Book picks similar to
Robots, Men, And Minds: Psychology In The Modern World by Ludwig Von Bertalanffy


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The Hunt for MH370


Ean Higgins - 2019
    Piece by tantalising piece, Ean Higgins unpuzzles this most baffling of mysteries, asking dangerous questions and revealing shocking truths.' Dick Smith'The disappearance of MH370 remains the greatest and most pressing mystery in aviation history that demands answers for both the families of the stricken passengers and the travelling public. No journalist has been more relentless in the pursuit of the truth of MH370 than Ean Higgins. The Hunt for MH370 is an engrossing book in which Higgins has meticulously pieced together the puzzle of the doomed flight from its vanishing to the flawed investigation and the largest maritime search ever that leads the reader to a chilling conclusion that is almost impossible to comprehend.'Paul Whittaker, Chief Executive Sky News and former editor-in-chief, The Australian

Semiconductor Device Fundamentals


Robert F. Pierret - 1995
    Problems are designed to progressively enhance MATLAB-use proficiency, so students need not be familiar with MATLAB at the start of your course. Program scripts that are answers to exercises in the text are available at no charge in electronic form (see Teaching Resources below). *Supplement and Review Mini-Chapters after each of the text's three parts contain an extensive review list of terms, test-like problem sets with answers, and detailed suggestions on supplemental reading to reinforce students' learning and help them prepare for exams. *Read-Only Chapters, strategically placed to provide a change of pace during the course, provide informative, yet enjoyable reading for students. *Measurement Details and Results samples offer students a realistic perspective on the seldom-perfect nature of device characteristics, contrary to the way they are often represented in introductory texts. Content Highlig

How to Eliminate Negative Thoughts and Emotions with One Simple but Powerful Technique


Beau Norton - 2016
    We easily get addicted to the high of achieving our goals. This isn't always a bad thing but it can be when we lose sight of the more important things in life.Many people never really feel satisfied in their regular day to day living and so they constantly strive for something outside of themselves to make up for their feelings of boredom, unworthiness, or whatever it may be.In our success-driven culture, it's very easy to miss out on the simple joys in life. Most people find it very difficult to be happy with a simple existence.First of all, there is nothing wrong with striving for bigger things. There is also nothing wrong with living a very simple and ordinary existence.What is truly important in the grand scheme of things is how we FEEL and how we make others feel, and this, believe it or not, has nothing to do with the outward circumstances of our lives.It costs absolutely nothing to be a kind and loving person. It costs nothing to focus on the brighter side of life. It's all a matter of perspective and our ability to release the negativity within ourselves.This book discusses a simple but powerful strategy for releasing these negative emotions that block us from experience the joy of the present moment. It shows you step by step how to be happy regardless of your life circumstances. It's easier than you think. Enjoy :)

Coping with Sorrow on the Loss of Your Pet


Moira Anderson Allen - 1987
    Treats this serious subject with sympathetic feelings. An excellent guide allowing us to understand that we are not alone with our grief. Anyone who has a pet should read it. -Dog Week Written with compassion and understanding; truly required reading for any pet owner. -Dog World Coping with Sorrow addresses every aspect of pet loss and grief. Written in a clear, friendly style. It takes a pet owner by the hand and walks him through the stages of bereavement, offering explanations and coping strategies at every step. -Canine Concepts A small gem of a book. Anderson's book fills the need for a comprehensive, yet easily read, publication on pet loss and owner bereavement. The message is one of love, common sense, and practical information. -The Delta Society This book has been needed for a long time-like forever! The wealth of information given by pet owners makes the book come alive. It's a lovely thing, beautifully and generously written from the bottom of a superb writer's heart. -Dog Writers Association of America It gets right to the heart of the issue of pet loss, right to where people are hurting. [Its] warm, down-to-earth language reaches out to a pet owner on the level of friend to friend. -Bloodlines

Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked


Adam Alter - 2017
    We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans. In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist. By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good—to improve how we communicate with each other, spend and save our money, and set boundaries between work and play—and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children.

