The next, I was marching in lockstep through the dark, snow-strewn streets of Sweden. Clad in an ill-fitting cheap blue suit—a Book of Mormon in my pocket—I was tasked with nothing less than saving the country of "godless fornicators from certain moral destruction." You've seen us. We are impossible to miss. We are iconic, and now even celebrated in a nine times over, Tony Awarding winning Broadway musical, The Book of Mormon. Most are boys, some girls. We always travel in pairs. Impeccably groomed, always smiling and polite, you can’t mistake us for anyone else. And, if you haven't met us already, we will soon be coming to knock on a door near you. I know. I was one of them. This is my story. Although raised in the LDS faith, nothing could have prepared me for what I experienced. My world was turned upside down. Nothing was as I expected: the country, the work, my fellow missionaries, and most of all, the Church. Had I not gone through the experience myself, I honestly would not believe a word of what follows. And yet, it’s true. Every last bit.

    Clear and engaging - written by one of the top professionals in consumer insight. The book takes you through the process step by step - from Data to Information to Insight to Inspiration. This book is used worldwide by both students and professionals.

    This title enables students to grasp key sociological concepts and learn the useful lesson that there is much that goes on in the social world that escapes the sociologically untrained eye.

    Each blockbuster has a secret history--of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity if they fail to connect with the right network, and the consumers that matter most aren't the early adopters, but rather their friends, followers, and imitators -- the audience of your audience.In his groundbreaking investigation, Atlantic senior editor Derek Thompson uncovers the hidden psychology of why we like what we like and reveals the economics of cultural markets that invisibly shape our lives. Shattering the sentimental myths of hit-making that dominate pop culture and business, Thompson shows quality is insufficient for success, nobody has "good taste," and some of the most popular products in history were one bad break away from utter failure. It may be a new world, but there are some enduring truths to what audiences and consumers want. People love a familiar surprise: a product that is bold, yet sneakily recognizable.Every business, every artist, every person looking to promote themselves and their work wants to know what makes some works so successful while others disappear. Hit Makers is a magical mystery tour through the last century of pop culture blockbusters and the most valuable currency of the twenty-first century--people's attention.From the dawn of impressionist art to the future of Facebook, from small Etsy designers to the origin of Star Wars, Derek Thompson leaves no pet rock unturned to tell the fascinating story of how culture happens and why things become popular.In Hit Makers, Derek Thompson investigates: - The secret link between ESPN's sticky programming and the The Weeknd's catchy choruses - Why Facebook is the world's most important modern newspaper - How advertising critics predicted Donald Trump - The 5th grader who accidentally launched "Rock Around the Clock," the biggest hit in rock and roll history - How Barack Obama and his speechwriters think of themselves as songwriters - How Disney conquered the world--but the future of hits belongs to savvy amateurs and individuals - The French collector who accidentally created the Impressionist canon - Quantitative evidence that the biggest music hits aren't always the best - Why almost all Hollywood blockbusters are sequels, reboots, and adaptations - Why one year--1991--is responsible for the way pop music sounds today - Why another year --1932--created the business model of film - How data scientists proved that "going viral" is a myth - How 19th century immigration patterns explain the most heard song in the Western Hemisphere

    We all have them, locked away in our hearts. But what about the Christmases we weren’t there for? The one our favorite heirloom ornament came from, or the one we know only from a picture of our newlywed parents smiling under the mistletoe?In Christmas Memories, Susan Waggoner, author of STC’s It’s a Wonderful Christmas and Under the Tree, looks at bygone holidays from the perspective of those who lived them. Beginning with “Christmas in the Melting Pot,” which depicts yuletide in the early 1920s, the author presents detailed snapshots that re-create holiday seasons past. She chronicles the gifts, activities, fads, and fancies that made each Christmas unique; indulges in fantasy shopping at yesterday’s prices; shares thoughts from letters, diaries, and magazines of the era; and makes the past pop to life with vibrantperiod art. Readers will revel in the irresistible nostalgia of Christmas Memories.

    On any given Saturday, in dozens of stadiums across America, you will find crowds in excess of 75,000 gathered to root on their teams. This book is their Bible???a rich and comprehensive reference guide to the game??'s history, tradition and lore. Based on three years of research by the nation??'s foremost football experts, the book features: ???? ???? ??Capsule histories for each of the 119 Division 1-A programs, the Ivy League schools and teams from the SWAC, MEAC and historically black colleges ??????????????Year-by-year schedules and records ??????????????Statistical leaders from every school ??????????????Fightsong lyrics ??????????????Box scores for every bowl game ever played ??????????????4-color insert illustrating the evolution of each school??'s helmet design ??????????????Weekly polls dating back to 1936 ??????????????Essays by the game??'s top wordsmiths (Dan Jenkins, Beano Cook, Chris Fowler, Gene Wojciechowski) ??????????????Plus a lively round table discussion with ESPN??'s popular Game Day Team (Fowler, LeeCorso and Kirk Herbstreit) Packed with tables and charts and designed in an easy-to-read style, the updated ESPN College Football Encyclopedia will continue to dazzle even the most knowledgeable fan.

