Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it.-- Jakob Nielsen, Principal, Nielsen Norman Group"There are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginny's practical, clear advice, the world would be a better place. Fortunately, you can follow her advice for 100% of your own site's pages, so pick up a copy of Letting Go of the Words and start communicating effectively today."--Lou Rosenfeld, co-author, Information Architecture for the World Wide WebOn the web, whether on the job or at home, we usually want to grab information and use it quickly. We go to the web to get answers to questions or to complete tasks - to gather information, reading only what we need. We are all too busy to read much on the web.This book helps you write successfully for web users. It offers strategy, process, and tactics for creating or revising content for the web. It helps you plan, organize, write, design, and test web content that will make web users come back again and again to your site.Learn how to create usable and useful content for the web from the master - Ginny Redish. Ginny has taught and mentored hundreds of writers, information designers, and content owners in the principles and secrets of creating web information that is easy to scan, easy to read, and easy to use.This practical, informative book will help anyone creating web content do it better.Features* Clearly-explained guidelines with full color illustrations and examples from actual web sites throughout the book. * Written in easy-to-read style with many befores and afters.* Specific guidelines for web-based press releases, legal notices, and other documents.* Tips on making web content accessible for people with special needs.Janice (Ginny) Redish has been helping clients and colleagues communicate clearly for more than 20 years. For the past ten years, her focus has been helping people create usable and useful web sites. She is co-author of two classic books on usability: A Practical Guide to Usability Testing (with Joseph Dumas), and User and Task Analysis for Interface Design (with JoAnn Hackos), and is the recipient of many awards.

    With the help of kid-friendly examples, author Nick Morgan teaches the essentials of JavaScript. Morgan starts with the basics of strings, arrays, and loops, then moves on to show readers how to modify elements with jQuery and draw graphics with canvas. By the end of the book, you'll be ready to create your own fun animations and games and you'll have a solid understanding of the fundamentals of JavaScript.

    However, it is an extremely powerful and versatile programming language in its own right. It focuses on simplicity and offers a fully object-oriented environment."Beginning Ruby" is a thoroughly contemporary guide for every type of reader who wants to learn Ruby, from novice programmers to web developers to Ruby newcomers. It starts by explaining the principles behind object-oriented programming and within a few chapters builds toward creating a genuine Ruby application.The book then explains key Ruby principles, such as classes and objects, projects, modules, and libraries, and other aspects of Ruby such as database access. In addition, Ruby on Rails is covered in depth, and the books appendixes provide essential reference information as well as a primer for experienced programmers. What you'll learn Understand the basics of Ruby and object-oriented building blocks. Work with Ruby libraries, gems, and documentation. Work with files and databases. Write and deploy Ruby applications. Explore Ruby web frameworks and aspects of network programming with Ruby. Develop desktop and GUI applications with Ruby. Who this book is forBeginning programmers, programmers new to Ruby, and web developers interested in knowing the foundations of the language. "

    But you don't need to commit every XML syntax, API, or XSLT transformation to memory; you only need to know where to find it. And if it's a detail that has to do with XML or its companion standards, you'll find it--clear, concise, useful, and well-organized--in the updated third edition of XML in a Nutshell.With XML in a Nutshell beside your keyboard, you'll be able to: Quick-reference syntax rules and usage examples for the core XML technologies, including XML, DTDs, Xpath, XSLT, SAX, and DOM Develop an understanding of well-formed XML, DTDs, namespaces, Unicode, and W3C XML Schema Gain a working knowledge of key technologies used for narrative XML documents such as web pages, books, and articles technologies like XSLT, Xpath, Xlink, Xpointer, CSS, and XSL-FO Build data-intensive XML applications Understand the tools and APIs necessary to build data-intensive XML applications and process XML documents, including the event-based Simple API for XML (SAX2) and the tree-oriented Document Object Model (DOM) This powerful new edition is the comprehensive XML reference. Serious users of XML will find coverage on just about everything they need, from fundamental syntax rules, to details of DTD and XML Schema creation, to XSLT transformations, to APIs used for processing XML documents. XML in a Nutshell also covers XML 1.1, as well as updates to SAX2 and DOM Level 3 coverage. If you need explanation of how a technology works, or just need to quickly find the precise syntax for a particular piece, XML in a Nutshell puts the information at your fingertips.Simply put, XML in a Nutshell is the critical, must-have reference for any XML developer.