Over The Top: How The Internet Is (Slowly But Surely) Changing The Television Industry


Alan Wolk - 2015
    Given the intricacies of the industry, it's also going to be the most resistant to change. Alan Wolk, an industry veteran and longtime analyst and observer, lays out how the television industry is adapting to the digital era, explaining what's really happening in a tone that will appeal to laypeople and insiders alike. In the first section, Wolk takes us through how the industry works today, focusing on how the various players actually make money and who pays who for what. The next section deals with the changes that are taking place in the industry today–everything from time shifting to binge viewing to cord cutting–and how those changes are starting to create some seismic shifts. In the final section, Wolk reveals his predictions for the future and what the industry will look like in ten years time. Andrew Wallenstein, co-editor-in-chief of Variety says "Alan Wolk is one of the most insightful observers writing about the media business today. There's no better expert to help you navigate the confusing, complicated nexus of TV and the Internet." David Zaslav, President and CEO of Discovery Communications says "Alan Wolk has a deep understanding of the complex nature of television today… this is a fantastic primer of the business and one of the most educated perspectives on the future of our rapidly evolving industry."

42 Rules of Product Management: Learn the Rules of Product Management from Leading Experts "From" Around the World


Brian Lawley - 2010
    The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a few salespeople and engineers. In total, there are over five centuries of collected wisdom represented here.The contributors each share one rule they think is critical to succeed in product management based on their hands-on product management and product marketing experience with companies such as Apple, eBay, Intuit, SAP, and Yahoo!.Packed with pearls of product management wisdom, this book has something for everyone. You will learn: How to focus on market needs, not just individual requests How to clarify your product positioning before your next big decision How to align your product strategy with company strategy and then sell it Why agility is the key to product management success Why great execution trumps a great product ideaBest of all, it was written with the busy product manager in mind. Each rule is kept to two pages and designed to stand-on its own. The rules can be read in any order. In less than five minutes a day, you can learn from forty of the best product managers in the world. Whether you are a seasoned and experienced product manager or are just starting out, the "42 Rules of Product Management" will help you lead with greater effectiveness and influence.

Linked: How Everything Is Connected to Everything Else and What It Means for Business, Science, and Everyday Life


Albert-László Barabási - 2002
    Albert-László Barabási, the nation’s foremost expert in the new science of networks and author of Bursts, takes us on an intellectual adventure to prove that social networks, corporations, and living organisms are more similar than previously thought. Grasping a full understanding of network science will someday allow us to design blue-chip businesses, stop the outbreak of deadly diseases, and influence the exchange of ideas and information. Just as James Gleick and the Erdos–Rényi model brought the discovery of chaos theory to the general public, Linked tells the story of the true science of the future and of experiments in statistical mechanics on the internet, all vital parts of what would eventually be called the Barabási–Albert model.

Guide to DNA Testing: How to Identify Ancestors, Confirm Relationships, and Measure Ethnic Ancestry through DNA Testing


Richard Hill - 2014
    Genealogists and adoptees are using them and other DNA tests to identify ancestors, confirm relationships, and measure their ethnicity. Unfortunately, there are many similar sounding tests and some of them have different testing levels. So it’s easy to order the wrong test or pay too much. This Guide to DNA Testing provides an easy-to-understand introduction to the different test types, their strengths and limitations. Author and adoptee, Richard Hill, shared his personal success story in his book, "Finding Family: My Search for Roots and the Secrets in My DNA.” Now he boils down the basics of genetic genealogy into this concise summary. Learn which tests are right for you. Hyperlinks to specific tests and resources are included.

Marketplace 3.0: Rewriting the Rules of Borderless Business


Hiroshi Mikitani - 2013
    And that evolution has huge implications for everything we see, buy and do online. Rejecting the zero-sum, vending-machine model of ecommerce practiced by other leading internet retailers, who view the Internet purely as a facilitator of speed and profit, Hiroshi Mikitani argues for an alternate model that benefits merchants, consumers, and communities alike by empowering players at every step in the process. He envisions retail "ecosystems," where small and mid-sized brick-and-mortar businesses around the world partner with online marketplaces to maximize their customer bases and service capabilities, and he shows why emphasizing collaboration over competition, customization over top-down control, and long-term growth over short-term revenue is by far the best use of the Internet's power, and will define the 3.0 era.Rakuten has already pioneered this new model, and Marketplace 3.0 offers colorful examples of its success in Japan and around the world. Mikitani reveals how the company enforces a global mindset (including the requirement that all its employees speak English, even in Tokyo); how it incorporates new acquisitions rather than seeking to completely remake or sell them for a quick profit; and how it competes with other retailers on speed and quality, without sacrificing the public good. Marketplace 3.0 is an exciting new vision for global commerce, from a company that's challenging all the accepted wisdom.

