Abbott and Michael T. Fisher cover everything IT and business leaders must know to build technology infrastructures that can scale smoothly to meet any business requirement. Drawing on their unparalleled experience managing some of the world s highest-transaction-volume Web sites, the authors provide detailed models and best-practice approaches available in no other book. Unlike previous books on scalability, "The Art of Scalability" doesn t limit its coverage to technology. Writing for both technical and nontechnical decision-makers, this book covers everything that impacts scalability, including architecture, processes, people, and organizations. Throughout, the authors address a broad spectrum of real-world challenges, from performance testing to IT governance. Using their tools and guidance, organizations can systematically overcome obstacles to scalability and achieve unprecedented levels of technical and business performance. Coverage includes Staffing the scalable organization: essential organizational, management, and leadership skills for technical leaders Building processes for scale: process lessons from hyper-growth companies, from technical issue resolution to crisis management Making better build versus buy decisions Architecting scalable solutions: powerful proprietary models for identifying scalability needs and choosing the best approaches to meet them Optimizing performance through caching, application and database splitting, and asynchronous design Scalability techniques for emerging technologies, including clouds and grids Planning for rapid data growth and new data centers Evolving monitoring strategies to tightly align with customer requirements "

    Akka uses Actors-independently executing processes that communicate via message passing—as the foundation for fault-tolerant applications where individual actors can fail without crashing everything. Perfect for high-volume applications that need to scale rapidly, Akka is an efficient foundation for event-driven systems that want to scale elastically up and out on demand, both on multi-core processors and across server nodes.Akka in Action is a comprehensive tutorial on building message-oriented systems using Akka. The book takes a hands-on approach, where each new concept is followed by an example that shows you how it works, how to implement the code, and how to (unit) test it. You'll learn to test and deploy an actor system and scale it up and out, showing off Akka's fault tolerance. As you move along, you'll explore a message-oriented event-driven application in Akka. You'll also tackle key issues like how to model immutable messages and domain models, and apply patterns like Event Sourcing, and CQRS. The book concludes with practical advice on how to tune and customize a system built with Akka.

    Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake.   Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements.   Friction  argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth.   The authors of  Friction  have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.

    Small in scale, low in price, but large in impact, these books present and disseminate new and innovative theories. The modest format of the books in the Pamphlet Architecture Series belies the importance and magnitude of the ideas within.

    While pursuing success in a dynamic, complex environment with limited resources and multiple goal conflicts, a succession of small, everyday decisions eventually produced breakdowns on a massive scale. We have trouble grasping the complexity and normality that gives rise to such large events. We hunt for broken parts, fixable properties, people we can hold accountable. Our analyses of complex system breakdowns remain depressingly linear, depressingly componential - imprisoned in the space of ideas once defined by Newton and Descartes. The growth of complexity in society has outpaced our understanding of how complex systems work and fail. Our technologies have gotten ahead of our theories. We are able to build things - deep-sea oil rigs, jackscrews, collateralized debt obligations - whose properties we understand in isolation. But in competitive, regulated societies, their connections proliferate, their interactions and interdependencies multiply, their complexities mushroom. This book explores complexity theory and systems thinking to understand better how complex systems drift into failure. It studies sensitive dependence on initial conditions, unruly technology, tipping points, diversity - and finds that failure emerges opportunistically, non-randomly, from the very webs of relationships that breed success and that are supposed to protect organizations from disaster. It develops a vocabulary that allows us to harness complexity and find new ways of managing drift.

    

    Chapters give detailed coverage of critical topics: design options, selecting and supervising the architect and contractor, cost estimates, budgets, plan specifications, contracts, dealing with town officials and keeping track of everything along the way. For each stage of the project there is detailed information on common pitfalls and how to avoid them, as well as insiders' tips which reveal what most contractors can't tell you. This book was previously published by Warner Books (2004) and titled What the "Experts" May Not Tell You About Building or Renovating Your Home.