    Uniquely organized around concepts and use cases, this updated fifth edition features a reorganized section on concurrency, threading, and parallel programming—including in-depth coverage of C# 5.0’s new asynchronous functions.Shaped by more than 20 expert reviewers, including Microsoft’s Eric Lippert, Stephen Toub, Chris Burrows, and Jon Skeet, this book has all you need to stay on track with C# 5.0. It’s widely known as the definitive reference on the language.Get up to speed on C# language basics, including syntax, types, and variablesExplore advanced topics such as unsafe code and type varianceDig deep into LINQ via three chapters dedicated to the topicLearn about code contracts, dynamic programming, and parallel programmingWork with .NET features, including reflection, assemblies, memory management, security, I/O, XML, collections, networking, and native interoperability"C# 5.0 in a Nutshell is one of the few books I keep on my desk as a quick reference." —Scott Guthrie, Microsoft"Whether you’re a novice programmer or an expert who wants to improve your knowledge of modern asynchronous programming techniques, this book has the information you need to get the job done in C#." —Eric Lippert, Microsoft

    Written by three prominent members of the Perl community who each have several years of experience teaching Perl around the world, this edition has been updated to account for all the recent changes to the language up to Perl 5.8.Perl is the language for people who want to get work done. It started as a tool for Unix system administrators who needed something powerful for small tasks. Since then, Perl has blossomed into a full-featured programming language used for web programming, database manipulation, XML processing, and system administration--on practically all platforms--while remaining the favorite tool for the small daily tasks it was designed for. You might start using Perl because you need it, but you'll continue to use it because you love it.Informed by their years of success at teaching Perl as consultants, the authors have re-engineered the Llama to better match the pace and scope appropriate for readers getting started with Perl, while retaining the detailed discussion, thorough examples, and eclectic wit for which the Llama is famous.The book includes new exercises and solutions so you can practice what you've learned while it's still fresh in your mind. Here are just some of the topics covered:Perl variable typessubroutinesfile operationsregular expressionstext processingstrings and sortingprocess managementusing third party modulesIf you ask Perl programmers today what book they relied on most when they were learning Perl, you'll find that an overwhelming majority will point to the Llama. With good reason. Other books may teach you to program in Perl, but this book will turn you into a Perl programmer.

    Visit the SEO Made Simple (fourth edition) page for more information. http: //www.amazon.com/SEO-Made-Simple-4th-Ed... More Than 30,000 Copies Sold! The original SEO Made Simple: Strategies for Dominating the World's Leading Search Engine, is a tell-all guide for anyone trying to reach the highly coveted #1 ranking on Google for their Web site or Blog. Learn from a leading Webmaster the specific SEO techniques that deliver top rankings in less than 30 days. Whether you're a search engine optimization expert or new to Web site rankings, the techniques revealed in SEO Made Simple will give you everything you need to dominate the leading search engines. Generate tons of traffic to your website absolutely FREE with top search engine placement on Google, Yahoo! and MSN. SEO Made Simple is the only resource on search engine optimization that you'll ever need.

    Anderson takes a fresh approach to designing sites and interactions based on the stages of seduction. This beautifully designed book examines what motivates people to act.Topics include: AESTHETICS, BEAUTY, AND BEHAVIOR: Why do striking visuals grab our attention? And how do emotions affect judgment and behavior? PLAYFUL SEDUCTION: How do you create playful engagements during the moment? Why are serendipity, arousal, rewards, and other delights critical to a good experience? THE SUBTLE ART OF SEDUCTION: How do you put people at ease through clear and suggestive language? What are some subtle ways to influence behavior and get people to move from intent to action? THE GAME OF SEDUCTION: How do you continue motivating people long after the first encounter? Are there lessons to be gained from learning theories or game design? Principles from psychology are found throughout the book, along with dozens of examples showing how these techniques have been applied with great success. In addition, each section includes interviews with influential web and interaction designers.

    For nearly a decade, hundreds of thousands of web developers have turned to HTML & XHTML: The Definitive Guide to master standards-based web development. Truly a definitive guide, the book combines a unique balance of tutorial material with a comprehensive reference that even the most experienced web professionals keep close at hand. From basic syntax and semantics to guidelines aimed at helping you develop your own distinctive style, this classic is all you need to become fluent in the language of web design.The new sixth edition guides you through every element of HTML and XHTML in detail, explaining how each element works and how it interacts with other elements. You'll also find detailed discussions of CSS (Cascading Style Sheets), which is intricately related to web page development. The most all-inclusive, up-to-date book on these languages available, this edition covers HTML 4.01, XHTML 1.0, and CSS2, with a preview of the upcoming XHTML2 and CSS3. Other topics include the newer initiatives in XHTML (XForms, XFrames, and modularization) and the essentials of XML for advanced readers. You'll learn how to:Use style sheets to control your document's appearance Work with programmatically generated HTML Create tables, both simple and complex Use frames to coordinate sets of documents Design and build interactive forms and dynamic documents Insert images, sound files, video, Java applets, and JavaScript programs Create documents that look good on a variety of browsersThe authors apply a natural learning approach that uses straightforward language and plenty of examples. Throughout the book, they offer suggestions for style and composition to help you decide how to best use HTML and XHTML to accomplish a variety of tasks. You'll learn what works and what doesn't, and what makes sense to those who view your web pages and what might be confusing. Written for anyone who wants to learn the language of the Web--from casual users to the full-time design professionals--this is the single most important book on HTML and XHTML you can own.Bill Kennedy is chief technical officer of MobileRobots, Inc. When not hacking new HTML pages or writing about them, "Dr. Bill" (Ph.D. in biophysics from Loyola University of Chicago) is out promoting the company's line of mobile, autonomous robots that can be used for artificial intelligence, fuzzy logic research, and education.Chuck Musciano began his career as a compiler writer and crafter of tools at Harris Corporations' Advanced Technology Group and is now a manager of Unix Systems in Harris' Corporate Data Center.