Nursing Care Plans: Diagnoses, Interventions, and Outcomes


Meg Gulanick - 2011
    This new edition specifically features three new care plans, two expanded care plans, updated content and language reflecting the most current clinical practice and professional standards, enhanced QSEN integration, a new emphasis on interprofessional collaborative practice, an improved page design, and more. It's everything you need to create and customize effective nursing care plans!

So You've Been Publicly Shamed


Jon Ronson - 2015
    The shamed are people like us - people who, say, made a joke on social media that came out badly, or made a mistake at work. Once their transgression is revealed, collective outrage circles with the force of a hurricane and the next thing they know they're being torn apart by an angry mob, jeered at, demonized, sometimes even fired from their job. People are using shame as a form of social control.

The ARRL Extra Class License Manual for Ham Radio


H. Ward Silver - 2002
    Whenyou upgrade to Extra Class, you gain access to the entire Amateur Radio frequency spectrum. Ues this book to ace the top-level ham radio licensing exam. Our expert instruction will lead you through all of the knowledge you need to pass the exam: rules, specific operating skills and more advanced electronics theory.

The Internet of Us: Knowing More and Understanding Less in the Age of Big Data


Michael Patrick Lynch - 2016
    With 24/7 access to nearly all of the world's information at our fingertips, we no longer trek to the library or the encyclopedia shelf in search of answers. We just open our browsers, type in a few keywords and wait for the information to come to us. Indeed, the Internet has revolutionized the way we learn and know, as well as how we interact with each other. And yet this explosion of technological innovation has also produced a curious paradox: even as we know more, we seem to understand less.While a wealth of literature has been devoted to life with the Internet, the deep philosophical implications of this seismic shift have not been properly explored until now. Demonstrating that knowledge based on reason plays an essential role in society and that there is much more to “knowing” than just acquiring information, leading philosopher Michael Patrick Lynch shows how our digital way of life makes us overvalue some ways of processing information over others, and thus risks distorting what it means to be human.With far-reaching implications, Lynch's argument charts a path from Plato's cave to Shannon's mathematical theory of information to Google Glass, illustrating that technology itself isn't the problem, nor is it the solution. Instead, it will be the way in which we adapt our minds to these new tools that will ultimately decide whether or not the "Internet of Things"—all those gadgets on our wrists, in our pockets and on our laps—will be a net gain for humanity. Along the way, Lynch uses a philosopher's lens to examine some of the most urgent issues facing digital life today, including how social media is revolutionizing the way we think about privacy; why a greater reliance on Wikipedia and Google doesn't necessarily make knowledge "more democratic"; and the perils of using "big data" alone to predict cultural trends.Promising to modernize our understanding of what it means to be human in the digital age, The Internet of Us builds on previous works by Nicholas Carr, James Gleick and Jaron Lanier to give us a necessary guide on how to navigate the philosophical quagmire that is the Information Age.

Faster: Demystifying the Science of Triathlon Speed


Jim Gourley - 2013
    The gear you select and how you use it can mean big results—or bigger disappointment.FASTER takes a scientific look at triathlon to see what truly makes you faster—and busts the myths and doublespeak that waste your money and race times. In this fascinating exploration of the forces at play in the swim-bike-run sport, astronautical engineer and triathlete Jim Gourley shows where to find free speed, speed on a budget, and the gear upgrades that are worth it.FASTER offers specific, science-based guidance on the fastest techniques and the most effective gear, answering questions like: •    Which wetsuit is best for me? •    What’s the best way to draft a swimmer? •    Should I buy a lighter bike? •    Deep dish or disc wheels? •    Are lighter shoes faster? •    Who’s right about running technique? Gourley reviews published studies in peer-reviewed journals to show what scientists have learned about swim drafting, pacing the bike leg, race strategy for short and long-course racing, and the fastest ways to handle transitions.FASTER will change how you think about your body, your gear, and the world around you. With science on your side, you'll make the smart calls that will make you a better, faster triathlete.