Most leaders need reminding everyday that with their privileges comes responsibility and obligation. If any young man or woman seeking to become a leader and not a manager only reads one book on leadership, let it be this one!

     What if you could start your day out with an excited shout instead of a frustrated sigh? Unfortunately, selling handmade goods online is no longer as simple as throwing together a product listing and waiting for sales to roll in. There are now millions of people with handmade products and they are all eager to build a sustainable income. The Handmade Entrepreneur uses precise methods based on proven marketing techniques to set you above the competition. It teaches you how to create a genuine business you can count on rather than a bundle of shop pages and social media accounts built on a foundation of guesswork. What You Can Expect to Learn from This Book: • How to take DIY pictures that get clicks and sales • How to set up a shop that turns visitors into buyers in under two seconds • How to price your items • How to write titles and descriptions • How to brand your business with DIY techniques • How to rank your pages • How to find targeted audiences • How to build up your list of followers • Where to promote your listings • How to sell without selling • How to form relationships with people who can send you extra sales • How to start a "buzz" about your products • Which tools to incorporate into your business The goal of this book is to free you from having to rely on any third-party website for your sales. Yes, you can take advantage of platforms like Etsy, and you should, but websites come and go, and if all your sales come only from that website, you run into trouble every time there are algorithm changes, a saturation of sellers, or cheaper products to compete with. You are trying to generate sales, which means that you are trying to run a business, which in-turn means that you need a real business plan. Brick and motor stores don't just buy a bunch of goods, throw them in a building, and hope people will come. They plan, study their target market, pick a perfect store location, and prepare to market themselves. Just because you sell online does not mean that you can skip all of these steps. You have billions of products to compete with online and a crowd of shoppers who have an overwhelming number of options before them. You must prepare your storefront, get your products ready, know your audience, and then know how to market to them. Optimizing Your Shop for Sales Dani starts out showing you how to prepare your products with photos that attract clicks and sales. It doesn't just tell you how to do it, though. It SHOWS you. Thanks to the help of many carefully selected Etsy sellers, there are many example photos for each point. In addition to this, the author only shows you DIY photos to prove that you can do it all on your own. Next, Dani discusses how to optimize your shop. She goes through every aspect such as banners, profiles, descriptions, tags, and titles. You will learn how to optimize your pages so that people stay there instead of leaving instantly. This can be done by creating an inviting environment with images and content that buyers can skim through in under two seconds. If buyers can determine that your page is worth staying on in less than two seconds, you have won the battle. Finding Targeted Audiences and Marketing The issue with selling online is finding people who would be interested in your products.

    is one of the most successful—and influential—companies of our time, the transformational innovator that made computers not just personal but beautiful everyday objects. Technology met design, and our culture was altered forever.And yet very little is known about life inside Apple. The company is pathologically secretive—even with its own designers—about how it comes up with its groundbreaking products: iMac, iPod, iPhone, iPad, and the next “insanely great” thing on the horizon. Here, for the first time, the men and women who worked for and alongside Steve Jobs share their remarkable, nearly forty-year-old story. How Apple survived nearly catastrophic failure early on. How Jobs and his team came to understand and execute design like no one else. And how their philosophy ultimately changed the world.This Fast Company/Byliner Original is unlike any other book about Apple. Author Max Chafkin led a team of “Fast Company” reporters that spent months interviewing more than fifty former Apple execs and insiders, many of whom had never spoken publicly about their work. The result is a compelling and deeply revealing oral history of how design evolved at the most creative enterprise of our time, the company that one entrepreneur says “taught the world taste.”In these interviews, former colleagues describe Jobs at his most brilliant and bombastic—hurling unsatisfactory products across the lab and insulting employees, yet also singling out and celebrating craftsmanship and original work. Without a doubt, Jobs is the single most important figure in the company’s history. But overlooked in Apple’s carefully cultivated mythology are the other ingenious men and women who’ve left an indelible mark on Apple, some of whom think they deserve much more of the credit. At Apple, the stakes were big, and so were the egos.“Design Crazy” takes us behind the mystique and reveals Apple to be a deeply misunderstood company. And the greatest business story of the past two decades is far from over. Two years after the death of Steve Jobs, with many of his former colleagues now at startups like Tesla, Evernote, and Nest Labs, some think the end of Apple’s dominance is only a matter of time. The company has risen to the challenge before, but still the question lingers: Can Apple be Apple without Jobs?ABOUT THE AUTHORMax Chafkin is a contributing writer with “Fast Company.” His work has also been published in “Inc.”, “Vanity Fair,” “The New York Times Magazine,” and “The Best Business Writing 2012.” He lives in Brooklyn.

