did for crafters, this book will teach all types of creatives illustrators, photographers, graphic designers, animators, and more how to build a successful business doing what they love. Freelancing pros Meg Mateo Ilasco and Joy Deangdeelert Cho explain everything from creating a standout portfolio to navigating the legal issues of starting a business. Accessible, spunky, and packed with practical advice, Creative, Inc. is an essential for anyone ready to strike out on their own.

    The author of Scientific Advertising, Claude C. Hopkins, is well known as the father of modern advertising techniques, and this book has been widely used by students of advertising and marketing. This book covers many important aspects of advertising including how advertising laws are established, mail order advertising, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign.

    But is his extraordinary intellect merely a gift of fiction, or can we learn to cultivate these abilities ourselves, to improve our lives at work and at home?We can, says psychologist and journalist Maria Konnikova, and in Mastermind she shows us how. Beginning with the "brain attic"--Holmes's metaphor for how we store information and organize knowledge--Konnikova unpacks the mental strategies that lead to clearer thinking and deeper insights. Drawing on twenty-first-century neuroscience and psychology, Mastermind explores Holmes's unique methods of ever-present mindfulness, astute observation, and logical deduction. In doing so, it shows how each of us, with some self-awareness and a little practice, can employ these same methods to sharpen our perceptions, solve difficult problems, and enhance our creative powers. For Holmes aficionados and casual readers alike, Konnikova reveals how the world's most keen-eyed detective can serve as an unparalleled guide to upgrading the mind.

    System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. Kahneman exposes the extraordinary capabilities—and also the faults and biases—of fast thinking, and reveals the pervasive influence of intuitive impressions on our thoughts and behavior. The impact of loss aversion and overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the challenges of properly framing risks at work and at home, the profound effect of cognitive biases on everything from playing the stock market to planning the next vacation—each of these can be understood only by knowing how the two systems work together to shape our judgments and decisions.Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives—and how we can use different techniques to guard against the mental glitches that often get us into trouble. Thinking, Fast and Slow will transform the way you think about thinking.

    The truth is, most of it fails to capture what it truly takes to overcome our greatest barrier to a greater life…ourselves. What if everything you ever wanted resided in you like a well of potential, waiting to be expressed? Unfu*k Yourself is the handbook for the resigned and defeated, a manifesto for real life change and unleashing your own greatness.

    

    Now with an all-new look, this repackaged version continues to advance the mission of the first release. Mentoring young leaders as they face the unique issues of a changing world has been pastor and bestselling author Andy Stanley’s passion for more than a decade. Here he shares material from his leadership training sessions, developed to address essential leadership qualities such as character, clarity, courage, and competency. This is the perfect guide for any new leader—or for the mentor of a future leader! Straight Talk to Tomorrow’s Leaders Five characteristics mark the man or woman who will shape the future. -Courage -Clarity -Competence -Coachability -Character Drawing on two decades of experience mentoring a rising generation, seasoned visionary Andy Stanley shows how to: -Discover and play to your strengths -Harness your fears -Leverage uncertainty -Enlist a leadership coach -Maintain moral authority “Capable men and women will eventually catch, pass, and replace the current generation of leaders,” says Stanley. “Embracing these essentials, you will not only excel in your personal leadership, but also ensure a no-regrets experience for those who choose to follow you.” “ Andy Stanley ’s The Next Generation Leader will equip the messengers to stand a little taller with a vision of hope and promise as they engraft these timeless principles into their daily lives.” —Dan T. Cathy, president and CEO, Chick-Fil-A Corporation “It’s obvious that what Andy Stanley has to say in The Next Generation Leader comes straight from the gut of someone who is in the leadership game and is winning at it.” —Bill Hybels, senior pastor, Willow Creek Community Church “ Andy Stanley offers a fresh perspective on ageless truths that will be of enormous benefit to today’s leaders and to future generations.” —Patrick S. Flood, chairman and CEO, HomeBanc Mortgage Corporation Story Behind the BookAndy Stanley, the senior pastor of the North Point Ministries campuses with a cumulative congregation of more than twenty thousand, admits he has one single, core passion. He lives to train and mentor young leaders to be the best they can be! He sees the “next gen” need for quality Christian resources on leadership and wrote this book entrenched in leadership himself, desiring to guide the up-and-coming young men and women who will shape our future.

