It's going to be a lot harder than you think to pick out the BS. Each entry hides one well-crafted fib among a pair of unbelievable truths. And it's up to you to figure out what's fascinating and what's fabricated on everything from koala bears to Confucius to high-fructose corn syrup.Was Cleopatra the last Egyptian pharaoh?Can you really make diamonds out of tequila?Is the platypus actually poisonous?A flip of the page reveals whether you're right or wrong as well as more information on the true trivia—and why you might've fallen for the fake fact. You'll really need to know your sh*t if you plan on correctly calling bullsh*t.

    But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little-known but proven wisdom.Whether you are in advertising, marketing, management, or sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

    There are very few recent books that tackle the subject, and in this new effort, written with the scholar and orator in mind, Farnsworth collects and discusses the great masters of English prose Lincoln and Churchill, Dickens and Melville, Burke and Paine and, using their own words, proceeds to organize, illustrate, and analyze the most frequently used rhetorical devices with clarity and detail.The way we use our language to convince and cajole is based on timeless principles on repetition and variety, suspense and relief, expectation and satisfaction that have been employed by writers and speakers since the Golden Age of Greece. They can be applied with effect to the construction of simple sentences and paragraphs, or entire compositions. Here, distilled from the best examples in our language, we see those principles in actual use: for the general reader it is an indispensable guide, a highly useful reference, and a rewarding (and even entertaining) source of instruction.

    Reference tool offers more than 5,000 usage examples, synonym lists, special sections and tables, pronunciations, etymologies and grammatical information. Special sections and tables have been updated to reflect Merriam-Webster's Collegiate Dictionary, Eleventh edition. Dictionary contains 960 pages.

    . . just haven't gotten around to it. No Plot? No Problem! is the kick in the pants you've been waiting for.Let Chris Baty, founder of the rockin' literary marathon National Novel Writing Month (a.k.a. NaNoWriMo), guide you through four exciting weeks of hard-core noveling. Baty's pep talks and essential survival strategies cover the initial momentum and energy of Week One, the critical "plot flashes" of Week Two, the "Can I quit now?" impulses of Week Three, and the champagne and roar of the crowd during Week Four. Whether you're a first-time novelist who just can't seem to get pen to paper or a results-oriented writer seeking a creative on-ramp into the world of publishing, this is the adventure for you.So what are you waiting for? The No Plot? approach worked for the thousands of people who've signed up for NaNoWriMo, and it can work for you! Let No Plot? No Problem! help you get fired up and on the right track.

    L. Doctorow, and Frank Rich, into a useful guide not just for writers but for everyone who wants to put their best foot forward in writing prose. Dreyer offers lessons on the ins and outs of punctuation and grammar, including how to navigate the words he calls "the confusables," like tricky homophones; the myriad ways to use (and misuse) a comma; and how to recognize--though not necessarily do away with--the passive voice. (Hint: If you can plausibly add "by zombies" to the end of a sentence, it's passive.) People are sharing their writing more than ever--on blogs, on Twitter--and this book lays out, clearly and comprehensibly, everything writers can do to keep readers focused on the real reason writers write: to communicate their ideas clearly and effectively. Chock-full of advice, insider wisdom, and fun facts on the rules (and nonrules) of the English language, this book will prove invaluable to everyone who wants to shore up their writing skills, mandatory for people who spend their time editing and shaping other people's prose, and--perhaps best of all--an utter treat for anyone who simply revels in language.

    R. R. Tolkien worked at creating plausibly realistic languages to be used by the creatures and characters in his novels. Like his other languages, Sindarin was a new invention, not based on any existing or artificial language. By the time of his death, he had established fairly complete descriptions of two languages, the "elvish" tongues Quenya and Sindarin. He was able to compose poetic and prose texts in both, and he also constructed a lengthy sequence of changes for both from an ancestral "proto-language," comparable to the development of historical languages and capable of analysis with the techniques of historical linguistics.In A Gateway to Sindarin, David Salo has created a volume that is a serious look at an entertaining topic. Salo covers the grammar, morphology, and history of the language. Supplemental material includes a vocabulary, Sindarin names, a glossary of terms, and an annotated list of works relevant to Sindarin. What emerges is an homage to Tolkien's scholarly philological efforts.

    The main theoretical and technical concepts of historical linguistics are also explained. Charles Barber uses familiar texts, including the English of King Alfred, Chaucer, Shakespeare, and Addison, to illustrate the state of the English language through time. This is a fascinating book for anyone with an interest in language.