    Nicknamed Coke, a company that churns out a revenue of USD 24 billion a year had a rather humble beginning. When local pharmacist John Pemberton brewed a mix of fruit syrup, extracts from cola nut, cocoa leaf and several other ingredients to create a tonic, little did he know he was creating a brand which would later become synonymous with having a good time – frothing with fun and frolic. The Story of Coca-Cola is the chronicler of a journey that started in 1886 at the back of a shop in Atlanta, Georgia, to become the global leader in the beverage industry; through their shares of wars, scandals, ups and downs. It is the story of a survivor, a world leader.JAICO’S CREATIVE COMPANIES SERIES explores how today’s great companies operate and inspires young readers to become the entrepreneurs and businessmen of tomorrow.

    The most trusted sources in the auto industry have called its Model S the most advanced, safest and best-performing car ever built - and it doesn’t use a drop of gasoline. Tesla has changed the way the public perceives electric vehicles, and inspired the major automakers to revive their own dormant efforts to sell EVs. However, even amidst the avalanche of media coverage that followed the triumph of the Model S, few have grasped the true significance of what is happening. Tesla has redefined the automobile, sparked a new wave of innovation comparable to the internet and mobile computing revolutions, and unleashed forces that will transform not just the auto industry, but every aspect of society. The Tesla story is one part of an ongoing tide of change driven by the use of information technology to eliminate “friction” such as geographic distance, middlemen and outdated regulations. Tesla is simply applying the new order to the auto industry, but the automobile is such a pervasive influence in our lives that redefining how it is designed, built, driven and sold will have sweeping effects in unexpected areas. Just as Tesla built the Model S as an electric vehicle “from the ground up,” it has taken an outsider’s approach to the way it markets its cars. Its direct sales model has drawn legal challenges from entrenched auto dealers, who fear that their outdated business model will be destroyed. Its systems approach to the software and electronics in its cars has highlighted how far behind the technological times the major automakers are. It’s easy to see why readers find Tesla irresistible. CEO Elon Musk is a superstar entrepreneur, a “nauseatingly pro-US” immigrant and the leader of two other cutting-edge companies. Tesla dares to challenge the establishment behemoths and, so far at least, has handily beaten them at their own game. In this history of the 21st century’s most exciting startup, Charles Morris begins with a brief history of EVs and a biography of Tesla’s driving force, Elon Musk. He then details the history of the company, told in the words of the Silicon Valley entrepreneurs who made it happen. There are many fascinating stories here: Martin Eberhard’s realization that there were many like himself, who loved fast cars but wanted to help the environment and bring about the post-oil age; the freewheeling first days, reminiscent of the early internet era; the incredible ingenuity of the team who built the Roadster; Tesla’s near-death experience and miraculous resurrection; the spiteful split between the company’s larger-than-life leaders; the gloves-off battles with hostile media such as Top Gear and the New York Times; and the media’s ironic about-face when the magnificent Model S won the industry’s highest honors, and naysayers became cheerleaders overnight. And the story is just beginning: Tesla has breathtakingly ambitious plans for the future.This book was updated May 1, 2015 to include the latest on the Gigafactory and the D package.

    The book reveals the secrets, deals, schemes and dreams of these, the world's fiercest business competitors.

    In the fourth edition of Growing Pains, authors Eric Flamholtz and Yvonne Randle have thoroughly revised and updated the book to include new ideas and concepts including information about strategic planning, Sarbanes-Oxley, family businesses, and overcoming growing pains, as well as new examples and cases of companies.

