It’s also one of the most misunderstood. Fred Joyal, the expert in dental consumer marketing, reveals how every single thing you say and do in your practice communicates a message to your patients. Everything is Marketing takes you step by step through your business, showing how little changes can have a big impact. Want to attract new patients? Convert more calls into appointments? Increase your case acceptance? Marketing can make it happen. The first step is learning to recognize that you have the power to transform your patients’ health, happiness and quality of life, then infusing that belief into everything—including your office, your team, your advertising and your chairside conversations. Drawing from over two decades of industry experience, Fred shares insight on topics like: • Why dentistry’s unique business model is such a huge advantage • How to create an unexpected and unforgettable patient experience • Why patients leave your practice—and how you can keep them for life • Proven ways to boost patient loyalty and word of mouth • Secrets to building a strong (and happy) team that your patients will fall in love with Fred’s approach to marketing is practical, straightforward and easy to put into action today. It’s an unbeatable strategy for capturing the hearts and minds of patients and experiencing explosive practice growth.

    With a little one on the way, Jack is forced in to a shotgun marriage. He vows to protect his baby daughter but his marriage is volatile from the start.Damaged by her own dysfunctional childhood Alice shows not a scrap of affection towards little Lizzie. As Alice feels more trapped and unhappy, Lizzie becomes the focus of her frustration and anger. Lizzie's saving grace is her loving grandmother, Mrs Wood, who does her best to improve life for her whenever she can. When Jack is drafted in to the Air Force at the start of WWII, Lizzie is left alone with her unstable mother and life becomes almost unbearable. It's only when Mrs Wood steps in and introduce Lizzie to the Madame Bella's Academy for the theatrical arts, that Lizzie blossoms. Though still very young and innocent, will Lizzie fulfil her dream to escape her mother's clutches and leave Newcastle behind to pursue a glittering theatrical future? And will she be safe, if she does?

    Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to:Establish your brand values and positioning Get the all-important name right Bring your brand to life Turn your customers into your advocates Manage your PR and use your marketing budget wisely Inspire your staff to live the brand too Deal with problems when something goes wrong Branding isn't about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business.'Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.' Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire

    Retro is the new modern. And nowhere is that fact more evident than in typography, which today uses vintage type in ads, book and magazine design, movies, and everywhere words convey meaning. Viewers may not even realize that the type itself conveys mood, information, and a sense of style, but graphic designers know the power of vintage type. Now the world’s foremost historian of graphic design presents New Vintage Type, a remarkable rethinking and rediscovery of old and classic typefaces for today’s modern needs. Hundreds of amazing, astounding, and obscure examples from around the world are gathered here, organized into five historically and stylistically grouped sections: the Victorian Age, the Woodtype Era, Art Deco Style, Modern Movement, and the Eccentric Movement. With hundreds of lively and one-of-a-kind examples, plus informed, intriguing tex, New Vintage Type is the graphic designer's guide to choosing and using vintage type for maximum impact.

    The only surviving member of this tragic ordeal was Ronald DeFeo Jr., who was later charged and convicted to six-life-sentences. Still, the evidence shows that Ronnie "Butch" DeFeo could not have killed all six of his family members by himself, while they lay sleeping in their beds. Thirteen months later, the Lutz family moved into the lavish Dutch Colonial home and moved out mysteriously after just 28-days with only the clothes on their backs, claiming that the house was haunted; they would never return! Then came a media frenzy and with the release of Jay Anson's runaway best selling book, "The Amityville Horror," which was later transformed into a blockbuster movie, the story became an international phenomenon. What really happened at 112 Ocean Ave. in Amityville? Mentally Ill in Amityville (MIA), is the true story of the events as they occurred, with exclusive interviews and official documents of these dramatic events. MIA is a must read for anyone who wants to know the complete story behind the most famous haunted house in the world

    This text tackles the most important side of digital photography - how to take professional-quality shots using the same tricks today's top digital pros use.

    Whether you're a professional artist interested in improving your drawing skills, or an aspiring designer fresh out of high school looking to add to your portfolio, The Silver Way will help you build your confidence and strengthen your work in order to successfully design characters for any project, in any style. Chockfull of helpful--and entertaining!--drawing techniques and easy-to-follow tutorials developed through his decades of experience as an artist on popular animated shows (Kim Possible, Danny Phantom, The Fairly OddParents) and as the owner of Silver Drawing Academy, The Silver Way is the kind of educational art book you'll revisit again and again for guidance, encouragement, and inspiration.

