Now they've developed the action plan that women all over the country requested - a guide to negotiation that starts before you get to the bargaining table.Ask for It explains why it's essential to ask (men do it all the time) and teaches you how to ask effectively, in ways that feel comfortable to you as a woman. Whether you currently avoid negotiating like the plague or consider yourself hard-charging and fearless, Babcock and Laschever's compelling stories of real women will help you recognize how much more you deserve whether it's a raise, that overdue promotion, an exciting new assignment, or even extra help around the house. Their four-phase program, backed by years of research, will show you how to identify what you're really worth, maximize your bargaining power, develop the best strategy for your situation, and manage the reactions and emotions that may arise on both sides. Guided step-by-step, you'll learn how to draw on the special strengths you bring to the negotiating table to reach agreements that benefit everyone involved.This collaborative, problem-solving approach will propel you to new places both professionally and personally and open doors you thought were closed. Because if you never hear no, you're not asking enough.

    New, never read

    Includes special bonus material!Sharing never-before-heard stories ranging from their struggles with depression, eating disorders, and addiction, Karen and Georgia irreverently recount their biggest mistakes and deepest fears, reflecting on the formative life events that shaped them into two of the most followed voices in the nation.In Stay Sexy & Don’t Get Murdered, Karen and Georgia focus on the importance of self-advocating and valuing personal safety over being ‘nice’ or ‘helpful.’ They delve into their own pasts, true crime stories, and beyond to discuss meaningful cultural and societal issues with fierce empathy and unapologetic frankness.

     Scott Adams--a trained hypnotist and a lifelong student of persuasion--was one of the earliest public figures to predict Trump's win, doing so a week after Nate Silver put Trump's odds at 2 percent in his FiveThirtyEight.com blog. The mainstream media regarded Trump as a novelty and a sideshow. But Adams recognized in Trump a level of persuasion you only see once in a generation.Trump triggered massive cognitive dissonance and confirmation bias on both the left and the right. We're hardwired to respond to emotion, not reason. We might listen to 10 percent of a speech--a hand gesture here, a phrase there--and if the right buttons are pushed, we irrationally agree with the speaker and invent reasons to justify that decision after the fact.The point isn't whether Trump was right or wrong, good or bad. Win Bigly goes beyond politics to look at persuasion tools that can work in any setting--the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. For instance:- If you need to convince people that something is important, make a claim that's directionally accurate but has a big exaggeration in it. Everyone will spend endless hours talking about how wrong it is while accidentally persuading themselves the issue is a high priority. - Stop wasting time on elaborate presentations. Inside, you'll learn which components of your messaging matter, and where you can wing it. - Creating "linguistic kill shots" with persuasion engineering (such as "Low-energy Jeb") can be more powerful than facts and policies.Adams offers nothing less than "access to the admin passwords to human beings." This is a must-read if you care about persuading others in any field--or if you just want to resist persuasion from others.

    They have an eye for style that is only slowed by a budgetary bottom line. They live the lifestyles of the not-at-all-rich and the not-just-yet-famous. Soon enough, they will be superstars, oozing savoir-faire. But for now, before they assume the helm of the boardroom table, they still have their secret ways of living the good life. City Chic is a practical, insiders' primer on how to squeeze the most style out of a small salary, how to creatively cheat at looking chic for cheap. From food and drink to personal maintenance to clothes to home decor, City Chic covers everything an Urban Girl needs to know.--Big-idea decorating for small spaces--Financially sound fitness techniques--Cash-saving culinary tips--Shopping sales calendars-by day, month and season--and so much more!

    Yes, all those years you were told not to sit too close to the television (you'll hurt your eyes!) or swallow your gum (it stays in your stomach for seven years!) or crack your knuckles (arthritis!) are called into question by our country's leading trivia guru. Jennings separates myth from fact to debunk a wide variety of parental edicts: no swimming after meals, sit up straight, don't talk to strangers, and so on. Armed with medical case histories, scientific findings, and even the occasional experiment on himself (or his kids), Jennings exposes countless examples of parental wisdom run amok. Whether you're a parent who wants to know what you can stop worrying about or a kid (of any age) looking to say, "I told you so,"; this is the anti-helicopter parenting book you've been waiting for.

    The Psychopath Test is a fascinating journey through the minds of madness. Jon Ronson's exploration of a potential hoax being played on the world's top neurologists takes him, unexpectedly, into the heart of the madness industry. An influential psychologist who is convinced that many important CEOs and politicians are, in fact, psychopaths teaches Ronson how to spot these high-flying individuals by looking out for little telltale verbal and nonverbal clues. And so Ronson, armed with his new psychopath-spotting abilities, enters the corridors of power. He spends time with a death-squad leader institutionalized for mortgage fraud in Coxsackie, New York; a legendary CEO whose psychopathy has been speculated about in the press; and a patient in an asylum for the criminally insane who insists he's sane and certainly not a psychopath. Ronson not only solves the mystery of the hoax but also discovers, disturbingly, that sometimes the personalities at the helm of the madness industry are, with their drives and obsessions, as mad in their own way as those they study. And that relatively ordinary people are, more and more, defined by their maddest edges.