    Good site defense can make or break the customer experience. This book shows the right (and wrong) ways to get defensive, offers guidelines to prevent errors and rescue customers if a breakdown occurs.It also shows you how to evaluate and improve your own site's defensive design.

    Few Web designers are experiences programmers, and as a result, working with semantic markup and CSS can create roadblocks to achieving truly beautiful designs using all the resources available. Add to this the pressures of presenting exceptional design to clients and employers, without compromising efficient workflow, and the challenge deepens for those working in a fast-paced environment. As someone who understands these complexities firsthand, author and designer Andy Clarke offers visual designers a progressive approach to creating artistic, usable, and accessible sites using transcendent CSS. In this groundbreaking book, you'll discover how to implement highly original designs through visual demonstrations of the creative possibilities using markup and CSS. You'll learn to use a new design workflow, build prototypes that work well for designers and all team members, use grids effectively, visualize markup, and discover every phase of the transcendent design process, from working with the latest browsers to incorporating CSS3 to collaborating with team members effectively. Transcending CSS: The Fine Art of Web Design Uses a visual approach to help you learn coding techniques Includes numerous examples of world-class Web sites, photography, and other inspirations that give designers ideas for visualizing their code Offers early previews of technical advances in new Web browsers and of the emerging CSS3 specification

    Learn how to design beautiful user interfaces by yourself using specific tactics explained from a developer's point-of-view.

    You’ll begin at square one, learning how the Web and web pages work, and then steadily build from there. By the end of the book, you’ll have the skills to create a simple site with multi-column pages that adapt for mobile devices.Learn how to use the latest techniques, best practices, and current web standards—including HTML5 and CSS3. Each chapter provides exercises to help you to learn various techniques, and short quizzes to make sure you understand key concepts.This thoroughly revised edition is ideal for students and professionals of all backgrounds and skill levels, whether you’re a beginner or brushing up on existing skills.Build HTML pages with text, links, images, tables, and formsUse style sheets (CSS) for colors, backgrounds, formatting text, page layout, and even simple animation effectsLearn about the new HTML5 elements, APIs, and CSS3 properties that are changing what you can do with web pagesMake your pages display well on mobile devices by creating a responsive web designLearn how JavaScript works—and why the language is so important in web designCreate and optimize web graphics so they’ll download as quickly as possible

    Borne from a contract developer's pet project, these days you'll find PHP powering many of the world's largest web sites, including Yahoo!, Digg, EA Games, and Lycos.PHP Objects, Patterns, and Practice, Second Edition shows you how to meld the power of PHP with the sound enterprise development techniques embraced by professional programmers. Going well beyond the basics of objectoriented development, you'll learn about advanced topics such as working with static methods and properties, abstract classes, interfaces, design patterns, exception handling, and more. You'll also be exposed to key tools such as PEAR, CVS, Phing, and phpDocumentor. What you'll learn Write solid, maintainable code by embracing objectoriented techniques and design patterns Create detailed, versatile documentation using the powerful phpDocumentor automated documentation system Gain new flexibility during the development process by managing your code within a CVS repository and using the Phing build system Capitalize upon the quality code of others by using the PEAR package management solution Who this book is forPHP developers seeking to embrace sound development techniques such as objectorientation, design patterns, testing, and documentation. "

    Cockburn begins by answering the most basic questions facing anyone interested in use cases: What does a use case look like? When do I write one? Next, he introduces each key element of use cases: actors, stakeholders, design scope, goal levels, scenarios, and more. Writing Effective Use Cases contains detailed guidelines, formats, and project standards for creating use cases -- as well as a detailed chapter on style, containing specific do's and don'ts. Cockburn shows how use cases fit together with requirements gathering, business processing reengineering, and other key issues facing software professionals. The book includes practice exercises with solutions, as well as a detailed appendix on how to use these techniques with UML. For all application developers, object technology practitioners, software system designers, architects, and analysts.