    Featuring hundreds of photos of his impressive art and behind-the-scenes details about how these creations came to be, The Art of the Brick is an inside look at how Sawaya transformed a toy into an art form.Follow one man's unique obsession and see the amazing places it has taken him.

    A celebration of the unexpected in the everyday, the beautiful and the grotesque, this visual compendium offers unique insight into the author's view of the world and stands as a striking and collectible volume in itself.Compiled and edited by Sedaris's longtime friend Jeffrey Jenkins, and including interactive components, postcards, and never-before-seen photos and artwork, this is a necessary addition to any Sedaris collection, and will enthrall the author's fans for many years to come.

    Traditional topics are supplemented by several newly-emerging disciplines, such as the probabilistic basis for structural analysis, and matrix methods.KEY TOPICS: Although retaining its character as a complete traditional book on mechanics of solids with advanced overtones from the first edition, the second edition of Engineering Mechanics of Solids has been significantly revised. The book reflects an emphasis on the SI system of units and presents a simpler approach for calculations of axial stress that provides a more obvious, intuitive approach. It also now includes a greater number of chapters as well as an expanded chapter on Mechanical Properties of Materials and introduces a number of avant-garde topics. Among these topics are an advanced analytic expression for cyclic loading and a novel failure surface for brittle material. MARKET: An essential reference book for civil, mechanical, and aeronautical engineers.

    Because she and her husband, Brian, work together, they have little to talk about. And the heat between the sheets has definitely cooled. Her only diversion these days seems to be the usual neighborhood gossip. She likes to think she's inquisitive. Brian says she's a snoop.Lately, her nosy nature has escalated. She's gotten it into her head that a house down the road might be used to make adult films. Her clues? The blinds are always drawn, and there are never any garbage cans at the curb. She’s determined to get to the bottom of the mystery, but if her snooping keeps uncovering unexpected dirt, it may very well be the last thing she ever does.

    Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, co-brands, and brand extensions. Aaker offers readers step-by-step advice on what to do when confronting scenarios such as the following: • Brands are underleveraged • The business strategy is at risk because of inadequate brand platforms • The business faces a relevance threat caused by emerging subcategories • The firm's brands are tired and bland • Strategy is paralyzed by a lack of priority among the brands • Brands are cluttered and confusing to both customers and employees • The firm needs to move into the super-premium or value arenas to create margin or sales volume • Margin pressures require points of differentiation Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm's profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.

    The son of legendary Irish and World Champion Stephen Roche, Nicolas had to fight to make it as a professional and even harder to make his mark as his own man on this toughest of competitive sports. His rise up the ranks has been meteoric, with top 15 finishes in both the Tour de France and the Vuelta a España in 2010, but his attitude to his chosen profession has remained undimmed. Honest, eloquent and passionate about how the cycling world should be, Nicolas has gained acclaim and a devoted fan following for his Tour diaries serialised in the Irish Independent. Now a major contender for a podium finish in a grand tour, Nicolas is ready to expand on those diaries and to tell in full the story of life in the peloton and of the remarkable events that have brought him this far. From furious spats with teammates and exhilarating races against the world's best, this is a gripping cycling adventure and sportsman's tale.

     Ellie is planning her dream wedding to accountant David who has just been head-hunted by a prestigious firm. She detests social pretensions but he seems overawed by his elite new colleagues. Can they overcome these differences? Rachel is the beautiful wife of newly elected politician, Carl. Perfect life, perfect home, perfect children – but is anything ever as perfect as it seems? Does Carl have a roving eye and is Rachel too fond of her wine? Ronan’s marriage to shopaholic Louise is teetering on a knife-edge and, when he loses his job, things go from bad to worse. Then Sam offers him a job in one of his wine shops. But can he get his life back on track? Zita, who works in television, is fiercely ambitious and has set her sights on Rachel’s husband to further her success. Will she be able to ensnare him? Eight weeks later, they know their wines – but everything else has changed out of all recognition.

    David Coggins explores the history of men’s style and learns from some of the most notable tastemakers in the industry and beyond. Its essays and interviews discuss the lessons men learned from their fathers, the mistakes they made as young men, and how they emerged to become better men. Some of the most dapper men in the world discuss bad mustaches, misguided cologne choices, and unfortunate prom tuxedos. All the men here have arrived at a place in the world and have a keen understanding about how they fit in it. Men and Style celebrates singular men who’ve lived well and can tell us about how they earned their worldview. They’re smart enough to absorb the wisdom that’s hidden in the world, and even smarter to wear that wisdom lightly.