    This passion stems from his own story … Before Michael was even one year old, he was diagnosed with an aggressive cancer of the central nervous system – a tumour had taken over half of his tiny body. The chance of Michael surviving was virtually non-existent. He started chemotherapy at 1 year old and by his second birthday, doctors had basically given up all hope. His only hope was taking part in a drug trial program – a program of which Michael was the only participant to survive the treatment. Although he survived, he was left with some permanent scars – only one lung, a damaged heart and a sensitive immune system. Michael Crossland sets an example for all of us. He's a man who has faced (and still faces) extreme challenges in life, but he never gives up. And despite his own obstacles, he always puts others before himself and gives so much to people in need. A true inspiration. A true hero. About the Author: As one of Australia’s most sought after inspirational speakers Michael has defied the odds of a life threatening cancer to build his life of exceptional achievements. He is a regular inspirational speaker for corporations, schools, professional sporting organisations and universities throughout the world. In the last 12 months Michael has presented in front of over 250,000 people around the globe. His journey has been shared on many TV programs including Fox Sports, ABC, ChannelSeven & Nine networks, Full Potential TV, The Get Inspired Project, Inspire Me Today program and countless radio shows throughout America, Fiji and Australia. Along with his award winning program about his life on Australian Stories, Michael has also recently featured in a humanitarian documentary about the countless lives saved through his orphanage and school in Haiti that he is involved with. Diagnosed before his first birthday and spending over ¼ of his life in hospital, doctors told him school and sport were not options. Infection and fatigue were too great a risk, reaching his teenage years would be a miracle. His only wish was to lead a normal life and be able to do all the things that other kids took for granted every day. But he had a dream and the undying determination to achieve the impossible… No matter the size of the obstacles that lay ahead. Now, an accomplished businessman, National Ambassador for Camp Quality, Australian of the Year finalist, Australia Day Ambassador and international hall of fame inductee, Michael inspires people from all walks of life. It is no doubt he has a heart for giving and a skill to engage people from all walks of life. Within the last five years he has gone from being one of the youngest State Development Managers for one of the largest companies in the world, to running five banks then leaving his finance career to follow his dreams in making a global impact and he certainly has done that! Michael’s story “Field of Dreams” was documented on Australian Story, ABC TV television. Through this documentary, his message touched the hearts of a nation, with his story of how he overcame seemingly insurmountable obstacles to achieve success in both his personal and professional life.

    We also know the original lead investigator, Goncalo Amaral’s, counter-narrative, now a legally defensible matter of public record. The questions that arise from these opposing narratives are dead simple: Which narrative is more credible? Which narrator is more credible? What was the motive behind all the publicity? Neither Madeleine nor her abductor ultimately benefited from the ongoing media barrage, so who did? True crime maestro, Nick van der Leek, plumbs quagmires of confusion and a thicket of thorny inconsistencies to probe what lies beneath: the psychologies. What is the significance of "doctors" as suspects? Did it matter or mean anything that the McCanns and their cabal of friends in the Algarve were mostly doctors? Peeling away the gossamer threads, over the course of just four days [April 29th – May 2nd], van der Leek intuits that very little was routine: not the weather, not where meals were eaten, not where or when they slept and not what they did as a family. But what were their routines when it came to other, murkier things, like sleeping patterns, cell phones and sedatives? Drawing intangibles out of the darkness, van der Leek sews the vexing loose ends from several conflicting stories into a definite - if not definitive - end-result.

    This tell-all story will put you on the front line of the reality of street paramedicine. From gruesome and violent encounters to making split-second decisions which may have cost a life, experience the emotional struggle our responders have to deal with on a daily basis. Through the highs and lows of his career, ten-year Paramedic David Stone doesn't hold back as he tells of the circumstances which haunted him and eventually drove him out of the career... and why it was all worth it in the end. Ride front seat with this thrill-packed memoir encompassing over a decade of true stories from the medic who experienced it.