    Playing on women's compassion and ability to be hooked into "uplifting" stories with a moral or happy ending, American media has convinced the most well-educated, rich and healthy audience in history that they are miserable. She dissects why: --liberal celebrities' messages aren't scrutinized and in fact presented with a halo of approval --middle class American women have been sold stress as the new scourge of modern life --media paints a negative picture of women's lives today, at exactly the moment when women have more money, privlege and choices than ever before --the club of liberal women who run magazines and television shows have an outsize and lock-step affect on what we "know" about the major issues of the day--the incestuous relationship between celebrities and media has corrupted journalism --magazines rarely tell stories about the majority of women whose conservative views don't mesh with their own

     With the help of this precious book, Doodle Art Handbook, we will guide you to the place of creative drawing and help finding your inspiration. You don't have to be an artist to be able to draw and create your own masterpieces. The book contains: 25 original tangle patterns and many variations, divided into 5 section: from beginners to expert level. Various step by step lessons on how to start drawing while having little or no experience. Numerous original art works from Doodle Art collaborators. Step by step guidance on how to draw animals, flowers, trees and other objects in doodle art style. Some detailed instructions and advanced techniques for using shading, depth and drawing 3d objects. Ways to relieve stress and meditate with doodle art. The Doodle Art Handbook will be useful for all levels of artists. It gives easy and detailed instructions with many examples for beginners. It shares a lot of wonderful art works to bring more inspiration to experienced artists. And it provides results of detailed research of the history of doodle art and its modern trends. We are really glad to present the book after many months of collecting and processing of everything related to Doodle Art. Please enjoy!

    The process of finding these elite athletes is not simply a matter of jotting down some movements on a piece of a paper. Nor is it random, although the best athletes are prepared for any physical challenge. The purpose of this book is to chronicle the process used to develop and refine the events that tested the best athletes in the world in 2017. Dave Castro, Director of the CrossFit Games, will take you from the early stages of the season to the end of the final event in Madison, and he’ll share detailed thoughts on every aspect of the competition, including the workouts of the Open and Regional rounds. In 2017, this is how Castro constructed the tests that defined the CrossFit Games and determined the Fittest on Earth.

    In a quick, easy read, you can take the main principles from White Fragility: Why It’s So Hard for White People to Talk About Racism! The phrase “white fragility” has grown into a term that many people have accepted and referenced when talking about the defensiveness and discomfort a white person feels when talking about race. The term, originally coined in a 2011 article by Robin DiAngelo, is now used in various articles, books, TV shows, and more. Although it’s commonly heard, not many people truly understand what it means. That’s why Robin DiAngelo wrote the book entitled White Fragility: Why it’s So Hard for White People to Talk About Racism. DiAngelo is an author, former professor, and lecturer with a PhD in Multicultural Education from the University of Washington in Seattle. For more than 20 years, she’s focused on racial justice and whiteness studies. Her book on white fragility is a culmination of everything she’s learned from her personal experiences, her studies, and her interactions with white people and people of color. Her book aims to create a dialogue about race despite the white fragility that Americans feel when confronted with that topic. The book, published in 2018, has gained strong reviews because it explores race in-depth and attempts to break down those walls that white people have built in order to protect themselves from acknowledging their race and the benefits it gives them in life. The book debuted on the New York Times Bestseller List. DiAngelo is the two-time winner of the Student’s Choice Award for Educator of the Year at the University of Washington’s School of Social Work. Aside from her White Fragility book, DiAngelo has numerous other publications and books under her belt. White Fragility: Why It's So Hard for White People to Talk About Racism is the #1 bestseller in the discrimination & racism category on Amazon. That’s because it’s a useful tool that can be used in classrooms, discussions, lectures, and more. For those not in an academic setting, it’s also simply just a book that people from all different cultures can learn from, as it aims to teach us all how we got to this point in society, why we have the racial biases we do, and how we can overcome white fragility in order to have meaningful relationships with people of color.

    The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens.The company’s rise to this point has been rapid, but like any gambler worth their salt, Paddy Power has always succeeded in finding an edge. At the outset those innovations were modest, like offering odds on television shows and giving punters money back on losing bets, but as the company’s ambition grew, so too did its determination to stay one step ahead of the competition, whatever the cost…Impeccably researched and informed by dozens of insider interviews, Punters is the incredible story of how an unlikely band of misfits and visionaries bet on the future of the gambling industry and won big. But it’s also the story of how that victory may have come at an extraordinary cost – to their customers and society at large.

    It contains useful tips and advice on how to market products, manage staff and remember that which is important in life.

    Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership.The book offers a practical view of how branding decisions happen in the context of business strategy, not just in marketing communications. It brings in business strategy, customer experience, and anthropological perspectives as well.This new and adapted version of the book carries the design and follows the same format from the previous versions but includes many important additions, including information on how traditional branding is being challenged in a connected world as well as new case studies of companies that have applied similar concepts to achieve success.

     Tired of watching women pick themselves apart in front of the mirror, blogger Caitlin Boyle scribbled a note on a Post-it: "YOU ARE BEAUTIFUL!" and slapped it on the mirror of a public bathroom. With one small act, she kick-started a movement. In a matter of days, women were undertaking their own feats of resistance, posting uplifting notes on gym lockers, diet shakes in supermarkets, weight-loss guides in bookstores, and anywhere else a nagging voice of self-criticism might lurk. Emboldening and contagious, the "operation" has attracted widespread attention from the media, including the New York Daily News and salon.com. Operation Beautiful showcases the notes women have posted around the world and the stories behind them, along with interviews, interesting research findings, and tips for improving one's outlook on life. Blending a confessional tone with gutsy observations about redefining beauty, the chapters address key issues for women of all ages, including Fighting Fat Talk, Family and Friends, Food, Fitness, Faith, and Going Forward. In the scrapbook tradition of PostSecret and Davy Rothbart's Found, Operation Beautiful is filled with black-and-white photos and a two-color design, making it the perfect gift for any friend, sister, daughter, or niece.Watch a Video

    New York Times bestselling historian Emma Moreau exposes and analyzes the events that turned ordinary French citizens into revolutionaries - from the attack on the Bastille to the executions of Louis XVI and Marie Antoinette to the bloodthirsty Reign of Terror that claimed the lives of more than 40,000 people.