KEY TOPICS: It presents the principles that govern the composition of effective argumentative discourse and includes brief examples, with analyses that show students the underlying structure of the argument presented and the ways in which the rhetoric was persuasive. MARKET: For anyone interested in rhetoric and reasoning.

    Haven’t we all? It’s for this reason that I decided to write this book. What better way to break that silence than to throw out some of these facts: Wolves have a serious appetite! They can eat up to twenty pounds of meat in one sitting! The first high heeled shoes were worn by Egyptian butchers to help them walk above the bloodied bodies of animal carcasses. The vintage date on a bottle of wine indicates the year the grapes were harvested, not the year of bottling Your mouth produces about one liter of saliva each day. Greece has more archaeological museums than any other country in the world. Whatever your motivation may be, there’s a really good chance you’ll find these facts and tidbits useful. So if you’re ready, here are 1,000 random facts that everyone should know !

    Whether you're on a training course or have already started teaching, this book will help launch your career and give you the confidence and expertise you need to be a brilliant teacher.Make an educated decision - decide between the various courses, qualifications and job locations available to youStart from scratch - plan well-structured lessons and develop successful and effective teaching techniquesFocus on skills - from reading and writing, to listening and speaking, get your students sounding and feeling fluentGet your head around grammar - teach students to put sentences together, recognise tenses and use adjectives and adverbsAll shapes and sizes - tailor your lessons to younger learners, one-to-ones, exam classes and Business English learners Open the book and find: TEFL, TESOL, EFL - what all the acronyms mean The best course books and materials to supplement your teaching Advice on running your class and handling difficulties Lesson plans that you can use in the classroom Activities and exercises to keep your students on their toes Constructive ways to correct and assess your students' performance Ways to inject some fun into your classes Insider information on the best jobs around the world 'An invaluable manual for anyone thinking of embarking on a TEFL journey. Michelle Maxom's step-by-step guide provides practical tips to get you started and offers key advice to help unleash the creative English language teacher within.' - Claire Woollam, Director of Studies & a Teacher Trainer at Language Link London

    Now fully up to date, including many terms connected with the Internet and electronic communication. 4,500 words and meanings are new to this edition. Excellent coverage of both British and American English, and colloquial as well as formal English. All information is authenticated by the British National Corpus and the Corpus of American English. There are explanations of common symbols (e.g. @), which are not included in any major competitor, and notes on interesting word origins. Easy to use, with a rapid-access page design, shortcuts to the right meaning in long entries, and easy definitions using a carefully chosen defining vocabulary of 3,000 words. Numerous illustrations, including 8 pages in full colour, show vocabulary items in related groups, 10 illustrated topic pages provide essential vocabulary, and show how to use it, and vocabulary notes show students how to improve and enrich their writing.

    

    It examines the critical reactions to the different theories of second language acquisition.

    From empty cliche to meaningless jargon, dangling participle to sentences without verbs, the English language is reeling. It is under attack from all sides. Politicians dupe us with deliberately evasive language. Bosses worry about impacting the bottom line while they think out of the box. Academics talk obscure mumbo jumbo. Journalists and broadcasters, who should know better, lazily collaborate. John Humphrys wittily and powerfully exposes the depths to which our beautiful language has sunk and offers many examples of the most common atrocities. He also dispenses some sensible guidance on how to use simple, clear and honest language. Above all, he shows us how to be on the alert for the widespread abuse - especially by politicians - and the power of the English language.

    Rethinking the usage guide for the twenty-first century, Pinker doesn’t carp about the decline of language or recycle pet peeves from the rulebooks of a century ago. Instead, he applies insights from the sciences of language and mind to the challenge of crafting clear, coherent, and stylish prose. In this short, cheerful, and eminently practical book, Pinker shows how writing depends on imagination, empathy, coherence, grammatical knowhow, and an ability to savor and reverse engineer the good prose of others. He replaces dogma about usage with reason and evidence, allowing writers and editors to apply the guidelines judiciously, rather than robotically, being mindful of what they are designed to accomplish. Filled with examples of great and gruesome prose, Pinker shows us how the art of writing can be a form of pleasurable mastery and a fascinating intellectual topic in its own right.

    It offers a comprehensive guide to all aspects of the English language including idiom, everyday usage and formal syntax. It is suitable for both native English speakers and students of English as a second language and can be used in class, or as a reference and revision book.Develops a strong basis of understanding with core topics such as vocabulary, spelling and syntax covered in clear and accessible languageImproves student's ability to use language effectively through a wide range of exercises and testsReflects its international readership with updated terms and information that are suitable and accesisble for students around the world

    This book shares the bakery chefs' recipes for a range of deliciously light cupcakes with pretty buttercream frosting and muffins in a variety of flavours.