    So why aren’t we? The answer is generally pretty simple: What we say we want and what we do are two very different things. We say we want to be happy, but we make choices that bring us pain. We say we want our lives to be different, but we don’t do anything different. We talk a good game, but we don’t live it. This quick read summarizes some of the self-improvement strategies. We hope you are able to be honest with yourself and see the value in simply “saying it like it is.” When we take the courageous path and hold ourselves—and each other—accountable, we open the door to joy.So, take a deep breath and dive in!

    The Wright Brothers is an historical narrative that draws on extensive archival materials, personal journals, and public records to tell the story of the Wright brothers as men of incredible character and determination along the road towards their significant contributions to aviation history. The summary parallels the structure of the book which is divided into three parts. The first part explores the period of the boys’ childhood through their work on flight testing various models of gliders. The second part picks up with the addition of the engine to the Wright planes and traces the brother’s work through the early stages of powered flight, roughly 1903 to 1908. Part three follows the brothers, now globally famous, through the years when they captured the most attention for their accomplishments. A central aspect of this historical account is the development of Orville and Wilbur Wright as individuals who showed fierce determination in the face of relentless setbacks. It also sheds light on their private nature and their deep bond as brothers. McCullough is a two time winner of the Pulitzer Prize for other historical works, Truman and John Adams. He also won the National Book Award twice and is a recipient of the Presidential Medal of Freedom. His educational background includes a degree in English Literature from Yale University. He is also a well-known narrator, as well as previous host of American Experience. Read more....

    And while they weren’t survivalists they survived, and even thrived, for months at a time in the subarctic wilderness without electricity, telephones, indoor plumbing or ready access to medical services. Sylvia, an attractive, strong-minded 14-year-old who loved the outdoors, came to Alaska with her family in 1934, hoping to escape the despair and poverty of the Depression years in southern Oregon. Although their first winter on a forested 160-acre homestead was spent in a log cabin without windows or a floor, it was still better than back in Oregon where things were tough. Three years later, while working at a fish cannery in Anchorage, Sylvia came to the notice of a good-looking, good-natured young man who had spent the previous two winters on the remote Yentna River with his older brother. Vernon was looking for a wife to move to the wilderness with him and immediately decided that she was the one. Six weeks later they were married and ready to begin their life together in a world that no longer exists—a world of sled dogs, moose meat, fresh trout, snowshoes, outboard motors and wooden dories. They worked hard and faced many dangers, but enjoyed their life depending largely on their own resources and on each other. While written for the general public, this book, as well as the other three in the series, is also suitable for older children who are interested in how families lived in earlier times and in far different circumstances than their own. The later books are written in part from the perspective of the children, as well as that of their parents.

    Just a few short months later, he found himself confined to a wheelchair. But rather than succumbing to the darkness that threatened to overwhelm him in the days after his diagnosis, he drew on his powerful faith and unwavering belief in life and found a way to light, hope and acceptance.From growing up in Fairview, to serving in the dioceses in Ballymun and later Mount Merrion and Kilmacud, and his charity work while in UCD, Fr Tony takes us on the journey of his life and shows us how, through this devastating illness, he came to know the true meaning and nature of God's love.Sadly, Tony passed away on the 28 August 2019 but his memoir and his message of hope, strength and unwavering faith live on.'Our lives will never be measured in words spoken or success achieved but rather how we live and how our life has affected those around us.' Fr Tony Coote

    Jyothi Shenoy explains EXACTLY what you need to do, why you need to do it, and when you need to do it...all in an easy to understand, step-by-step fashion. Inside this complete pregnancy guide, you will learn: - The 11 most important facts about pregnancy that all mom's and dad's need to know - The top 10 pregnancy myths - The most recent developments in obstetrics that will save you time and energy - The physical symptoms you will experience and the solutions - Dangerous pregnancy symptoms that should not be ignored - Diet and nutrition tips for a pregnant woman - Guidelines for safe exercises during pregnancy - How to handle the emotional roller coaster during pregnancy - The most current lifestyle trends in the pregnancy world - What’s hot and what's not for sex during pregnancy - How to juggle a busy career with your pregnancy - Travel tips for pregnant women - What a man needs to know about pregnancy - Safe skin-care products during pregnancy - What clothes you should and shouldn't wear during pregnancy - The packing list for the hospital or birth center