Marketing guru Jack Trout intends to make a lot of people, who made the mess, very uncomfortable: Advertisers are criticized as people who look for the creative and edgy, not the obvious. They will not be happy.Marketing people are criticized for getting hopelessly entangled in corporate egos and complicated projects. They will not be happy.Research people are criticized for generating more confusion than clarity. They will not be happy.Some big companies are criticized for their ill-fated marketing programs or lack of proper strategy. They will not be happy.Wall Street is criticized for putting too much emphasis on growth that is unnecessary and can be destructive to a brand. They will just ignore this criticism and continue trying to make as much money as they can.But this is a book not written to make people happy but to explain to marketers what their real problem is. Only then will they begin to look for the obvious solutions that will separate their products from their competitors -- in a way that is equally obvious to customers. All this comes with no jargon, no numbers, no complexity, and a great deal of common sense.

    From the healing of our bodies, to the success of our careers, relationships, and the peace between nations, this new evidence demonstrates that we each hold the power to speak directly to the force that links all of creation. What would it mean to discover that the power to create joy, to heal suffering, and bring peace to nations lives inside of you? How differently would you live if you knew how to use this power each day of your life? Join Gregg Braden on this extraordinary journey bridging science, spirituality and miracles through the language of The Divine Matrix.

    In these pages the virtuoso scientists who plumbed the secrets of electricity come vividly to life, including familiar giants like Thomas Edison; the visionary Michael Faraday, who struggled against the prejudices of the British class system; and Samuel Morse, a painter who, before inventing the telegraph, ran for mayor of New York on a platform of persecuting Catholics. Here too is Alan Turing, whose dream of a marvelous thinking machine—what we know as the computer—was met with indifference, and who ended his life in despair after British authorities forced him to undergo experimental treatments to “cure” his homosexuality. From the frigid waters of the Atlantic to the streets of Hamburg during a World War II firestorm to the interior of the human body, Electric Universe is a mesmerizing journey of discovery by a master science writer.

    Pays special attention to such topics of modern interest as nonlinear oscillators, central force motion, collisions in CMCS, and horizontal wind circulation. For physicists and astronomers.

    Using high-speed photography, Dr. Masaru Emoto discovered that crystals formed in frozen water reveal changes when specific, concentrated thoughts are directed toward them. He found that water from clear springs and water that has been exposed to loving words shows brilliant, complex, and colorful snowflake patterns. In contrast, polluted water, or water exposed to negative thoughts, forms incomplete, asymmetrical patterns with dull colors. The implications of this research create a new awareness of how we can positively impact the earth and our personal health.

    Mukundan. Widely regarded as the author's magnum opus, the novel vividly describes the political and social background of Mahe (Mayyazhi), the former French colony, in the past, in a mystical way.[1] The novel was translated into English and French, both the versions winning accolades.

    Over the following weeks, the world watched in horror as a natural disaster became a man-made catastrophe: fail-safes failed, cooling systems shut down, nuclear rods melted.In the first definitive account of the Fukushima disaster, two leading experts from the Union of Concerned Scientists, David Lochbaum and Edwin Lyman, team up with journalist Susan Q. Stranahan, the lead reporter of the Philadelphia Inquirer’s Pulitzer Prize–winning coverage of the Three Mile Island accident, to tell this harrowing story. Fukushima combines a fast-paced, riveting account of the tsunami and the nuclear emergency it created with an explanation of the science and technology behind the meltdown as it unfolded in real time. Bolstered by photographs, explanatory diagrams, and a comprehensive glossary, the narrative also extends to other severe nuclear accidents to address both the terrifying question of whether it could happen elsewhere and how such a crisis can be averted in the future.

    More than two centuries after Euler's death, it is still regarded as a conceptual diamond of unsurpassed beauty. Called Euler's identity or God's equation, it includes just five numbers but represents an astonishing revelation of hidden connections. It ties together everything from basic arithmetic to compound interest, the circumference of a circle, trigonometry, calculus, and even infinity. In David Stipp's hands, Euler's identity formula becomes a contemplative stroll through the glories of mathematics. The result is an ode to this magical field.

    Contributors include Steven Weinberg, Peter Galison, John Maynard Smith, and Frank Wilczek.

    Victor Stenger reviews the key developments in the history of science that led to the current consensus view of astrophysicists, taking pains to explain essential concepts and discoveries in accessible terminology. The author shows that science’s emerging understanding of the multiverse—consisting of trillions upon trillions of galaxies—is fully explicable in naturalistic terms with no need for supernatural forces to explain its origin or ongoing existence. How can conceptions of God, traditional or otherwise, be squared with this new worldview? The author shows how long-held beliefs will need to undergo major revision or otherwise face eventual extinction.

    

    To contain secrets, American and Soviet leaders created plutopias--communities of nuclear families living in highly-subsidized, limited-access atomic cities. Fully employed and medically monitored, the residents of Richland and Ozersk enjoyed all the pleasures of consumer society, while nearby, migrants, prisoners, and soldiers were banned from plutopia--they lived in temporary "staging grounds" and often performed the most dangerous work at the plant. Brown shows that the plants' segregation of permanent and temporary workers and of nuclear and non-nuclear zones created a bubble of immunity, where dumps and accidents were glossed over and plant managers freely embezzled and polluted. In four decades, the Hanford plant near Richland and the Maiak plant near Ozersk each issued at least 200 million curies of radioactive isotopes into the surrounding environment--equaling four Chernobyls--laying waste to hundreds of square miles and contaminating rivers, fields, forests, and food supplies. Because of the decades of secrecy, downwind and downriver neighbors of the plutonium plants had difficulty proving what they suspected, that the rash of illnesses, cancers, and birth defects in their communities were caused by the plants' radioactive emissions. Plutopia was successful because in its zoned-off isolation it appeared to deliver the promises of the American dream and Soviet communism; in reality, it concealed disasters that remain highly unstable and threatening today.An untold and profoundly important piece of Cold War history, Plutopia invites readers to consider the nuclear footprint left by the arms race and the enormous price of paying for it.

    Aanappooda2. Manthracharadu3. Balayugam Pradhinidhikal!4. Valsarajan5. Ente nylon kuda6. Aashupathriyile maranam7. Oru bhaaryayum bharthavum

    Swami Vivekananda’s lectures on Meditation

    Here, University of Tennessee history professor Freeberg, author of the Los Angeles Times Book Prize finalist Democracy’s Prisoner, shows how radically the light bulb transformed America, freeing it from the stranglehold of the gas companies, turning it from a rural to an urban society and, as the electrical grid took over, drawing a sharp line between city and country, rich and poor. For history buffs and techies alike.- Library Journal Reviews: http://reviews.libraryjournal.com/201...