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Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success
Mike Schultz - 2009
A necessary addition to your reading." --David Maister, author of Managing the Professional Service Firm"Professional Services Marketing will certainly become the bible of the field in short order! Without a doubt, the most useful compendium of marketing insight for the practicing professional services firm executive...BRAVO!" --Leonard A. Schlesinger, President, Babson College, and coauthor of The Service Profit Chain"It's no longer sufficient to be a good 'expert for hire'--you need a brand and a powerful marketing engine behind you. Professional Services Marketing is a gold mine of research based strategies, best practices, and specific techniques that will help you consistently win in the client marketplace and outshine your competition. It's thoughtful, funny, and filled with the how-to so often missing in business books." --Andrew Sobel, coauthor of Clients for Life"Schultz and Doerr offer tactics and information in an easy-to-read, concise, and enjoyable format. Professional Services Marketing should be a required resource in every professional marketer's tool box!" --R. Granville Loar, Executive Director, Association for Accounting Marketing"This book is an excellent resource for anyone involved in professional services. It is especially timely in our current challenging economic conditions, and the ideas and guidance are relevant for the better times to come as well." --Josh Lee, Partner, Monitor Group"Smart. Practical. Comprehensive. This is the one book that won't collect dust on my shelf." --Kevin McMurdo, Chief Marketing Officer, Perkins Coie"Professional Services Marketing is the first book to directly address the challenges of the professional services marketer. This book is filled with practical wisdom and research on best practices and processes specifically for this industry. A must-read for anyone in a professional services firm!" --Paul Dunay, Global Director of Integrated Marketing, BearingPoint
Straight from the Fridge, Dad: A Dictionary of Hipster Slang
Max Décharné - 2000
It's great for decoding your favorite pulp fiction or noir classic.
Revolution in Poetic Language (European Perspectives Series)
Julia Kristeva - 1974
The linking of psychosomatic to literary and literary to a larger political horizon raises the question of conservative premises to linguistic, pyschoanalystic, philisophical, and literary theories and criticisms of such.
Secret Hollywood: Crazy and Interesting Stories about the Rich and Famous
Bill O'Neill - 2021
Grab your copy of Secret Hollywood and start gossiping!
Shadowland: From Jeffrey Epstein to the Clintons, from Obama and Biden to the Occult Elite, Exposing the Deep-State Actors at War with Christianity, Donald Trump, and America's Destiny
Thomas Horn - 2020
From Jeffrey Epstein to the Clintons—from Obama and Biden to the Occult Elite—Dr. Thomas Horn uncovers terrifying realities behind today’s polarizing culture war and the energies operating behind the contest for dominance over values, beliefs, and religious practices. Now, for the first time ever, readers will discover: • Occult practices and enthroned “Egregores” over the mysterious shadow empire • Diabolical “body count” lists and “sacrificed” whistleblowers • Jeffrey Epstein and Shadowland’s deals with the Devil • Hillary Clinton and the bizarre effort to summon Antichrist • Whether some in “Christianity” have joined Luciferian objectives • What really was behind the Russia Hoax and Trump impeachment effort • Shocking facts about Obama and his so-called Birth Certificate • Contrasting visions for America—Progressives vs. Conservatives • And much more!
Exploring Medical Language: A Student-Directed Approach
Myrna LaFleur Brooks - 1985
With a logical, body-systems organization and engaging terminology exercises throughout, it's your key to communicating confidently and effectively with other health care professionals.Systematic approach to terminology prepares you to recognize and define new words as you encounter them and build the medical vocabulary you'll need in the health care setting.Pronunciation key provides quick access to frequently referenced material.Complimentary and Alternative Medicine terms boxes highlight words and phrases associated with this increasingly popular discipline.Case studies encourage critical thinking and demonstrate how to apply the information you've learned.Terminology flash cards, included with every book, give you valuable review and self-assessment tools you can take anywhere for study on the go.Evolve resources enhance your learning and reinforcement opportunities with additional exercises, a Spanish/English glossary, and the Body Spectrum Electronic Anatomy Coloring Book.Medical Terminology Online, available at an additional charge, gives you access to a complete online course for the most advanced learning and understanding.New terms and abbreviations familiarize you with the latest terminology in use in health care.New images and illustrations visually acquaint you with pathologic information and procedures you'll encounter in the clinical setting.Enhanced chapter features highlight important concepts and provide guidance for more effective learning and study.CD references within the text direct you to expanded learning opportunities on the companion CD.More than 20 new medical records let you practice medical terminology using the forms you'll encounter in the clinical setting.New icons make it easy to distinguish a variety of helpful boxes and reference the material you need quickly.Answers to review exercises help you gauge your strengths and weaknesses and configure the most effective study plan for you.Website boxes refer you to valuable content you can access online for further learning.Revised pharmacy appendix helps you easily reference key pharmaceutical terms.The vastly updated companion CD provides fun alternatives for reinforcing what you've learned with new learning games, including Medical Millionaire and Termbusters.Enhanced audio companion, available on CD or as iTerms downloads for portable media players, helps you perfect your pronunciation skills and confidently use the terms you've learned in practice.