    Its aim is to enable the reader to recognise, understand and date any British building.As Matthew Rice says, ‘Once you can speak any language, conversation can begin, but without it communications can only be brief and brutish. The same is the case with Architecture: an inability to describe the component parts of a building leaves one tongue-tied and unable to begin to discuss what is or is not exciting, dull or peculiar about it.' RICE'S ARCHITECTURAL PRIMER will explain the language of architecture. With it in your hand, pocket or car, buildings will break down beguilingly into their component parts, ready for inspection and discussion. There will be no more references to that curly bit on top of the thing with the square protrusions. Ungainly and inept descriptions will be a thing of the past and, fluent in the world of volutes, hood moulds, lobed architraves and bucrania, you will be able to leave a cathedral or country house with as much to talk about as a film or play.RICE'S ARCHITECTURAL PRIMER starts with an explanation of the basic ‘Grammar' of buildings: elevation, plan, roof, gable and eave. This will enable the reader to better make use of what is to follow. It will also cover the Orders of Architecture – Doric, Tuscan, Ionic, Corinthian and Composite – so that the vital basics of Classicism are covered. Following this is the ‘Vocabulary'. This will be a chronological reference section covering, period by period, the windows, doors and doorcases, columns, chimneys, arches, balustrades and pediments that make up the built environment.

    Anyone who's ever quailed at the thought of buying a two-by-four or suspected that his (or her) dwelling is breaking down out of spite will be charmed, educated and entertained by this delightful history and how-to of the house.

    Though best known for their furniture, the husband and wife team were also forerunners in architecture, textile design, photography, and film.The Eames work defined anew, multifunctional modernity, exemplary for its integration of craft and design, as well as for the use of modern materials, notablyplywood and plastics.The Eames Lounge Chair Wood, designed with molded plywood technology, became a defining furniture piece of the twentieth century, while the couple s contribution to theCase Study Housesproject not only made inventive use of industrial materials but also developed anadaptable floor plan of multipurpose spaceswhich would become ahallmark of postwar modern architecture.From the couple s earliest furniture experiments to their seminal short filmPowers of Ten, this book covers all the aspects of the illustrious Eames repertoire and itsrevolutionary impact on middle-class American living. About the Series: Each book in TASCHEN s Basic Architecture Series features: an introduction to the life and work of the architect the major works in chronological order information about the clients, architectural preconditions as well as construction problems and resolutions a list of all the selected works and a map indicating the locations of the best and most famous buildings approximately 120 illustrations (photographs, sketches, drafts and plans) "

    The book covers the essentials of leadership, talent acquisition and operations, while outlining the creative strategies that propelled a small business into one of the largest and most admired in its industry. This guidebook is full of well-tested ideas that are applicable to someone running a small, medium or large a professional firm—or running any project where people, profit and customers matter.

    So why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return. A better solution is to shift resources from attracting new customers to engaging the base--the path to stable growth, season after season. The book's entertaining stories and action steps reveal how anyone can: * Cultivate the 3Cs of evergreen companies: character, community, and content * Build loyalty programs that turn satisfied customers into enthusiastic advocates * Nurture profitable customers while pruning those who sap time and money * Inject authenticity into social media communications * Invert the expectations gap that can drive customers away From Internet startups and mom-and-pop businesses to multinational giants, strong companies are rooted in customer retention. Evergreen helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits.

    A photographic exploration of Japanese architecture and design in size-constricted areas explores imaginative, ingenious, and revolutionary solutions to space-compromised living.

    In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.

    This sensitive and detailed response to the land-former farmland in an area once rich in stone walls-is one of his most impressive and important permanent artworks. This new work starts by closely following the foundations of an old, dilapidated wall and then makes a series of increasingly voluptuous arabesques before plunging down into a lake. It rises again on the other side and heads straight up a grassy slope to stop dead at a major highway. The book's stunning color photographs show the wall from every vantage point and in all four seasons, as well as documenting ephemeral work made around it. Kenneth Baker's essay considers the Storm King wall in the context of Goldsworthy's other work. The book accompanies an exhibition at Storm King that opens in May 2000. More than 60 photographs in full color, 9 1/2 x 10 1/2" ANDY GOLDSWORTHY was born in 1956 in Cheshire, England. His work is regularly exhibited in Britain, France, the United States, Japan, and elsewhere. Although commissions take him all over the world, the landscape around his home in Dumfriesshire, Scotland, remains at the heart of his work. His previous books include Abrams' Andy Goldsworthy: A Collaboration with Nature, Hand to Earth, Stone, Wood, and Arch. JERRY L. THOMPSON is a highly regarded photographer who has contributed to a number of books, including Abrams' Mark di Suvero. KENNETH BAKER is art critic of the San Francisco Chronicle. EXHIBITION SCHEDULE Storm King Art Center, Mountainville, New York May-November 2000