       At the core of Complete Spanish is the Living Language Method™, based on linguistic science, proven techniques, and over 65 years of experience. Our method teaches you the whole language, so you can express yourself, not just recite memorized words or scripts.   Millions have learned with Living Language®. Now it’s your turn.     • 3 Books: 46 lessons, additional review exercises, culture notes, an extensive glossary, and a grammar summary—plus a bonus notebook    • 9 Audio CDs: Vocabulary, dialogues, audio exercises, and more—listen while using the books or use for review on the go    • Free Online Learning: Flashcards, games, and interactive quizzes for each lesson at www.livinglanguage.com/languagelab  To learn more visit livinglanguage.com.    The Living Language Method™  Build a Foundation Start speaking Spanish immediately using essential words and phrases.  Progress with Confidence Build on each lesson as you advance to full sentences, then actual conversations.  Retain what You’ve Learned Special recall exercises move your new language from short-term to long-term memory.  Achieve Your Goals Don’t just mimic or memorize. Develop practical language skills to speak in any situation.

    Written in easy to read language, and packed with practical, easily applied tips, this eBook contains everything you need to know to take great notes.To make sure you get the most value for money possible I've also included the FREE eBook: "How to Study: 20 Tips". It contains my best best advice on time management, goal setting and how to get the best grades with the least effort. It's advice that also transfers brilliantly well to professionals, the self employed and anyone working toward mastery of a given field.

    Some of these words appeal because of their aptness, some for their obscurity, some for their euphony, and some for their quirkiness.

     I’m going to show you examples, rock solid proof, that unknown authors used the keyword phrases in this book to rank higher than superstar authors like J.A. Konrath or Barry Eisler. You can start getting visibility today because...This Book Marketing Guide Answers The Most Critical Question You Face As A Fiction Writer:What keyword phrases should I use for my novel? I’m not going to show you how to find them. I’m going to tell you what they are. This Kindle selling book is quite literally an encyclopedia of keyword phrases that buyers type into Amazon’s search engine when they try to find books in your genre. It’s your biggest challenge answered: Discoverability.Writing a Young Adult novel? Click on the “Young Adult” link in this Kindle selling book and it’ll take you to a list of keyword phrases people use to find YA books. Writing a thriller? A romance? Same thing. My team of researchers pulled the keyword phrases directly out of Amazon’s “Leading Indicators.” Special Bonus! They include Amazon’s “Relative Importance” ranking, which shows you which keyword phrases are more likely to lead to a sale. Get excited! This is your ticket to huge sales! Inside This Kindle Publishing Guide You Will Find The Most Effective Keyword Phrases For Books In: • Romance- Christian- Contemporary- Fantasy & Futuristic- Historical Romance- Paranormal- Romantic Suspense- Time Travel- Vampires- Westerns • Fantasy- Alternative History- Contemporary- Dark Fantasy- Epic- Historical- Paranormal- Urban • Mystery & Thrillers- Crime- Mystery- Police Procedurals- Thrillers• Horror- Dark Fantasies- Occult- Ghosts• And...- Science Fiction- Action Adventure- Contemporary Fiction- Erotica- Literary Fiction- Historical Fiction- Christian Fiction- Gay & Lesbian- Medical- Men’s Adventure- Sea Adventures- Sports- War How To Sell More Books On Amazon, Part Two. Every book buyer goes through nine decision points on their way to a purchase. Will they click on your cover? Read your book description? Click on “Look Inside? Wince at your price? Read your reviews? I’m going to show you how you can influence each of the nine decision points so they result in a sale. This includes how to:• Come up with clever, must-click titles.• Create mesmerizing covers.• Write a book description that ignites click lust. • Use HTML to format your book description.• Use the “look inside!” Feature to clinch the sale.• Set the right price for your book.• Get reviews that jump-starts sales.About Michael AlvearWhen I published my first books on Kindle, I’d check my anemic sales and let out a string of cuss words that made my dog blush. Then I developed my Attract•Engage•Convert strategy and sales took off.

    As you complete the exercises in this book, you will learn how to tell if you’re using the right word as well as how to pronounce and spell it. You will also learn how to avoid illiterate expressions and how to speak grammatically, without making embarrassing mistakes.A complete handbook for building a superior vocabulary, Word Power Made Easy will teach you how to speak and write with confidence as well as how to read more effectively and efficiently. It will help you to learn more quickly, develop social contacts, and increase your earning power.Each chapter ends with review. Each section ends with a progressive check. Numerous tests will help you increase and retain the knowledge you acquired. Word Power Made Easy does more than just add words to your vocabulary; it teaches ideas and a method of broadening knowledge as an integral part of the vocabulary building process.