Read People: Understand behaviour. Expertly communicate: 20 thought-provoking lessons
Rita Carter - 2018
The increasing speed of communication in the modern world makes it more important than ever to understand the subtle behaviours behind everyday interactions. In 20 dip-in lessons, Rita Carter translates the signs that reveal a person's true feelings and intentions and exposes how these signals drive relationships, crowds and even society's behaviour. Learn the influencing tools used by leaders and recognise the fundamental patterns of behaviour that shape how we act and how we communicate. At Build and Become we believe in building knowledge that helps you navigate your world. Our books help you make sense of the changing world around you by taking you from concept to real-life application through 20 accessible lessons designed to make you think. Create your library of knowledge. For further information on Build&Become, follow us on Instagram, Twitter and Facebook
Dream Yoga: Consciousness, Astral Projection, and the Transformation of the Dream State
Samael Aun Weor - 2003
Astral projection, lucid dreaming, out-of-body experiences and vision quests are all part of the extensive practical science of Dream Yoga, the sacred knowledge of consciously harnessing the power of the dream state. Any sincere practitioner who actively utilizes the clues in this book can open the doors to the inner dimensions of nature and the soul, and thereby come to know the truth of the mysteries that exist beyond the reach of our physical senses."Whosoever awakens the consciousness can no longer dream here in this physical plane or in the internal worlds. Whosoever awakens the consciousness stops dreaming. Whosoever awakens the consciousness becomes a competent investigator of the superior worlds. Whosoever awakens consciousness is an illuminated one. Whosoever awakens the consciousness can study at the feet of the master. Whosoever awakens the consciousness can talk familiarly with the Gods who initiated the dawn of creation. Whosoever awakens the consciousness can remember his innumerable reincarnations." - Samael Aun Weor• Provides step-by-step guidance leading to personal experience in the internal worlds• Explains how to remember dreams and how to understand them• Filled with examples from all the world’s religions
The Mature Mind: The Positive Power of the Aging Brain
Gene D. Cohen - 2005
The fastest-growing segment of the population, those beyond the age of fifty, are no longer content to simply cope with the losses of age. Mental acuity and vitality are becoming a life-long pursuit. Now, the science of the mind is catching up with the Baby Boom generation. In this landmark book, renowned psychiatrist Gene Cohen challenges the long-held belief that our brain power inevitably declines as we age, and shows that there are actually positive changes taking place in our minds. Based on the latest studies of the brain, as well as moving stories of men and women in the second half of life, The Mature Mind reveals for the first time how we can continue to grow and flourish. Cohen's groundbreaking theory-the first to elaborate on the psychology of later life-describes how the mind gives us "inner pushes" and creates new opportunities for positive change throughout adult life. He shows how we can jump-start that growth at any age and under any circumstances, fine-tuning as we go, actively building brain reserves and new possibilities. The Mature Mind offers a profoundly different and intriguing look at ourselves, challenging old assumptions, raising bold new questions, and providing exciting answers grounded in science and the realities of everyday life.
The Art and Power of Acceptance: Your Guide to Inner Peace
Ashley Davis Bush - 2019
Imagine the emotional freedom of stopping the battle with yourself, other people, your circumstances and even your past. Imagine the peace of mind you would have if you stopped fighting the current of life and instead flowed with it, effortlessly.Exploring the journey from resistance to alignment to possibility, Ashley Davis Bush debunks the idea that acceptance is merely passive apathy or resignation. She introduces you to the simple but radical practice of self-compassion as the key to disarming resistance, expanding positive emotions and allowing you to move easily with "what is". She invites you to see how acceptance paradoxically leads to powerful, lasting change.Using personal and clinical stories, practical suggestions, and evidence-based research, Ashley illuminates a new way of being with life. Choose acceptance today and discover first hand how it leads to your emotional freedom.
Fire and Light: Learning to Receive the Gift of God
Jacques Philippe - 2016
Jacques Philippe develops themes relating to prayer, freedom, the Holy Eucharist, and man’s constant struggle for contentment amid the stresses of everyday life. Through spiritual insights of amazing women of the Church—Etty Hillesum, Thérèse of Lisieux, and Teresa of Avila—Fr. Jacque’s essays examine topics such as:Why look for interior peace?Knowing God through MaryTouching God through prayerThe theological virtues and the Eucharist
The Revenge of Anguished English: More Accidental Assaults Upon Our Language
Richard Lederer - 2005
In The Revenge of Anguished English, this "Abbot of Absurdity" (as People magazine has dubbed him) leaves us limp with laughter at how the innocent, the negligent, and the pompous mangle the English language. True to the code of this super-duper blooper snooper, all the fluffs and flubs, goofs and gaffes, and blunders, botches, boo-boos, and bloopers are genuine, authentic, certified, and unretouched. Nothing has been made up!* Student blooper: The four gospels are written by John, Paul, George, and that other guy.* Science blooper: Elephants eat roots, leaves, grasses, and sometimes bark. * In a church bulletin: Attend and you will hear an excellent speaker and heave a healthy lunch.* A headline howler: DENVER CHAPTER WILL HAVE SENATOR FOR BREAKFAST * On a frozen food package: Defrost your frozen food before eating.* Misplaced modifier: Children should not drive golf carts under the age of sixteen.* Spelling error: The driver of the car was cited for wreckless driving.
Basic Patterns of Chinese Grammar: A Student's Guide to Correct Structures and Common Errors
Qin Xue Herzberg - 2010
Topics include word order, time, nouns, verbs, adjectives, word choices with verbs and adverbs, and letter writing. The simple format has one goal: quick mastery and growing confidence.Qin Xue Herzberg, a graduate of Beijing Normal University, has taught Chinese for decades and has been an upper-level Chinese professor at Calvin College for ten years.Larry Herzberg did his PhD work in Chinese and founded the Chinese language programs at Albion College and Calvin College.Qin and Larry live in Grand Rapids, Michigan, and are co-authors of the popular China Survival Guide as well as the recently released Chinese Proverbs and Popular Sayings.
Exploring the Language of Poems, Plays and Prose
Michael H. Short - 1996
Mick Short considers how meanings and effects are generated in the three major literary genres, carying out stylistic analysis of poetry, drama and prose fiction in turn. He analyses a wide range of extracts from English literature, adopting an accessible approach to the analysis of literary texts which can be applied easily to other texts in English and in other languages.