    We're parents, students, businesspeople, friends. We're working hard, trying to make ends meet, and often longing for a little more--more time, more love, more security, more of a sense that there is more out there. The truth? We need not look around so much. God is within us and He wants to shine through us in a million little ways.A Million Little Ways uncovers the creative, personal imprint of God on every individual. It invites the discouraged parent, the bored Christian, the exhausted executive to look at their lives differently by approaching their critics, their jobs, and the kids around their table the same way an artist approaches the canvas--with wonder, bravery, and hope. In her gentle, compelling style, Emily Freeman encourages readers to turn down the volume on their inner critic and move into the world with the courage to be who they most deeply are. She invites regular people to see the artistic potential in words, gestures, attitudes, and relationships.Readers will discover the art in a quiet word, a hot dinner, a made bed, a grace-filled glance, and a million other ways of showing God to the world through the simple human acts of listening, waiting, creating, and showing up.

    First published in 1972, it was based on the BBC television series about which the (London) Sunday Times critic commented: "This is an eye-opener in more ways than one: by concentrating on how we look at paintings . . . he will almost certainly change the way you look at pictures." By now he has."Berger has the ability to cut right through the mystification of the professional art critics . . . He is a liberator of images: and once we have allowed the paintings to work on us directly, we are in a much better position to make a meaningful evaluation" —Peter Fuller, Arts Review"The influence of the series and the book . . . was enormous . . . It opened up for general attention to areas of cultural study that are now commonplace" —Geoff Dyer in Ways of TellingWinner of the 1972 Booker Prize for his novel, G., John Peter Berger (born November 5th, 1926) is an art critic, painter and author of many novels including A Painter of Our Time, From A to X and Bento’s Sketchbook.

    What Sher has discovered is that some individuals simply cannot, and should not, decide on a single path; they are genetically wired to pursue many areas. Sher calls them "Scanners"--people whose unique type of mind does not zero in on a single interest but rather scans the horizon, eager to explore everything they see.In this groundbreaking book, readers will learn:• what's behind their "hit and run" obsessions• when (and how) to finish what they start• how to do everything they love• what type of Scanner they are (and which tools they need to do their very best work)

    This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums.This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order.Discover ways for brands and products to form emotional bonds with customers Includes ideas for small businesses and non-profits Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.

    Brené Brown offers a powerful new vision that encourages us to dare greatly: to embrace vulnerability and imperfection, to live wholeheartedly, and to courageously engage in our lives. “It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; . . . who at best knows in the end the triumph of high achievement, and who at worst, if he fails, at least fails while daring greatly.” —Theodore RooseveltEvery day we experience the uncertainty, risks, and emotional exposure that define what it means to be vulnerable, or to dare greatly. Whether the arena is a new relationship, an important meeting, our creative process, or a difficult family conversation, we must find the courage to walk into vulnerability and engage with our whole hearts.In Daring Greatly, Dr. Brown challenges everything we think we know about vulnerability. Based on twelve years of research, she argues that vulnerability is not weakness, but rather our clearest path to courage, engagement, and meaningful connection. The book that Dr. Brown’s many fans have been waiting for, Daring Greatly will spark a new spirit of truth—and trust—in our organizations, families, schools, and communities.

    It's a "paper lantern" to illuminate your path. Your dreams glow in the dark even if you don't ever tend to them. They will wait for you. I know this from my experiences as a recovering procrastinator and perfectionist. My dreams waited for me -- now you can begin to make your creative dreams REAL!

    With Emmy award-winning, longtime PBS host Mark Kistler as your guide, you'll learn the secrets of sophisticated three-dimensional renderings, and have fun along the way -- in just twenty minutes a day for a month. Inside you'll find:Quick and easy step-by-step instructions for drawing everything from simple spheres to apples, trees, buildings, and the human hand and faceMore than 500 line drawings, illustrating each stepTime-tested tips, techniques, and tutorials for drawing in 3-DThe 9 Fundamental Laws of Drawing to create the illusion of depth in any drawing75 student examples to encourage you in the process

    May draws on his experience to show how we can break out of old patterns in our lives. His insightful book offers us a way through our fears into a fully realized self.