Google's AdWords platform enables you to create pay-per-click advertisements that appear as 'sponsored links' when someone searches for content related to your product or service. You bid for the position to place your ad, and you only pay when someone clicks. It's that simple. If used correctly, AdWords can garner higher targeted traffic, which in turn will increase your conversion rates and profits. So, AdWords will definitely help your business, but you have no idea how to utilize them. What should you do? Take a couple of hours to read this book. Google AdWords for Beginners is designed to teach you the fundamentals of AdWords, how it works, why it works, and the proven techniques that you can use to make it work for you and your business. Additionally, this book details an eight-step blueprint that has consistently delivered positive results for companies. Upon completion, you'll be armed with the knowledge to launch profitable campaigns or drastically improve an existing one.

    You are wasting your time.In a world of fake news, deep-fakes, manipulated feeds of information and divisive social-media agendas, it's easy to believe that our time is the most challenging in human history. It's just not true.It is a time of extraordinary opportunity. But only if you have the right mindset. Fear of the future breeds inaction and leads to strategic paralysis. We put off decisions until we can have certainty. We look for signals. We wait. And while we do that, the world moves on around us.Problem-solvers thrive in chaotic and uncertain times because they act to change their future. Winners recognise that in a world of growing uncertainty, you need to resort to actions on things you can control.And the only things over which you have absolute control are your attitude and your mindset. These, in turn, determine the actions you will take and that will define your future.A robust mindset is the one common characteristic Bruce Whitfield has identified in two decades of interrogating how South Africa's billionaires and start-up mavericks think differently. They are not naive Pollyannas. They don't ignore risk or hope that problems will go away. They constantly measure, manage, consider and weigh up opportunities in a tumultuous sea of uncertainty and find ways around obstacles.If, as Nobel Prize-winning economist Robert Shiller suggests, the stories we tell affect economic outcomes, then we need to tell different stories amidst the noise and haste of a rapidly evolving world.

    Prepare for exams and succeed in your mathematics course with this comprehensive solutions manual! Featuring worked out-solutions to the problems in CALCULUS: THE CLASSIC EDITION, 5th Edition, this manual shows you how to approach and solve problems using the same step-by-step explanations found in your textbook examples.

    Atbashian explains why Socialism cannot work. He exposes the injustice of "Collective Greed" and shows why Economic Equality is a fraud. The book is an eye-opener as the author illustrates his points with examples drawn from his life in the Soviet Union before 1994 and more recent events in the USA. "Oleg Atbashian has written a timely warning for Americans about the collectivists among us and their plans for the future. I hope everyone reads this book." -- David Horowitz, Author of One Party Classroom (2009) "In his brilliant, witty, and wonderfully illustrated Shakedown Socialism, Oleg Atbashian -- who grew up in the Soviet Union, shows what is happening in Obama's America today, and explains why it is putting us on the road to ruin. Shakedown Socialism is an enlightening, sobering, and wonderfully clear explanation of why statism kills -- and thus also of why and how Barack Obama is killing the American economy. This book shows why Obama's statist economic policies are a looming disaster for America and for the spirit of the free human individual." -- Pamela Geller, author, The Post-American Presidency: The Obama Administration's War On America "Brightly written and filled with entertaining and illuminating illustrations, Oleg Atbashian's Shakedown Socialism is a clear and eye-opening guide to exactly what is wrong with socialism and state control of the means of production, and how it kills both the economy and human initiative. Shakedown Socialism is an essential and inspiring guide to the virtues of the free market." -- Robert Spencer, author of the New York Times bestsellers The Politically Incorrect Guide to Islam (and the Crusades) and The Truth About Muhammad

    Please note this book only contains two words and is entirely satire.

    The book will also be extremely useful for those preparing for other MBA entrance examinations like XAT, SNAP, CMAT, NMAT, etc. Quantitative Aptitude is quite challenging component of the CAT question paper and the other mentioned MBA entrance examinations. In his inimitable style, Arun Sharma, an acknowledged authority on the topic, provides a comprehensive package of theory and practice problems to enable aspirants to attempt questions with extra speed and confidence.

    It presents and discusses specific legal cases concerned with the multitude of issues facing the public school system-including teaching diverse student populations, teacher rights, and the role of the Federal government. There are over 1300 citations and excerpts of school law cases.

    This unique budgetary survival guide will enhance your instructional, technical, and managerial skills not only as the school′s leader but also as the school′s visionary, planning coordinator, and budgeting manager.

    This book provides a practical guidebook for those seeking to understand and defeat the Alinsky tactics used by the Obama Administration, Occupy Wall Street, and other far-Left organizations.

    David Frum urges a Republican party that is culturally modern, economically inclusive, and environmentally responsible - a party that can meet the challenges of the Obama years and lead a diverse America to a new age of freedom and prosperity.

    Essentially, you make an initial guess, and then get more data to improve it. Bayes Theorem, or Bayes Rule, has a ton of real world applications, from estimating your risk of a heart attack to making recommendations on Netflix But It Isn't That Complicated This book is a short introduction to Bayes Theorem. It is only 15 pages long, and is intended to show you how Bayes Theorem works as quickly as possible. The examples are intentionally kept simple to focus solely on Bayes Theorem without requiring that the reader know complicated probability distributions. If you want to learn the basics of Bayes Theorem as quickly as possible, with some easy to duplicate examples, this is a good book for you.

    Now, in Leading with Focus, he shows administrators, principals, and other education leaders how to apply his model to the work of running schools and districts. In this companion to his previous book, Schmoker offers* An overview of the case for simple, focused school and district leadership--demonstrating its power for vastly improving the work of teachers and leaders.* Examples of real schools and districts that have embraced focused leadership--and the incredible results for student learning.* A practical, flexible, and easy-to-follow implementation guide for ensuring focused leadership in schools and districts.All students deserve to learn in schools where educators eschew distractions and superfluous activities to concentrate on what's most important. To that end, this book is an essential resource for leaders ready to streamline their practice and focus their efforts on radically improving student learning.

    What made ancient India the Golden Bird in the first place? What did China, the Land of the Dragon, have in common with India, and when did these two ancient civilizations diverge on their paths to global success? Raina Singhwi Jain discusses the immediate need and measures for a quantum jump in our attitude towards development. While conventional wisdom suggests improvements in manufacturing, the ease of doing business and digital technology, Jain goes a step further, drawing surprising parallels between other areas that beg our attention—process engineering, communication design, journalism, and education. This is a work of reflection and a call to action, urging Indian denizens to act now for a revival of the genius that lies dormant within each one of us.

    Economics, finance, business & management

    Williams destroys a number of prevailing social myths and explains why the nature of congressmen is not to act in the national interest.