    With more than 23,500 copies sold, this witty, accessible, and engaging book has become the new classic reference work praised by professional copyeditors as well as the general public looking for clear advice on how to write more effectively. In 1999, Choice magazine named it an Outstanding Academic Book and the American Library Association dubbed it an Outstanding Reference Source. With thousands of succinct entries, longer essays on key issues and problematic areas, and up-to-the-minute judgments on everything from trendy words to the debate over personal pronouns, GMAU is approachable yet authoritative. Since the book first appeared in 1998, Bryan Garner has diligently continued tracking how we use our language. The second edition includes hundreds of new entries ranging from Dubya to weaponize (coined in 1984 but used extensively since 9/11) to foot-and-mouth, plethora (a highfalutin equivalent of too many), Slang, Standard English, and Dialects. It also updates hundreds of existing entries. Meanwhile, Garner has written a major essay on the great grammar debate between descriptivists and prescriptivists. Painstakingly researched with copious citations from books and newspapers and newsmagazines, this new edition furthers Garner's mission to help everyone become a better writer, and to enjoy it in the process.

    Whether it's how letters are arranged on keyboards or Viking runes, textspeak or zip codes, this book will change the way you think about letters for ever. How on Earth did we fix upon our twenty-six letters, what do they really mean, and how did we come to write them down in the first place? Michael Rosen takes you on an unforgettable adventure through the history of the alphabet in twenty-six vivid chapters, fizzing with personal anecdotes and fascinating facts. Starting with the mysterious Phoenicians and how sounds first came to be written down, he races on to show how nonsense poems work, pins down the strange story of OK, traces our five lost letters and tackles the tyranny of spelling, among many many other things. His heroes of the alphabet range from Edward Lear to Phyllis Pearsall (the inventor of the A-Z), and from the two scribes of Beowulf to rappers. Each chapter takes on a different subject - whether it's codes, umlauts or the writing of dictionaries. Rosen's enthusiasm for letters positively leaps off the page, whether it's the story of his life told through the typewriters he's owned or a chapter on jokes written in a string of gags and word games. So if you ever wondered why Hawaiian only has a thirteen-letter alphabet or how exactly to write down the sound of a wild raspberry, read on ...

    Author Phil Cousineau takes us on a tour into the obscure territory of word origins with great erudition and endearing curiosity. The English poet W. H. Auden was once asked to teach a poetry class, and when 200 students applied to study with him, he only had room for 20 of them. When asked how he chose his students, he said he picked the ones who actually loved words. So too, with this book -- it takes a special wordcatcher to create a treasure chest of remarkable words and their origins, and any word lover will relish the stories that Cousineau has discovered.

    However, because it leaves no permanent trace, its evolution has long been a mystery, and it is only in the last fifteen years that we have begun to understand how language came into being. "The First Word" is the compelling story of the quest for the origins of human language. The book follows two intertwined narratives. The first is an account of how language developed?how the random and layered processes of evolution wound together to produce a talking animal: us. The second addresses why scientists are at last able to explore the subject. For more than a hundred years, language evolution was considered a scientific taboo. Kenneally focuses on figures like Noam Chomsky and Steven Pinker, along with cognitive scientists, biologists, geneticists, and animal researchers, in order to answer the fundamental question: Is language a uniquely human phenomenon? "The First Word" is the first book of its kind written for a general audience. Sure to appeal to fans of Steven Pinker's "The Language Instinct" and Jared Diamond's "Guns, Germs, and Steel," Kenneally's book is set to join them as a seminal account of human history.

    For any devoted philomath (a lover of learning), this anthology of entertaining etymology is an ideal way to have fun with language.

    I have selected a small set of common errors in reasoning and visualized them using memorable illustrations that are supplemented with lots of examples. The hope is that the reader will learn from these pages some of the most common pitfalls in arguments and be able to identify and avoid them in practice.

    New features in this revised edition:-A new chapter on "SELF-DESIGNATION" discusses the names by which countries and people call themselves, as opposed to the names outsiders give them.-A new chapter on "LANGUAGE AND PSYCHOLOGY" covers one of the mysterious areas of language - the connection of words with the mental processes of both the individual and the social group.-Detailed discussion of such additional languages as Vietnamese and the African tongues.-New material on nonlinguistic systems of communication, such as gestural and symbolic language, and animal talk.-Most recent findings on the origin of language and how a child learns to speak.-Coverage of slang (American, British, foreign); underworld cant and professional jargons; government gobbledygook; the language of euphemism, politeness and insult brought up to date.