for their own sake, Chemistry For Dummies gets you rolling with all the basics of matter and energy, atoms and molecules, acids and bases, and much more. In no time you'll:Understand atomic structure and function Use the Periodic Table of elements Know what happens when matter changes from one state to another Explore ionic and covalent bonding Get a handle on chemical reactions Perform simple chemistry calculations Understand acids, bases, pHs, antacids, and gases Make sense Boyle's Law, Avrogadro's Law and other key laws in chemistry Packed with examples of chemistry in action in everyday life, Chemistry For Dummies is a fascinating exploration of broad range of topics in chemistry, including:States of matter, from the macroscopic to the microscopic Understanding how the elements are arranged in the Periodic Table Nuclear chemistry, radioactivity and radioactive decay Positive and negative ions and ionic compounds Covalent bonding in covalent compounds Chemical reactions, chemical equilibrium, and electrochemistry The mole and how it's used to calculate chemical reactions Great serendipitous discoveries in chemistry Environmental chemistry Written in plain English and requiring only basic math, Chemistry For Dummies puts you on the fast track to mastering the basics of chemistry.

    This Penguin Classics edition is edited with an introduction by James Moore and Adrian Desmond.In The Origin of Species, Charles Darwin refused to discuss human evolution, believing the subject too 'surrounded with prejudices'. He had been reworking his notes since the 1830s, but only with trepidation did he finally publish The Descent of Man in 1871. The book notoriously put apes in our family tree and made the races one family, diversified by 'sexual selection' - Darwin's provocative theory that female choice among competing males leads to diverging racial characteristics. Named by Sigmund Freud as 'one of the ten most significant books' ever written, Darwin's Descent of Man continues to shape the way we think about what it is that makes us uniquely human.In their introduction, James Moore and Adrian Desmond, acclaimed biographers of Charles Darwin, call for a radical re-assessment of the book, arguing that its core ideas on race were fired by Darwin's hatred of slavery. The text is the second and definitive edition and this volume also contains suggestions for further reading, a chronology and biographical sketches of prominent individuals mentioned.Charles Darwin (1809-82), a Victorian scientist and naturalist, has become one of the most famous figures of science to date. The advent of On the Origin of Species by Means of Natural Selection in 1859 challenged and contradicted all contemporary biological and religious beliefs.If you enjoyed The Descent of Man, you might like Darwin's On the Origin of Species, also available in Penguin Classics.

    The Black Book doesn't include any vocabulary lists, and doesn't advise its readers to rely on math formulas.Instead, The SAT Prep Black Book teaches readers to approach the test the same way that Barrett trains his students. Barrett sees the SAT as a standardized instrument with a specific objective, and reasons that the test must observe certain design guidelines that follow from that unique objective. So this book explains to students how different types of SAT questions are actually written, from the perspective of the College Board: for each question type, Barrett explains the "big secret" of that question type, the rules and patterns that all questions of that type will follow, and, most importantly for readers, exactly how to attack the question type based on the inherent weaknesses of its particular rules and patterns.The book includes over 250 example solutions that demonstrate Barrett's approach against real SAT questions written by the College Board. In order to follow along, students will want a copy of the College Board's book "The Official SAT Study Guide," the source of the questions whose solutions appear in the Black Book.The overall lesson of the SAT Prep Black Book is that the SAT tests very basic concepts in very strange ways, so students should learn the unique habits of the test rather than cramming definitions and formulas. At 330 pages, the book is thorough and detailed in its analysis of the SAT.

    With a new introduction, three new chapters, modernized language and methods throughout, and an appendix of challenging and enjoyable practice problems, Calculus Made Easy has been thoroughly updated for the modern reader.

    The novel approach taken here banishes determinants to the end of the book and focuses on the central goal of linear algebra: understanding the structure of linear operators on vector spaces. The author has taken unusual care to motivate concepts and to simplify proofs. For example, the book presents - without having defined determinants - a clean proof that every linear operator on a finite-dimensional complex vector space (or an odd-dimensional real vector space) has an eigenvalue. A variety of interesting exercises in each chapter helps students understand and manipulate the objects of linear algebra. This second edition includes a new section on orthogonal projections and minimization problems. The sections on self-adjoint operators, normal operators, and the spectral theorem have been rewritten. New examples and new exercises have been added, several proofs have been simplified, and hundreds of minor improvements have been made throughout the text.