    Rethinking the usage guide for the twenty-first century, Pinker doesn’t carp about the decline of language or recycle pet peeves from the rulebooks of a century ago. Instead, he applies insights from the sciences of language and mind to the challenge of crafting clear, coherent, and stylish prose. In this short, cheerful, and eminently practical book, Pinker shows how writing depends on imagination, empathy, coherence, grammatical knowhow, and an ability to savor and reverse engineer the good prose of others. He replaces dogma about usage with reason and evidence, allowing writers and editors to apply the guidelines judiciously, rather than robotically, being mindful of what they are designed to accomplish. Filled with examples of great and gruesome prose, Pinker shows us how the art of writing can be a form of pleasurable mastery and a fascinating intellectual topic in its own right.

    If you have ever wondered, How am I supposed to survive this? This is How.

    Providing you with the antidote to every annoying little thing, these rules are not made to be broken.488 Rules for Life is not a self-help book, because it's not you who needs help, it's other people. Whether they're walking and texting, asphyxiating you on public transport with their noxious perfume cloud, or leaving one useless square of toilet paper on the roll, a lot of people just don't know the rules. But thanks to Kitty Flanagan's comprehensive guide to modern behaviour, our world will soon be a much better place. A place where people don't ruin the fruit salad by putting banana in it … where your co-workers respect your olfactory system and don't reheat their fish curry in the office microwave ... where middle aged men don't have ponytails …What started as a joke on Kitty Flanagan's popular segment on ABC TV's The Weekly, is now a quintessential reference book with the power to change society. (Or, at least, make it a bit less irritating.) What people are (Kitty Flanagan is) saying about this book: 'You're welcome everyone.''Thank god for me.''I'd rather be sad and lonely, but right.''There's not actually 488 rules in here but it sure feels like it'.

    With wit and perception, and drawing on her own snafus, Sandi Toksvig highlights decency rather than convention in this guide to 21st-century graciousness. (“If you do it right, being a grown-up is just like being a kid . . . without people telling you off.”) Toksvig advises on the social pitfalls of every life stage (from christenings to condolences) and provides fascinating details about how manners have evolved—from the earliest étiquettes (little cards to remind courtiers how to behave) to the trolls of Twitter. Full of useful information, (Un)Common Courtesy will be a joy for both lifetime readers of Miss Manners and etiquette newbies!

    But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too.Cowritten by the world's most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Why did a sign pointing out the problem of vandalism in the Petrified Forest National Park actually increase the theft of pieces of petrified wood? Why did sales of jam multiply tenfold when consumers were offered many fewer flavors? Why did people prefer a Mercedes immediately after giving reasons why they prefer a BMW? What simple message on cards left in hotel rooms greatly increased the number of people who behaved in environmentally friendly ways?Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little-known but proven wisdom.Whether you are in advertising, marketing, management, or sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

    If you discipline, you’re buying them a spot on the shrink’s couch; if you let them run wild, they will be into drugs by seventh grade. If you buy organic, you’re spending their college fund; if you don’t, you’re risking all sorts of allergies and illnesses.Is it any wonder so many women refer to themselves at one time or another as “a bad mother”? Ayelet Waldman says it’s time for women to get over it and get on with it, in a book that is sure to spark the same level of controversy as her now legendary Modern Love piece, in which she confessed to loving her husband more than her children.Covering topics as diverse as the hysteria of competitive parenting (Whose toddler can recite the planets in order from the sun?), the relentless pursuits of the Bad Mother police, balancing the work-family dynamic, and the bane of every mother’s existence (homework, that is), Bad Mother illuminates the anxieties that riddle motherhood today, while providing women with the encouragement they need to give themselves a break.

    The eighteen months that followed were filled with anxiety, constipation, nacho cheese Doritos, and an unconditional love that threatened to make her heart explode. Still, as baby Leta grew and her husband, Jon, returned to work, Heather faced lonely days, sleepless nights, and endless screaming that sometimes made her wish she'd never become a mother. Just as she was poised to throw another gallon of milk at her husband's head, she committed herself for a short stay in a mental hospital -- the best decision she ever made for her family.To the dedicated millions who can't get enough of Heather's unforgettably unique style and hilarious stories on her hugely popular blog, there's little she won't share about her daily life as a recovering Mormon, liberal daughter of Republicans, wife of a charming geek, lover of television that exceeds at being really awful, and stay-at-home mom to five-year-old Leta and two willful dogs.In It Sucked and Then I Cried, Heather tells, with trademark wit, the heartfelt, unrelentingly honest story of her battle with postpartum depression and all the other minor details of pregnancy and motherhood that no one cares to mention. Like how boring it can be to care for someone whose primary means of communication is through her bowels. And how long it can possibly take to reconvene the procedure that got you into this whole parenthood mess in the first place. And how you sometimes think you can't possibly go five more minutes without breathing in that utterly irresistible and totally redeemable fresh baby smell.It Sucked and Then I Cried is a brave cautionary tale about crossing over that invisible line to the other side (the parenting side), where everything changes and it only gets worse. But most of all, it's a celebration of a love so big it can break your heart into a million pieces.

     In this engaging book, columnist Ronda Rich divulges the secrets for making the most of natural female instincts-at home, in the office, and in any social situation. With good humor, real-life anecdotes, and plenty of savvy know-how, Ronda shows readers how to: - Win others over with grace, confidence, and charm - Master the art of social flirting, courtship flirting, and romantic flirting (and how to know the difference) - Reap the benefits of sincere flattery - Be a good storyteller and a good listener - Ronda shares all her secrets: from meeting the love of one's life or making business contacts to snagging hard-to-get restaurant reservations or airline upgrades, plus making life's everyday interactions more delightful, memorable, and fun.